1

INDIAN INSTITUTE OF TOURISM & TRAVEL

MANAGEMENT

PROJECT REPORT
ON
EFFECTIVENESS OF EMPLOYEE WELFARE

CADBURY INDIA LTD. MALANPUR

[2009-2011]
SUBMITTED BY:
Anuradha Pachauri
Roll No. 2094006
PGDM (IB) III SEM
IITTM (BHUBNESHWER)

TABLE OF CONTENTS
Contents
Certificate From Guide
Acknowledgements
Executive Summary
Chapter 1: The Company
Company Profile
Chapter 2: The Project
Purpose & scope of study
Methodology
Chapter 3: Collection & Analysis of Data
Data Collection
Data Analysis
Chapter 4: Company profile
Conclusion
Constraints & Limitation
Recommendation

Appendices & Annexure

Bibliography

Page No.

CERTIFICATE FROM GUIDE

This is to certify that Mr. / Ms.

IITTM

of

Roll no

has under taken the project titled

under

My guidance from project commencement date to project finishing date at name of the
organization where project done.

Organization
Seal

External Guides full Signature

Designation

Internal Guides Full Signature

DECLARATION
I Anuradha Pachauri student of Indian Institute of Tourism & Travel Management hereby
declare that project entitled Employee welfare in Cadbury India Ltd.; MALANPUR is
based on my finding and is originally in nature.
I also declare that all information gathered by me during the course of the project
at CADBURY INDIA LTD MALANPUR will be kept strictly disclosed without the prior
written content of CADBURY INDIA LTD MALANPUR.

ANURADHA PACHAURI

ACKNOWLEDGEMENT
It is a matter of great privilege and honor for me to undertake summer training at
Cadbury India Limited. I take an opportunity to express my thankful regards to
Miss Chandrika Joshi (H.R. officer) passing on to me the opportunity to conduct the
project, her valuable experience and guidance aided me through the preparation of
this project. I also feel gratified to all the employees of Cadbury India limited , to
anyhow contribute for the successful completion of my projecttion of this project.

I also feel gratified to all the employees of CADBURY INDIA LTD MALANPUR, to
anyhow contribute for the successful completion of my project.

Anuradha Pachauri

Managements basic job is the effective utilization of human resources for achievements of organizational
objectives. The personnel management is concerned with organizing human resources in such a way to
get maximum output to the enterprise and to develop the talent of people at work to the fullest
satisfaction. Motivation implies that one person, in organization context a manager, includes another, say
an employee, to engage in action by ensuring that a channel to satisfy those needs and aspirations
becomes available to the person. In addition to this, the strong needs in a direction that is satisfying to the
latent needs in employees and harness them in a manner that would be functional for the organization.
Employee motivation is one of the major issues faced by every organization. It is the major task of every
manager to motivate his subordinates or to create the will to work among the subordinates. It should also
be remembered that a worker may be immensely capable of doing some work; nothing can be achieved if
he is not willing to work. A manager has to make appropriate use of motivation to enthuse the employees
to follow them. Hence this studies also focusing on the employee motivation among the employees of
Cadbury India Limited.

EXECUTIVE SUMMARY
I have made my HR term paper on the company Cadbury entitled EMPLOYEE
WELFARE. I would suggest to Cadbury various schemes & facilities for employees
welfare. In the entire term paper I have tried to cover all the major topics related to
Cadbury (Employee Welfare). The main topics that I have covered for launching of
Cadbury in India. Beginning with the brief introduction of the Cadbury then the analysis,
scope of study & purpose, quality policies, health & safety, environment policies & the
employee welfare policies also include which the main objective of my project. After the
accomplishment of the product development i.e. Chocolate and commercializing it; the
next before me was to decide the segment and the target market and the strategies for the
positioning of the product. The marketing mix of chocolate was decided under the
various stages of product life cycle. This was done in advanced so as to be prepared for
the tough competition in market. Next was the advertisement and selling of the product
and the last was to make a distribution channel of network for the effective selling of
chocolate in the market. The last is the findings, conclusion, suggestion, recommendation
& limitations of my term paper so as to get a brief idea of the project and the. The last
two pages are the Bibliography, Appendices & Annexure including questionnaire. I have
now concluded my executive summary for my project.

CHAPTER - I
THE COMPANY

INTRODUTION

Chocolate is not only one of the principle ingredients used by the confectioner but its
widely enjoyed flavor properties make it a favorite of bakers, ice-cream and other
manufactures. In its many form, chocolate may be consumed as a beverage, syrup, a
flavoring, coating or a confection in itself.
What is a chocolate?
Cocoa beans are carefully and roasted to get the distinct cocoa flavor. An optimum blends
milk sugar and cocoa, chocolate to its favorite chocolate taste.
To eliminate the harsh noted of raw cocoa flavor, liquid chocolates conceived for hours
till a refined round flavor is obtained. Cadbury has a unique milk/crumb making process
in which milk, sugar and cocoa liquor are cooked together for about 7 hours to develop
the unique CDM which one could not find in the continental chocolates. Also we have
trained taste panels at every & comply with the Cadbury quality standard.
The second unique features about chocolates are its fat-blend. Common fats have a
range of melting temp. Rather than well defined melting point.
Cocoa butter derived from cocoa beans a carefully tempered cocoa butter is absolute
solid at ambient temp. But melts quickly at body temp; this imparts a rich mouth feel to
the chocolate & assist in immediate release of flavor notes as soon as we put a block of
chocolate on your tongue.
Last but the most important feature of the chocolate is the smoothness & uniform melted
has on our tongue.

