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Acknowledgment
South Asia is the largest producer of Textiles in the world. Currently, India
has the second highest spindle age in the world. The textile industry occupies a
unique place in our country. One of the earliest to come into existence in India, it
accounts for 14% of the total Industrial production, contributes to nearly 30% of
the total exports. Textile Industry is the second largest employment generator
after agriculture.
Textile Industry is providing one of the most basic needs of people and it
holds importance by maintaining sustained growth for improving quality of life. It
has a unique position as a self-reliant industry, from the production of raw
materials to the delivery of finished products, with substantial value-addition at
each stage of processing; it gives a major contribution to the country's economy.
Indian textile industry has performed remarkably well during the last one
decade. Today, not only is the garment export business growing, enthusiasm in
the minds of the foreign buyers is also at a high. Consequently, many leading
fashion labels are today being associated with Indian products. India is
increasingly being looked upon as a major supplier of high quality fashion
apparels, and Indian apparels have come to be appreciated in major markets
internationally.
Trade barriers are falling rapidly and scope for expansion is increasing,
thus promising a better export scenario for India. The abundance of cheap labor,
proximity of raw material i.e., cotton, especially of the medium and long staple
varieties, and high capital utilization give cost advantages to the Indian textile
industry.
The Textile Industry has been one of the oldest and most important
sectors of the Indian Economy. It is the second largest employment provider in
the country, next to Agriculture; it contributes to almost one third of foreign
exchange earnings; contributing to 3% of the GDP. India has also been a
significant player in the Global Textile markets. It is the third largest producer of
Cotton, the largest producer of Jute, the second largest producer of Silk and the
5th largest producer of synthetic fibre/yarn. India's exports of textiles and ready-
made garments grew by 10 % in 2001-2002 and now stand at over $14 billion.
Exports of synthetic and rayon textiles rose by 23 %. There has also been a
remarkable increase in export of polyester/viscose yarn by more than 35%,
polyester yarn by 9% and polyester spun yarn by 28%. During this period,
polyester filament fabrics increased registered an 18% growth and polyester-
viscose fabrics increased by 10%.
Gujarat is one of the leading industrial states in India and textile industry in
particular had contributed in a big way to the industrialisation of the State. In fact,
development of many industries likes, Dyestuff, Chemicals, Engineering/Foundry
and Cotton farming is solely dependent on this sector. The State is well known
for development of Hy-breed Cotton, Ginning, powerlooms, composite mills,
spinning units and independent processing Houses.
Realizing the need, State Government has, therefore, taken active step in
developing Apparel Park, one at Surat and the other at Ahmedabad under active
support of Union Ministry of Textile. Besides, Jetpur, a Centre of Saree Printing,
has been already earmarked for setting up a Textile Park in near future.
Ready-made garment manufacturers and hosiery knit wear units also exist
in SSI category. In early 1990s, Gujarat saw a dramatic change in its textile
industry scenario where quite a few textile mills started manufacturing denim.
The Arvind Mills, Ashima Textiles, Soma Textiles, Modern Denim, Arvee Denim
started manufacturing denim. So many mills at a time fetched a new name for
Ahmedabad: "Denim City of India" whereas city of Surat became Silk City of
India.
Textile industry development started from the hard work of our past prime
minister, Shri Morarji Desai who with his great efforts built the Surat Textile
Market in 1974 who knew at that time that this market in future would be the
main market of Textile industry in the 21st century.
The textile industry of Surat is backed up with 5 lacks looms and 500
processing houses, manufacturing 60% of the nation's requirement of man made
fibers. It also provides employment to 10 lack people. Over last few months this
industry is facing recessionary trends. To keep this industry alive and buoyant,
the state and central Government will have to take necessary steps.
are both concerned with exports and as well as satisfying demands of textile
products of the whole country.
As per details available the CENVAT has not been successful, both in
implementation as well as generating revenue for the government. It is therefore
recommended that the entire exercise of CENVAT should be reconsidered, and if
desired, it should be dropped.
