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2/3/2016

TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan
2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan FreeVCDirectory WithanyB­PlanPurchase

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FreeDonutShopBusinessPlan

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Pleasenotethatthefinancialsinthiscompletefreebusinessplanarecompletelyfictitiousandmay

notmatchthetextofthebusinessplanbelow.Thisfreebusinessplandemonstrationpurposesonly.

IfyouareinterestedinpurchasingthecompletededitableMSWordandExceldocumentsforthis

businessplan,pleaseclickthebuttonbelow!Also,thetextofthebusinessplanisformattedwitha

fullyautomatedtableofcontents.

fullyautomatedtableofcontents. ReturntoSamplesPage

Itshouldbenotedthatthereisnospecialsoftwarerequiredtousethesetemplates.Allbusinessplans

comeinMicrosoftWordandMicrosoftExcelformat.Eachbusinessplanfeatures:

ExcecutiveSummary CompanyandFinancingSummary ProductsandServicesOverview StrategicAnalysiswithcurrentresearch!MarketingPlan PersonnelPlan FreeVCDirectory

MarketingPlanStrategicAnalysiswithcurrentresearch! PersonnelPlan FreeVCDirectory WithanyB­PlanPurchase

PersonnelPlanStrategicAnalysiswithcurrentresearch! MarketingPlan FreeVCDirectory WithanyB­PlanPurchase

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NoTemplatesUsed

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1.0ExecutiveSummary

Thepurposeofthisfreebusinessplanistoraise$100,000forthedevelopmentofadonutshopwhile

showcasingtheexpectedfinancialsandoperationsoverthenextthreeyears.DonutShop,Inc.(“the Company”)isaNewYorkbasedcorporationthatwillprovidesalesofdonuts,pastries,andbeverages

tocustomersinitstargetedmarket.TheCompanywasfoundedin2009byJohnDoe.

1.1ProductsandServices

TheDonutShopwillofferanextensivevarietyofdonuts,danishes,andpastriestothegeneralpublic

throughitsretaillocation.Thebusinesswillalsohaveanextensivecollectionoffreshlybrewedcoffees

andteasavailable.OneoftheuniquefeaturesoftheDonutShopwillbethatallofitsdonutsand

pastrieswillbemadeonsiteandsoldfresh(ascomparedtofranchisedlocationsthatpurchase

wholesaledonutsandpastries).Thethirdsectionofthefreebusinessplanwillfurtherdescribethe

servicesofferedbytheDonutShop.

1.2TheFinancing

Mr.Doeisseekingtoraise$100,000fromasabankloan.Theinterestrateandloanagreementareto

befurtherdiscussedduringnegotiation.Thisfreebusinessplanassumesthatthebusinesswillreceive

a10yearloanwitha9%fixedinterestrate.

1.3MissionStatement

TheDonutShop’smissionistobecometherecognizedleaderinitstargetedmarketforqualitydonuts

andbeverages.

1.4MangementTeam

TheCompanywasfoundedbyJohnDoe.Mr.Doehasmorethan10yearsofexperienceintheretail

foodmanagementindustry.Throughhisexpertise,hewillbeabletobringtheoperationsofthe

businesstoprofitabilitywithinitsfirstyearofoperations.

1.5SalesForecasts

Mr.Doeexpectsastrongrateofgrowthatthestartofoperations.Belowaretheexpectedfinancials

overthenextthreeyears.

2/3/2016

TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan 1.6ExpansionPlan

1.6ExpansionPlan

TheFounderexpectsthatthebusinesswillaggressivelyexpandduringthefirstthreeyearsof

operation.Mr.Doeintendstoimplementmarketingcampaignsthatwilleffectivelytargetindividuals

withinthetargetmarket.

2.0CompanyandFinancingSummary

2.1RegisteredNameandCorporateStructure

DonutShop,Inc.TheCompanyisregisteredasacorporationintheStateofNewYork.

2.2RequiredFunds

Atthistime,theDonutShoprequires$100,000ofdebtfunds.Belowisabreakdownofhowthese

fundswillbeused:

fundswillbeused: 2.3InvestorEquity

2.3InvestorEquity

Mr.Doeisnotseekinganinvestmentfromathirdpartyatthistime.