HISTORY

A chocolate product originally prepared by the native of Central America, until the early
1800s, the only product was a very fatty chocolate drink prepared from the whole cocoa
beans, sugar and spices. In 1828, Van-Houten Holland invented the cocoa press, which
removed parts of the cocoa fat from the bean, resulting in a powder with about 23% fat.
This made the drink easier to prepare & digest.
At the same time, the natural fat, cocoa-butter, was released, making it possible to
produce a fluid chocolate that could be moulded & also used to cover other confectionary
products, during the 1840, fry & later Cadbury, made chocolate bars.
Another major development was the invention of milk chocolate by Daniel peters of
Switzerland in 1876. The ground cocoa nib was processed with sugar & milk solids & the
result was developed in the early days, the processing of milk for chocolate needed a
method that would ensure the development of flavor & good shelf life. For it Cadbury
developed the CRUMB process. In the U.S. Hershey & chocolate are synonymous.

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INTRODUCTION TO CONFECTION

Confection (i.e. candy) can be divided into two broad categories: those in which sugar is
the principle ingredient & which are based on chocolate. Differences in sugar-based the
candies depend largely on manipulation the sugar to achieve special textural effects. This
is accomplishing primarily by controlling the proceeding state of the sugar & sugar
moisture ratio. Examples of sugar type confections include nougats, fondants, caramels,
toffees & jellies. Examples of chocolate-based confection chocolate-covered confection,
including milk products, egg white, food acids, gums, starches, ats, emulsifiers, flavors,
nuts, fruits, & others are used in candy-making.
Chocolate is not only one of the principle ingredients used by the confectioners. But its
widely enjoyed flavor properties make it a favorite material of bakers, ice-cream
producers and other food manufacturers. In its many forms, chocolate may be consumed
as a beverage, syrup, a flavoring, a coating, or a confection in itself. It , therefore
warrants brief consideration before proceeding with some of the processing practices of
the confectionery manufacturer.

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GENERAL INTRODUCTION OF THE COMPANY

Cadbury international began as one man venture in Birmingham, UK in 1824, a young

entrepreneur john Cadbury set-up a shop in Birmingham to sell, among other things, a
cocoa concoction of his own. Form such modest beginnings; it has grown to be the
leading manufacturer of food, beverages and confectionery in the UK. It has
revolutionized eating habits worldwide and the name. Cadbury has become synonymous
with cocoa products in many countries. Cadbury Schweppes employs people the around
the world over and has 50principle, subsidiary and associated companies in 21 countries.
In India Cadbury was set up as a trading in 1947 and gradually began in a small way by
processing of imported chocolates and bourn-vita at colaba Mumbai. In 1948 the
company was incorporated as Cadbury fry (India) private limited. In 1956, the operations
were shifting from colaba to Cadbury house. The first India manufactured chocolates &
bourn vita moved out of Cadbury house in 1956, with further growth entire operations
ware moved to our new locations at Thane. They now have manufacturing facilities at
other location such as Induri, Malanpur, and some other third party units.

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CADBURY IN INDIA

Cadbury was set-up as a trading concern in India in 1947 and gradually began in a small
way by processing of imported chocolates and bourn vita at Colaba Mumbai. In 1948 the
company was incorporated as Cadbury fry (India) private limited.
In 1956, the operations were shifting from colaba to Cadbury house. The first India
manufactured chocolates & bourn vita moved out of Cadbury house in 1956, with further
growth entire operations ware moved to our new locations at Thane.
Today Cadbury ltd is a 51% subsidiary of Cadbury Schweppes and employs around the
2050 people throughout the country. We now have owned manufacturing facilities in
Thane (Mamba), Induri (Pune), and Malanpur (Gwalior).

13

CADBURY CULTURE

WE MAKE PEOPLE BEFORE CHOCOLATE

Cadbury believes in the following practices: Openness: - By sharing information, ideas & acceptance adverse feedback
constructively, by allowing easy accessibility.

Initiative: - By being a self starter, by seeking simple structure & solutions to

problems.

Commitment: - by aligning personal goals & directing energies towards achieving

Cadbury objective.

Integrity: - By being honest in all dealings & facing issues separately.

Team spirit: - By working harmoniously with colleagues & contribute significantly

of team effort.

Discipline: - By following company policies & practices, adhering to expected

standards of behavior and conduct.

Equality: - By treating all employees, irrespective of their designation with respect

and dignity. By considering all important. By having common welfare facilities like
uniform, canteen, transport etc.

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LIFE FULL OF CADBURY

Cadbury is an organization which impact and interacts with the consumers: Cadbury is present in most happy occasion in the life of our consumers.
Our brands excite our consumers.
Cadbury is an expression of a consumers life.

CADBURY FULL OF LIFE

Cadbury is a fun and energizing workplace.

Cadbury is a robust and alive.
Cadbury as a company is vibrant.

OBJECTIVE

Deliver Superior Shareowner Returns

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MAJOR COMPETITORS

These are the major competitors of Cadbury India ltd. In the field of chocolate: Nestle
Amul
Britania
Campco

The company has monopoly in Gems.

MAJOR CUSTOMER

Almost every human being whether children, teenager, adult or an old person like
chocolates and come into the list of customers.
Gems are most favoring among children because of its attractive colors.
Perk is popular among young ones, whereas Dairy Milk is preferred by all age groups.