Being in the heart of the city, Ring Road is a complete textile area. There
are many textile markets from where we can meet people involved retail,
wholesale and export business of cloth. Mainly Marvadis, Punjabis, Sindhis &
Gujaratis have their hold in the textile business. Textile business of Surat city
provides employment to people from each and every part of the country. Labor
workers have shifted from Uttar Pradesh, Bihar, Maharashtra and Orissa and
work in the manufacturing units of Surat. The main products manufactured by the
process houses are generally Sarees, Dress Materials, Dupattas, Scarves and
Shirting. Mostly the process houses are located in Udhna, Katodara, Pandesara
and Sachin. These are located nearby to each other and nearby to the city.
COMPANY DETAILS
About Management
The company is having about 3000 technical and non technical staff to
facilitate to meet the global needs of customers.
Working Field:
Our Ambition:
Our Specialties
Ours is mastery in the field of printing dress material and sarees. Our
original technologies and creative, our function and performance differ
from others. That ‘s what makes us different.
COMPANY PROFILE
ORGANIZATION STRUCTURE
CHAIRMAN
DIRECTORS
GENERAL MANAGER
SENIOR MANAGER
ADMINISTRATIONN
FINANCE PRODUCTION MARKETINGS
N
Managers:
Mr. Nandu Bhai ( G.M. )
Technical :
Mr. Indervarden Dindoliwala ( dyeing )
Mr. Narendra ( printing )
Finance :
Mr. Nandu Bhai
Personal functional covers all levels of personal inducing not only blue
collared employees like craft men, foremen, operatives and labours but also
white collared employees like professional, technical, kindred, workers,
managers, officials, and proprietors, clerical workers and sales workers.
These 2700 laborers are procured through contract made by the company
with the labour union contractor. These contracts are made by Directors as well
Manager after mutual discussion and studying as how many laborers are needed
to operate all the machines in a proper manner. After studying, what will be the
maximum requirement of employees; they make a contract with the contractor
according to the machine-wise contract.
The various designations & the functions of the Human Resources in the
organization are as under:
Sr.
Functions Designations
No.
1. Time Keeper
Time Keeping
Security
Watchman
Supervisor
2. Salary Calculation Supervisor
Heads of the dept.
3. Salary Payment Heads of the dept.
Directors
4. Recruitment Directors
Heads of the dept.
5. Industrial Relations Directors/Manager
6. Welfare Measures Directors/Manager
RECRUITMENT:
SOURCES OF RECRUITMENT:
The sources of recruitment for the company are :
Internal Source
- Present employees
- Employees contact
External Source
- Contractors
- Gate hiring
- Labour market
- Competitors
SELECTION:
Labour:
Labour is at the bottom level person of the organization. At this level
a person has to work by himself and no order is passed further. This class of
people basically works on the daily wage basis. They are uneducated and
unskilled.
Supervisor:
The superiors of the labourers act as supervisors. They are the link
between the department head and the labourers they pass on the orders of
the superiors to the subordinates. Supervisor is a knowledgeable person of
the particular field of working and has the capability to make the work done by
the labourers as demanded by the superiors. He only prepares the reports of
the work done under his department.
Department head-
Manager-
PLACEMENT:
The firm generally appoints and gives placement according to the job and
the requirements’. They always try to place fresh new experienced employees for
the job if necessary.
After a employee has been hired he/she must be placed in right job.
Placement is understood as the allocation of employee to jobs. It is the
assignment or re-assignment of an employee to a new job or different job.
TRAINING:
PROMOTION:
The firm does not prefer more of external employees as they feel that the
internal employees should be promoted from small positions to higher positions.
As they know better of the employees rather than showing external employees
the facts and figures. They give promotions to employees on performance basis
as they do not believe in seniority. e.g. worker may be promoted to the post of
supervisor, which would not only increase his status but also authority and pay
scale. This helps the employees to work harder and perform better in order to get
a promotion. This keeps competition among the employees and in order to
achieve their targets.
When they expand their business they generally promote employees as
they believe that in new upcoming project experienced people are more required
than fresh ones. They normally do this process according to their work or yearly
basis if required.
INCREMENTAL POLICIES:
The directors after evaluating the work performance of the office staff
provides bonus to them once in a year. Not only the administrative staff is given
bonus but also the laborers are provided accordingly when the prevailing rate in
the other units increase.