2.4ManagementEquity

JohnDoeowns100%oftheDonutShop,Inc.

2.5ExitStrategy

Ifthebusinessisverysuccessful,Mr.Doemayseektosellthebusinesstoathirdpartyfora significantearningsmultiple.Mostlikely,theCompanywillhireaqualifiedbusinessbrokertosellthe businessonbehalfoftheDonutShop.Basedonhistoricalnumbers,thebusinesscouldfetchasales

premiumofupto4timesearnings.

3.0ProductsandServices

Belowisadescriptionofthedonuts,pastries,andbeveragesofferedbytheDonutShop.

3.1SalesofDonutsandPastries

Theprimaryrevenuestreamforthebusinesswillbethesaleofdonuts,pastries,danishes,andother

sweetbreadgoodstothegeneralpublic.Mr.Doeexpectsthatthebusinesswillcarryupto25different

typesofdonutsandpastriesonadailybasis,whichwillbepreparedonadailybasis.

3.2SalesofBeverages

TheCompany’ssecondarystreamofrevenuewillcomefromthesaleoffreshlybrewedcoffeesand

2/3/2016

TheFinanceResource.com­FreeDonutShopBusinessPlan

teasaswellasbottledwaterandbeverages.Mr.Doeanticipatesthat30%oftheCompany’s

aggregatesaleswillcomefromthesaleofbeverages,whichcarryextremelyhighmargins.Inthis

sectionofthefreebusinessplan,youshouldfurtherdescribetheproductsandservicesthatyouintend

tooffertoyourcustomers.Ifyouneedtoaddmoreproductcategories,pleaseconsulttheinstructions

thatwereincludedintheBizPlanDB.comzipfile.

4.0StrategicandMarketAnalysis

4.1EconomicOutlook

Thissectionoftheanalysiswilldetailtheeconomicclimate,thedonutshopindustry,thecustomer profile,andthecompetitionthatthebusinesswillfaceasitprogressesthroughitsbusinessoperations. Currently,theeconomicmarketconditionintheUnitedStatesisinrecession.Thisslowdowninthe economyhasalsogreatlyimpactedrealestatesales,whichhashaltedtohistoricallows.Many

economistsexpectthatthisrecessionwillcontinueuntilmid­2009,atwhichpointtheeconomywill

beginaprolongedrecoveryperiod.However,donutshopsoperatewithgreateconomicstabilityas

peoplewillcontinuetopurchasedonuts/coffeeduetothelowpricingpointfortheseproducts.

4.2IndustryAnalysis

WithintheUnitedStates,therearemorethan7,000businessesthatoperateoneormoreretail

locationsthatspecializeinthesaleofdonutsandpastries.Eachyear,thesebusinessesaggregately

generatemorethan$3billionofrevenuesandprovidejobstomorethan70,000people.Aggregate

payrollsineachofthelastfiveyearshaveexceeded$750milliondollars.

4.3CustomerProfile

TheDonutShop’saverageclientwillbeamiddletouppermiddleclassmanorwomanlivinginthe

Company’stargetmarket.Inthissectionoftheanalysis,youshoulddescribethetypeofcustomeryou

areseekingtoacquire.Thesetraitsincludeincomesize,typeofbusiness/occupation;howfaraway

fromyourbusinessistoyourcustomer,andwhatthecustomerislookingfor.Inthissection,youcan

alsoputdemographicinformationaboutyourtargetmarketincludingpopulationsize,income

demographics,levelofeducation,etc.

4.4CompetitiveAnalysis

Thisisoneofthesectionsofthefreebusinessplanthatyoumustwritecompletelyonyourown.The

keytowritingastrongcompetitiveanalysisisthatyoudoyourresearchonthelocalcompetition.Find

outwhoyourcompetitorsarebysearchingonlinedirectoriesandsearchinginyourlocalYellowPages.

Ifthereareanumberofcompetitorsinthesameindustry(meaningthatitisnotfeasibletodescribe

eachone)thenshowcasethenumberofbusinessesthatcompetewithyou,andwhyyourbusinesswill

providecustomerswithservice/productsthatareofbetterqualityorlessexpensivethanyour

competition.

