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MADATH.

COM BUSINESS MODEL


2014-2017

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

CONFIDENTIAL

MADATH.COM BUSINESS MODEL

Collabro Online Services, Ltd


A Karnataka Limited Company

INR 60,000,000

Collabro Online Services, Ltd is offering a maximum of ten percent (10%) (The "Share (s)") in the Company. There is no public market for the Share (s) or any
other securities of the Company and no such market will develop as a result of this offering.
THE SHARE(S) OFFERED HEREIN IS HIGHLY SPECULATIVE AND AN INVESTMENT IN THE COMPANY INVOLVES A HIGH DEGREE OF RISK AND IMMEDIATE AND
SUBSTANTIAL DILUTION FROM THE OFFERING PRICE. SEE "RISK FACTORS" AND "DILUTION." THE SHARE(S) HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES LAWS OF THE INDIA OR APPLICABLE SECURITIES LAWS AND ARE BEING OFFERED AND SOLD IN RELIANCE ON EXEMPTIONS FROM THE
REGISTRATION REQUIREMENTS OF THESE LAWS. THE SHARE(S) HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE RESERVE BANK OF INDIA NOR HAS THE
OTHER REGULATORY BODY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THIS DOCUMENT. ANY
REPRESENTATION TO THE CONTRARY MAY BE UNLAWFUL. THE SHARE(S) MAY NOT BE TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION
STATEMENT UNDER APPLICABLE SECURITIES LAWS OR AN OPINION OF COUNSEL IN FORM AND SUBSTANCE ACCEPTABLE TO THE COMPANY THAT SUCH
REGISTRATION IS NOT REQUIRED.

Total Maximum

Percentage Share
10%

Proceeds to Company
INR 60,000,000

(1) The Company is offering a maximum of INR 60,000,000.


(3) The Company has agreed to offer the Share(s) on an agency and "best efforts" basis. The offering will be terminated if the maximum number of shares is not subscribed for by
st
31 August, 2014, unless sooner terminated or extended by the Company. Funds paid by investors will be held in an escrow account and will be returned promptly if the offering is
terminated. The minimum investment is INR 1,000,000, subject to the Companys right to accept a lesser amount.

The date of this Private Placement Memorandum is March 1st, 2014.


No person has been authorized to give any information or to make any representations in connection with the offer made by this Private Placement
Memorandum, nor has any person been authorized to give any information or make any representations other than those contained in this Private Placement
Memorandum, and if given or made, such information or representations must not be relied upon. The delivery of this Private Placement Memorandum shall,
under any circumstances, create an implication that there as has been no change in the affairs of the company since the date hereof. The acceptance of this
document constitutes an agreement on the part of the recipient hereof and the recipient's representatives to maintain the confidentiality of the information
contained herein.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording or otherwise, without the prior written permission of the author.
Author:

Collabro Online Services, Ltd


#6, Hennur Road
Bangalore, Karnataka
India
Email: Abdul341@gmail.com
URL: www.Madath.com
PH: +917760974512

Date of Printing:

Sunday, February 16, 2014

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Concept Summary
Madath.com Ltd is a Karnataka-based, Limited Liability enterprise focused on
the development and delivery of an online booking platform. The Company aims
to achieve a preeminent position in the internet appointment booking channel
based on the concept of cultivating loyal, brand specific consumer segments
within the targeted market.
Features

Real Time Appointment Booking Platform


Audio/Video/Skype/Chat option provided to customers to communicate
with the service providers
Feedback mechanism provided to the customer to select the right
service provider
Location based app to find the service providers with few clicks

Contact Information
Abdul Saleem
CEO
Collabro Online Services, LTD
#6, Above Muthoot Finance,
Opposite to Nilgiris, Hennur Road
Bangalore, Karnataka
India
abdul341@gmail.com
www.Madath.com
+917760974512

Competitive Advantage
Madath.com is positioned to experience rapid growth and outperform in a
challenging marketplace for the following reasons:
Services: The Companys services are included in a burgeoning and rapidly
expanding market.
Management: The Companys senior management has insight, creativity and
experience which are relevant and transferable within operations, marketing
and finance in the internet appointment booking industry.
Marketing: The Company has created a marketing plan to position Collabro
Online as a superior service provider of an online booking platform using
aggressive marketing strategies combined with unique marketing skills and
experiences.
Key Advantages
Madath.com has designed its personnel plan with cost efficiency and
flexibility as factors. An emphasis is placed on sales and marketing staffing
and strategies to enhance revenue growth
The Company offers an online booking platform which is in high demand in
the national market place
The Companys management has designed its strategic growth and operating
plans to be scalable which also provides for enhanced revenue growth.

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

This Memorandum contains certain forward-looking statements concerning the Companys future operations, economic performance, financial condition, and financing plans, including such things as business strategy and
measures to implement that strategy, competitive strengths, and goals, growth of the Companys business and operations, and references to possible future success. These statements are based on certain assumptions and analyses
made by the Company in light of the Companys experience and its perception of historical trends, current conditions, and expected future developments, as well as other factors the Company believes are appropriate in the
circumstances. Such forward-looking statements are subject to risks, uncertainties, and other factors, which could cause actual results to differ materially from future results expressed or implied by such forward-looking
statements. The most significant of such risks, uncertainties and other factors are discussed under the heading Risk Factors of this Memorandum. Consequently, all the forward-looking statements made in this Memorandum are
This
Non-Compete
andstatements,
Confidentiality
Agreement
(the
entered into
as ofbythe
_____ day
____________________,
______,
qualified
by these cautionary
and there can
be no assurance
that"Agreement")
the actual results orisdevelopments
anticipated
the Company
will beofrealized
or, even if substantially realized,
that theyby
willand
havebetween
the expected
consequences to, or effects on, the Company or its business or operations.

NON-COMPETE AND CONFIDENTIALITY AGREEMENT

REMOVE FROM DOCUMENT UPON EXECUTION

Collabro Online Services, Ltd and its affiliates, (collectively referred to as the Company") and _________________________________________________
(the Individual"). In consideration of the mutual promises and covenants contained in this Agreement and the consideration provided by the Individual's
continued affiliation with the Company, the parties agree as follows:
1.
The Company is organized under the laws of India and has been organized for the purpose of developing and operating a business serving
as an internet appointment booking company with a principal place of business in Bangalore, Karnataka, India.
2.
The parties acknowledge that:
A.
the Company's services are highly specialized;
B.
the identity and particular needs of the Company's customers and targeted customers and vendors are not generally known;
C.
the Company has a proprietary interest in information including, but not limited to, its customer lists, customer target lists,
vendors and contractors, business plans, marketing plans and financial records; and
D.
documents and other information regarding the Company's sales methods, pricing and costs, as well as information pertaining
to the Company's development plans, products, services, source codes, information management practices, customers,
vendors and contractors including but not limited to, identity location, service requirements, and charges to customers are
highly confidential and constitute trade secrets.
3.
Trade Secrets and Confidential Information. During the term of this Agreement, the Individual may have access to, and become familiar
with, various trade secrets and confidential information belonging to the Company, including, but not limited to, the documents and information referred to in
Paragraph 2, above. Individual acknowledges that such confidential information; any other information which would generally be considered confidential and
trade secrets are owned and shall continue to be owned solely by the Company. During the term of his/her term as an officer, director, shareholder, employee,
consultant, independent contractor or other affiliation of or to the Company, and for a period of thirty-six (36) months after such affiliation terminates for any
reason, regardless of whether said termination is initiated by the Company or the Individual, the Individual agrees not to use, communicate, reveal or otherwise
make available any such information for any purpose whatsoever, or to divulge such information to any person, corporation, limited liability company,
partnership, or other entity other than the Company or persons expressly designated by the Company, unless the Individual is compelled to disclose it by judicial
process.
4.
Documents. Under no circumstances shall the Individual remove from the Company's places of business any of the Company's books,
records, documents, or customer lists, or any copies of such documents, without the Company's prior written consent; nor shall the Individual make any copies
of such books, records, documents, or customer lists for use outside of the Company's office, except as specifically authorized in writing by the Company.
5.
Restrictive Covenant. The Individual agrees that:
A.
For a period of thirty-six (36) months after termination of the Individual's affiliation with the Company, said affiliation
including, but not limited to service as an officer, director, shareholder, employee, consultant, or independent contractor, the Individual will not, directly or
indirectly, solicit any person, company, firm, corporation or other entity who is or was a customer, vendor or affiliated party of the Company during a period of
three (3) years prior to the termination of the Individual's affiliation with the Company. The Individual agrees not to solicit such individuals or entities on behalf
of him/herself or any other person, firm, company, corporation or other entity.
B.
The Individual agrees that for a period of thirty-six (36) months after the termination of his/her affiliation with the Company,
regardless of whether said termination is initiated by the Company or the Individual, he/she will not accept employment with, or act as a consultant, contractor,
advisor, or in any other capacity for, a competitor of the Company, or enter into competition with the Company, either by himself or through any entity owned
or managed in whole or in part by the Individual. The term "competitor" as used in this Paragraph 5.B., means any entity primarily engaged in the business of
providing services in which the Company engages currently or subsequent to the date of this Agreement.
6.
Remedies. The Individual acknowledges that compliance with this Agreement is necessary to protect the Company's business and good
will; that a breach of this Agreement will irreparably and continually damage the Company; and that an award of money damages might be necessary to repair
such damage, but may not alone equate to remedy such harm. Consequently, the Individual agrees that in the event he/she breaches or threatens to breach
any provision of this Agreement, the Company shall be entitled to both: (1) a preliminary or permanent injunction in order to prevent the continuation of such
harm; and (2) money damages, insofar as they can be determined, including, without limitation, all reasonable costs and attorneys' fees incurred by the
Company in enforcing the provisions of this Agreement. Nothing in this Agreement, however, shall prohibit the Company from pursuing other remedies that
may be available under law.
7.
Waiver of Rights. If, in one or more instances, either party fails to insist that the other party perform any of the terms of this Agreement,
such failure shall not be construed as a waiver by such party of any past, present, or future right granted under this Agreement, and the obligations of both
parties under this Agreement shall continue in full force and effect.
8.
Termination of Agreement. This Agreement shall terminate pursuant to this agreement or upon any one of the following events:
A.
The mutual written agreement of the parties;
B.
The expiration of thirty (30) days after a petition in bankruptcy has been filed by or against the Company, assuming such
petition is not dismissed during the thirty (30) day period; or
C.
The voluntary or involuntary dissolution of the Company.
9.
Assignment. Neither party shall have the right to assign any rights or obligations under this Agreement.
10.
Severability. If any provision, paragraph, or subparagraph of this Agreement is adjudged by any court to be void or unenforceable in
whole or in part, this adjudication shall not affect the validity of the remainder of the Agreement. Each provision, paragraph, and subparagraph of this
Agreement is separable from every other provision, paragraph and subparagraph, and constitutes a separate and distinct covenant.
11.
Applicability. This Agreement shall be binding upon, and shall inure to the benefit of, the parties and their respective successors, assigns,
executors, administrators, and personal representatives.
12.
Complete Agreement. This Agreement constitutes the complete understanding of the parties as to the Individual's agreement to noncompetition and confidentiality. All prior representations or agreements have been merged into this Agreement.
13.
Modification. No alteration of or modification to any of the provisions of this Agreement shall be valid unless made in writing and signed
by both parties.
14.
Governing Law. This Agreement shall be subject to and governed by the laws of India.
In witness whereof, the parties have executed this Agreement as of the date first above provided.

