Академический Документы
Профессиональный Документы
Культура Документы
23. Holloway J.C. (2004) Marketing for Tourism, 4th edition, Pearson Education Limited,
Harlow, Essex
24. Ioncic M., Minciu R., Stnciulescu G. (1997) Economia Serviciilor, Editura Uranus,
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25. Kotler P. (1997) Managementul Marketingului, Editura Teora, Bucureti
26. Kotler P., Armstrong G., Saunders J., Wong V. (1998) Principiile marketingului,
Editura Teora, Bucureti
27. Kotler P. (2002) Managementul marketingului, ediia a treia, Editura Teora, Bucureti
28. Kotler P., Bowen J. (1996) Marketing for Hospitality & Tourism, Prentice Hall, New
Jersey
29. Magnin B. (1991) Le management des competences dans les entreprises de services,
Dumoulin-Flipo, Paris
30. McDonald M. (1998) Marketing Plans: How to Prepare Them, How to Use Them, 2nd
edition, Butterwort-Heinemann, Oxford
31. Minciu R., Zadig, R. (1984) Economia i tehnica serviciilor de alimentaie public i
turism, ASE, Bucureti
32. Moldoveanu M., Ioan Franc V. (1997) Marketing i cultura, Editura Expert, Bucureti
33. Olteanu V., Cetin I. (1994) Marketingul serviciilor, Editura Expert, Bucureti
34. Olteanu. V. (1999) Marketingul Serviciilor, Editura Uranus, Bucureti
35. Payne A. (1993) The Essence of Services Marketing, Prentice Hall, New York
36. Plia I. (2011) Comportamentul consumatorului,Universitatea Babe-Bolyai,
Cluj-Napoca
37. Pop M. (2010) Marketingul Serviciilor: probleme de ansamblu ale teriarului,
Universitatea Babe-Bolyai, Cluj-Napoca
38. Srbu C. (1976) Munca productiv i neproductiv, Editura Politic, Bucureti
39. Shone A., Perry B. (2010) Succesfull Event Manangement, A Practical Handbook, 3rd
edition, CENGAGE Learning, Hampshire
40. Swarbrooke J., Horner S. (2001) Business Travel and Tourism, ButterworthHeinemann, Oxford
41. Thomas D. (1978) Strategy is Different in Service Business, Harvard Business Review,
56 (iulie-august)
42. Toqner G., Langlois M. (1992) Marketing des services. Le dfi relationnel, Gatan
Morin Editeur, Dunod, Paris
43. Veres Z. (1998) Szolgltatsmarketing, Mszaki Knyvkiado, Budapest
44. Vorzsk ., Paina N., D., Pop M., D., Pop C., M., Murean A., Nistor C., V., Nedelea
A., Gherasim N., Ilie R., Szego J. (2001) Introducere n marketingul serviciilor, Presa
Universitar Clujean, Cluj-Napoca
45. Vorzsk . (2005) Marketing n teriar, Editura Alma Mater, Cluj-Napoca