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PURPOSE & VALUES

Cadbury is an international company and is proud of their long heritage respectful of the
social and natural environment in which they operate, supportive of their consumers,
customers and colleagues and passionate about success. They will make market and sell
unique brands which give or bring pleasure to millions of customers around the world
every day.
Cadbury express their core purpose in following way.

WORKING TOGETHER TO CREATE BRANDS PEOPLE LOVE

They have done this successfully for over the years. This success has been built upon
understanding the needs of their consumers, customers and other stake holders and by
operating to a clearly defined set of values.
Their statement of purpose & values provides a clear framework for their strategic intent
and how they will conduct our business. Their objective is to consistently deliver superior
shareowners returns.
Cadbury Schweppes submitted to the standard of corporate governance and corporate &
social responsibility throughout the globe.

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MALANPUR FACTORY PRODUCTS RANGE

These are as following: Intermediate

Liquid milk chocolate

Panned chocolate

Gems

5-star

Perk

Ultra perk

clairs

18

MALANPUR VALUES

There are elements in which Malanpur has to be the best. This does not mean that it
ignores the other areas, which are central operating values, in which Malanpur has to
excel. They are: Quality
Hygiene
Productivity
Material efficiency
System
These values are stressed at other factories located at Thane, Induri & Bangalore also.

19

QUALITY CONTROL ASPECTS

For regular implementation of the values Cadbury Schweppes has laid down the policies
and guidelines, which are diligently observed by the company. These are:-

1.
2.
3.
4.
5.
6.

HACCP
PREREQUISITES
RISK MANAGEMENT
QUALITY POLICY
SAFETY POLICY
ENVIRONMENTAL POLICY

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HACCP GRAPH

TOTAL QUALITY
MANAGEMENT

HACCP
FOOD QUALITY
ASSURANCE

FOOD HYGIENE

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INTRODUCTION

The main features of HACCP are as following:

Hazard analysis and critical control point system.

Powerful safety management technique adopted worldwide.
Structured, preventive system.
Safety through Hazard identification and control.

MANUFACTURERS

BENEFITS:The following are the benefits of HACCP

Systematic consistent approach.

More preventive.
Less reactive.
Increased cost effectiveness.
Focus of resources to critical areas.
Complements other management system.
International acceptance.
Complies with law.

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23

CONSUMERS

Definition of Hazard
A biological, chemical or physical agent in or condition of food with the potential to
cause an adverse health effect.

HACCP Principles

o
o
o
o
o
o
o

Conduct a Hazard analysis.

Determine critical control points.
Establish critical limits.
Establish a CCP monitoring system.
Establish corrective action procedure.
Establish verification procedure.
Establish documentation and records.

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STEPS OF HACCP

Sazztep 1:Construct a process flow diagram

Outline what happens to food from start to finish.

Shows how all the steps in the process inter-relate.
Numbers each step for ease of reference.

Step 2:For each process steps

Identified all the food safety Hazards that may occur at that step.
Categorize each Hazard into microbial, chemical & physical.

Step 3:

Identify HAZARDS that are critical to food safety.

Identify a CONTROL MEASURE for each hazard.
Set CRITICAL LIMITS on the hazard, i.e. values outside which a hazard may
occur.
Define a MONITORING PROCEDURE to measure the critical limits.
Define a CORRECTIVE ACTION in the event that the monitoring procedure
picks up a value outside the critical limit.

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IMPLEMENTATION

The main implementation of HACCP are as following;

HACCP training to all employees.

HACCP manual developed.
CCP monitoring identified & started.
Control points identified & started.
HACCP plan review.
Certification Audit in April 2005.

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PREREQUISITES

Pre- requisites are the support system or programmed that must be in place
before implementation of HACCP & effective QMS like metal control,
personal hygiene etc.
Pre- requisites control the general & repetitive Hazards occurs during process.
The specific Hazards and quality risk are taken care through HACCP plan.

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PRE-REQUISTE PROGRAMMES
Clothing:

All staff should wear well CLEANED protective, covering, captive footwear.
No external pockets, buttons and use metal poppers or Velcro if required.
Cover head or facial hair by nets or full caps and snood.
Protective clothing strictly to contractors and visitors as well.

Jewelry:

No jewelry like stone ring, chain and ear ring is allowed except for a plain ring.
No Kalawa, Rakhi, Wrist Band, & watches is allowed.
Apply policy strictly to contractors and visitors as well.

Medical requirement:Medical check-up and screening programs of the entire food handler as per
national legislation are as following

Visitors health screening using questionnaire.

Person suffering with contagious disease need not work direct food contact
areas.
Diarrhea/Dysentery and other food borne infections infected skin
wounds/conjunctivitis.
Cut and wounds to be covered with waterproof contain metal detectable strips.
Fitness certificate after long illness (more than 3 days).

Personal Hygiene:

All the time hand washing while entering the plant.

Hand washing with antibacterial soap and warm water as per SOP.
Hand sanitizing with using IPA or other sanitizers.
Cleaning of hand in between the work or while completion of debagging etc.

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Equipments & Plant Cleaning:We should have

Cleaning schedule for all the process equipments.

Updated cleaning procedure to be available (defined criteria e.g. CIP times,
chemical strengths, temperature etc.
Cleaning record or verification of cleaning.
Environmental cleaning.
Cleaning schedule/ procedure/ check sheet/ verification for all the
environment.