______________________________________

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

______________________________________

February 16,
Page 4

Signature

Abdul Saleem

Table of Contents

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Table of Contents
NON-COMPETE AND CONFIDENTIALITY AGREEMENT ............................................................................................... 4
Table of Contents ...................................................................................................................................................... 5
Forward Looking Statements .................................................................................................................................... 8
Executive Summary ................................................................................................................................................... 8
Letter from the Company ....................................................................................................................................... 9
Introduction ........................................................................................................................................................... 9
Mission Statement ............................................................................................................................................... 10
Vision ................................................................................................................................................................... 10
Problem Statement....................................................................................................................................................13
Solution.......................................................................................................................................................................14
Expansion Plan ..................................................................................................................................................... 12
Capital Requirements ........................................................................................................................................... 14
Sales Forecast Summary ....................................................................................................................................... 13
Business Model .................................................................................................................................................... 15
Objectives ............................................................................................................................................................ 15
Keys to Success .................................................................................................................................................... 16
Conclusion ........................................................................................................................................................... 16
Services ................................................................................................................................................................... 16
Service Overview.................................................................................................................................................. 17
Key Competitive Strengths ................................................................................................................................... 17
Key Competitive Weaknesses ............................................................................................................................... 17
Features ............................................................................................................................................................... 17
The Company .......................................................................................................................................................... 17
Company Summary .............................................................................................................................................. 18
Location ............................................................................................................................................................... 18
Shares Outstanding .............................................................................................................................................. 18
Company Organizational Structure ....................................................................................................................... 19
Board of Directors ................................................................................................................................................ 19
Personnel Plan ..................................................................................................................................................... 20
The Market .............................................................................................................................................................. 21
Market Summary ................................................................................................................................................. 22
Economic Outlook ................................................................................................................................................ 23
Market Size .......................................................................................................................................................... 25
Target Market Segmentation ............................................................................................................................... 26
Competitors ......................................................................................................................................................... 26

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 6

Competitive Advantage ........................................................................................................................................ 29


Marketing Plan ........................................................................................................................................................ 29
Marketing Summary............................................................................................................................................. 30
Marketing Goals ................................................................................................................................................... 30
Marketing Strategies ............................................................................................................................................ 30
Compliance ............................................................................................................................................................. 33
India..................................................................................................................................................................... 33
Karnataka............................................................................................................................................................. 33
Bangalore............................................................................................................................................................. 33
Exit Strategy ............................................................................................................................................................ 33
EXIT STRATEGY......................................................................................................................................................... 34
FINAL ASSUMPTIONS ............................................................................................................................................... 34
Financials ................................................................................................................................................................ 34
Sensitivity Analysis ............................................................................................................................................... 35
Sources of Costs ................................................................................................................................................... 35
Profit and Loss Statement .................................................................................................................................... 35
Cash Flow Statement ........................................................................................................................................... 36
Balance Sheet ...................................................................................................................................................... 36
Ratios................................................................................................................................................................... 37
Investment Offering ............................................................................................................................................. 37
Risk Factors ............................................................................................................................................................. 38
Risk Disclosure ..................................................................................................................................................... 39
Risk Factors .......................................................................................................................................................... 39

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 7

FORWARD LOOKING STATEMENTS

Forward Looking Statements

This Confidential Memorandum contains certain forward-looking statements concerning the Companys future operations, economic performance, financial
condition, and financing plans, including such things as business strategy and measures to implement that strategy, competitive strengths, and goals, growth of
the Companys business and operations, and references to possible future success. These statements are based on certain assumptions and analyses made by
the Company in light of the Companys experience and its perception of historical trends, current conditions, and expected future developments, as well as
other factors the Company believes are appropriate in the circumstances. Such forward-looking statements are subject to risks, uncertainties, and other factors,
which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. The most significant of such
risks, uncertainties and other factors are discussed under the heading Risk Factors of this Confidential Memorandum. Affiliated parties are urged to carefully
consider the Risk Factors. Consequently, all forward-looking statements made in this Confidential Memorandum are qualified by these cautionary statements,
and there can be no assurance that the actual results or developments anticipated by the Company will be realized or, even if substantially realized, that they
will have the expected consequences to, or effects on, the Company or its business or operations.
Affiliated parties or their advisors having questions or desiring additional information should contact the following persons at the address listed below.
Abdul Saleem
CEO
Collabro Online Services, Ltd
#6, Above Muthoot Finance, Opposite to Nilgiris, Hennur Road
Bangalore, Karnataka
India
Email: abdul341@gmail.com
URL: www.Madath.com
PH: +917760974512

Executive Summary
COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Letter from the Company


February 16, 2014
Greetings!
Madath.com, Ltd is an India based business with its primary operations in Bangalore. The business focuses on
providing an online booking platform to various online appointment seekers.
In the coming years, online booking platforms are expected to see a significant increase in demand among online
booking seekers, among other expanding channels.
Collabro Online intends to take advantage of this rapidly expanding market situation and provide service to clients
by possessing the following competitive traits:

Real Time Appointment Booking Platform


Audio/Video/Skype/Chat option provided to customers to communicate with the service providers
Feedback mechanism provided to the customer to select the right service provider

This plan includes information on the Companys services, market focused action plans combined with information
regarding the Companys management team and financial forecasts. The following confidential materials have been
collected and prepared for your review outlining this unique and profitable business opportunity.
I invite you inside to see the very bright future of Madath.com
Abdul Saleem
CEO

Introduction
The following summary is qualified in its entirety by the detailed information appearing elsewhere in this
memorandum. See "Risk Factors" for information to be considered by affiliated parties.
Founded in 2013, Madath.com, Ltd, through development and delivery of its online booking platform is poised to
become a leader in the online business channel.
This Memorandum (the Memorandum) has been prepared for their review and to showcase the Companys
service and the expected financial impact on the Company and its shareowners for the period 2014-2016. The
Company is formed as a Limited Liability in Karnataka which provides an online booking platform for use across a
variety of vertical channels.

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 9

Mission Statement
The mission of Collabro Online Services, Ltd is to become a predominant market leader in advanced online business
and online booking platforms while encouraging a friendly and fair work environment; all in a fiduciary manner
which supports the company, industry and community.
Vision
The Companys vision is a combination of Core Values, Core Purpose and Visionary Goals.
Core Values
The following represents the Companys core values:
Pioneering and proprietary concept in online business.
Developing and maintaining a consumer base who demands an online
booking platform, the Companys primary service throughout the online
booking seekers and later expanding into new geographic, psychographic and
demographics markets.
Meeting fiduciary and social responsibility by creating value for investors, stakeholders, businesses and
customers.
Core Purpose
The following represents the Companys core purpose:
Develop and distribute advanced an online booking platform.
Create and develop a variety of additional services which address the ultimate needs of the end user.
Create loyalty with consumers via an understanding of the benefits of the Companys services.
Visionary Goals
Two primary types of visionary goals are adopted Role Model and Target.
Role Model
Collabro Online strives to grow and prosper in a fashion similar to other successful organizations including,
Practo, Justdial.com among others. In this regard the firm shows a keen desire to provide a unique service, be a
responsible corporate citizen, while growing profits and maintaining user satisfaction.
Target
The Companys target goals are established by the Board of Directors and include:
Maintaining end user satisfaction while generating additional consumers within the Companys
targeted marketplace by creating value for them.
Inspiring new and in demand online booking platform ideas.
Growing profits through innovative management.
Expansion through new market segments.

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 10

Problem Statement

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Solution

Expansion Plan
The Company expects after the initial launch, revenues will aggressively expand during the following 1-3 years of
operation. The Company intends to implement a diverse marketing strategy throughout the identified target market
segments (geographic, psychographic, behavioural) and expanding to a variety of other markets effectively targeting
a new and existing customer base.
The Company anticipates using the following expansion strategies to provide for growth and increased revenues.
Bootstrap Expansion
The Company anticipates utilizing a Bootstrap Expansion model, experiencing growth from its own profits.
The primary advantage to bootstrapping for Collabro Online is the flexibility it provides in directing the initial growth
of the Company. Once Collabro Online is profitable enough to create a capital pool to reinvest and has clear
indicators which areas provide the highest chance of successful growth; a bootstrap plan can be formed on actual,
tangible results, which is the best information to go on when determining which ways to expand.
The core requirement of the Companys bootstrap expansion is a willingness on the part of management and
shareowners to reinvest excess capital.