This policy is made to gain the confidence of the employees and thus
they prove to be more beneficial in future for the organization.
PERFORMANCE APPRAISAL :
WELFARE ACTIVITIES
After employees have been hired, trained and remunerated, they need to
be retained and maintained to serve the organization better. Welfare facilities are
designed for the betterment of the employees, they do not generally result in any
monetary benefit to the employees.
Thus employee benefit and services along with incentives and reward
provides strong motivation to the employees to work hard, better and to be an
integral part of the firm.
There is a distribution of work hours and provision for rest hours, meal times
and breaks and also mess facility is provided to them in which food is provided
under cost and those who does overtime get food free of cost.
It provides safety measure like first aid facility for 24 hrs, gloves those who
uses chemicals and colors, etc.
There is a provision for rest rooms in different areas of the production
house.
Workshop sanitation and cleanliness, ventilation, proper lighting, elimination
of gases, dust, smoke, etc.
There is a provision of drinking water from water coolers and water for
washing hands at different areas in the production house.
Bonus is offered to workers on seasonal basis or if targets are achieved
when provided.
The wire man, electrician, and clerks have their personal insurance of them
and their family provided by the company.
If the medical expense of worker goes above Rs. 5000 then company will
bear the whole expense.
Company has a welfare fund ,in which every worker has to give Rs 2 twice a year
.
LABOUR RELATIONS
Labour is the basic power to run a business. Without the help and mutual
understanding either of the management and labour cannot perform. In any
production unit, the laborers do work and the management ensures that the
laborers are provided with the congenial atmosphere to work.
The employees have easy access to the management and they are free to
draw the attention of the management towards any of their grievances. Also the
management in order to keep healthy relation they treat them as their family
member:
Provides gift to all the employees during every Diwali and also if there is
any particular occasion.
Also the directors after evaluating the work performance of the office staff
provides bonus to them once in a year.
Mediclaim policy for the office staff .
According to the government norms the management provides some
funds to the family if any workers casualty occurs in the unit.
EMPLOYMENT RECORDS :
these records are to be maintained very systematically. These data also helps in
finding out cost of production per meter.
BREAK UP OF EMPLOYEES :
(in 10)
NO. OF EMPLOYEES
2
7 FINANCE
3
25
3
MASTER TEAM
MANAGERS
ENGINEERS
EXCISE
249
LABORERS
The company provides time and piece wage to its employees for their
services that they render. The actual wage of the employee is dependent on a
few factors. Prevailing wage rate of the workers in other factories could be one of
the factors. The other factors being productivity of labour, and attendance of the
worker
Piece Wage
As per the piece wageworkers are paid according to the number of units
completed by them. The rate of each unit is decided in advance, irrespective of
time taken to do the task. In the company, folding department, grey department,
printing machine department wages are paid on meter basis.
INCENTIVE SYSTEM
FINANCE DEPARTMENT
Finance is like the blood in veins for the company. Whether small or big,
each business has to manage the finances properly. Thus it can be said that
company’s survival and finance goes hand in hand.. If the finance department
fails in proper administration, the company can collapses. Thus, finance holds an
important position in the company and must be handled with top priority.
ORGANIZATION STRUCTURE
FINANCE
FINANCE MANAGER/
ACCOUNT PAYMENT
CASHIER
CONTROLLER COLLECTOR
ACCOUNTANT
CLERK
CAPITAL BUDGETING:-
Introduction:-
are of fixed nature. Hence, they have adopted operating capital budget as the
capital budget decision making level. They only concentrate on those
requirements which are needed for operating and working of the organization like
purchase of machinery, replacement of old PC, purchase of office equipments,
construction of new building, etc. they concentrate on expansion in the existing
line of business and also on statutory requirements, which help the firm to run the
business smoothly.
An organization had to find which type of assets is needed, i.e. whether there is
going to be an
• Expansion of new business
• Purchase, replacement and modernization
• Identification
The first step in capital budgeting process is obviously recognizing the need
of investment. Identification of the investment area is the most critical aspect
• Development
• Evaluation
After the idea is put in an organized manner and the development of the
idea done, the management evaluates the same. It has to be evaluated in the
light of implication, the process required, its expected benefits against the
amount spent on it, keeping in mind the external factor affecting the
investment, for example, the existing market conditions. For this, the company
adopts a particular system involving the techniques of estimation of the cash
out flow, the calculation of returns, etc.