Factory housekeeping:

Procedures for identification, segregation, protection, storage (Rework, WIP

storage).
Material handling (FIFO principles, OFF the floor, usage of standard trays &
poly bags for rework, waste etc.).
Have clear separation of high risk/ low risk material (R W material FG/PM).
5 S maintenance on line (cleanliness, defined place, identification, removal
unwanted item).
Environment (no paint peel off, dampness, adequate lighting).

Pest management:Adequate proofing of plant to prevent entry of

Insect, flies, cockroaches, moths.

Rodents (mice, rats etc.).
Birds (pigeons, sparrows, starlings etc.).

The main measures are:

Maintain high standards of housekeeping.

Discourage pest presence around whole site.
Protection of entry points in buildings through doors strips curtains, netting etc.
Pest treatment as per pest control programs.
Monitoring for presence of pest through.
Routine inspection.
Technical audits.

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QUALITY POLICY

BUSINESS VISSION:We will continue to maintain our leadership position in the Indian
confectionary market as well as achieve a strong national presence in the food drink
section.

QUALITY VISSION:

We will provide products of international quality at competitive prices

that offer superior value for money.
We will build standard and systems for every facet of our business that
affects the quality of our products assure consistency.
We will strive to maintain highest standards of hygiene and quality in our
operation and dedicate ourselves to continuous improvement in the same.
We will encourage involvement of our endeavors.

BEST MANUFACTURING PRACTICES:We will continuously strive to implement the best manufacturing practices and
improve upon them to deliver satisfaction to our customers.

CO-MARKETS:We will collaborate in the spirit of partnership, with our values, franchisees and
trade in all aspects relating to quality, R&D, technical and managerial inputs. This will be
done to improve quality and value to the products we deliver to our customers.

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HEALTH & SAFETY

Cadbury India Limited is committed to ensuring the health and safety of all persons
involved in its operations. These include our employees, contractors and their employees
and visitors to our sites.
Cadbury India Limited will strive to improve health and safety throughout its operations
by encouraging the active participation of all our employees, contractor and visitors in the
identification, assessment, and elimination or management of Hazards and risk, through
use of appropriate technologies, systems and best business practices.
All employees, contractors and visitors have legal duty and responsibility in ensuring that
this health and safety policy is adhered to and all safety arrangement are complied with.
Cadbury Indias health and safety policy is further expressed in the following key
commitments

Comply with relevant national health and safety legislation.

Keep up to date with developments in health and safety.
Identify and assess all significant risk to health and safety.
Eliminate or introduce measures to adequately control these risks.
Put in place appropriate health safety policies and procedures.
Provide adequate resources to ensure our policies and procedures are
implemented.
Involve and consult with our employee.
Ensure all employees are informed of our policies and procedures.
Provide effective training to all employees and other under our control.
Ensure all employees comply with our policies and procedures.
Continually improve our health and safety performance.

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ENVIRONMENT POLICY

It is also an integral part of achieving our objective to grow shareowner value over the
long term. When the long term is taken into account whats good for the environment is
also good for consumers and good for business.
They will

Conduct their business in compliances with environmental laws and with

their guidelines, which set global standards for our operation.
Maintain systems to manage our environmental responsibilities.
Set clear target for continuous improvement and monitor these targets to ensure
that they are met.
Establish and enable employee accountability for their environmental
performance.
Strive to prevent pollution and to minimize the environmental costs and
impacts of their global operations.
Assess the impact of new operations and products and seek ways to
contribute positively to their environmental performance.
Train and motivate their employee to understand their environmental
responsibilities and to actively support their environmental programmes.
Work with their supply chain and business partners to improve their
collective environmental performance, to protect the ecosystem that provide
raw materials and minimize the impacts from transportation.
Communicate openly with their shareowners, employees, customers and
other interested parties by regularly on our commitments and our progress
towards meeting them.
Review and update this policy regularly.

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CHAPTER II
THE PROJECT

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PURPOSE

EMPLOYEE WELFARE
Welfare includes anything that is done for the comfort and improvement of employees
and is provide over and above the wages. Welfare helps in keeping the morale and
motivation of the employees high so as to retain the employees for longer duration. The
welfare measures need not be in monetary terms only but in any kind/forms. Employee
welfare includes monitoring of working condition, creation of industrial harmony through
infrastructure for health, industrial relation and insurance against disease, accident and
unemployment for the workers and their families.
Labor welfare entails all those activities of employer which are directed towards
providing the employees with certain facilities and services in addition to wages or
salaries.
Objective:1.
2.
3.
4.
5.
6.
7.

It helps to improve recruitment.

It improves the morale and loyalty of workers by making them happy and
satisfied.
It reduces labor turnover and absenteeism.
It helps to increase employee productivity or efficiency by improving the
physical and mental health.
Improvement in material, intellectual and cultural condition of life protects
workers from social evils.
It helps to improve industrial relation and industrial peace.
Welfare measures help to improve the goodwill and public image of enterprise.

Features:

It is a comprehensive term including various services, facilities and amenities

provided to employees for their betterment.
It is dynamic concept varying from country to country and from region to
region within same country.
It is flexible and ever changing concepts.
Welfare measures are in addition to regular wages and other economic benefits
available to employees until legal provision and collective bargaining.
It is an essential part of social welfare.
It is also known as fringe benefits and services.

