Analysis & Findings of Greenland Town Development LTD

Chapter 5
Analysis & Findings

5.1 Industry Analysis:
The real estate industry of Bangladesh entered Innovation Phase in the first half of last
decade after growing over Early Phase in almost two and a half decade since its inception in
1970. Immense growth opportunity lies ahead of this industry that can only be achieved with
adequate legislative and regulatory support of the government.
To know the present situation of the real estate industry I have interviewed only 40 clients of
this industry.
The measurement is done on a nominal scale of five points, where,
5 = Satisfactory,
4 = Somewhat Satisfactory
3 = Neutral
2 = Somewhat Dissatisfactory
1 = Dissatisfactory
The total score of 40 clients of real estate industry are=
44,46,44,46,16,39,39,23,23,18,16,19,17,22,22,35,35,28,28,38,33,33,29,29,36,31,36,32,47,21,
39,45,42,27,47,39,32,42,34,45.
Satisfaction
level
0-10
Tally
Frequency
Class
(f)
Interval(x)
0
5
f.x
0
Cumulative Percentage
frequency
(%)
O
0
10-20
//// /
15
75
12.5
20-30
//// //// //
10
25
250
15
25
30-40
35
525
30
37.5
40-50
//// //// //// // 15

/
10
//// //// //
45
450
40
25
Total
40
125
1300
Here, N=40
12
100
Mean: Mean is the average score in a frequency distribution.

Mean (x) =fx/N
=1300/40
=32.5
Median: Median is the score in the middle of frequency distribution.
Median =
L + I * N/2 - pcf
f
=30+10*(40/2-15)/15
=33.33
Mode: M ode is the score that occurs most frequently in the distribution.
=30+ {(15-10)/ (2*15-10-10)}*10

=30+ {5/10}*10
=35
From the analysis of data we can see following findings:
Here the average score out of 50 is 32.5 which is enough good and which belong to
the somewhat satisfactory. So the overall situation of the industry is good.
The median value is 33.33 which also belong to the somewhat satisfactory. So
according to the median the position of industry is also good.
The modal value is 35 which are also belonging to the somewhat satisfactory level
which means the most customer of real estate industry is somewhat satisfied.
The highest score is 47 which are 94% and lowest score is 16 which are 32%. So we
can see that some customer is very much satisfied and some very dissatisfied. But the
percentage is not too bad to recover.
From the analysis I have also found 62.5% customer are very satisfied on the real
estate company. And other 12.5% customer is very disappointed on real estate
industry due to price, quality, and exterior design. And rest 25% customer is
belonging in neutral level.
13
5.1.1 Analysis of clients satisfaction range of Real Estate Industry:

x- x
(x- x )2
f(x- x )2
-27.5
756.25
15
-17.5
306.25
1531.25
20-30
10
25
-7.5
56.25
562.5
30-40
15
35
2.5
6.25
93.75
40-50
10
45
12.5
156.25
1562.5
Total
40
125
Satisfaction
level
0-10
10-20
Here,
Frequency
(f)
Class
Interval(x)
3750
x =32.5
3750/40
=9.7
So, the range of clients satisfaction:

32.5+9.7=42.2
32.5-9.7=22.8
The clients satisfaction range of real estate industry is 22.6 to 42.2 which means in
case of satisfaction most of clients belong in neutral and somewhat satisfied. It means
the industry position is overall good.
5.1.2 Industry position analysis by the survey question:

14
Q 1: Is the product you bought satisfy you in the case of your requirements?
Quality
Percentage (%)
Strongly Agree/ Satisfied
No. of
respondents
14
Somewhat Agree/ Satisfied
12
30
Neutral
20
Somewhat Disagree/Dissatisfied
15
Strongly Disagree/ Dissatisfied
Total
40
100
35
Among 40 respondents 35% are strongly satisfied and 15% are somewhat satisfied, 20 % are
neutral and 15% are somewhat dissatisfied. But here is no strongly dissatisfactory customer,
so the satisfaction level is good.
Q 2: Does the product match with your test?
Quality
Percentage (%)
No. of
respondents
10
12
30
Neutral
22.5
20
2.5
Total
40
100
25
Among 40 respondents 25% are strongly satisfied and 30% are somewhat satisfied, 22.5 %
are neutral, 20% are somewhat dissatisfied and 2.5% are strongly dissatisfactory customer, so
here also overall satisfaction level is good of the industry.
15
Q 3: Was it cost effective or reasonable compare to other real estate companies?
Quality
Percentage (%)
No. of
respondents
0
10
25
Neutral
11
27.5
12
30
17.5
Total
40
100
So here among 40 respondents 0% are strongly satisfied, 25% are somewhat satisfied, 27.5%
are neutral, 30% are somewhat dissatisfied and only 17.5% are dissatisfied. So the
satisfaction level is not good in case of pricing.
Q 4: To what extent do you evaluate the level of safety?
Quality
Percentage (%)
No. of
respondents
8
10
25
Neutral
11
27.5
20
7.5
Total
40
100
20
So here Among 40 respondents 20% are strongly satisfied, 25% are somewhat satisfied,
27.5% are neutral, 20% are somewhat dissatisfied and only 7.5% are strongly dissatisfied. So
in case of safety the satisfaction level is overall good.
Q 5: Are you satisfied with the quality of the service?
16
Quality
Percentage (%)
No. of
respondents
6
11
27.5
Neutral
11
27.5
11
27.5
2.5
Total
40
100
15
So here Among 40 respondents 15% are strongly satisfied, 27.5% are somewhat satisfied,
27.5% are neutral, 27.5% are somewhat dissatisfied and only 2.5% are strongly dissatisfied.
So in case of quality the satisfaction level is overall good.
Q 6: To what extent are you satisfied with the facilities?
Quality
Percentage (%)
No. of
respondents
8
10
25
Neutral
13
32.5
20
2.5
Total
40
100
20
So here Among 40 respondents 20% are strongly satisfied, 25% are somewhat satisfied,
32.5% are neutral, 20% are somewhat dissatisfied and only 2.5% are strongly dissatisfied. So
in case of facilities the satisfaction level is good.
Q 7: How likely is it that you recommended us to a friend or colleague?
17
Quality
Percentage (%)
No. of
respondents
0
10
25
Neutral
15
37.5
12
30
7.5
Total
40
100
So here Among 40 respondents 0% are strongly agree, 25% are somewhat agree, 37.5% are
neutral, 30% are somewhat disagree and only 7.5% are strongly disagree. So in case of
recommendation most customers are neutral and where other big portion of customer they
disagree to recommend of his companies to his/her friend or colleague.
Q 8: To what extent do you satisfied with the time of delivering the products?
Quality
Percentage (%)
No. of
respondents
1
18
45
Neutral
14
35
17.5
Total
40
100
2.5
So here among 40 respondents 2.5% are strongly satisfied, 45% are somewhat satisfied, 35%
are neutral, 17.5% are somewhat dissatisfied and only 0% are strongly dissatisfied. So the
level of satisfaction is good in case of timing.
Q 9: To what extent are you satisfied with the environment and location?
18
Quality
Percentage (%)
No. of
respondents
12
13
32.5
Neutral
17.5
20
Total
40
30
100
So here among 40 respondents 30% are strongly satisfied, 32.5% are somewhat satisfied,
17.5% are neutral, 20% are somewhat dissatisfied and only 0% are strongly dissatisfied. So
the level of satisfaction is good in case of environment and location.
Q 10: To what extent are you satisfied with the exterior design?
Quality
Percentage (%)
No. of
respondents
2
17
42.5
Neutral
20
22.5
10
Total
40
100
So here among 40 respondents 5% are strongly satisfied, 42.5% are somewhat satisfied, 20%
are neutral, 22.5% are somewhat dissatisfied and only 10% are strongly dissatisfied. So the
level of satisfaction is overall good in case of exterior design.
5.2 Position analysis of Green land Town in Real Estate Industry:

19
To know the present situation of the Green Land Town I have interviewed only 20 clients of
this company.
The measurement is done on a nominal scale of five points, where,
5 = Satisfactory,
4 = Somewhat Satisfactory
3 = Neutral
2 = Somewhat Dissatisfactory
1 = Dissatisfactory
The total score of 20 clients of real estate industry are=
47,16,45,18,31,19,39,21,39,22,38,23,32,23,34,27,35,35,29,28.
Satisfactio
n level
Tally
0-10
Frequenc
y
(f)
0
Class
Interval(x)
f.x
Cumulativ Percentage
e frequency
(%)
10-20
///
15
45
15
20-30
//// ///
25
175
10
35
30-40
//// ////
35
280
18
40
40-50
//
45
90
20
10
20
125
590
Total
Here, N =20
Mean: Mean is the average score in a frequency distribution.

