PRESS RELEASE

FOR IMMEDIATE RELEASE

CAROL LAM APPOINTED CHIEF CREATIVE OFFICER AND MANAGING DIRECTOR

FOR DDB GROUP HONG KONG
January 22, 2016 | Hong Kong

DDB Group Hong Kong has landed highly acclaimed creative leader Carol Lam to be
its Chief Creative Officer and Managing Director, effective the end of February.
Already named Marketings 2015 Agency of the Year and having dominated the Effies
for last four years, this senior appointment further marks DDB Group Hong Kongs
ambition to keep creativity at the forefront of its market leadership. Reporting to DDB
Asia CEO David Tang, Carol will be supported by the Hong Kong offices existing
management team, and will be tasked to further elevate the agencys delivery of
creative excellence, while driving its growth agenda.
Carol comes to DDB from Saatchi & Saatchi South China, where she was CCO and
Managing Partner and based in Hong Kong. Previously she spent five years in China
with McCann Shanghai as CCO and Managing Director, and with TBWA Shanghai as
ECD. Before her China stint, she was ECD of McCann Hong Kong in charge of global
communications for Cathay Pacific.
A Hong Kong native, Carol not only has helped Hong Kong brands succeed locally,
regionally and globally, but also brings with her a strong track record in elevating global
MNC companies in Hong Kong and China, among them McDonalds, P&G, adidas and
LOreal.
David Tang, CEO of DDB Asia, said, Carol is a top-class creative star full of passion
and imagination and a great people leader. We are really excited that Carol is joining
our team in Hong Kong and shell be a terrific asset to our Greater China clients. She
has shaped great talents, produced award-winning work, and now gets to run one of
our best agencies. Im looking forward to seeing her teaming up with our guys and do
wonders for our clients not just in Hong Kong but across Asia.
Carol Lam added, Ive long admired DDBs core values of creativity and humanity, and
I am impressed by the agencys unwavering commitment to putting world-class ideas
and work at the center of its offering, always. I look forward to working with David and
my new comrades at DDB Irene, Clifford, Benny, Peter, Andreas and Mitchell and
together, making our clients shine wherever their battleground may be.

Carol is a multi-award winner with extensive experience judging at prestigious award

shows globally and locally, including the One Show, D&AD, CLIO, ANDY, New York
Festivals, Spikes Asia, AdFest Lotus, Long Xi and China 4As.
DDB Hong Kong is Marketings current Agency of the Year, has led the awards tally for
the Hong Kong Effies for 2012 to 2015, and was joint first in number of medals at the
Kam Fan Awards in 2015.
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
# # #
Press Contact:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Email: Kate.Neill@asiapac.ddb.com
Phone: +852 9834 9674