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LABOR WELFARE OFFICER

According to the factories act in every factory wherein 500 or more workers are ordinary
employed the occupiers shall employee in the factory such number of welfare officer as
may be prescribed. The state government may prescribe the duties, qualifications and
condition of service of such officer.
Qualifications:

A university degree.
Degree or Diploma in social service or social welfare from a recognized
institution.
Adequate knowledge of the language spoken by the majority of the workers in
the area where the factory is situated.

Duties:

Supervisor
Counselor
Advising Manager
Establishing Liaison with management
Working with management and outside public.

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SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing. Despite of the fact that
learning is all pervasive in our lives, psychologists do not agree on how learning takes
place. How individuals learn is a matter of interest to marketers. They want to teach
consumers in their roles as their roles as consumers. They want consumers to learn about
their products, product attributes, potential consumers benefit, how to use, maintain or
even dispose of the product and new ways of behaving that will satisfy not only the
consumers needs, but the marketers objectives.
The scope of my study restricts itself to the analysis of consumer preferences, perception
and consumption of Cadbury Chocolates. There are many other brands of chocolates
available but my study is limited to a major player of chocolates leaving behind the
others. The scope of my study is also restricts itself to Gwalior region only.
WELFARE ACTIVITIES
Head of the factory provide some extra facilities to their employees by which they can
improve their skills and the results of these things come in from of risk in productivity.
With the help of this company increase their profits. Government also provides some
rules and guidelines for the welfare of employees.

WELFARE MEASURES UNDER ACT FACTORY ACT 1948 WASHING

FACILITIES:Section 42 provides that factory should provide washing facility to each and every
worker including women employees. There should be separate washing facilities to
women.
Section 42 (1) tells about these measures-

Adequate and suitable washing facilities for the employees should be provided.
There should be different washing rooms for male and female.
These facilities should be easy to carry and kept clean.

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FACILITIES FOR SITTING:-

In each factory there employee have standing work there also should be provided
suitable and sufficient sitting arrangement which employee can take rest at the time of
free during their course of work and feel fresh.
The state government also gave the notification to all the factories about their sitting
facilities.
FACILITIES FOR STORING & DRYING:There extra place should be provided for the drying and storing of clothes.

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FIRST AID APPLIANCES:The act also provides first aid appliances to the employees.
According to the section 45

In every factory there should be provision for first aid appliance during the
working hours. It should not be less than one for every 150 workers employed
in a factory.
This section provides that nothing except the prescribed contents shall be kept
in the first aid box.
Each first aid box should be kept under the charge of serrate person having
certificate in the first aid treatment that shell always be available during the
working hours.

CANTEEN:In each factory where 250 or more than 250 workers are employed there one
canteen must be provided for the refreshment of workers. Section 46 authorized the state
government to make rules in such respect:
The date by which the canteen shall be provided.

The standards in respect of construction, accommodation, furniture and other

equipments.

The food staff to be served in there in and the change which may be made their
off.

The constitution of managing committee for the canteen representation of the

workers in the management of the company.

The items of the expenditure in the running the canteen should borne by the
employer.

The delegation of the power to make rules to the chief inspector.

CRECHES:In each factory where women employees are worked there crches should be
provided for their children. Section 48 tells about this rule and state government also
made some guidelines about it.

Prescribing location the standards in respect of construction, accommodation,

furniture other equipment should be provided.
Additional facilities also should be provided to infants.
Provide them milk, fruits and other baby food products.
For giving facility to the mothers of the children to feed them in necessary time
period.

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WELFAE OFFICER:In every factory where more than 500 workers are worked together there should be
appointed a welfare officer. The state governments tell about the qualification, duties,
responsibilities and condition of a welfare officer.
The provision of this section applied to those sugar factories where more than 500
employees are employed.

WELFARE ACTIVITIES AT CADBURY INDIA LTD MALANPUR

MEDICAL FECILITIES:

Doctors are appointed for the proper medical checkup once in a year.
All the employees are subject to go through a medical checkup at the time of
joining the factory as well as yearly.
The company provides first aid room with an attendant for 24 hours. In
addition employees are well trained on first aid.
There is a medical assistant is also available which is a retired medical officer
of the army.

CANTEEN FACILITY:There is a well furnished and fully equipped canteen is available for the
officers, employees and for trainees also. Some other things are as following

Free canteen is a statuary requirement under the factory act 1948. But in
Cadbury it is 100% subsidized. Company provides breakfast, lunch, dinner and
tea, coffee and cold drink (acc to season) for their employees as well as for
visitors also.
Food and other eatables are made under the strict hygiene condition. A canteen
managing committee consisting the representatives of both officer as well as
union leader is also construct.
A separate room and attendant is provided by the company to serve the tea,
coffee and other things to who required. These facilities are also provided to
the visitors and trainee also.

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ALLOWANCES:-

The main allowances which are provided by Cadbury are as following

CONVEYANCE there is bus and cabs are provided to the employees for their
comfort. These facilities made under the consideration of employee welfare.
ALLOWANCES are fixed for the operators and other according to their grade.
EDUCATION ALLOWANCE as per grace of the employees. Different cultural
activities are also conducted in the Cadbury for the children of employee.
MEDICAL ALLOWANCES are 5% of gross for those who dont comes under
the ESI scheme.