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Sales Forecast Summary


The following information represents the Companys annual, forecasted sales divided by service type and is based
upon a prediction of future sales over a specific period of time, based on past performance of services in the target
market, standardized COLA and inflation rates, organizational spending patterns and market trends. In the
preparation of a comprehensive operating plan, the Company created sales forecasts to help and develop an
operating budget allocating marketing resources, while monitoring the competition and the product environment.
Sales Forecast
Year 1

Year 2

Year 3

Unit Sales
Doctors Appointments
Doctors Registration
Psychiatrist Appointments
Psychiatrist Registration
Career Counselors - Appointments
Career Counselors Registration
Legal Advisors Appointments
Legal Advisors Registration
Astrology/Numerology - Appointments
Astrology / Numerology Registration
Financial Advisors Appointments
Financial Advisors Registration
Tuitions Appointments
Tuitions Registration
Real Esate Advisors - Appointments
Real Estate Advisors Registration
Total Unit Sales

64,350
214,500
16,250
54,167
3,250
10,833
6,500
21,667
5,200
17,333
325
1,083
650
2,167
325
1,083
419,683

178,200
594,000
45,000
150,000
9,000
30,000
18,000
60,000
14,400
48,000
900
3,000
1,800
6,000
900
3,000
1,162,200

297,000
990,000
75,000
250,000
15,000
50,000
30,000
100,000
24,000
80,000
1,500
5,000
3,000
10,000
1,500
5,000
1,937,000

Unit Prices
Doctors Appointments
Doctors Registration
Psychiatrist Appointments
Psychiatrist Registration
Career Counselors - Appointments
Career Counselors Registration
Legal Advisors Appointments
Legal Advisors Registration
Astrology/Numerology - Appointments
Astrology / Numerology Registration
Financial Advisors Appointments
Financial Advisors Registration
Tuitions Appointments
Tuitions Registration
Real Esate Advisors - Appointments
Real Estate Advisors Registration

Year 1
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00

Year 2
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00

Year 3
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
1,000.00
50.00
R1,000.00
R50.00
R1,000.00
R50.00
R1,000.00

Sales
Doctors Appointments
Doctors Registration
Psychiatrist Appointments
Psychiatrist Registration
Career Counselors - Appointments
Career Counselors Registration
Legal Advisors Appointments
Legal Advisors Registration
Astrology/Numerology - Appointments
Astrology / Numerology Registration
Financial Advisors Appointments
Financial Advisors Registration
Tuitions Appointments
Tuitions Registration
Real Esate Advisors - Appointments

3,217,500
214,500,000
812,500
54,166,667
162,500
10,833,333
325,000
21,666,667
260,000
17,333,333
16,250
1,083,333
32,500
2,166,667
16,250

8,910,000
594,000,000
2,250,000
150,000,000
450,000
30,000,000
900,000
60,000,000
720,000
48,000,000
45,000
3,000,000
90,000
6,000,000
45,000

14,850,000
990,000,000
3,750,000
250,000,000
750,000
50,000,000
1,500,000
100,000,000
1,200,000
80,000,000
75,000
5,000,000
150,000
10,000,000
75,000

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 13

Real Estate Advisors Registration


Total Sales

1,083,333
327,675,833

3,000,000
907,410,000

5,000,000
1,512,350,000

Direct Unit Costs


Doctors Appointments
Doctors Registration
Psychiatrist Appointments
Psychiatrist Registration
Career Counselors - Appointments
Career Counselors Registration
Legal Advisors Appointments
Legal Advisors Registration
Astrology/Numerology - Appointments
Astrology / Numerology Registration
Financial Advisors Appointments
Financial Advisors Registration
Tuitions Appointments
Tuitions Registration
Real Esate Advisors - Appointments
Real Estate Advisors Registration

Year 1
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00

Year 2
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00

Year 3
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00
1.25
25.00

Direct Cost of Sales


Doctors Appointments
Doctors Registration
Psychiatrist Appointments
Psychiatrist Registration
Career Counselors - Appointments
Career Counselors Registration
Legal Advisors Appointments
Legal Advisors Registration
Astrology/Numerology - Appointments
Astrology / Numerology Registration
Financial Advisors Appointments
Financial Advisors Registration
Tuitions Appointments
Tuitions Registration
Real Esate Advisors - Appointments
Real Estate Advisors Registration
Subtotal Direct Cost of Sales

80,438
5,362,500
20,313
1,354,167
4,063
270,833
8,125
541,667
6,500
433,333
406
27,083
813
54,167
406
27,083
8,191,896

222,750
14,850,000
56,250
3,750,000
11,250
750,000
22,500
1,500,000
18,000
1,200,000
1,125
75,000
2,250
150,000
1,125
75,000
22,685,250

371,250
24,750,000
93,750
6,250,000
18,750
1,250,000
37,500
2,500,000
30,000
2,000,000
1,875
125,000
3,750
250,000
1,875
125,000
37,808,750

Capital Requirements
Madath.com is currently seeking investment capital totalling 6 Crore rupees (6, 000, 0000) to fuel expansion
activities, ongoing marketing efforts and ongoing operations as identified in this plan. By investing primarily into
developing quality service and marketing and sales activities, the Company expects to establish substantive market
share within a six (6) month timeframe, allowing for speed to market and preventing additional competitors the
opportunity to create counter solutions.
Startup
Rent Deposit
Furniture
Equipment
Machinery
Administrative Expenses
Licenses
Printing
Legal
Total Startup Expenses

2,500,000
2,500,000
1,000,000
2,500,000
5,000,000
1,000,000
200,000
100,000
14,800,000

Startup Assets

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Page 14

Cash Required
Total Assets
Total Requirements

R5,000,000
R5,000,000
R19,800,000

Business Model
The Madath.com business model consists of a multi-source revenue model. The Company derives its revenue from
providing premium products without regard to price control (Premium) and customers paying a subscription to gain
access to the Companys products and services (Subscription Model).
Premium Business Model
Madath.com uses the premium business model by offering high end services which appeal to discriminating
consumers. The Company intends to maintain a strong brand image and to offer only high quality services and to
seek a higher profit margin on a lower sales volume.
Subscription Business Model
Madath.com uses a subscription model requiring customers pay a subscription to have access to the services offered
by the Company. The Company intends to sell services using a subscription based upon a yearly use. The Company
intends to increase its ongoing revenues as customers become a recurring sales base with increased brand loyalty.
Renewal of the subscription will be periodic and voluntary, so the cost of a new period is automatically paid for by a
pre-authorized charge to a credit card or a checking account.
Objectives
The Company has established a series of objectives which clearly denotes managements short and long term goals.
Primary goals which will drive success for the business:
Create value-added partnerships with the online registered users.
Improve quality and service to achieve 100% Customer satisfaction with "value for money" solutions.
Target profitable customer online booking market segments.
Generate additional revenues by introducing new products, services and customers.
Maintain a lower cost advantage through efficient operating expenditures.
Maximize asset utilization through continual process improvement and financial controls.
Achieve positive levels of economic value-added.
Improve predictability of business performance.
Achieve a sustainable annual revenues growth for the next 3 years.
Improve understanding of the markets.
Build expertise in technologies of the present and the future.
Objectives and goals of various departments:
Financial: Business managers must set clear financial objectives to emphasize the financial targets of the company.
Maximize return-on-capital-employed (ROCE).
Invest 80% of the total profit in business development, 10% in TQM and remaining 10% in HRD during the next 6
years.
Sales and Marketing: Sales and marketing objectives help companies measure their position against competitors.
Target profitable client segments.
Achieve a sustainable annual revenues growth.
Improve marketing & supply chain project management skills.
Human Resources: To operate effectively, organizations need competent employees. Human resources objectives
cover organizational structure and employee relations matters.
Link rewards and performance.
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Build expertise in technologies of the present and the future.

Customer Service: Business managers establish objectives which focus on providing quality customer service.
Improve quality and service to achieve 100% Customer satisfaction with "value for money" solutions.
Build customer relationships at multiple levels and stages.
Achieve positive levels of economic value-added.
Keys to Success
Madath.com has identified several keys to success which are important for the Company to reach its revenue and
franchise unit goals.
Securing and expanding sales of services to targeted online clients, thereby achieving rapid expansion.
Ensuring high quality and pertinent information is provided to targeted consumers via Madaths marketing
efforts.
Building and maintaining alliance programs with strategic partners - contractual arrangements for use of
Madaths services.
Retaining and recruiting strong senior management with extensive, broad-based, industry-specific experience.
Developing an efficient electronic media marketing campaign.
Innovation - The online services booking market requires unique and innovative methods to attract customers.
Technically top-notch customer interface with a full-blown e-commerce site architecture.
Excellent product quality combined exceptional customer service.
Conclusion
A stellar service offering combined with a burgeoning target market and an efficient and effective management
team provide Madath.com with the necessary tools to forge ahead as a successful venture while securing brand
equity, consumer loyalty and profits. The information contained herein has been provided to serve as a guide for
interested parties to review and understand the form and function of Madath.com

