Quiz 1

1. Marketing is about
Increasing customer satisfaction, which in turn increases profits.
2. The focus of companies needs to be on winning
The product innovation race and the distribution innovation race
3. Product innovation and diffusion of innovation creates
customer satisfaction, profit, capital
4. Marketing is
about invention of new markets, new products, and new services
about the invention of new ways of distributing and reaching customers
about researching, finding, understanding and making new markets
about creating and changing market processes that change markets.
5. The presence of price and quality variance in markets means
a few suppliers products and services are best buys. most are not.
6. The future of US and Canada depends on their
marketing skills
7. excellence in advertising and promotions is most needed
when your products and distribution are strong.
8. Marketing is the business discipline responsible for
product of innovation and diffusion of innovation
QUIZ 2
1) How many times has China closed down its trade with the world:
c) Three times
3) The biggest example of the humanizing, welfare creating and civilizing benefits of the world
trade in invention is:
d) Antibiotics.
5) Wealth is created by:
d) The dynamic combination of selling, buying and invention.
7) The British Trading Empire replaced:
b) The Spanish Trading Empire.
) When a nation's trading ability declines:
d) The whole culture loses its vitality and declines.
The first ecological disaster that destroyed an early trading empire occurred in:
d) The Middle East.

The good created by global free trade vastly outweighs the bad it has created.
b) This has been established by thousands of years of advancing civilization and prosperity.

Schumpeterian wealth is created by:

b) Invention.
For how long has trading dominated raiding as a way of obtaining wealth and power:
a) It is relatively new.
Adam Smith described a process where wealth is created by:
a Selling and buying.
QUIZ 3
_________ leads as the innovator and mass market trendsetter in reducing supply-chain and
distribution costs.
a Wal-Mart
WalMart has increased the productivity of:
c) The whole of the United States.
What competitive advantage does North America have that is discussed in this section:
c) A superior distribution system
The refrigerated cargo ship was invented in the _______.
b) 1880s
What created the mixing of cultures:
b) Trading route cross-roads.
n many parts of Europe a system of transportation as efficient as that of ancient Rome was not
present until:
c) The 18th or even 19th century.
What is yet to fully react to the extraordinary changes in distribution over the last four
generations:
a) Our economy.

b) Our species.
c) Our culture.
d) All of the answers listed.
Economic history is hard on:
a) The timid who do not want to risk change.
b) The conservatives who do not want change.
c) The lazy.
d) All of the answers listed.

QUIZ 4
When domestic and global sources in existing trading alliances come under pressure to
innovate, to reduce prices and increase services:
a) Domestic manufacturing output contracts as profits are lowered.
b) Consumer prices drop in very price competitive markets.
c) Retailer/distributor profits increase.
e) A, B and C above
Which of the following activities directly follows "Retailer/distributor develops a trading alliance
with new source" in the global supply-chain dynamic:
b) Domestic and global sources in existing trading alliances come under pressure to innovate, to
reduce prices and increase services.
__________ production methods can be made to work in regions that have progressed beyond
the stage of peasantry.
b) Modern
A positive outcome of the global trading dynamic is:
a) Prices drop.
b) Inflation drops.
c) Interest rates drop.
d) All of the listed options.
The winners in the global distribution and supply-chain dynamic are particularly those with:

b) Traders who respond to market forces fast and well.

FedEx, UPS and DHL have a few great process thinkers and a lot of good distribution process
implementers who are________________.
c) asked to think about what they do and how to improve what they do
When an economic downturn occurs as a result of shifting investment and employment resulting
from global sourcing:
a Distributors try even harder to discover new sources of global supply.
The losers in the global distribution and supply-chain dynamic are particularly those with:
b) No longer competitive manufacturing or farming skills.
What has changed the global marketplace are new communication and transportation
technologies, low labor costs and ______________.
c) Quality and on-time delivery assurance contracts

QUIZ 5
What follows "Supply shifts to serve the demand of the most profitable market segments.":
d) Competition forces sellers to try new ways of serving customers and reducing costs.

New market segments emerge as _________ demand changes.

c) the variation in
The changing needs, wants and preferences of consumers changes supply:
c) Always.
Change management in marketing is most important in a firm's:
a) Product development management processes.
b) Customer relationship management processes.
c) Supply-chain management processes.
d) All of the answers listed.
Insatiable self-improvement is in the self-interest of _________ firms.
a all
What follows "Competition forces sellers to try new ways of serving customers and reducing
costs.":

b) Sellers learn directly and by observing other sellers how to add customer and shareholder
value.
Competition increases as:
d) Supply exceeds demand.
The marketing of changing supply _____the needs and wants of consumers.
c) changes
What follows "Sellers learn directly and by observing other sellers how to add customer and
shareholder value.":
a Effective products and process are quickly imitated and improved.
Which of the following is the implication of "Effective products and process are quickly imitated
and improved.":
a Sellers who implement faster are more competitive.
QUIZ 6
On the Political Scale my average score was:
c) 3
On the Business Process Thinking scale my average score was:
d) 4