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Muhammad Waseem
MBA(3.5y)12-045
Submission date of report
Name of the University
Sargodha

09-02-2016
University of

National Fruit Processing Factory

Date: 31 December, 2015

Internship certificate
This is to certify that Mr. Muhammad Waseem S/O Muhammad Taj has done
his internship in marketing department at National Fruit Processing Factory from
2 November 2015 to 31 December 2015.
He has worked with marketing department. As part of the internship, he
designed various performance appraisal methods, Staffing and Training
programmes.
During the internship he demonstrated good HR skills with a self-motivated
attitude to learn new things. His performance exceeded expectations and was
able to complete the project successfully on time.
We wish him all the best for his future endeavours.

Signature _____________________________
Majid Ahmad
(Director Marketing)

Address: 5 Km Ajnala Road Bhalwal Pakistan

Tel: +923014584353
Website: www.nationalfruit.com.pk

DEDICATION
No words can adequately express my overriding debt of gratitude to my parents
whose support helps me in all the way.
The true value of a teacher is determined not by what he knows, nor by his
ability to impact what
he knows, but by his ability to stimulate in others a desire to know. So I want to
say thanks to my TEACHERS.
Above all I shall thank my Teachers friends who constantly encouraged and
blessed me so
enable me to do this work successfully

ACKNOWLEDGMENT
I am full of gratitude to:
Almighty ALLAH for giving me the life and energy to conceive and actualize the
internship and this
report.
My Graduating Friends who pushed me every now and then to complete this
report as soon as possible.
Last i am very grateful to many people for their help and encouragement during
the project and writing of this report. I especially want to thank Mr.Majid Ahmad
Director of marketing of national Fruit Processing Factory.

Preface
This report documents the work done during the summer internship at
Image Understanding and under the supervision of Mr. Majid ahmad. The
report first shall give an overview of the tasks completed during the
period of internship with analytical details. Then the results obtained shall
be discussed and analyzed. Report shall also elaborate on the future
works which can be persuaded as an advancement of the current work. I
have tried my best to keep report simple yet technically correct. I hope I
succeed in my attempt. Muhammad Waseem

EXECUTIVE SUMMARY

The core objective of the internship is to fulfil the requirement of the MBA
program as prescribed by the University of Sargodha. An intern has to
prepare project report at the end of the internship period but the main
objective of the internship is to get the hands-on experience of the real
world organization. The internship was completed with the objective of
getting practical knowledge in the marketing department of National Fruit
Processing Factory.
The first responsibility I was assigned on this eight week of internship
period was to assist . Secondly, I was allotted the work of organize the
information of employees Update and SPPS was the last task I was
assigned during my Internship program. As an intern, I realized that I was
successful to gather a lot of significant learning experiences which would
be helpful in my future career. The HR department of NFPF offered me
ample space and opportunities, not only to learn but also to exhibit my
skills as a HR team member. I could use my theoretical knowledge of HR in
real practice while participating in many discussions. I was actively
involved in the department meetings where I shared my knowledge and
views regarding the performance in marketing of NFPF.
I also attempted to gather more information on basic job functions of
other departments to have better understanding of the relation between
them and the HR department. It was commendable to see how
wholeheartedly they welcomed, acknowledged and appreciated new ideas
and knowledge. I have provided few recommendations based upon my
understanding and knowledge.
I successfully completed all the assigned duties and handed them over to
the senior supervisor at the end of the internship. I thoroughly enjoyed the
challenges that came along every single day. I could also bring some
minor improvisations during my internship which were able to leave their
marks. These lessons that I have learned will be a valuable one for my
future endeavours as well.

Table of content

Title page .........

Internship certificate ... B

Dedication, Acknowledgment, Preface... C
Executive Summary....... D
Introduction..................................................................
..... 6
An overview of organization......................................
7
Organizational Structure..............................................
8
Area of
Operation.............................................................

