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Brand Education
While companies have, in recent years, embraced the need for brand communication, mostly by
advertising, today they are pressed to meet the need for brand wholeness.
There is much more to branding than advertising and companies who understand that have a good
chance to positively impact on their business performances. Companies that ignore this reality do so
at great risk to their long-term success.
Our programmes are designed precisely to offer clients an integrated, holistic approach to branding,
by covering numerous aspects of brand assessment, brand strategy, brand management and brand
communication, along with a tight linkage between brand and business performance.
A. Cross-the-line communications
The battle field today have shifted! From being different, innovative and better, marketers face the
challenge of being totally remarkable. At all levels. Using ATL and BTL techniques is no longer the
success recipe. Everybody does. So what can you do to step forward? The course addresses just that
and takes you to a whole different level of understanding your customers and providing them with
benefits unmatched by any other player in your field.
Brand Consultancy
Every company dreams of having a brand that is cherished by consumers worldwide. A brand that
breaks through the barriers of language, culture, race, religion. A brand that encapsulate a profound
meaning, a brand that transcends the product it labels.
Such magnificent goals call for a smart integrated approach to the entire process of branding, from indepth assessment to stunning communication, walking through thought-provoking strategy and
wise management.
Brand Assessment
Whether conscious or not, your brand has a very clear position in the stakeholders. mind, whether we
talk about employees, customers, business partners, industry experts, investors, analysts or media.
We can help you identify their perception by conducting an extensive research on their current
opinions, feelings, and expectations towards your brand.
We also offer an analysis of the gap between current and ideal situation, of the opportunities and
obstacles your brand might face, as well as recommended solutions and strategies.
All these are presented in a full-report that will underline your brand strengths, your development
opportunities, your brand weaknesses and the keys to overcome or even transform them in your
positively differentiating areas.
Brand Strategy
At the beginning, you need a great name to represent you. It has to be attractive, provocative, and
conceptual.
Then, you need a strong basis for it to grow: a clear mission, an inspiring vision and a set of core
principles to be guided by.
You continue with conveying all these in an Unique Selling Proposition. And then, you have to
strategically plan the future of your brand essence in thoroughly constructed brand architecture and
in-depth resource analysis.
Depending on your needs, we can make them all available to you, as stand-alone projects or fully
integrated services.
Brand Management
Having many aspects, such as consistency and clarity, resource management (including people) and
the creation of customized brand metrics, the process of managing a brand is one of the most complex
aspect of a business.
Brand Academy assists its clients address issues related to brand management in a comprehensive
and highly effectively manner.
Finally, we assist our clients with all brand management tools, including, without being restricted to,
Brand ID book, customized brand metrics, brand associations, brand key concepts.
Brand Communications
Think of your brand as a person: it has character, temperament, personality, spirit and moral fiber. It
is a being that lives in the consumer.s mind and it takes a lot of attention, dedication and customer
understanding to place it in a top position and keep it there.
We.re all consumers and we all need to be reminded of our favorite brands features and benefits in
order to continue buying and be faithful to them. And this is where your brand communication
comes in.
We can help you continuously give your customers reasons to buy, through advertising campaigns,
internal and external launches, web design, environmental design, public relations campaigns and
marketing events.
BeyondBorders
Imagine!
www.beyondborders.ro
BeyondBorders 2005
Keynote speaker:
The Honorable William J. Clinton, 42nd President of the United States
Conference theme:
Branding a Country. Building Reputation From Within
Theme approach:
Far from being just an act of cosmetic surgery, branding is actually a declaration of authenticity based
on clear vision, strong principles and firm human values. Just like any other branding process, the
branding of a nation means, first and foremost, restoring trust, creating healthy cultures and
enduring competitive advantage in a number of fields such as business, culture or education. It is not
about advertising, it is about facts, about solving real-life issues that will afterwards speak for
themselves.
Contact us
South Business Center
105A Oltenitei St. 3rd floor
Bucharest, Romania
Phone: +40 31 401 6701
Fax: +40 31 401 6701
GSM: +40 0722 229 888
office@brandacademy.ro
www.brandacademy.ro
www.beyondborders.ro
www.brainwave.ro