WALT DISNEY OVERVIEW

v Disney
v October 16, 1923
v Multinational mass media corporation
v Worlds second largest broadcasting and cable company
v Leader in American Animation
v Diversified into live-action film production, television, theme parks
v Disney Store - Fashion/Merchandise

AWARDS & RECOGNITION

v Walt Disney Corporation named leader in CSR by Forbes
Magazine
v Winner of Jane Goodhall Global Leadership Awards
v 2014 CSR Awards named #5 in Hall of Fame

CSR
v Charity
vEx. Earthquakes in Haiti

vSponsored several schools and programs for

children
vEnvironment
v Support local and global efforts
v Disney Worldwide Conservation Fund
v DisneyNature films Earth, Oceans, African Cats etc.

DISNEY FRIENDS FOR CHANGE

v May 2009
v Green initiative
v Jonas Brothers, Selena Gomez, Demi Lovato, Miley Cyrus etc.
v Public Service Announcements
v $1,000,000
vnon profit organizations
vcommunity gardens
veducation waste & recycling

TREE PLANTING EVENT

v September 28, 2012
v Disney Stars Ross Lynch & Laura Marano
v TreePeople
v San Pedro Elementary School Los Angeles
v 100+ local students and Disney Volunteers
v 350 trees and gardens
v $100,000 grant

FRIENDS FOR CHANGE

https://www.youtube.com/watch?v=D7mf-OQJTKE

BENEFITS OF PLANTING TREES

v Combat climate change
v Clean air
v Provide habitat
v Hot areas
v provide shade, cool streets conserve energy

IMPACT
v Seeds of change
v gathers community together
v future generation learns how to garden
v 20,000+ students across L.A. tuned in
v Disney.com/friends

IN CONCLUSION
v Disney is a leader in CSR
v Huge supporter of Mother Earth
v Classic movies Pocahontas, Bambi
Wall E, Happy Feet
v DisneyNature Films
v Many green initiative programs

REFERENCES
"The Walt Disney Company - A Leader In Corporate Social Responsibility."The Walt Disney Company. Business Review
Usa, 10 June 2013. Web. 19 Mar. 2015. <http://www.businessreviewusa.com/leadership/3827/The-WaltDisney-Company-A-Leader-In-Corporate-Social-Responsibility>.
"Ross Lynch And Laura Marano Help Plant Trees For Disneys Friends For Change."Disney Dreaming Ross Lynch And
Laura Marano Help Plant Trees For Disneys Friends For Change Comments. Disney Dreaming, 5 Oct. 2012.
Web. 23 Mar. 2015. <http://www.disneydreaming.com/2012/10/05/ross-lynch-and-laura-marano-help-planttrees-for-disneys-friends-for-change/>.
"The Walt Disney Company." Wikipedia. Wikimedia Foundation, n.d. Web. 14 Mar. 2015.
wiki/The_Walt_Disney_Company>.

<http://en.wikipedia.org/

"2014 CSR Awards." PR News. Access Intelligence, LLC, 2014. Web. 24 Mar. 2015. <http://www.prnewsonline.com/2014csr-awards/>.
Liakos, Alex. "First Look: Disney's Friends for Change Ambassadors Spread Conservation Message | Official Disney Blog."
The Walt Disney Company. Disney, 28 Sept. 2012. Web. 24 Mar. 2015. <https://thewaltdisneycompany.com/
blog/first-look-disneys-friends-change-ambassadors-spreadconservation-message>.

The End