• Authorization
• Control
The mill has deciding its cost on base of the cost of the raw material,
transportation cost, other expenses, which are doing for the material, labour
surety or quantity or quality of the product.
These all factors are analyzing by the financial department than take
decision about price of the product.
Mill’s costing method is so simple and cost of the price prepare by the
financial manager then manager presents his cost chart in the board meeting
then passing cost price by all board members. After this process finance
manager launching products price in the market company deciding its price with
help to demand of the products in the market if demand is high so its price is also
increase at low rate.
Working capital refers the excess of current assets over current liabilities.
Working capital management therefore is concerned with the problems that arise
in attempting to manage the current assets & currents liabilities and inter-relation
between them.
INVENTORY MANAGEMENT:-
INTRODUCTION:-
Excess of carrying cost the risk of liquidity cost unnecessary tie-up of firm &
loss of profits.
(B) To the need to maintain inventory in order to facilitate efficient & smooth
production & sales operations.
2. Work in Process
3. Finished Product
CASH MANAGEMENT:-
CREDIT POLICY:-
STOCK IN TRADE:-
SWOT ANALYSIS:-
• Strength:-
1) Company Reputation.
2) Market Share.
• Weakness:-
• Opportunities:-
1) With arrival of the year 2003-04, the mill will get well chance to have more
export overseas due to exemptions of trade restrictions.
• Threats:-
Profit & Loss Account for the year ended on March 31st 2009
1.INCOME
2. Expenditure
Particulars As at 31-3-09
SOURCES OF FUNDS
1 Shareholders’ Funds
Share Capital 11,997,110
Share Premium 48,000,000
Reserves & Surplus-Profit & Loss A/c 49,933,322
Total 109,930,432
2 Loan Funds
Unsecured Loans 72,654,765
Secured Loans 56,626,250
Total 129,281,015
APPLICATION OF FUNDS
1 Fixed Assets
Gross Block 283,291,255
Less: Accumulated Depreciation 93,299,228
Net Block 189,992,027
Add: Capital Work in Progress 897,500
Total 190,889,527
2 Investments 20,386,839
4 Miscellaneous Expenditure -
( to the extent not written off or adjusted)
Total 239,211,447
B. M. College of Business Administration
AAISWARIYA PRINTS DYG. & PTG. MILLS PVT. LTD. 44
Ratio Analysis
(1) INVENTORY TURNOVER RATIO
= ____Total Sales___
Average Inventory Investment
= 689933366 = 25086941
25086941
= 27.50
Interpretation: - High ratio is better than the low ratio. It implies good inventory
management. Here, inventory turnover ratio is 27.50 times in year 2008-09 which
is not good for the company’s financial position. It signifies excessive inventories
or over investment in inventory.
YEAR 2009
= 360
8.62
= 41.76 = 42 days (approx)
Interpretation: Higher the ratio, shorter the collection period which indicates
better credit management, better liquidity of debtors & adverse effect of sales
volume, while lower ratio & long collection period reflects delay in payments
from debtors. In this company, debtors’ turnover ratio in the year 2008-09 is
8.62 times which is good for the company, since the collection period is 42
days which states that the collection period is good if compared with local
textile system.
YEAR 2009
= 171118591
143183512
= 1.20 :1
Interpretation: - As a conventional rule a current ratio of 2:1 is considered
satisfactory. This company has current ratio of 1.2:1 which is not satisfactory if
relate with rule but it is moderately satisfactory in the real life situation. This
current ratio represents margin of safety for the creditors. The higher the ratio
higher is the safety margin.
YEAR 2009
= 129281015
61930432
= 2.08:1
Interpretation: - The ratio reflects the relative contribution of creditors & owners.
A high ratio implies a large share of financing by the creditors of a firm; a low
ratio implies a smaller claim of creditors. This company has debt equity ratio of
2.08:1 in 2008-09 which implies that the claims to the creditors are higher than
the owners.