COPYRIGHT 2013 Collabro Online Services, LTD

Services

February 16,

Service Overview
Madath.com primary service includes an online booking platform which represents the Companys underlying
philosophy of providing services which are consistently recognized as ultra-high quality at competitive prices and
which provide complete satisfaction to the end user. Additionally, the Company strives to provide its services in a
manner which reflects the Companys belief in the importance of customer satisfaction and increasing sales through
service improvements and the introduction of additional products and services.
Madath.com is an online portal which provides audio/video and an appointment booking platform.
Services Providers
Doctors
Career Counselors
Financial Advisors
Legal Advisors
Psychiatrists
Astrologers
Numerologists
Real Estate Advisors
Tuitions
Communication Methodology with various service providers
Video Chat
Text Chat
Skype Call
Phone call
Face to Face meeting
Key Competitive Strengths
Collabro Online provides a superior service and is better positioned than the Companys primary competitors to take
advantage of the increasing demands for online booking platforms due to the Companys focus exclusively on highquality service distribution. In addition to current services, the Company is striving to continue its offering of unique
and in demand services.
Skill Advantage
Strategic Partnerships
First Mover Position
Know How Competitive Advantage
Location as a Competitive Advantage
Key Competitive Weaknesses
The Company has identified the following primary weaknesses, yet remains confident in the service offered
combined with the Companys strategic growth and operating plans.
Insufficient Financial Resources to Fund Changes
Inferior Technology
Low Volume and Restricted in Their Ability to Scale Up
Weak or Unrecognizable Brand
Features
The Companys service provides the end user with the following unique features:
Real Time Appointment Booking Platform
Audio/Video/Skype/Chat option provided to customers to communicate with the service providers
Feedback mechanism will be provided to the customer to select the right service provider

COPYRIGHT 2013 Collabro Online Services, LTD

The Company

February 16,

Company Summary
Madath.com is based and incorporated in Karnataka. The business was formed on 18 October, 2012 and serves as a
regional leader in the online business channel. Collabro Online expects to gain a dominant market position with
consumers within geographic, psychographic and behavioural market segments.
Location
Collabro Online is located at:
Office of Record
Abdul Saleem
CEO
Collabro Online Services, Ltd
#6
Bangalore, Karnataka
India
Email: Abdul341@gmail.com
www.Madath.com
+917760974512

Shares Outstanding
After completion of the offering, it is anticipated the Companys investors will own 10% of the outstanding shares,
while current and expected insiders will retain the balance. Currently, the total current outstanding Shares and their
respective owner are included below.
Registered Owner

Percentage of Total

Common Shares Outstanding


Abdul Saleem

45.00%

Mamta Sy
45.00%
Investor

10.00%

Total Outstanding Shares (Upon Full Dilution)

100.00%

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Page 18

Company Organizational Structure


The Company has assembled a management team of industry experts and entrepreneurs and expects to fill
additional senior management and operating positions in 2014-2015. A proposed organizational chart is provided
below.

Mamta Sy
Director

Vacant
Chief Financial Officer
Corporate Treasurer

Abdul Saleem

Vacant

Vacant

Chairman

Corporate Secretary

Director

Board of Directors

ABdul Saleem
President
Chief Executive Officer

Vacant

Vacant

Vice President

Vice President

Chief Operating Officer

Chief Technology Officer

Mmamta Sy
HR Head

Marketing Staff

Operating Staff

Technology Staff

Finance, Accounting
and Billing Staff

Board of Directors
Abdul Saleem
Chairman of the Board of Directors
President
Chief Executive Officer

Abdul Saleem
Co-Founder, CEO
IIMB Alum
Ecommerce
Operations
Companies Worked: Target.com, Dell.com, Nokia.com

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Duties and Responsibilities


As the Companys Chairman, President and Chief Executive Officer, Mr. Saleems role is instrumental in forging the
success of the Company. As Chairman of the Board of Directors, his responsibility is to set the agenda and lead the
meetings of the Board of Directors. His role of President and Chief Executive Officer focuses on creating and
implementing the Companys long-term strategies and forming strategic partnerships. As Chairman, Chief Executive
Officer and President, Mr. Saleem has the final decision making authority, subject to the approval of the Board of
Directors.

Mamata Sy
HR Head

Mamata Sy
Co-Founder, HR Head
XLRI Alum
Human Resource
Companies Worked: Axa, Fidelity
Duties and Responsibilities
As the Companys Chairman, Co-Founder, HR , Mrs. Mamatas role is instrumental in forging the success of the
Company. As Chairman of the Board of Directors, her responsibility is to set the agenda and lead the meetings of
the Board of Directors. Her role of Director focuses on creating and implementing the Companys long-term
strategies and forming strategic partnerships. As Director, Mrs. Mamata has the final decision making authority,
subject to the approval of the Board of Directors.

Ramana T
Advisors
IIT & IIMA Alum
Strategy
Operations
Companies Worked: CHIEF OPERATIONS OFFICER- Indian Institute of Management Bangalore

Personnel Plan
The salaries and benefits of the Companys officers are commensurate with their experience and conservatively
represent market rates for technology companies. Below is a table of officers current salaries.
Personnel Plan

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CEO (1 @ R1,200,000)
HR Head (1 @ R1,200,000)
Receptionist (5 @ R60,000)
Customer Service (10 @ R120,000)
Operations Manager (6 @ R420,000)
Head of Sales (1 @ R600,000)
Architect (2 @ R540,000)
Technical Manager (1 @ R720,000)
SEO (4 @ R420,000)
SEM (4 @ R420,000)
Campaign Manager (2 @ R420,000)
Content Manager (4 @ R360,000)
Accountent (1 @ R216,000)
Business Development Manager (40 @ R240,000)
Designer (2 @ R480,000)
Developer (8 @ R540,000)
Administrative Assistant (6 @ R84,000)
Total Payroll

COPYRIGHT 2013 Collabro Online Services, LTD

Year 1
1,200,000
1,200,000
600,000
1,200,000
2,520,000
600,000
1,080,000
720,000
1,680,000
1,680,000
840,000
1,440,000
216,000
9,600,000
960,000
4,320,000
504,000
30,360,000

Year 2
1,272,000
1,272,000
636,000
1,272,000
2,671,200
636,000
1,144,800
763,200
1,780,800
1,780,800
890,400
1,526,400
228,960
10,176,000
1,017,600
4,579,200
534,240
32,181,600

The Market

Year 3
1,348,320
1,348,320
674,160
1,348,320
2,831,472
674,160
1,213,488
808,992
1,887,648
1,887,648
943,824
1,617,984
242,698
10,786,560
1,078,656
4,853,952
566,294
34,112,496

February 16,

Market Summary
This summary provides a review of the attractiveness of the online booking market and better analyzes and provides
an understanding of the evolving opportunities and threats as they relate to the strengths and weaknesses of
Collabro Online.
5 key online appointment scheduling software trends for 2013
1) Increased Adoption
Theres no question; adoption of online booking services will continue increasing across all geographic regions and
service based businesses. In regions with healthy economies, the uptake will be driven by opportunities to improve
revenue growth. In regions with troubled economies, it will be driven by the need to reduce costs. (Look out for lots
more daily deals.) In either case, online booking software will enable small businesses and larger organizations to
save time and money.
2) Market consolidation
Since 2007 the number of new online booking software providers has increased steadily. There is still no dominant
player with a large market share. Consolidation is required to gain a sizable market share in 2013.
3) Less free services
Gone are the days of offering online booking services for free? Some startups offer the service for free initially but
soon realize it is not financially sustainable. It is not possible to continue to develop software and provide customer
support for free.
A dollar a day will be the minimum subscription charge for 2013; still a lot less than an espresso coffee or
newspaper.
4) Mobility
A greater percentage of bookings will be made on Smartphones and Tablets. There have been reviewing site
statistics since 2008 and Safari browser has just overtaken Internet Explorer as the most used browser for the first
time. It is because iPhone and iPad usage has increased and is now the preferred device to make online bookings.
5) Group buying deals
Booking group buying deals online will continue to grow as businesses realize the only way to make money from
these deals is to force all bookings to occur online. Whats the point in running a deal if users dont get a new client
database out of it?
Ecommerce in India
India's e-commerce market grew at a staggering 88 per cent in 2013 to INR 16 billion, riding on booming online retail
trends and defying slower economic growth and spiraling inflation, according to a survey by industry body
Assocham.
"The increasing Internet penetration and availability of more payment options boosted the e-commerce industry in
2013," Assocham Secretary General D S Rawat said.
"Besides electronics gadgets, apparel and jewelry, home and kitchen appliances, lifestyle accessories like watches,
books, beauty products and perfumes, baby products witnessed significant upward movement in last one year,"
Rawat said.
According to the survey, India's e-commerce market, which stood at INR2.5 billion in 2009, reached INR8.5 billion in
2012 and rose 88 per cent to touch INR16 billion in 2013. The survey estimates the country's e-commerce market to
reach INR56 billion by 2023, driven by rising online retail.