Mean (x) =fx/N
=590/20
=29.5
Median: Median is the score in the middle of frequency distribution.
20
100
Median =
L + I * N/2 - pcf
f
=30+10*(20/2-10)/8
=30
Mode: M ode is the score that occurs most frequently in the distribution.
=30+ {(8-7)/ (2*8-7-2)}*10

=30+ {1/7}*10
=31.43
From the analysis of data we can see following findings:
Here the average score out of 50 is 29.5 which belong to the neutral level. So the
overall situation of the company is not bad and it means it is a first growing company
in real estate industry.
The median value is 30 which also belong to the neutral as well as somewhat
satisfactory. So according to the median the position of the company is good.
The modal value is 31.43 which belong to the somewhat satisfactory level which
means the most customer of green land town is somewhat satisfied.
The highest score is 47 which are 94% and lowest score is 16 which are 32%. So we
can see that some customer is very much satisfied and some very dissatisfied. But the
percentage is not too bad to recover.
From the analysis I have also found 50% customer are very satisfied on this company.
And 15% customer is very disappointed on this company due to price, facilities, and
location. And rest 25% customer is belonging in neutral level.
5.2.1 Analysis of clients satisfaction range of Green Land Town:

21
x- x
(x- x )2
f(x- x )2
-24.5
600.25
15
-14.5
210.25
630.75
20-30
25
-4.5
20.25
141.75
30-40
35
5.5
30.25
242
40-50
45
15.5
240.25
480.5
Total
20
125
Satisfaction
level
0-10
Frequency
(f)
0
10-20
Class
Interval(x)
1495
Here, N=20
1495/20
= 8.6
So, the range of clients satisfaction:
29.5+8.6=38.1
39.5-8.6=20.9
The clients satisfaction range of this is 20.9 to 39.1 which means in case of
satisfaction most of clients belong in neutral and somewhat satisfied. It means the
company position is overall good.
5.2.2 Company position analysis by the survey question:

