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Master of Business Administration - MBA Semester 2
MB0047-Management Information Systems-4 Credits
(Book ID: B1968)
Assignment (60 Marks)
Note: Answer all questions within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1. Explain some of the essential features of modern organisation.
Listing the features and explaining each of them in brief.
Answer. An organization, by its most basic definition, is an assembly of people
working together to achieve common objectives through a division of labor. An
organization provides a means of using individual strengths within a group to
achieve more than can be accomplished by the aggregate efforts of group members
working individually. Business organizations are formed to deliver goods or services
to consumers in such a manner that they can realize a profit at the conclusion of the
transaction.

Q2. a. Explain First-order and second-order effects

b. Distinguish between hierarchy and matrix organisational structures
Answer. a. Every action has a consequence, and each consequence has another
consequence. These are called Second-Order Effects. Every change you make to
a system will have Second-Order Effects, which may affect the systems
functionality. Be careful when making changes, they may have the opposite effect of
what you aimed for.

Q3. How to use information system to support competitive strategy? With

an example explain each strategy.
5 strategy and use of information system

 Examples for each of the strategy

Answer. 1. The Role of IS in Value Chain Analysis
IS competitive advantage in VCA:a. Internet link with suppliers, dealers
Q4. Briefly explain the Customer Relationship Management (CRM) system.
What are the various facilities created by CRM?
Explaining CRM Systems
Examples of various facilities created by CRM
Answer. Customer Relationship Management (CRM) is a strategy for
managing all your companys relationships and interactions with your customers
and potential customers. It helps you improve your profitability.
Q5. Briefly explain the different aspects of the need for database systems.
Explaining any eight aspects of the need for database systems
Answer. Database Management Systems
A Database is a collection of records. Database management systems are designed
as the means of managing all the records. Database Management is a software
system that uses a standard method and running queries with some of them
designed for the oversight and proper control of databases.
Q6. Write short notes on
a. Centralised IT management
b. Decentralized IT management
Answer. a. Centralization is said to be a process where the concentration of
decision making is in a few hands. All the important decision and actions at the
lower level, all subjects and actions at the lower level are subject to the approval of
top management. According to Allen, Centralization is the systematic and
consistent reservation of authority at central points in the organization. The
implication of centralization can be:-

Winter-2015
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Rs.125 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490