INSTITUTE OF MANAGEMENT TECHNOLOGY

CENTRE FOR DISTANCE LEARNING

GHAZIABAD

End-Term Examinations December 2008

Subject Code : IMT-10
Subject Name: Business Communication

Time Allowed : 3 Hours

Max. Marks : 50

Notes: (a) Answer any FOUR questions choosing from SECTION-A. SECTION-B (CASE STUDY) is compulsory. Each Question
(SECTION-A) carries 9 MARKS and (SECTION-B) Case Study carries 14 MARKS.
(b) No doubts/clarifications shall be entertained. In case of doubts/clarifications make reasonable assumptions and proceed.
(c) For students enrolled in January 2008 and July 2008 batches, the Question Paper would be treated for 70 marks
instead of 50 marks.

SECTION-A

MARKS : 36

Q-1 Define Communication. Describe a communication model with the help of diagram and examples.
Q-2 How can you make your business presentations effective to the audience? What is the role of
Audio visual aids?
Q-3 Conducting business meetings is an art Comment. Explain different layout of meeting
arrangements and role of Chairman in a meeting.
Q-4 How modern technology has changed the role of business communication? Explain the pitfalls and
precautions while dealing with emails.
Q-5 (a) Qualities of a successful interviewer
(b) Forwarding letter of a CV
Q-6 Differentiate between CV and Bio-data. Prepare your CV for applying for Marketing Officer job in
Max Potential (Pvt) Ltd.
Q-7 Write short notes on(a) How RO succeed in GD
(b) Listening Skills
(c) Memo vs. Letter

SECTION-B

(Case Study)

MARKS : 14

CORPORATE DYNAMICS
In business, the phrase dog and pony show is sometimes used to describe a report or presentation that
looks attractive on the surface but lacks substance. As president of Corporate Dynamics, Mark Landiak
developed a sales proposal for one potential client by capitalizing on that expression: He put a tiny image
of a toy dog and pony on the report cover and titled the report Corporate Dynamics: Not Your Typical
Dog and Pony Show. This creative strategy worked like a charm, says Landiak. It made the client
laugh, and it made us really stand out.
In fact, standing out, or differentiation, is what Corporate Dynamics is all about. Founded in 1989 by
Landiak, this Chicage-based company provides clients, both large and small with innovative training and
consulting in sales , customer service, and management applications. Landiaks team begins by holding
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one to two day workout sessions with senior managers from various parts of the client company. The
group discusses the challenges the firm is facing as well as the companys goals and specific needs.
Then Landiakss team further researches these issues, including details on the clients market,
competitors ans so on.
After weeks-even months- of analysis Corporate Dynamics sums up it finding in a formal report or
proposal. Such reports generally detail the clients current position describe any problem being faced or
situations requiring change, state future objectives point out barriers to success, and recommend
strategies for productive organizational change. All the information is useful especially the final
recommendation, which often suggests training from Landiak and his staff of experts.
Landiak is careful to use language that is familiar to his audience, One client may call a goal a strategic
imperative, he explains. While another may call it a critical issue. You have to align yourself with the
clients terminology and use their jargon rather than creating a new vocabulary. Even so, Landiak
stresses the importance of avoiding too much technical language or detail. If you dance around the
issue, you will loose your audience, says Landiak. So Landiak and his team strive to make their reports
straightforward and concise. A lot of people make the mistake of including too much ancillary material,
he says. If you put in extraneous information, the reader will turn to the back looking for the bottom
lines.
At Corporate Dynamics no one wants to bury all the efforts in a report that is unclear or slopp. Someone
has to be willing to go the extra mile to produce a good report, says Landiak. Going the extra mile
means paying close attention to detail and proofreading carefully to ensure that the final product is as
clear as it can be. Report writing is an extension of you, your organization and the job you will do. Say
Landiak. If a report is average the image you project to the client is average.

QUESTIONS
1) What is the role of humor in an effective presentation?
2) What points should be kept in mind while making a presentation?
3) If you fail to prepare, be prepared to fail. Explain in the context of Business presentations.

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