TRANSPORT FACILITY:Company provides buses and cab facility for communicating between Gwalior and
factory. Two buses are available for the different routes in all there shifts.
AMENITY BLOCK:Before entering in the production area every employees has to take bath and
get well dressed which are provided by the company.
Employees are expected to maintained good personal hygiene as per company policy.
CIL also provides toilets, bathrooms (separate for men & women). There are always
clean, ventilated and has well lighting system.
UNIFORM:

CIL provided the uniform for every worker. Uniform includes two set of pant
and shirts per year two every worker.
One pair of shoes.
One sweater in winter.

DRINKING WATER:In CIL pure water is available for 24 hours.

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CELEBRATIONS

There are several day which are celebrated in Cadbury. The main days are as following

Cadbury day (7th may)

Family day (17th spet)
Safety day (4th march)
Environment day (5th june)
Independent day (15th aug )
Republic day (26th jan)
Sports & various events

CADBURY DAY:All the employees celebrate this day with their colleagues & their families. The
main attraction of this day is painting competition which is held between the children
of employees. The prize is distributed later on the family day.
FAMILY DAY:It is of the major events of the factory. This celebration is a get together of all the
employees with their families. It is celebrated on 17 th sep. every year. This event is
marked with giving of the prizes of various competitions in cultural programs. Finally,
the celebration ends with a grand family dinner.
SAFETY DAY:Every year 4 th march National safety day is observed as an important day in
CII
OTHER FACILITES:Some other facilities provided by Cadbury India Ltd .To the employees such as:
Housing loan interest subsidy.
Widow pension scheme.
Provident found scheme @12% of company contribution

RESEARCH METHODOLOGY

43

Research Objective:1. To understand the whole welfare measures process of Cadbury India Ltd.
2. To study the effectiveness of welfare measures in Cadbury India Gwalior region

Research Design:1. Population: - All the employees of Cadbury India Ltd. Gwalior.
2. Sampling Frame: - Cadbury India Ltd.
3. Sampling Element: - Individual Respondents.
4. Sample Size :- 10 Respondents
Data Collection Method:Self designed questionnaire on a numeric scale of 1 to 5; Where 1 will indicate strongly
Disagree & 5 will indicate Strongly Agree.

44

CHAPTER III
COLLECTION & ANALYSIS
OF DATA

45

DATA COLLECTION
Research is based upon various types of information. It is not possible without different
kinds of information. In order to carry out research successfully; information should be
gathered from the proper sources. The more valid is the source of information, the more
reliable are conclusions. Different types of information.

KINDS OF DATA

PRIMARY DATA: - it is the actual information which is received by researcher for

study from the actual field of research. These data are attained by means of
questionnaire and schedules. In some fields primary data are collected through
interview and observation methods. The observation method, for collecting primary
data, may be both participant and non-participant. Such data are known as primary
because they are attained by researcher from the field of research directly and for the
first time. Primary data are generally attained through observation such as the life of
the group, traditions and customs and differently aspects of daily life. Participant
observation sometimes unravels such primary data which cannot be known by any
other means.

SECONDARY DATA: - It is the information which is attained indirectly. The

researcher does not attain them directly. Such data are gathered from published and
unpublished material. Secondary data are gathered from the information collected
from the individuals and institutions through personal diaries; letters and survey
documents etc. The secondary data again, are gathered through two types of sources.
The first source are the public documents such as books, manuscripts, records, census
reports of surveys by private institutions and various information published in
newspapers and magazines.

46

TYPES OF DATA

SECONDARY DATA

PRIMARY DATA

DATA COLLECTION

SOURCE OF DATA COLLECTION

1. Primary data:-

Direct observation
Questionnaire

2. Secondary data:-

Cadbury Manuals.

47

WHAT IS QUESTIONNAIRE?
Questionnaire is a printed list of questions gives to respondents to be returned by the
respondents after filling up the questionnaire.
Fundamentally, the questionnaire is asset of stimuli to which literate people are exposed
in order to observe their verbal behavior under these stimuli
-G.A. Lundberg
In the questionnaire, as the name indicates, there is a set of selected questions whose
answers, the researcher seeks from respondents in order to gain knowledge about certain
specified matter. Since, the questionnaire has to be answered after reading it; it is obvious
that a questionnaire can be addressed only to literate people. A second feature of the
questionnaire which has been emphasized by W.J. Goode and P.K. Hatt is the fact that
responses to a questionnaire have to be made by respondents themselves.
In general the word questionnaire refers to a device for securing answers to questions by
using a form which the respondents fill in him
-W.J. Goode & P.K. Hatt
Since the questionnaire can be given to a restricted number of individuals, its scope is
rather limited; but within its limited scope it can prove to be the most effective means of
eliciting information, provided, however, that it is well formulated and the respondents
fill in their genuine responses.

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CRITERION OF APPRORIATENESS
Regarding the qualities and features which make questionnaire an effective instrument of
research and help to elicit maximum information, W.J. Goode and P.K. Hatt have
enumerated the following factors:
1. The type of information required: - In the field of social research, the usefulness
and effectiveness of the questionnaire is determined by the kind of information
sought. Not every type of information can be elicited through it. A questionnaire
which will consume more than 10 to 20 minutes is unlikely to be responded well.
Therefore, an appropriate questionnaire should contain only that number of questions
which can be easily filled in 10 to 20 minutes. Moreover, the question should be
exact and capable of clear-cut replies. Some research workers have found that if the
responses are better if the names of the information remain anonymous. By allowing
the respondents to remain anonymous, the information can be had. If the
questionnaire of this type is prepared with caution, the respondents disclose their
identity.

