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  • Gamification Overview

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    Keerati Jittrawong
    27 просмотров51 страница
    This document provides an overview of gamification including its definition, popularity, and effectiveness. It discusses how gamification applies elements of game playing like scoring and competition to other areas to encourage engagement. While Gartner initially warned that many gamified applications would fail, the document argues that solid gamification companies can survive by understanding human psychology. It explains how gamification taps into human instincts developed over millions of years and activates the brain's reward system through challenges and feedback similar to games. Examples of effective gamification mechanics like goals, badges, and collaboration are also presented.

    Исходное описание:

    Overview of gamification and its relation to psychology and evolutionary biology.

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    This document provides an overview of gamification including its definition, popularity, and effectiveness. It discusses how gamification applies elements of game playing like scoring and competition to other areas to encourage engagement. While Gartner initially warned that many gamified applications would fail, the document argues that solid gamification companies can survive by understanding human psychology. It explains how gamification taps into human instincts developed over millions of years and activates the brain's reward system through challenges and feedback similar to games. Examples of effective gamification mechanics like goals, badges, and collaboration are also presented.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    27 просмотров51 страница

    Gamification Overview

    Загружено:

    Keerati Jittrawong
    This document provides an overview of gamification including its definition, popularity, and effectiveness. It discusses how gamification applies elements of game playing like scoring and competition to other areas to encourage engagement. While Gartner initially warned that many gamified applications would fail, the document argues that solid gamification companies can survive by understanding human psychology. It explains how gamification taps into human instincts developed over millions of years and activates the brain's reward system through challenges and feedback similar to games. Examples of effective gamification mechanics like goals, badges, and collaboration are also presented.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 51

    DR.

    KEERATI JITTRAWONG

    Gamification really?

    Feeling familiar

    What is Gamification?
    gamification
    mifkSHn/
    noun
    1.the application of typical elements of game
    playing (e.g., point scoring, competition with others,
    rules of play) to other areas of activity, typically as
    an online marketing technique to encourage
    engagement with a product or service.
    2."gamification is exciting because it promises to
    make the hard stuff in life fun"
    Source: Oxford Dictionary

    Gamification is gaining popularity

    Source: Gamification Summit 2014

    A word from Gartner Group

    The world has changed

    Peoples attention becomes the scare resource!

    Everything is competing for peoples attention

    Gen Y has entered the workforce

    Games are the most engaging form of


    entertainment!

    Games have evolved for decades!

    To the social game era

    Fun Graphics
    Fun = Mechanics + Social

    Games are not the kids things anymore

    Source: Quantcast

    However, Gartner released


    a different statement in 2012

    80 Percent of Current Gamified Applications Will


    Fail to Meet Business Objectives Primarily Due to
    Poor Design
    Gartner Press Release - 2012

    Source: Gigya

    Solid gamification companies will


    survive and thrive

    Gamification in Action!

    Reward & Punishment isnt new!

    The secret

    Gamification hit on our psyche!

    Human do have instincts!

    and we do it subconsciously

    It took 6 billion years from apes


    to human

    Our modern civilization just start


    6 hundred years ago

    Evolutionary Psychology
    Prefrontal cortex
    Doing the harder thing

    Neocortex
    Interpretive instincts
    Old mammalian
    Social instincts
    Reptilian
    Physical instincts

    A caveman in the modern world!

    Humans are not very rational!

    Humans are social animal!

    Thats why gamification works surprisingly well!

    Gamification preliminary

    Positive feedback loop!

    Modifier

    Reaction

    Action

    Kill
    monsters

    Level up

    Earn
    points

    Csikszentmihalyi's Flow model

    Intrinsic Reinforcement!
    The human brain has hardwired
    physiological responses that had
    survival value
    The dopamine-reward system is
    fueled by the brain's recognition
    of making successful prediction,
    choice, or behavioral response
    However, the system is only
    activated when the outcome is
    not assured
    Right level of challenge!

    Dr. Judy Willis


    A neurologist and a teacher

    Given the right challenge, people are willing to work very hard!

    Gamification mechanics

    Fast Feedback

    Transparency

    Goals

    Badges

    Leveling Up

    Onboarding

    Reduce frustration & give positive reinforcement

    Competition

    Collboration

    Community

    Points

    Gamification of the Puzzle Game

    Candy Crush Saga

    The Book Loyalty 3.0


    Rajat Paharia
    Founder & Chief Product
    Officer of Bunchball Inc.
    Leading Gamification
    company

    Extensive gamification
    experiences across the
    globe

    About the Course

    Psychology

    Gamification

    Project

    Thank you!

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