YEAR 2009
= 171118591 – 29861767
143183512
= 0.986 :1
Interpretation: - As a conventional rule, an acid test ratio of 1:1 is considered
satisfactory, as a firm can easily meet all current claims. This company has
0.986:1 in 2008-09 which is bit lower than 1:1 hence, the company has a good &
sound cash position.
= Total Debt_
Total Current Assets
YEAR 2009
= 129281015
171118591
= 0.75
= Gross Profit
Sales
YEAR 2009
= 35053959
689933366
= 0.05
YEAR 2009
= 24288304
689933366
= 0.035 = 3.51 %
= NPAT
Equity
YEAR 2009
= 24288304
11997110
= 2.02
PRODUCTION DEPARTMENT
HEAD OF DEPARTMENT
↓
DYING MASTER
(FOR EACH PLANT)
↓
SUPERVISOR
↓
SHIFT INCHARGE
↓
PANEL OPERATOR
↓
PROCESS CONTROLLER
PRODUCTION:-
Definition:-
Production is a process of converting inputs into outputs i.e. raw material
is converted into finish goods.
CONVERTION
INPUT PROCESS OUTPUT
PRODUCTION PROCESS
RAW
MATERIAL
DRUM
MACHINE
JET
DYING
STENTER
MACHINE
PRINTING ROTARY
MACHINE MACHINE
(SAREES) (DRESS)
DRY
MACHINE
LOOP
MACHINE
WASHING
STENTER
MACHINE
ZERO-ZERO
MACHINE
FOLDING
B. M. College of Business Administration MACHINE
AAISWARIYA PRINTS DYG. & PTG. MILLS PVT. LTD. 53
RAW MATERIAL:-
DRUM MACHINE:-
AAISWARYA MILLS has 8 drum machines. Drum machines are used for
swelling grey. It has costing approx 7, 00,000 Rs. per machine. Its capacity of
swelling the grey is 28000 meter per day. There are seven workers working on
this machine one operator, one assistant and two labours.
JET DYING:-
B. M. College of Business Administration
AAISWARIYA PRINTS DYG. & PTG. MILLS PVT. LTD. 55
AAISWARYA MILLS has 35 jet dying machines. Jet dying machines are
used to make a colour on grey. It also has 2 long jet machines to dying on wrinkle
grey. Chemicals used in jet machines are anzorty, NIT costic, acid objelic. It has
costing approx 7, 00,000 Rs. per machine. Its capacity to dye the grey is 9000-
10000 meter per day.
STENTER MACHINE:-
Folding Machine :
B. M. College of Business Administration
AAISWARIYA PRINTS DYG. & PTG. MILLS PVT. LTD. 57
LOOP MACHINE:-
SEWING MACHINE:-
Sewing machine is used to sew the grey clothe, when one roll of grey completes
and other is to begin.
WASHING:-
After developing colour, clothes going for wash. AAISWARYA MILLS uses
different chemicals like hydrocostic, soda, acidic acid, HCL, NID etc.
There are four steps to wash clothes:
1. Soap water
2. Cold water
3. Heat water
4. Cold water
STENTER MACHINE:-
B. M. College of Business Administration
AAISWARIYA PRINTS DYG. & PTG. MILLS PVT. LTD. 62
Once again Stenter machine comes into a process. At first time Stenter
machine is used for setting on grey (unprinted) and this time it is used for setting
on printed clothes, after clothes having washed.
ZERO-ZERO MACHINE:-
FOLDING MACHINE:-
Once again folding machine is used. First time it is use for gray mariel but
now it is used for printed cloth.
BOILER:-
LIST OF MACHINERIES
1. Tempo
Tempo can be explained as huge trucks used to bring grey fabrics from
market to factory and finished fabrics from factory to market area. The company
owes two big trucks and two small trucks which continuously take round between
factory and market area for picking grey and delivering finish goods. In each big
tempo around 600 rolls can easily comes which is around 60000 meters of cloth.
3. Man Handling
Man handling can be explained as human being who carry the rolls on
their shoulders for its mobilization. Mainly basket and trolleys are only used but to
load and unload the fabric rolls from tempo man handling are used.
