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DISSERTATION SYNOPSIS
Name of the candidate: Jitendra Singh Malik
their desire to better engage with customer and to reach the consumer in a better and efficient way to get
their service and products get widely accepted. . The firm today spends a large share of money for
procurement of time slots on broadcast media but it creates them to pay, for successfully running the
operation in the objective targeted regions as well as well as the untargeted zones, the Geo-Targeted
advertising comes above this fact and through the support of other firm, corporations can bargain the time
slots agreeing to the regions they want to target in, thus giving up the chance to range the target audience
at small cost thus providing up the advantage in both means, target and fee. Purchasing up the required
time slots, not only going to result in effective and optimized cost but is also going to benefit by efficient
targeting of the consumers according to the need of the firms.
5. Research Methodology:
My research methodology requires gathering relevant data from the specified documents and compiling
then in order to analyze the material and arrive at a more complete understanding and reconstruction of
the Geo-Targeted Advertising can help benefit various firm in reducing the cost without compromising
with the reachability. I hope to shed light on the following questions through my research: 1) How GeoTargeted advertising works? 2) How cost on advertising can be reduced without cooperating with the
target regions.
6. Tentative Chapter Scheme:
Chapter I Introduction
Chapter II- Literature Review
Chapter III- Research Methodology
Chapter IV- Data Analysis
Chapter V- Conclusion and Future Scope
References/Bibliography:
1.Bharat, K., Lawrence, S., & Sahami, M. (2003). U.S. Patent Application No. 10/750,363.
2.Eldering, C., Schlack, J., Plotnick, M., & Deitrich, R. (2002). U.S. Patent Application No. 10/068,771.
3.Klmel, B., & Alexakis, S. (2002, July). Location based advertising. In Proceedings of the First
International Conference on Mobile Business, Athens, Greece (pp. 1-7).
4.Howes, J. (2004). U.S. Patent Application No. 10/966,989.
5.Datta, G., & Zalewski, G. (2005). U.S. Patent Application No. 11/240,655.
6.Hopkins, D. (2005). U.S. Patent Application No. 11/265,964.
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