22
Q 1: Is the product you bought satisfy you in the case of your requirements?
Quality
Percentage (%)
No. of
respondents
2
40
Neutral
35
15
Total
20
100
10
neutral and 15% are somewhat dissatisfied. But here is no strongly dissatisfactory customer,
so the satisfaction level is good.
Q 2: Does the product match with your test?
Quality
Percentage (%)
No. of
respondents
2
40
Neutral
35
15
Total
20
10
100
neutral, 15% are somewhat dissatisfied and here is also no strongly dissatisfactory customer,
so here also overall satisfaction level is good of the industry.
23
Q 3: Was it cost effective or reasonable compare to other real estate companies?
Quality
Percentage (%)
No. of
respondents
0
10
Neutral
30
10
50
10
Total
20
100
So here among 20 respondents 0% are strongly satisfied, 10% are somewhat satisfied, 30%
are neutral, 50% are somewhat dissatisfied and only 10% are dissatisfied. So the satisfaction
level is not good in case of pricing.
Q 4: To what extent do you evaluate the level of safety?
Quality
Percentage (%)
No. of
respondents
0
30
Neutral
10
50
15
Total
20
100
So here Among 20 respondents 0% are strongly satisfied, 30% are somewhat satisfied, 50%
are neutral, 15% are somewhat dissatisfied and only 5% are strongly dissatisfied. So in case
of safety the satisfaction level is overall good.
Q 5: Are you satisfied with the quality of the service?
24
Quality
Percentage (%)
No. of
respondents
2
40
Neutral
30
20
Total
20
100
10
are neutral, 20% are somewhat dissatisfied and here is no strongly dissatisfied customer. So
in case of quality the satisfaction level is good.
Q 6: To what extent are you satisfied with the facilities?
Quality
Percentage (%)
No. of
respondents
2
40
Neutral
35
15
Total
20
100
10
are neutral, 15% are somewhat dissatisfied and here is no strongly dissatisfied customer. So
in case of facilities the satisfaction level is good.
Q 7: How likely is it that you recommended us to a friend or colleague?
25
Quality
Percentage (%)
No. of
respondents
0
10
Neutral
35
25
30
Total
20
100
So here Among 20 respondents 0% are strongly agree, 10% are somewhat agree, 35% are
neutral, 25% are somewhat disagree and only 30% are strongly disagree. So in case of
recommendation most customers are neutral and where other big portion of customer they
disagree to recommend of his companies to his/her friend or colleague.
Q 8: To what extent do you satisfied with the time of delivering the products?
Quality
Percentage (%)
No. of
respondents
0
12
60
Neutral
30
10
Total
20
100
are neutral, 10% are somewhat dissatisfied and only 0% are strongly dissatisfied. So the level
of satisfaction is good in case of timing.
Q 9: To what extent are you satisfied with the environment and location?
26
Quality
Percentage (%)
No. of
respondents
2
12
60
Neutral
20
10
Total
20
100
10
are neutral, 10% are somewhat dissatisfied and only 0% are strongly dissatisfied. So the level
of satisfaction is good in case of environment and location.
Q 10: To what extent are you satisfied with the exterior design?
Quality
Percentage (%)
No. of
respondents
0
Neutral
15
75
25
Total
20
100
So here among 20 respondents 0% are strongly satisfied, 0% are somewhat satisfied, 75% are
neutral, 25% are somewhat dissatisfied and only 0% are strongly dissatisfied. So the level of
satisfaction is neutral in case of exterior design, because the main product of the company is
land.
5.3 SWOT Analysis of Green Land Town:

27
SWOT analysis enables an organization to have a comprehensive insight about position in the
industry compared to its competitors. It provides the organization a scope to strategically
improve its position in the market. Here, I discuss the internal strength and weakness of
Green Land Town as well as the external opportunities and threats.
Strength
Well known Brand
Weakness
Lack of service experience
Long experienced service system
Lack of efficiency in employees
Dedicated and experienced associates
Strong distribution channel
Rapid decision change for both design

and administration
Young and hardworking workforce
Strong relationship with customers

Safety assurance.
Rules and regulations are not

followed properly.
High price of their products.
Maintaining good relationship with

The new and old clients.
Their products quality
Less number of associate in the sales

department with lot of pressure.
Opportunities
Growing market.
Threats
Growing competition in the market
Located in the business area
Political instability
More penetration into new markets

with existing products
Rising price of dollar
High price of their products
Introduce new high quality products

and market with the help of their
Strong networks.
Change of customers demand
28

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Chapter 5

Analysis & Findings

//// //// //// // 15

Mean: Mean is the average score in a frequency distribution.

=30+ {(15-10)/ (2*15-10-10)}*10

5.1.1 Analysis of clients satisfaction range of Real Estate Industry:

So, the range of clients satisfaction:

5.1.2 Industry position analysis by the survey question:

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 3: Was it cost effective or reasonable compare to other real estate companies?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 4: To what extent do you evaluate the level of safety?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 5: Are you satisfied with the quality of the service?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 6: To what extent are you satisfied with the facilities?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 7: How likely is it that you recommended us to a friend or colleague?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

5.2 Position analysis of Green land Town in Real Estate Industry:

Mean: Mean is the average score in a frequency distribution.

Median: Median is the score in the middle of frequency distribution.

=30+ {(8-7)/ (2*8-7-2)}*10

5.2.1 Analysis of clients satisfaction range of Green Land Town:

5.2.2 Company position analysis by the survey question:

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 3: Was it cost effective or reasonable compare to other real estate companies?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

Q 4: To what extent do you evaluate the level of safety?

Strongly Agree/ Satisfied

Somewhat Agree/ Satisfied

Strongly Disagree/ Dissatisfied

=30+ {(15-10)/ (215-10-10)}10

=30+ {(8-7)/ (28-7-2)}10