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As per responses by 3,500 traders and organized retailers in Delhi, Mumbai, Chennai, Bangalore, Ahmadabad and
Kolkata who participated in the survey, online shopping grew at a rapid pace in 2013 due to aggressive online
discounts, rising fuel prices and availability of abundant online options.
Among the cities, Mumbai topped the list of online shoppers followed by Delhi, while Kolkata ranked third, the
survey found.
The age-wise analysis revealed 35 per cent of online shoppers are aged between 18 years and 25 years, 55 per cent
between 26 years and 35 years, 8 per cent in the age group of 36-45 years, while only 2 per cent are in the age
group of 45-60 years. Besides, 65 per cent of online shoppers are male while 35 per cent are female.
To make the most of increasing online shopping trends, more companies are collaborating with daily deal and
discount sites, the survey pointed out.
The products which are sold most are in the tech and fashion category, including mobile phones, iPads, accessories,
MP3 players, digital cameras and jewelry, among others, it found.
India has an Internet base of around 150 million as of August, 2013, the survey said.
"Having close to 10 per cent of Internet penetration in India throws a very big opportunity for online retailers to
grow and expand as future of Internet seems very bright," Rawat said.
Those who are reluctant to shop online cited reasons like preference to research products and services online (30
per cent), finding delivery costs too high (20), fear of sharing personal financial information online (25) and lack of
trust on whether products would be delivered in good condition (15), while 10 per cent do not have a credit or debit
card.
Economic Outlook
Currently, the economic market condition in India is in late stage recession which has impacted sales growth in
recent quarters within the online booking. Most economists are now reporting analysis is pointing to a prolonged
and steady recovery period with a rapidly expanding base of sales.
India - Digital achieves critical mass

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Page 23

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Page 24

Market Size
The current market size has been evaluated based on present sales of similar online booking and includes an analysis
of an expanded product use.
According to the latest research by Forrester, a leading global research and advisory firm, the e-commerce market in
India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012-16. The report,
titled Asia Pacific Online Retail Forecast, 2011 To 2016, has been issued by Forrester Research Inc. Analyst Zia
Daniell Wigder, with Steven Noble, Vikram Sehgal and Lily Varon.
The recently released report looks at growth in key e-commerce markets in the Asia-Pacific region, besides
identifying key trends in each of the markets and projected market size by country over the next five years.
Forrester had written its first online retail forecast for the Asia Pacific region in October 2010. As per the company,
since then, e-commerce in every market in the region has charged ahead, with growth continued unabated.
As per Wigder, India will grow quickly off a small base. Indias ecommerce market, by far the smallest of those
covered in the forecast, is poised to grow by more than five-fold by 2016 as the number of online buyers and per
capita online spending increase rapidly. This market is gaining more attention as global brands look to markets
which are in the early stages of ecommerce adoption but offer significant long-term potential.
As per the report, while compound annual growth rates in the mature e-commerce markets of Japan, South Korea,
and Australia will run 11% to 12% over the next five years, in the rapidly growing markets of China and India, these
growth rates will be 25% and 57%, respectively.
The report also highlights the rapid growth of the e-commerce market in neighboring China, where a CAGR of over
20% will take the market to over INR350 billion. According to Wigder, When the U.S. online retail market was
roughly the same size as Chinas is today, it was growing at a fraction of the pace.

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Forrester Researchs projections for Asia-Pacific e-commerce sales by country (in billions, in U.S. dollars), in 2012 and
2016.
The forecast notes e-commerces rapid growth in India,
where sales are forecast to grow 57% annually through
2016. Wigder says e-commerce sales in India will surpass
INR1 billion for the first time this year and reach INR8.8
billion by 2016. Indias e-commerce industry is set to grow
on the back of rising demand from consumers and
increasing penetration of technology. The report gives
credence to the fact; E-Commerce in India is here to stay.
Forrester is a global research and advisory firm
headquartered in Cambridge, Massachusetts, and has over
1200 employees across 27 cities. The company has over
450 research professionals and serves over 2,600 clients
with revenues in excess of INR220 million. The company
was founded in 1983 by George F. Colony who now serves
as its CEO and Chairman of the Board.
Target Market Segmentation
Primary Target Market
Geographic: Collabro Online target customers will
be individuals and businesses located in the following
geographic locations:
o India
Demographic: Demographics define what buyers
commonly need. Market segments in terms of
Demographics point of view, include:
o 15 and up
o Male and Female
o 60,000 INR and up

Competitors
The Companys main competitors within online booking:
Meetmydoctor.in

DocPulse is an online health care services company which provides cloud based innovative solutions to doctors,
clinics and hospitals.
Management Team

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DocPulse is founded by experienced IT professionals with a vision to connect patients and doctors and bring a
perceptible impact on the society at large.
MeetMyDoctor (Meet My Doctor) helps users to find some of the best doctors in their locality and book
appointments with them easily.
Here are 3 reasons to use MeetMyDoctor
1. They only list the best doctors
They independently research and carefully choose only doctors who have demonstrated expertise over number of
years of practice. They are well known for quality patient care.
2. Minimal Wait Time
Avoid endless waits, especially when users are with children and the elderly!
3. They track things for users
From the time users book an appointment to the time users see the doctor, the representatives are communicating
behind the scenes so; users get a smooth and pleasant experience. Users will get booking SMS/Email notifications
and reminders!
Practo.in
Practo.in enables users to book a number of different services in various cities in India.
Bangalore
Best Hair Transplant in Bangalore
Skin Specialist in Bangalore
Spa in Bangalore
Gynecologist in Bangalore
ENT Specialist in Bangalore
Psychiatrist in Bangalore
Best Sexologist in Bangalore
Neurologist in Bangalore
Orthopedic Doctors in Bangalore
Homeopathy Doctors in Bangalore
Delhi

Spa Delhi
Best Hair Transplant in Delhi
Best Sexologist in Delhi
Dermatologist in Delhi
Dentist in Delhi
Psychiatrist in Delhi
Gynecologist in Delhi
ENT Specialist in Delhi
Neurologist in Delhi
Urologist in Delhi

Hyderabad
Best Hair Transplant in Hyderabad
Dermatologist in Hyderabad
Psychiatrist in Hyderabad
Best Sexologist in Hyderabad
Spa in Hyderabad
ENT Specialist in Hyderabad

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Eye Hospitals in Hyderabad


Urologist in Hyderabad
Gynecologist in Hyderabad
Neurologist in Hyderabad

Mumbai
Best Hair Transplant in Mumbai
Spa in Mumbai
Best Sexologist in Mumbai
Skin Specialist in Mumbai
Psychiatrist in Mumbai
Dentist in Mumbai
Gynecologist in Mumbai
ENT Specialist in Mumbai
Neurologist in Mumbai
Urologist in Mumbai
Chennai
Skin Specialist in Chennai
Best Sexologist in Chennai
Psychiatrist in Chennai
Best Hair Transplant in Chennai
Spa in Chennai
Gynecologist in Chennai
ENT Specialist in Chennai
Neurologist in Chennai
Urologist in Chennai
Gastroenterologist in Chennai

ZocDoc
Founded in 2007 with a mission of improving access to healthcare, ZocDoc is a free service which allows patients to
find a nearby doctor or dentist who accepts their insurance, see their real-time availability, and instantly book an
appointment via ZocDoc.com or ZocDocs free apps for iPhone or Android. By revealing the 'hidden supply' of
appointments, ZocDoc helps most patients get access to care in just 24 72 hours. The companys most recent
product, ZocDoc Check-In, allows patients to fill out their paperwork online in advance of their appointment, and a
Spanish-language version called ZocDoc en Espaol is also available. More than 4 million people use ZocDoc each
month across 1,900+ cities, covering 40 percent of the US population.
ZocDoc is funded by some of the tech worlds most respected investors, including DST Global, Goldman Sachs,
Founders Fund, Khosla Ventures, Jeff Bezos, Marc Benioff, and Ron Conway. Total investment in the company has
reached INR95 million to date.
Besides being a great service for both patients and doctors, ZocDoc is also a great place to work! Theyre honoured
to have been named one of the Best Places to Work in New York City by Crains New York for four years in a row,
one of Modern Healthcares Best Places to Work in Healthcare for three consecutive years, and one of Fortune
Magazines 50 Best Small and Medium Workplaces for the past two years.
Justdial
JustDial is an Indian company providing local search services over the Phone, Web, Mobile and SMS. It is
headquartered in Mumbai, Maharashtra. Users are required to call a common number and simply tell the human

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operator what service they are looking for. Text and email alerts are then sent to users listing the best options
around them.
Justdial was founded by V.S.S. Mani and performs in the capacity of the Managing Director and Chief Executive
Officer of the Company. Mr. Mani thought of the idea while working for Yellow Pages Company called United
Database India (UDI) in 1987. He felt the information could prove to be much more useful if it could be provided
over the phone. In 1996, he came to know; Mumbai's Kandivali exchange owned the number 088 888 88 888.
He was well aware of the importance of having an easy to remember number for a service like this and he somehow
persuaded the GM to allot the number to him. However, the company could not be started for almost a year
because Mr. Mani could not afford a telephone connection which used to cost INR 15,000. The other option was to
wait for many years for the connection. The Company finally started providing local search services over the phone
in 1996 under the Just Dial brand and launched their Internet and mobile Internet services in 2007. In the beginning,
Mr. Mani started the company with a few pieces of borrowed furniture, rented computers, a 3x5 feet garage which
he took on hire and a seed capital of Rs 50,000. In fiscal 2012, Justdial addressed over 254.3 million search queries
from millions of users across platforms. As of March 31, 2013 Justdial had 7,457 employees. Justdial has a database
of approximately 9.1 million listings as of March 31, 2013 and approximately 1, 95,100 campaigns as of December
31, 2012. Justdial's unconsolidated total revenue was Rs 2,716.1 million and unconsolidated restated profits after
tax from continuing operations were Rs. 470.8 million as of December 31, 2012.
Prior to JustDial, Mr. Mani started a company called AskMe in 1989 based on a similar concept, but at the time
owing to low penetration of telephones in the country, the venture did not take off. After it he worked on a plan
"Wedding Planner" in collaboration with The Times of India.
Competitive Advantage
SWOT Analysis: The SWOT analysis is intended to provide brief and concise information on the strengths and
weaknesses about the Company as well as the opportunities and threats it faces. This information is important in
crafting the marketing strategies of Collabro Online as they give direction to which the strategies must be focused.
Strengths
1. It is a one stop solution for all specialized service providers
2. First mover advantage
3. Multiple options for the customers and service provider
4. The organization has strong ethical values and an ethical mission statement
Weaknesses
1. Cluttered sector in online business in India
2. Lack of brand value
Opportunities
1. Technology is an opportunity of advantage of areas where the competitors are vulnerable
2. One number/website for all appointment booking
Threats
1. Competition from market leaders
2. Lower barriers for entry into ecommerce