2. The type of the information reached: - a good deal depends upon the types of
respondents covered by the questionnaire. The experience tells us that all types of
individual cannot be good respondents. There are many who would rather consign
the questionnaire to w.p.b. than waste their over it. Only literate and socially
conscious individuals would give any consideration to questionnaire. Everybody
does not realize the importance and usefulness of social research. Only those who
appreciate the value of social research are likely to be good respondents.
Most of all, the respondents must be of the type who is competent to answer
the kind of questions contained in a particular questionnaire.
Besides literary persons, the persons belonging to upper strata of
society are unlikely to be goods respondents. They are either too preoccupied or are
sophisticated to feel any interest in the filling up of a questionnaire. However, certain
types of questionnaire about bio-data for inclusion in whom, everyone receiving such
a questionnaire will promptly fill it up.

49

3. The Accessibility of Respondents: - The chief merit of the questionnaire is that by

its means a large number of scattered respondents are contacted easily and cheaply.

4. The precision of the hypothesis: - Whether the questionnaire is appropriate for the
research which he wishes to verify. The researcher must frame his questions in such a
manner that they elicit responses needed to verify the hypothesis. As a precaution,
the realism of the hypothesis should be tested by interview.

5. Question Content: - Question content is first and foremost dictated by the

investigative questions guiding the study. From these questions, questionnaire
designers craft or borrow the target and classification questions that will be asked of
participants. Four questions, covering numerous issues, guide the instrument
designer in selecting appropriate questions content:

Should this question be asked (does it much the study objective)?

Is the question of proper scope and coverage?
Can the participant adequately answer this question was asked?
Will the participant willingly answer this question was asked?

50

6. Question wording: - It is frustrating when people misunderstand a question that has

been painstakingly written. This problem is partially due to lack of a shared
vocabulary. The difficulty of understanding long and complex sentences or involved
phraseology aggravates the problem further. Our dilemma arises from the
requirements of question design. All contribute to longer and more involved
sentences. While it is impossible to say which wording of a question is best, we can
point out several areas that cause participant confusion and measurement error. The
diligent question designer will put a survey question through many revisions before it
satisfies the criteria.

Is the question stated in terms of a shared vocabulary?

Does the question contain vocabulary with a single meaning?
Does the question contain unsupported or misleading assumptions?
Does the question contain biased wording?
Is the question correctly personalized?
Are adequate alternatives presented within the question?

51

FORMULATION OF QUESTIONNAIRE
From the above discussion it is clear that the success depends largely on the skill and
insight with which the lists of questions are formulated. These questions must be
unequivocal and easily intelligible. The following considerations should be kept in mind
while formulating a questionnaire:
1. Appeal: - Attached with every questionnaire is an appeal in which the aim and
purpose of the questionnaire is an appeal in which the aim and purpose of
questionnaire is set forth and sincere cooperation of the respondents is sought.
The appeal should be short, clear and direct, establishing the genuineness of
the research and its utility for all concerned. The long and wordy appeals tax
the patience of the respondents. Through the appeal must be short, it must
cover the following points without fail:
I)

The appeal must state clearly the individuals or organizations

undertaking the research. If the research is government aided the fact
should be clearly mentioned. The quality of paper and printing is quite
an important consideration. If the proper is of superior quality and
printing and get up of high order, respondents feel inclined to take
interest in it. Shabby and defective printing act as disincentive.

II)

The appeal should set forth in clear terms the aim and purpose of the
proposed study and also the benefits likely to accrue from it. Usually the
heading or title of research is self explanatory. As, for example. The
breakdown of joint family in urban areas but if some further
explanation is necessary it must be given.

III)

The appeal should make clear, why is it important for the respondents to
fill it up. The respondents should be motivated and make to realize the
validity and utility of the research project.
Sometimes some monetary incentives are also given. But as a
rule this is not enough to produce a real interest. The working of appeal
should be such that an interest is created among the respondents. It may
be helpful if the respondent is told that his contribution is likely to make
difference in the world knowledge and he can feel proud to be a factor
in the promotion of knowledge. Depending upon the nature of research
and the availability of funds, many ways can be found to motivate the
respondents.

52

IV)

Another method of making the appeal effective is an offer to the

respondent that their names will be kept anonymous,
and that all steps will be taken to ensure that one
comes to know anything about them.

The precaution is necessary where information about private life or

income is required.
2. Instruction for filling up the questionnaire: Besides an appeal, the
questionnaire must carry a list of instructions for filling it up and dispatching it.
The respondents must not have to for the return postage. It should either be
prepaid or stamps for the required amount should be direct and forceful
enclosed.
3. Form of the questionnaire: - The get up and appearance of the questionnaire
should be attractive. It must be tastefully printed on high quality paper. The
sentences by which the questions are asked should be direct and forceful.
Lacking qualities, the questionnaire will be consigned to w.p.b.
4. Clarity of question: - For the desired responses, it is of the utmost importance
to formulate the questions clearly & precisely. There should be no ambiguity
and no dubiousness about them. They should lend themselves to a single
interpretation. The best method is to ensure that our questionnaire does not
have any misleading or confusing question, it should be first tried on a selected
group of individuals and suitable modification should be made in questions in
the light of the experience with the selected group.
5. Serial order of questions: - The questions should be broken up into classes
and each class should have a number of questions which are mutually
interrelated. The order of questions should be such that the first should seem
naturally to lead to the second. The second may depend upon the first, but the
first should not depend upon the second; otherwise the order of questions will
cease to be systematic and will become chaotic.
6. Attractiveness: - Upon the attractiveness of the questionnaire depends to a
large extent on the success of the questionnaire. The attractiveness of a
questionnaire is determined by the prestige of the researcher, of research
organization and the government its prestige increase. If the above qualities are
present respondents are likely to take interest in the questionnaire.