5.0MarketingPlan

TheDonutShopintendstomaintainanextensivemarketingcampaignthatwillensuremaximum

visibilityforthebusinessinitstargetedmarket.Belowisanoverviewofthemarketingstrategiesand

objectivesoftheCompany.

5.1MarketingObjectives

•ImplementalocalcampaignwiththeCompany’stargetedmarketviatheuseofflyers,local

newspaperadvertisements,andwordofmouthadvertising.

•Continuallydistributecouponsamonglocalpublicationsandcircularsthroughoutthetarget

market.

•Acquireahighlyvisibleretaillocationfromwhichtoconductbusinessoperations.

5.2MarketingStrategies

Mr.DoeintendsonusinganumberofmarketingstrategiesthatwillallowtheDonutShoptoeasily

targetmenandwomenwithinthetargetmarket.Thesestrategiesincludetraditionalprint

advertisements,distributionofcoupons,andmaintainingahighlyvisibleretaillocation.Foremost,Mr.

Doeintendstofindahighlyvisibleretaillocationthatreceivessubstantialtrafficfrompassers­byand

vehicles.AppropriatesignagewillbeplacednearandaroundtheDonutShoptoensurethatpeople

withintheareabecomefamiliarwiththeCompany’slocationandtheproductsthatitsells.

5.3Pricing

Inthissection,describethepricingofyourservicesandproducts.Youshouldprovideasmuch informationaspossibleaboutyourpricingaspossibleinthissection.However,ifyouhavehundredsof items,condenseyourproductlistcategorically.Thissectionofthefreebusinessplanshouldnotspan

morethan1page.

6.0OrganizationalPlanandPersonnelSummary

6.1CorporateOrganization

6.1CorporateOrganization

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TheFinanceResource.com­FreeDonutShopBusinessPlan

6.2OrganizationalBudget

6.2OrganizationalBudget 6.3ManagementBiographies

6.3ManagementBiographies

Inthissectionofthebusinessplan,youshouldwriteatwotofourparagraphbiographyaboutyourwork

experience,youreducation,andyourskillset.Foreachownerorkeyemployee,youshouldprovidea

briefbiographyinthissection.

7.1UnderlyingAssumptions

7.0FinancialPlan

•TheDonutShopwillhaveanannualrevenuegrowthrateof10%peryear.

•TheOwnerwillacquire$100,000ofdebtfundstodevelopthebusiness.

•Theloanwillhavea10yeartermwitha9%interestrate.

7.2SensitivityAnalysis

Intheeventofaneconomicdownturn,thebusinessmayhaveadeclineinitsrevenues.However,the

verylowpricingpointoftheCompany’sdonutsandcoffeeproductswillensurethattheCompanycan

effectivelymaintainprofitabilityandapositivecashflowinanyeconomicenvironment.

7.3SourceofFunds

7.3SourceofFunds 7.4GeneralAssumptions 7.5ProfitandLossStatements

7.4GeneralAssumptions

7.3SourceofFunds 7.4GeneralAssumptions 7.5ProfitandLossStatements

7.5ProfitandLossStatements

2/3/2016

TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan 7.6CashFlowAnalysis 7.7BalanceSheet

7.6CashFlowAnalysis

7.6CashFlowAnalysis 7.7BalanceSheet

7.7BalanceSheet

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TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan . 7.8GeneralAssumptions 7.9BusinessRatios

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7.8GeneralAssumptions

. 7.8GeneralAssumptions 7.9BusinessRatios ExpandedProfitandLossStatements

7.9BusinessRatios

. 7.8GeneralAssumptions 7.9BusinessRatios ExpandedProfitandLossStatements

ExpandedProfitandLossStatements

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TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan
2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan
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TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan ExpandedCashFlowAnalysis

ExpandedCashFlowAnalysis

ExpandedCashFlowAnalysis
ExpandedCashFlowAnalysis

2/3/2016

TheFinanceResource.com­FreeDonutShopBusinessPlan

2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan Testimonials CompleteBusinessPlans RaiseCapital FAQ
2/3/2016 TheFinanceResource.com­FreeDonutShopBusinessPlan Testimonials CompleteBusinessPlans RaiseCapital FAQ