COPYRIGHT 2013 Collabro Online Services, LTD

Marketing Plan

February 16,

Marketing Summary
Through effective use of resources, the Companys marketing goal is to position Collabro Online as the primary
online booking organization while providing consistent opportunities for growth and increased market penetration.
In order to create and market the Companys brand and to accomplish a pinnacle position in the online booking
channel, an aggressive marketing program is planned. This effort will consist of traditional and online marketing
components.
Marketing Goals
The Company has designed the following to serve as sales and market share goals based upon information in the
previous sections.
Year 1 Sales 35, 000 Subscribers
Year 2 Sales 80, 000 Subscribers
Year 3 Sales 150, 000 Subscribers
Marketing Strategies
Collabro Online has designed a series of marketing and promotional strategies designed to persuade existing and
potential customers to acquire the Companys services and in an effort to:

Boost Consumer Confidence for the Collabro Online Products


Create Awareness
Leverage Needs and Emotions of various online appointment bookers
Make their business and product name familiar to the public
Create goodwill and build a favorable image

Traditional Promotion
Press Advertising
Collabro Online will implement this commonly used form of general advertising, including newspapers, online
booking magazines and journals. Press advertising is suitable for building the Companys image and for information
dissemination about the Companys products.
Radio
Collabro Online uses the radio medium due to its ability to reach specific target groups including online appointment
seekers purchased in 15 or 30 second spots, promotions or talkback/DJ discussions. Most radio stations offer
packages which include production and extension of their radio campaign through their websites.
Television
Collabro Online uses television as a powerful advertising medium to create impact through sight, sound and
movement. Due to the high cost of producing the advertisement and procuring sufficient air time to allow the
campaign to build momentum, Collabro Online may find television prohibitive.
Online Advertising
The Company intends to use a variety of online advertising mediums in an effort to reach the target audience.
Generally considered inexpensive, Collabro Online can reach a wide audience for a small fraction of traditional
advertising costs and can appeal to consumers in a medium which can bring results quickly.
Online marketing efforts also provide Collabro Online with the advantage of measuring market statistics easily and
inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many
cases through the use of an ad server and through the use of a variety of methods, such as pay per impression, pay

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per click, pay per play, and pay per action. In doing so Collabro Online can determine which messages are more
appealing and the results of the Companys campaigns can be measured and tracked immediately
Mobile Advertising
The Company acknowledges the burgeoning growth of smartphones or other handheld devices which serve as a
point of sale for the Companys products. To access these users Collabro Online has created and will implement a
high volume push messaging campaign to smartphone users who are included in the predetermined target
consumer throughout the nation.
Dynamic Ads
Collabro Online intends to build a dynamic ad campaign which places the Companys ads in front of targeted
segments of potential end users. By using statistics and click-through data, ad networks are now able to match the
Companys service to targeted users. The following ad types will be used:

Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the
content being viewed.
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad which looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire
webpage.
Pop-under: Similar to a Pop-Up except; the window is loaded or sent behind the current window so; the user
does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except; instead of a static or animated image, actual moving video clips are
displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same
clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on
Google Maps.
Interstitial ad: a full-page ad which appears before a user reaches their original destination.
Frame ad: an ad which appeared within an HTML frame, usually at the top with the site logo. As the user
browsed the site, the frame would not change.

E-mail Advertising
Collabro Online intends to use push marketing email campaigns solely through the use of Opt-in Marketing efforts
(confirmed and unconfirmed). The Company intends to obtain existing lists and generate new list of online
appointment bookers which contain recipients who have subscribed or opted in to receive information about the
Companys services. Using Opt in email marketing enables the Company to run safe and effective blast campaigns
without spam complaints and with increased conversion rates.
Display Advertising
The Company intends to use display advertising appears in many forms, including static or animated images, and
interactive media which may include audio and video elements. Primarily used by Collabro Online to build brand
awareness, the Company will measure relevant metrics including interaction time and click through rates. Display
advertising has changed and continues to evolve as technology improves and the Company anticipates consistent
changing and upgrading its campaigns to ensure the Company reaches the Companys most relevant audience.

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 31

Social Network Advertising


Collabro Online acknowledges the power, ease and efficiency social network advertising provides the Company.
Through display advertising and messaging distributed through individual and commercial social networks,
advertising can take the form of direct display ad buys, self-serve advertising through internal ad networks and ad
serving on social network applications through special social network application advertising networks.
The Company anticipates accessing Facebook, Twitter, My Life and Pinterest which dominate the social network
industry and will additionally generate traffic and sales of online booking through the following social media sites
with an emphasis on sites which have been identified as frequented by online appointment and services bookers:

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 32

The Companys anticipatory entry into the global marketplace will require compliance with several local, regional
and national laws and regulations.

Compliance

India
National laws are comprehensive in nature and the operations of the Company will be structured to remain in
compliance with these rules and regulations.
The Reserve bank of India will require annual and periodic filing of information regarding the Companys financial
affairs.
The Telecom Regulatory Authority of India oversees the activities of internet communication and transmission. It is
not anticipated by the Companys management; the Companys services will require a compliance review; however
the Companys management is prepared to meet all compliance regulations set by this governing body.
The India government also stipulates other laws which the Company is required to understand and adhere to
including but not limited to, employment protection laws and regulations, safety and protection issues (Health and
Safety), anti-discrimination laws (age, gender, disabilities, race, and in some jurisdictions, sexual orientation),
minimum wage laws, union laws and workers compensation laws. Compliance with these laws is paramount to
maintaining the Companys core beliefs and mission.
Karnataka
The state of Karnataka will require annual and periodic filing of information regarding the Companys financial
affairs.
Bangalore
The Company intends to abide by all Bangalore business regulations and licensing requirements

COPYRIGHT 2013 Collabro Online Services, LTD

Exit Strategy

February 16,

EXIT STRATEGY
Several exit strategies exist for the Company. The following represent the most likely scenarios to occur within the first five (5)
years of operation.
Acquisition
Being acquired by another company is an attractive option as the Companys value usually exceeds what is reasonable based
upon income or tangible assets. An integral part of a successful acquisition is for Collabro Online to work diligently to be
attractive for a candidate. To accomplish this, the Company will work diligently to:

Offer services which mesh perfectly with the needs and desires of the online booking

Ensure the services are unique in nature, but not so specialized potential suitors are not interested

Operate with the highest level of integrity and compliance to ensure the availability of transparency to the
potential suitors
Initial Public Offering (IPO)
The IPO is a challenging yet rewarding alternative. An IPO can be lucrative and multiple large and small cap markets (NYSE,
NASDAQ, OTCBB and Frankfurter Wertpapierbrse, among others) provide relatively low barriers to entry and a global reach to
a sophisticated investor base. Collabro Online would be bound by the significant legal framework of the Sarbanes-Oxley Act in
addition to the legal requirements set forth by international securities law. To prepare the Company for a potential IPO Collabro
Online will:

Maintain immaculate financial records

Maintain positive working relationships with industry leaders and financial analysts

Look to generate high profit levels with low operating costs to ensure attractiveness to the underwriting
sector

Conform to Sarbanes-Oxley and similar international laws before consideration of an IPO


Strategic Merger
After identification of potential partners using great care through a selection process designed to weed out all but the most
compatible entities, Collabro Online could purse a merger with a competitor or potentially a similar business enterprise.
FINAL ASSUMPTIONS
Collabro Online is preparing for start-up efforts and currently strives to be recognized as the worlds premier online bookings
organization. To this end, the Company primarily focuses its efforts on acquiring clients, creating and maintaining loyalty with
existing clients and offering beneficial services for the online booking market.
Collabro Online is committed to using strict fiduciary principles, commitment to the industry and the community and
progressive business philosophies to establish ourselves as a leading provider of services. Through calculated growth and
expansion efforts, the Companys primary mission is to build a quality, customer base while providing them with stellar services.

COPYRIGHT 2013 Collabro Online Services, LTD

Financials
February 16,

Sensitivity Analysis
In the event of a severe economic decline, the demand for an online booking platform may decrease significantly,
which may cause the revenue generated by the business to level off or decline. However, the Companys high
quality services combined with its traditional and online advertising programs have proven to be very popular and
should support consistent growth and relieve unwarranted changes in the macro environment.
Sources of Costs
FIXED
Exec salaries
Office salaries
Employee benefits
Payroll taxes
Travel and entertainment
Directors' fees and expenses
Insurance
Rent
Depreciation
Taxes
Legal
Audit
Telephone
Utilities

Contributions
Postage
Miscellaneous
VARIABLE
Office salaries
Employee benefits
Payroll taxes
Travel and entertainment
Telephone and telegraph
Stationary and office supplies
Bad debts
Postage
Contributions
Miscellaneous

Profit and Loss Statement


Pro Forma Profit and Loss
Sales
Direct Cost of Sales
Total Cost of Sales

Year 1
327,675,833
8,191,896
8,191,896

Year 2
907,410,000
22,685,250
22,685,250

Year 3
1,512,350,000
37,808,750
37,808,750

Gross Margin
Gross Margin %

319,483,938
97.50%

884,724,750
97.50%

1,474,541,250
97.50%

Expenses
Payroll
Marketing/Promotion
Rent
Payroll Taxes
General and Administrative