4. Slides
A slide is an incline platform, which transports the cloth from the top
floor to the store or ground floor. Handprint is done on the second floor; to bring
the finished goods from the there is very time consuming. With the help of slide
the job is much easier and faster. A trolley is kept at the end of the platform so
that the cloth falls directly in the trolley. This saves the manpower as well as time.
Then the trolley is taken to the dispatch department.
5. Buckets
Small buckets are used to carry colours and chemicals from colour store
to the actual machine where it is to be used.
PRINCIPLES:-
Material handling is the movement of material and supplies from one
place of operation to another. Material handling practices may vary but the
principles undermining them are same. The important principles are:-
a) The least handling is the best handling. This can be achieved by properly
planning stores lay-out.
d) The decision regarding the mode of handling is dependent upon the size,
weight, volume, etc. The principle of utilization/containerization will greatly
facilitate material handling especially in respect of bulk handling.
Inventory Management:-
Definition:-
Inventory is composed of assets that will be sold in future in the normal
course of business operation.
• Work-in-process:-
• Finished goods:-
These are completed products awaiting sale. They are the final output of the
production process in the manufacturing firm.
For e.g. company holds dyed and printed clothes for delivering the orders at a
given time.
Inventory of finished goods can be beneficial to the Co. in the situation of
rising price.
• Supplies:-
A supply is called consumable. These materials are of low value and they do
not enter the production process.
For e.g. oil, fuel, soaps etc.
• Scrap:-
The waste of materials arising during manufacturing process is also a part of
inventory. Co. holds designed plates which are out of fashion, burnt lignite.
Classification Criteria
1. A-B-C: Annual value of
ABC ANALYSIS:-
When applied to inventories, this concept is called the “ABC”
classification. Any inventory can be separated into three distinct parts:-
• “A” Items:-
Few items whose annual consumption value accounts for 75-80%
of the total value of the consumption. These will usually be from 15-20% of
the items.
• “B” items:-
• “C” items:-
The bulk of items usually about 40-50%, whose total consumption
is almost negligible and accounts for only 5-10% of the total.
VED ANALYSIS:-
According to VED analysis it is classified in following ways:
V - VITAL ITEM
E - ESSENTIAL ITEM
D - DESIRABLE ITEM
• Vital item: -
These are those items without which production will instantly stop. It is
obvious that all the raw materials are vital item. In AAISWARYA MILLS such
vital items are lignite, colour and chemical.
• Essential Item: -
These items are required to maintain efficiency of production. Without
these items it can be possible to carry on with production but cost of the
production may increase or speed can be decrease. In AAISWARYA MILLS
Oils, electricity etc. are essential items, which increase speed and efficiency
in production.
• Desirable items: -
MARKETING DEPARTMENT
The marketing efforts are mainly projected to satisfy the needs and wants
of the target markets. It is more important to judge the weightage to be given,
while fulfilling the set organizational goals, to the customers and society. Surat is
known as textile city of India. There are so many large and small-scale units in
Surat as well as other cities of India. In today’s competitive world, marketing is
the only a tool that brings ahead in competition.
Marketing management is an important functional area of business
management. It is the part of the organization, which facilitates the flow of goods
and services from the producers to the ultimate consumers. It has to build up
appropriate marketing plan or marketing mix product, price, promotion and
distribution place to fulfill the set goals for business. It has to formulate sound
marketing policies and programmes. It looks after their implementation and
control.
The textile mills of Surat do not employ any specific marketing strategy as
such. They depend more or less on the orthodox ways in this regard. Satisfying
the demands of market is the main task.
Definition:-
“Marketing is a societal process by which individuals and groups obtain
what they need and want through creating, offering and freely exchanging
product and services of value with others”
The aim of marketing is to know and understand the customer so well that
the product or services fits him and sales it self.
DEPARTMENTAL STRUCTURE
C.E.O. (Marketing)
Executive Manager
MARKETING AT A GLANCE:-
The industrial marketing is confined to the local market only while consumer
marketing covers the whole geographical region of nation.
