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Chaska, MN 55318 612.735.8409 @mew1024

Seeking a position in a fast-paced, detail-oriented environment that will require strong organization and
interpersonal skills. Strong ability to help businesses reach their goals through operational support excellence.

Microsoft Office Suite

Customer Service
Relationship Management

Qualifications and Skills

Project Management
Information and Data Analysis
Administrative Sales and
Marketing Support

Time Management
Program Facilitator
Customer Relationship
Management (CRM)

Strengthsfinder Signature Themes: Relator, Positivity, Responsibility, Achiever, Learner, and Activator

Light of Hope Kenya
Marketing and Operations Manager (Contract)
Supported project plan that outlined key initiatives, events, and donor engagement (CRM).
Assisted event team for the annual Gala. Exceeded event fundraising goal by 20%.
Updated Light of Hope website, published eNewsletters, social media content, and Blog as needed to
further advance the organizations mission. Kept current with website audience engagement through the
development of an effective social media content strategy.
Marketing Manager (Pro bono)
2013- 2015
Administrative support to the Executive Director of ClearCause SalesForce donor database maintenance,
event planning and general office support.
Initiated and executed marketing communications, creative marketing collateral, email marketing,
fundraising event collateral, and donor campaign materials.
Collaborated with design team to standardize style guides and brand messaging in order to achieve a
unified voice on behalf of the organization mission.
Supported web development team to build, test and implement user enhancements to website.
Created key communication content for the Travel Safely Checklist to ensure pertinent information is
presented to students traveling abroad, along with parents, and policy makers.
Life Support Innovations LLC
Independent Sales & Life Support Trainer
June 2013 Ongoing Life Support Trainer
Drove B2B sales of CPR, AED products and training services for medical emergencies leveraging lead
generation, networking and cold-calling.
Maintained customer records and billing information.
Team lead for creating HeartSafe Communities with local city and fire services officials.
Product Manager
2011 2013
Supported the Product Director in a successful product launch and go-to-market tactics for the transplant
contract comparison IT software application. Oversaw the project from conceptualization to
commercialization to external client. Provided cross-functional project leadership with IT developers,
creative design, marketing, sales, finance, legal and client implementation teams in order to execute the
strategic initiative. Identified an average of $20k customer savings per use.
Created documentation used to gain approval for each key program phase for the product.
Managed the product marketing communication process for UHC (Transplant Services), a $60M book of
business, by collaborating with key C level medical executives and clinicians to deliver transplant cost
savings greater than 5-7% of the national average.


Dr Pepper/Snapple Group (DPSG)

2000 - 2010

Category Sales Analyst National Account Team

2008 2010
Increased market share by 2% - 5% in a highly competitive consumer packaged goods environment.
Employed analytical skills to develop post-program evaluation and ROMI analysis with recommendations
for national and local programs within all retailer locations.
Leveraged category management, loyalty programs, competitive pricing and market intelligence to
monitor brand development, new product initiatives, promotional effectiveness, distribution, and
company/retailer volume and customer objectives.
Product Marketing Manager
2006 2008
Spearheaded a win-win partnership with Minnesota Military Family Foundation that generated $75K in
income and met company principles of Corporate Social Responsibility (CSR).
Executed market and sales program management of all aspects of Better for You Diet SevenUP platform,
gaining +24% volume and a profit increase over all key accounts during a three-month period.
Managed annual marketing budget. Reduced overall spend by 10% versus forecast.
Created and presented a fact-based channel training program with field sales personnel, leveraging
ACNielsen data to drive promotion volume in grocery accounts. Increased retailer participation by 53%.
Regional Sales Manager
2003 2006
Managed the Dr. Pepper/SevenUP Bottling Group West Divisions direction of sales, marketing and
merchandising for the CSD product portfolio, representing 6.9 million cases annually.
Responsible for building profitable volume and market share in assigned territory. Exceeded year over
year sales objectives on average of 4-5% in a highly competitive industry. 2001 Top Sales Person.
Led marketing communication initiatives for test market of SevenUP Breeze brand innovation.
Successfully implemented test market program activation, negotiated radio and television
advertisements, and created ACNielsen analysis for tracking progress and results throughout the testing
period. 50% market penetration within the first 3 months of introduction.
Inside Sales Manager
Managed the product portfolio in the North America territory representing 3.0 million cases annually.
Development of Tel-Sell inside sales (phone) strategy to grow profitable volume in customer operations,
(<.5m in sales), throughout North America. Exceeded year-over-year business plan on average by 10-20%.


Bachelor of Science Business and Marketing
Health Care Management Mini-MBA
Project Management Mini-MBA
Certified Social Media Strategist (SMS)
Advanced Microsoft Excel

College of St. Catherine, St. Paul, MN

University of St. Thomas, St. Paul, MN
University of St. Thomas, St. Paul, MN
National Institute for Social Media
Hennepin County Technical College

Social Media LinkedIn, Facebook, Twitter, Pinterest Google+.
Design and Development Photoshop,WordPress.
Other MS Office (Outlook, Word, Excel, PowerPoint, Visio), MailChimp, Survey Monkey, Sharepoint.