30,360,000
3,333,333
3,000,000
3,643,200
1,700,000

32,181,600
3,333,333
3,000,000
3,861,792
1,700,000

34,112,496
3,333,333
3,000,000
4,093,500
1,700,000

Total Operating Expenses

42,036,533

44,076,725

46,239,329

Profit Before Interest and Taxes


EBITDA
Taxes Incurred

277,447,404
277,447,404
83,234,221

840,648,025
840,648,025
252,194,407

1,428,301,921
1,428,301,921
428,490,576

Net Profit
Net Profit/Sales

194,213,183
59.27%

588,453,617
64.85%

999,811,345
66.11%

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 35

Cash Flow Statement


Pro Forma Cash Flow
Year 1

Year 2

Year 3

327,675,833
327,675,833

907,410,000
907,410,000

1,512,350,000
1,512,350,000

Year 1

Year 2

Year 3

Expenditures from Operations


Cash Spending
Bill Payments
Subtotal Spent on Operations

30,360,000
87,705,743
118,065,743

32,181,600
278,601,160
310,782,760

34,112,496
462,673,991
496,786,487

Net Cash Flow


Cash Balance

209,610,090
254,810,090

596,627,240
R851,437,330

1,015,563,513
1,867,000,843

Year 1

Year 2

Year 3

Current Assets
Cash
Total Current Assets

254,810,090
254,810,090

851,437,330
851,437,330

1,867,000,843
1,867,000,843

Long-term Assets
Total Assets

254,810,090

851,437,330

1,867,000,843

Year 1

Year 2

Year 3

Current Liabilities
Accounts Payable
Subtotal Current Liabilities

15,396,907
15,396,907

23,570,530
23,570,530

39,322,698
39,322,698

Total Liabilities

15,396,907

23,570,530

39,322,698

Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Expenditures

Balance Sheet
Pro Forma Balance Sheet
Assets

Liabilities and Capital

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 36

Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital

60,000,000
(14,800,000)
194,213,183
239,413,183
254,810,090

60,000,000
179,413,183
588,453,617
827,866,800
851,437,330

60,000,000
767,866,800
999,811,345
1,827,678,145
1,867,000,843

Net Worth

239,413,183

827,866,800

1,827,678,145

Ratios
Ratio Analysis
Year 1
n.a.

Year 2
176.92%

Year 3
66.67%

Industry Profile
0.00%

100.00%
100.00%

100.00%
100.00%

100.00%
100.00%

100.00%
100.00%

6.04%
6.04%
93.96%

2.77%
2.77%
97.23%

2.11%
2.11%
97.89%

0.00%
0.00%
100.00%

Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes

100.00%
97.50%
38.23%
1.02%
84.67%

100.00%
97.50%
32.65%
0.37%
92.64%

100.00%
97.50%
31.39%
0.22%
94.44%

100.00%
0.00%
0.00%
0.00%
0.00%

Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets

16.55
16.55
6.04%
115.89%
108.88%

36.12
36.12
2.77%
101.54%
98.73%

47.48
47.48
2.11%
78.15%
76.50%

0.00
0.00
0.00%
0.00%
0.00%

Year 1
59.27%
81.12%

Year 2
64.85%
71.08%

Year 3
66.11%
54.70%

n.a
n.a

Activity Ratios
Accounts Payable Turnover
Payment Days
Total Asset Turnover

6.70
27
1.29

12.17
25
1.07

12.17
24
0.81

n.a
n.a
n.a

Debt Ratios
Debt to Net Worth
Current Liab. to Liab.

0.06
1.00

0.03
1.00

0.02
1.00

n.a
n.a

239,413,183

827,866,800

1,827,678,145

n.a

0.78
6%
16.55
1.37

0.94
3%
36.12
1.10

1.23
2%
47.48
0.83

n.a
n.a
n.a
n.a

Sales Growth
Percent of Total Assets
Total Current Assets
Total Assets
Current Liabilities
Total Liabilities
Net Worth

Additional Ratios
Net Profit Margin
Return on Equity

Liquidity Ratios
Net Working Capital
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth

Investment Offering
Investment Offering

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

Seed

Round 1

Round 2

Exit

February 16,
Page 37

Proposed Year:
Valuation, Investment, Shares
Investment Amount
Equity Share Offering Percentage
Valuation
Investor Exit Payout
Investor Years Until Exit
Investor IRR
Share Ownership
Founders' Shares
Stock Options Issued
Investor Shares Issued
Price per share
Year 1 Investors' Shares
Total Shares Outstanding
Equity Ownership Percentage
Founders' Equity
Year 1 Investors' Equity
Total Equity
Investors' Equity
Founders' & Employees' Equity

60,000,000
10.00%
600,000,000
1,178,974,000
6
64.27%

0
0.00%
0
0
5
0.00%

0
0.00%
0
0
4
0.00%

Year 1
60
0
7
9,000,000.00
7
67

Year 2
60
0
0
0.00
7
67

Year 3
60
0
0
0.00
7
67

176,846,100.00
7
67

Year 1
90.00%
10.00%
100.00%
10.00%
90.00%

Year 2
90.00%
10.00%
100.00%
10.00%
90.00%

Year 3
90.00%
10.00%
100.00%
10.00%
90.00%

Year 7
90.00%
10.00%
100.00%
10.00%
90.00%

11,789,740,000

Year 7
60
0

Risk Factors
COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

Risk Disclosure
THIS MAY BE A HIGH RISK TRANSACTION. PLEASE REVIEW ALL OF THE DOCUMENTS CAREFULLY, INCLUDING THE RISK FACTORS INCLUDED IN THIS PRIVATE
PLACEMENT MEMORANDUM.
An affiliation in the Companys securities involves a high degree of risk and is suitable only for persons who can bear the loss of their entire investment and who
can bear the financial risk of their investment for an indefinite period of time. See Risk Factors in this Private Placement Memorandum.
_______________________________
This Private Placement Memorandum supersedes all information, written or oral, that has been previously furnished. No person is authorized in connection with
the proposed private offering of the Companys securities to which this Private Placement Memorandum relates (the Proposed Offering) to make any
statements or representations (whether oral or written) other than as set forth in this Private Placement Memorandum, and no information (whether oral or
written) other than as furnished herein may be relied upon.
_______________________________
This Private Placement Memorandum contains forward-looking statements, including statements about the Companys plans for future operations and
performance. Potential investors are cautioned that forward-looking statements are not guarantees and that actual results may differ materially from those
projected. Important factors that could cause actual results to differ materially from those projected in forward-looking statements include, but are not limited
to, those factors discussed under the caption Risk Factors of this Private Placement Memorandum.
_______________________________
Prospective investors are not to construe the contents of this Private Placement Memorandum as legal, business or tax advice. Investors must rely upon their
own representatives, including legal counsel and accountants, as to legal, tax, investment and other considerations concerning a purchase of the securities
described in this Private Placement Memorandum.
_______________________________
This Private Placement Memorandum does not constitute an offer to sell, or the solicitation of an offer to buy, by anyone in any jurisdiction in which the one
making the offer is not qualified or permitted to make such an offer, to any person in any jurisdiction to whom it is unlawful to make such an offer, or in any
state in which such an offer or solicitation would be unlawful prior to registration or qualification under the securities laws of such state.
_______________________________
This Private Placement Memorandum may not be provided to any person other than the person to whom it was delivered by the Company or by an authorized
representative firm acting on behalf of the Company and may not be reproduced, redistributed or used for any other purpose. By accepting delivery of this
Private Placement Memorandum, the recipient agrees to return this Private Placement Memorandum and all documents furnished herewith to the Company
immediately upon request.
_______________________________
By accepting delivery of this Private Placement Memorandum, the recipient agrees to keep confidential and not disclose any information contained herein other
than to the recipients advisors as necessary.
_______________________________
The Private Placement Memorandum may be terminated at any time before subscriptions are accepted. The Company reserves the right, in its sole discretion,
to reject any subscription.
_______________________________
The net proceeds from the Private Placement Memorandum will be disbursed immediately when received by the Company.
_______________________________
Each prospective investor should thoroughly review this Private Placement Memorandum before deciding to offer to subscribe for the purchase of any
securities. The Company will furnish each prospective investor with such additional information as may be requested and that the Company may possess or can
obtain without unreasonable effort or expense.

Risk Factors
An affiliation or investment in the Company entails a high degree of risk and is only suitable for persons or entities capable of participating in such an affiliation or investment. The risk factors listed are those
that the Company is of the opinion could constitute the greatest threat that the investment may be lost in whole or in part, or that the investment may not provide a return to the investor. Accordingly, each
prospective affiliated party or investor should carefully consider the following elements of risk involved with the Company, as well as such other risk factors that the investor may consider based upon that
person's experience. Note: In addition to the risks contained herein, businesses are often subject to risks not foreseen or fully appreciated by Management. In reviewing this Memorandum, Investors should
consider carefully other possible risks that could be important.