PHILOSOPHY OF MARKETING:-
As the company concentrates on the quality rather than the quantity and
customer satisfaction and company holds the product concept.
OBJECTIVE OF MARKETING:-
The objective of the company is to create brand image by offering sterling
products and hype. Maintaining the market is sub-goal for the slump period
prevailing in the textile industry at present.
MARKET SEGMENTATION:-
Market segmentation is subdividing or segmenting the market in which
each segment can be a group of people with similar or homogeneous demand
and the enterprise can offer trailer made marketing mix for each market segment
or subdivision.
dresses. So it can be said that the chief segment of the company comprises the
women aged twentieth and onwards for sarees.
• INCOME:-
Marketing is pertaining to income of the consumer. This segment consists of the
upper middle income-earning people.
• GEOGRAPHICAL:-
According to geographical segmentation, the market is divided into zones viz.,
south, west and east in Gujarat.
PRODUCT :
PRICE :
Aaiswarya Art Prints from the very beginning has installed a huge
capacity plant for the purpose of higher production. As a result of higher
production the fixed overhead expenses decreases and as result it is able to
provide more competitive price when compared to its competitors. It is also able
to give the competitive price because it keeps less profit margin in sales when
compare to its competitors. Here individuals are appointed at various steps of
process that studies the cost of the process regularly and hence helps in
improving the costing of the product resulting into fewer prices.
PLACE :
Aaiswarya Art Prints is located at the most feasible area of Kadodara that
is considered to be the city of dyeing and printing mills. It is located at the main
road of Kadodara making easy for the people to easily reach over there. The
area where it is situated provides better proximity to market hence making it
easier for the textile customers to reach organization easily. Whereas its
competitors are situated in the interiors of Kadodara. As it is situated near to the
main textile market it becomes very easier to transport the goods in the market or
from the market to the production unit.
PROMOTION :
Aaiswarya Mills has very well engaged itself in the promotional activities.
The promotional activities include regular customer meets. Master, the head of
marketing department remain in constant touch with its premium customers and
always send them the sample of the new designs developed by him in the
department in order to receive the proper feed back from them. Management
also remains touch with its clients and keeps on improving the relationship with
them.
CHANNEL OF DISTRIBUTION:-
Channel of distribution indicates routes or pathways through which goods
and services flow or move from producers to ultimate consumers.
There is no formal distribution in AAISWARYA MILLS. The distribution is
mostly done by the employees of mill. The channel of distribution of AAISWARYA
MILLS can be easily understood from the chart depicted below:
SALES PROMOTION:-
Sales promotion is referred to the promotional activities other than
personal salesmanship, advertising and publicity, which stimulate consumer
purchasing and dealer effectiveness such as displays, exhibitions,
demonstrations, contest and various other non-recurrent selling effort not in the
ordinary routine.
The difference between sales promotion and advertisement is that
advertising offers the reason to buy while sales promotion offers an impulse to
buy.
COMPETITORS:-
Today competition is not only rife but growing more intense every year.
Market have become so competitive, understanding customer is no longer
enough. Companies are paying in attention to every step taken by their
competitors. Successful companies design and operate system for gathering
continuous intelligent about competitors. A company is more likely to hurt by
emerging competitor or new technology than by current competitor. In industry
language competition means a group of firm that offers a product or class of
product, i.e.close substitute for one another.
Suhag mills
Surya mills
“We define packaging as all the activities of designing and producing the
container for a product.”
AAISWARYA MILLS does not have any particular method for packaging
for sarees or dresses but they pack it to protect from rain or dust by plastic bags.
After packaging they label the products.
MARKET RESEARCH:-
Market research is the systematic and intelligent investigation or study of
the “who, what, where, when, why and how of actual and potential buyers”.
No market research team or separate department is seen in the mills.
However the distributors carry out the market research to some extent.
CONCLUSIONS
BIBLIOGRAPHY
1. WEB SITES
http://texmin.nic.in/ermiudel/texind.htm
http://www.ibef.org/industry/textiles.aspx
http://www.indiainbusiness.nic.in/indian- states/gujarat/textileindustry.htm
http://ic.gujarat.gov.in/DICs/index.htm
2. BOOKS
3. NOTES