BILL BRENT

So. El Monte, CA 91733

267.253.6551
weboldcity@aol.com
http://www.linkedin.com/in/BillBrent1

SENIOR LEVEL SALES & OPERATIONS MANAGER

Specializing in wholesale & retail automotive operations

Accomplished Sales and Operations Leader with a 20+ year distinguished record of success in the automotive
industry. Well versed at improving client relationship touch points, owner loyalty, dealership performance and
driving record breaking sales in vehicles, parts and accessories for top brands including Acura, Honda and the Ford
Motor Company.

Profile & Key Offerings

Proficient as a strategic, collaborative and award winning leader. Excels in market analysis, planning, key
relationship development, establishing processes and performance monitoring systems in support of business
growth initiatives and goals.

Highly qualified in the identification and implementation of automotive process improvements.

Three decades of experience recruiting, developing, coaching, and inspiring sales teams to top performance
levels.
Areas of Expertise
New Business Development
Continuous Process Optimization
Parts and Service Sales Improvement
Dealer
Development

Staff Leadership & Training

Warranty

Market Strategy

Customer Retention & Satisfaction

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

ACURA DIVISION
1990- PRESENT
Acura Division Western Zone Parts & Service Manager (Aug 2007 to Present)
Serve as a catalyst and performance driver accountable achieving sales of parts and accessories, service market
share and CSI targets. Coach, mentor and supervise a high performance team comprised of 9 District Parts and
Service Managers and 2 Assistants, 1 Analyst accountable for 56 Acura dealerships in the Western Region.
Highlighted Contributions:
Catapulted dealer pro-pack participation from 13% to 100% within six years through savvy and effective
sales promotions

Increased Accelerated Service Dealer signups by 145% from 13 to 29

Quickly recognized as an effective leader, within first year as a the NE Region Parts and Service Manager,
grew sales 1% while all other regions were trending down with average reported sales 2% below goal.

Account for 20% of national parts sales totaling $450Million, representing a 3.18% growth; secured 21%
of national accessory sales of $55Million, representing a 4% growth over six years.

Achieved a 40% YOY sales growth in accessory sales.

Developed and implemented ROI driven strategies to increase marketing impact and merchandising in
various markets and product segments.

Implemented a robust and highly successful social media marketing strategy credited with boosting foot
traffic to dealers 3X and increasing service business.

Expert in ethnic marketing in specific sub-segments & geographic markets (fast moving parts) to grow
fixed operations revenue.

Launched a comprehensive scenario-based training program for service consultants that was adopted
nationally that empowered serviced consultants resulting in significant sales gains, on average 20%
increase in parts sales.

Transformed operations, elevated client service treatment and improved owner loyalty performance, went from
performing 20 points below objective to meeting the national objective. continued on page two

Integrated iPhones and iPad technology nationally into the day to day business workflow to enhance staff
efficiency levels and improve communications.

Reduced warranty noncompliant dealerships from 12 to 1 within six years.

Process Improvement Zone Manager (Feb 2002 to Jul 2007)

Analyzed dealer performance across 20-30 key processes for sales, parts, service, training, compensation, facility
and client treatment within client touch points.
Developed comprehensive strategies to create an everyday user friendly course for dealership personnel.

Improved client treatment, operational efficiency and profitability through continuous improvement
processes.

Effectuated dealership behavioral change to improve owner loyalty.

AMERICAN HONDA MOTOR COMPANY, Hartford, CT & Chicago, IL

Honda Parts Zone Manager (2001 2002) Oversaw operating budget of $120 million, while implementing regional
programs supporting Zone based incentives
Gained the #1 ranking in sales in less than 2 years, going from 9th ranking to first place.
Acura Asst & Interim Zone Sales Manager (2000 2001)
Achieved wholesale and retail sales objectives, managed 7 regional ad associations, field operations through district
sales managers. Praised for successes in dealer development.

Enforced compliance on working capital guides and facility improvement programs.

Supported Zone Office in the implementation of the TLC program, published the National sales newsletter,
sales recognition programs, and coordinated all new vehicle ride-drive training events.

Assistant Dealer Development Zone Manager (1998 2000)

Assistant Manager Sales Training (Acura Division) 1997 1998, Torrance, CA
AMERICAN HONDA MOTOR COMPANY (Acura Division), New York Metro & Washington, D.C. Metro
District Sales Manager (1990 1996)
Developed strategies to increase service market share, improve dealer client satisfaction score and promote Acura
brand loyalty.
Grew New York district into the largest in the USA, planned and implemented event promotions around the
US Open Tennis, VA. Slims tennis, and NY Auto show.
Responsible for Acura vehicle wholesale fulfillment to dealers. Achieved aggressive dealer retail sales
objectives.
Implemented market representation improvements through ownership, facility and working capital guides,
fulfilled sales training objectives, implemented special marketing exposure events such as high profile
events NY Auto Show.
Accountable for Ad association sales events and Sales Satisfaction Index objective attainment.
Conduct annual business development meetings to assist dealer with increasing profitability.
Ensured dealer compliance with Acura Sales and Service agreement polices.
Additional Experience
Retail Management Manager, Ford Motor Company
National Fleet Account Executive, Ford Motor Company
Market Representation Specialist, Ford Motor Company
Field Manager, Ford Motor Company
Parts and Service Zone Manager, Ford Motor Company
Owner Relations Analyst, Ford Motor Company
continued on page three

EDUCATION & RELEVANT PROFESSIONAL TRAINING

B.S., Business / Radio / TV, Longwood University
Extensive training in the areas of: Leadership, Service, Parts, Management, Business Process Improvement, Staff
Motivation, Analysis, Sales, Reporting, Performance Monitoring, Customer Service, Compliance, Creating a climate
of high expectations, Highly Effective Relationship Management

AWARDS & PERFORMANCE ACCOLADES

Top Score Earner for Dealer Certification on EXCELL Validation
Recipient of the King of the Hill

Fast Track Champion

Recipient of the Zone of the Month Award (4X)

Bose Winner

Key to Achievement & DSM Host trip

Recipient of Field Manager of the quarter and month (6X)

Gold Key Award for Outstanding Performance
& Service Manager of the Month(2X)

Parts