1.
New Formation. Collabro Online Services, Ltd (The Company or Collabro Online Services,) is newly formed, and therefore, has limited/negligible
operating history. There is no assurance that the Company will operate profitably or that the clients investment in whole or in part will be returned. Collabro
Online Services is subject to all of the risks inherent in the establishment of a new business venture, including a limited operating history. As of the date of this
document, Collabro Online Services has commenced operations and has not shown profitability. The likelihood of the success of Collabro Online Services must
be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered in connection with the formation of any new
business. Collabro Online Services is established in 2012 and has been focused on providing online appointment booking services. Further, the company is new
and has no operating history. There can be no assurance that Collabro Online Services will realize earnings from operations or net profits in the future.
2.
Inadequate Financing. The proceeds from the Offering, as defined herein, will be insufficient to provide the funds necessary to completely pay for
the other costs associated with the commencement and sustainability of operations. The Company has not obtained a formal commitment for the necessary
financing and there is no assurance that such financing or other arrangements will be available on acceptable terms due to lender requirements, credit

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 39

worthiness of the Company, loan costs, market conditions or other factors outside the control of the Company.
3.
Absence of Diversification. The Company anticipates operating within a narrow scope of online appointment booking services. The successful
operation of the Company will depend solely upon the Companys performance in this market. This lack of business diversity coupled with the limited financial
resources available to the Company means an investment in the Company will be subject to greater risk than an investment in a more diversified enterprise with
greater financial resources and operations.
4.
Absence of Securities Registration. None of the Companys securities have been registered with the any National, State of Local government and are
being offered pursuant to applicable securities laws. Therefore, no government agency has reviewed or passed upon either the adequacy of the disclosure
contained in this Memorandum or the fairness of the terms of any offering. The exemptions relied upon in this offering are dependent in significant respects
upon the accuracy of the representations of the affiliated party or investor. In the event that any such representations by any affiliated party or investor proves
to be untrue, the registration exemptions relied upon might not be available and liability to the Company could result under applicable securities laws for
rescission or damages.
5.
Compensation to Management Regardless of Profitability. The Management is entitled to receive certain fees and other compensation, payments
and reimbursements regardless of whether the Company operates at a profit. Such fees and other compensation were not determined through a process of
arms length bargaining.
6.
Limited Control by Investors. Under the Operating Agreement, the Management in conjunction with the Board of Directors has broad discretion over
the business of the Company and therefore, the development of the business. Other associated individuals and entities may not take part in the conduct or
control of the business of the Company.
7.
Lack of Liquidity. There will be no ready market for the Share or for any asset of the Company and the transferability of such items will be restricted
by conditions set forth in the Operating Agreement, and by the effect of certain provisions of government tax laws and government securities laws. Share may
be assigned only under certain limited circumstances. Moreover, any Assignee thereof shall be substituted as a substitute Patient only with the written consent
of the Management. A transfer of Share may also result in adverse tax consequences to the Patient. The Members will have no right to withdraw capital from
the Company or recover any return of Capital Contributions other than those distributions made to Members out of net operating revenues. Consequently, an
investment in the Company lacks liquidity. Each potential client and affiliated party should, therefore, view his investment as a long term investment and should
not rely upon his investment in the Company to meet any financial emergency or contingency.
8.
Non-Arms Length Agreements. Agreements, contracts or arrangements between the Company and the Management or its Affiliates, or employees,
may or may not be negotiated at arms length. The policies with respect to Conflicts of Interest set forth in this Memorandum were designed to generally lessen
the potential conflicts, which may arise from such relationships.
9.
Tax Ramifications. No tax opinion is expressed herein. There is material tax risks associated with an investment in the Company. These risks include,
without limitation, that India Tax Office may contest characterization, amounts attributable to, the deductibility of expenses and the tax period in which certain
items expected to be claimed as deductions by the Company. Accordingly, each prospective investor should carefully review this offering with his or her tax
advisor in order to evaluate the tax ramifications of an investment in the Company.
10.
Competition. There are substantial, similar products and services for sale in and around the global marketplace. As such, the Company will
experience minimum competition. Other competitors of the Company may have more and varied inventory for sale, greater financial resources and longer
operating histories, along with greater experience. The anticipatory entry of the Company in the online industry category against established competition
involves significant speculative risks.
11.
Discretion in Application of Proceeds. Although there is a budget for application of Offering proceeds which can be found in Memorandum, the
Management has broad discretion under the Company's Operating Agreement to utilize the offering proceeds for working capital, to pay other obligations of
the Company and to reserve proceeds for operating deficits; therefore, potential investors should understand that the use of the offering proceeds will not be
subject to budget allocations or limitations.
12.

No Assurance. The Company does not anticipate any annual distributions.

13.
Offering Price. The offering price of the Shares has been arbitrarily determined by the Company through the consideration of such factors deemed
relevant by it. Each prospective investor should make an independent valuation of the fairness of the price under the circumstances.

14.
Dilution. The investors will experience immediate and significant dilution. The purchase price of the Shares offered hereby will exceed the net
tangible book value of the Shares immediately following the closing of the Offering. Further, investors will acquire up to a ten percent (10%) interest in the
Company however; the Existing Shareholders will retain at least ninety percent (90%) of the Company interest.
15.
Limited Assignment. Each subscriber will be required to represent that his purchase of the Shares will be for investment only and not with a view
toward the resale or distribution thereof. Shares may only be assigned effective as of the first day of any month and may not be assigned without the consent of
the Management, whose consent may be withheld at its sole discretion. It will be the policy of the Management to withhold consent to transfers or assignments
of Shares that would violate national or state securities laws or that would cause termination for national tax purposes. The Management may condition
assignment of a Share upon the furnishing of an opinion of legal counsel satisfactory to the Management that such assignment may be made without the
necessity of a registration statement being filed under the Securities Act or under any applicable state securities law. The transferring investor will bear all costs
of assigning a Share.
16.
Possible Changes in Income Tax Laws. Changes in India income tax laws might adversely affect the taxation of the Company and/or the Members or
affiliated parties. Moreover, the Company cannot predict what legislative proposals, if any, might be enacted or the extent of their retroactivity, if any. The
Company cannot predict what changes may be made in existing Regulations or what revisions may occur in the policy of Ministry of Finance. Consequently, no
assurance can be given that the national income tax consequences to the Members or affiliated parties will not be altered or that the alterations will not be
retroactive.
17.
Policies with Respect to Conflicts of Interest. It is the policy of the Management that the Companys relationship with the Management or any of its
Affiliates or persons employed by Management of such Affiliates will be conducted on terms that are fair to the Company and are commercially reasonable.

COPYRIGHT 2013 Collabro Online Services, LTD


2014
ALL RIGHTS RESERVED

February 16,
Page 40

(See Conflict of Interest / Competitive Activities of Management and Affiliates)


18.
Risk of Uninsured Losses. The Company will attempt to obtain comprehensive insurance, including fire, liability and extended coverage for the
Company. Nevertheless, such insurance might not adequately protect against all covered losses and certain losses may be either uninsurable or not
economically insurable. If for any reason an uninsured loss occurs, and investor could lose part or all of its investment.
19.
Conflicts of Interest and Competitive Activities of the Management and Affiliates. The Management and its Affiliates are involved in other ventures,
which may require a substantial amount of the Management's time, attention and capital. Members and affiliated parties will have no interest in such ventures.
The participation by the Management in other ventures may create certain conflicts of interest with the Company. However, the Management will devote such
time to the Company as it deems necessary to ensure proper and efficient administration of the Company's business and affairs. The Management and its
Affiliates will devote only such time and efforts to the business of the Company as it determines are necessary for the Company's purposes. The Management or
its Affiliates may engage in other activities that are competitive with the Company. It will have no obligation to offer any interest in such activities to the
Company or the investors.
20.
Exclusive Management Vested in the Management. The Management in conjunction with the Board of Directors will have complete and exclusive
control over the activities of the Company, with certain limited exceptions. The Management may, however, appoint officers or other persons to perform
various management related services for the Company. The Members or affiliated parties will have no contractual right to be involved in the day-to-day
operations of the Company or in the control of the Companys business. (See Operating Agreement)
21.
Fees and Other Compensation Payable to the Management and Affiliates. Transactions involving the purchase, financing, operations and sale of the
Companys products and services may involve commissions, fees, compensation and other income to the Management and its Affiliates. Therefore conflicts of
interest may arise in connection with these transactions.
22.
Development Risk. Collabro Online Services growth plan consists of cooperation from governments and industry, both domestic and abroad. While
initial introductions and negotiations have shown great promise, there is no assurance this will be the case across all markets.
23.
Control by Current Shareholders. Because certain of the shareholders and the senior management control Collabro Online Services, they may be
able to determine the outcome of all matters submitted to the shareholders for approval, regardless of the preferences of minority shareholders. It is important
for investors to understand the skill sets of the proposed management team and to adequately understand the background and business experience of the
founding shareholders.
24.
Risks Associated with the Industry. Competition within the industry is generally divided into different market segments. All of these existing
companies have longer operating histories than Collabro Online Services and are likely better capitalized as well. In addition, there may be other new
companies with competitive technologies or businesses of which they are unaware. There is no guarantee that Collabro Online Services will be able to
successfully compete against existing or future competitors.
25.
Dependence on Key Personnel. Collabro Online Services is dependent upon the efforts of its executive officers and upon its ability to attract and
retain qualified technical, marketing and sales personnel. There can be no assurance that Collabro Online Services will be able to recruit qualified personnel to
enable it to conduct its business successfully. In addition, with the expansion of the Company, the operating complexity of Collabro Online Services as well as
the responsibilities of management personnel will increase. Collabro Online Services ability to manage growth effectively will require it to continue to expand
and improve its operational and financial systems and to expand, train and manage its employee base. There can be no assurance that new personnel will be
successfully integrated into the Company or that the Company will have the ability to effectively manage its hiring of additional personnel and expansion.
26.
Risks Associated with the Offering. Collabro Online Services financial figures included in the materials furnished have not yet been audited or
reviewed by an independent accounting firm. The financial figures have been prepared internally based on all available information to date and are believed by
the Company to have been presented in a reasonable and consistent manner. Managements discussion and analysis of the financial figures contain statements
relative to Collabro Online Services performance. Such statements are based upon managements knowledge of the financial structure of the Company and
access to all relevant data and reports customarily produced by the Company.
27.
Uncertainty of Projections. The projections contained in the Private Placement Memorandum (COM) do not comply with the guidelines established
by the Spain Institute of Certified Public Accountants regarding projections, and the projections have not been examined or compiled by an independent public
accountant. While presented with numerical specificity, these projections are based upon a variety of assumptions and, though considered reasonable by the
Company, may not be realized and are subject to uncertainties and contingencies, many of which are beyond the control of the Company. The assumptions
upon which the projections are based are described in the COM and each investor should carefully review the assumptions. In the event that one or more of
the assumptions proves incorrect, the Companys ability to meet the projections contained in the COM could be materially affected. Furthermore, even if all
assumptions proved correct, there can be no assurance that the projections will be realized, and actual results may vary materially from those shown.

COPYRIGHT 2013 Collabro Online Services, LTD

February 16,

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