53

LIKERT SCALE
In business research, the Likert scale developed by Rensis Likert, is extremely popular
for measuring attitude, because, the method is simple to administer. With the Likert scale,
the respondents indicate their own attitudes by checking how strongly they agree or
disagree with carefully worded statements that range from very positive to very negative
towards the attitudinal abject. Respondents generally choose from five alternatives (say
strongly agree, agree, neither agree nor disagree, disagree, strongly disagree).
a) Consider the following example of a study or measuring attitudes towards
cricket.
Strongly
agree
It is more fun to
play a tough 5
competitive
cricket
match
than to play an
easy one.

Agree

Not sure

Disagree

Strongly
disagree

To measure the attitude, the researchers assign weights or scores to the

alternative responses. In the above example the scores 5 to 1 are assigned to the
responses. Strong agreement of the respondents indicates the most favorable
attitudes on the statement, and the score 5 is assigned to it. On the other hand,
strong disagreement of the respondent indicates the most unfavorable attitude
on the statement, and the score 1 is assigned to it. If a negative statement
towards the object is given, the corresponding scores would be reversed. In this
case, the response strongly agree will get a score of 1 and the response
strongly disagree will get a score of 5.
A Likert scale may include a number of items or statements. Each statement is
assumed to represent an aspect of attitudinal domain products.

54

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62

CHAPTER IV
FINDINGS &
RECOMMENDATION

63

FINDINGS
After doing the survey in the various department of Cadbury India Ltd. Result showed
that some of the department heads and the Top management are satisfied are the Welfare
policies. The result was calculated by using Questionnaire.
Conclusion is based on the attributes that are condition, working hours, Welfare scheme
etc. By seeing and search all the above salient features , the conclusion is that some
department heads and top management is satisfied with the welfare policies process
which uses in Cadbury India Ltd.

64

CONCLUSION
To conclude we can say that the culture & climate of Cadbury India Ltd. is very healthy
for the employees. As this report suggests that there are several types of benefits and
facilities are provided to the employees for maintaining their high moral .It also creates
feeling of job satisfaction within the employees.
These whole things create a healthy environment in the Cadbury.
The main cultures which are found in Cadbury are as: Openness, Initiative, Commitment
Integrity, Them Spirit, and Discipline & Equality.

65

SUGGESTION

Some of the changes and suggestion are required in the company; there should be a
welfare officer who can look after all the welfare activities. There should be provision for
rest room .If CIL management put a bit more attention to its employees immure the
company will continue as the leader in the confectionary market and the employees will
work will more zeal and enthusiasm that will surely help the company in achieving its
target .

66

RECOMMENDATIONS
Company

should

concentrate

more

on

television

for

advertisement, as mostly people get attracted through television

only.
For promotional offers, company should go for free gifts rather
than going for other ways.
Company should concentrate on its packing as people are least
satisfied with it while concentrate on the shape of a chocolate.
People are unsatisfied with the price and quantity of chocolate so
companies should concentrate in this regard also.

67

68

LIMITATION
Main limitation was small area of sampling
Employees liked to give answer to questionnaire in oral and avoid written filling
of questionnaire.
Some environmental factor also impacted this research.
Seniors did not allow juniors to give their opinion.
Only a few females in the organization filled up the questionnaire.

69

BIBLIOGRAPHY
BOOKS:

N.D. Kapoor (Industrial Law)

C.B. Gupta (Human Resource Management)
P.L. Malik (Labor and Industrial Law)
C.B. Memoria (Human Resource Management)
A.M. Sharma (Aspect of labor welfare and social security)

WEBSITE : www.cadbury.com
www.cadburyindia.com
www.google.com
www.wikipedia.com
www.hr - survey.com

OTHERS :Company document and previous training reports.

70

This is with reference to the questionnaire with the request letter. I would be highly
grateful for your responses. This questionnaire is a part of research project for an
academic activity of Master of Business Administration.

Thank you,

Personal information

Name:

-------------------------------

Age:

-------------------------------

Department: ------------------------------Designation: -------------------------------

Signature: ----------------------------

71

ANNEXURE:-

Questionnaire

The purpose of this questionnaire is to study the effectiveness of employees welfare

programs in Cadbury. You are requested to show your opinion favorable in the form of
strongly disagree to strongly agree. If you feel you are not sure about it then tick any
point between strongly disagree and strongly agree.
Instruction:

Choose 1 for Strongly Disagree.

Choose 2 for Disagree.
Choose 3 for Neutral.
Choose 4 for Agree.
Choose 5 for Strongly Agree.

1.) Employees are aware of the welfare schemes

available at the Cadbury.

2.) There is total satisfaction towards working

condition.

3.) Satisfied with the facility of canteen & lunch

room.

4.) Satisfied with the working hour.

5.) Satisfied with the contribution towards family

allowances, sickness & accident allowances etc.

72

6.) Satisfied with the safety measures available at

the cadbury.

7.) Employees are satisfied with the legal aid

provided by cil plant.

8.) Satisfied with the drinking water facility.

9.) Satisfied with the process of grievances

handling.

10.) Satisfied with the bonus & gratuity schems.