SWOT
analysis..................................................................
11
Conclusion....................................................................
....... 12

Introduction
They started their fruit growing business in early 60`s.National fruit
Processing factory established in 2002 at Bhalwal and known as one of the
leading..NFPF is partnership business form, its partner names as;

Ch.AmjadNisar (chief Executive Officer)

Majid Ahmad (Director Marketing)
Shoaib Basra (Director)
Ch.Mansoor

They deal mainly in Mandarins (Kinnow), Potatoes & Mangoes. They are
known as the pioneer of Kinnow in Pakistan because they are who were
planted kinnow orchards in Pakistan. During the last 5 decades, National
fruit processing factory has progressed leap & bounds and today.
Permanent no`s of employee NFPF are 20 and contingent no`s of
employee are 300 in Bhalwal main sector.
Two other sub sector also in Bhalwal, Shangreela and Paksitro.
In Dubai, They establish Maseera trading LLC in 2004. Maseera is the
biggest importer of Kinnow from Pakistan. Maseera deals in import and reexport apples, oranges, mangoes, potatoes & onions.
Their major Export clients in;
Russia, Ukraine, Romania, Holland, Poland, England, Canada, Iran,
Malaysia and many others.
Their export capacity is;
Mandarins (kinnow) 25ooo-3oooo Tons.
Potatoes

3ooo - 5ooo

Tons.

Mangoes

1ooo - 18oo

Tons

National fruit processing factory is certified with:

HACCP, BRC, Hilal Foods Processing, GLOBAL GAP

An overview of organization

Mission:
Worldwide delivery for the best quality services having the capability of
extensive supply anywhere you think of it, with proficiency and the (GLP)
Good Laboratory Practice to promote the Natural Taste. The innovative
technology and effective resource management by maintaining the best
of our efforts for international standard products.

Vision:
Using no way as the way and having no limitation as the limitation...
Ensuring the unbeatable standards and parameters among every other.To
be the largest exporter and globalized dealer. The customer satisfaction
and development is our trend & tradition as business barrier.

ALLAHs blessing in this universe are countless. One of these blessing is

agricultural products .Pakistan is very famous in this sector .About 70 %
population of PAKISTAN live in rural areas .The majority of these people
either directly or indirectly connected with agriculture sector .The
agriculture is also a main source of income and is major part GDP(gross
domestic product).
The citrus fruit of Punjab are well known domestically and
globally because of their special taste. The city of eagle SARGODHA is
major city producing citrus fruit for local as well as global market. That is
why Sargodha is also known as CITRUS VALLEY. The bulk production of
this fruit require the establishment of different processing firm for
growing, processing, selling, exporting. There are different player in this
field famous one are NATIONAL FRUIT PROCESS FACTORY, ZAHID
KINNOW FACTORY , MATEEL KINNOW FACTORY , NEW ORCHARD
FRUIT PROCESSING FACTORY, AL-HAIDER KINNOW PROCESSING
FACTORY etc..

Organizational Structure
Hierarchy chart of National Fruit processing factory can be
described as under

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DEPARTMENTS
There exist three departments named as Marketing, Finance, and Human
Resource Management (HRM) in ideal organization. In National fruit
processing factory the two departments marketing and finance are
working to some extent but the third department known as HRM is totally
empowered.

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Area of Operation
Motivation

By motivation we mean encouraging our employees to give in all

three effort fot the company to meet its objectives. Or in other words it
means the willingness to exert high level of efforts to meet the
organizational

objective.

For

motivating

person

you

have

you

understand what the needs and wants of the employees. By motivation

we mean encouraging our employees to give in all their efforts for the
company to meet its objectives. Many theories were put forward by many
scientists in order to better understand the needs of patients. Some
famous theories are

Maslows Hierarchy Theory

Goal Set Theory

Maslows Hierarchy Theory

The management of NFPF understand knows that their employees

have crossed the stages of psychological and safety needs and our round
about social, esteem or self actualization needs as the result of this the
management of NFPF has profiled into different categories and to some
extend is compensating them.
Employees are also given respect and every manager is strictly advised
not to use any loose language while talking to subordinates and specially
you feel proud in working at NFPF one of the best citrus in Asia.

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Employees are also offered different programs to improve their skills so

that they can serve the company in a better way.
Goal Set Theory

The management of NFPF monitors the efficiency of their employees

regularly and is very firstly allocates different tasks to the employees and
then evaluates which employee enjoys working and how efficient he is.
Based upon that different cross functional teams are formed in which each
member is assigned a specific job which he carries out best. In this way
they motivate their employee.

Other Motivational Tools

The company has a prize and shield award in place on yearly bases
to acknowledgement their employee's hard work and performance and
motivates them to go on doing even more. These include:
Job Rotation

Within the department the employees are motivated by job rotation

Employee of the year

The performance of all the employees in all departments is

consistently monitored during the year on the basis of their performance
at the end of the year one employee for each department with highest
points is given performance appraisal in the form of prize of 3000 and a
shield with a certificate.
Annual Feast

NFPF arranges annual dinner at the end of each year, where awards
are given musical evening is organized for the entertainment of
employees as a token of acknowledgement of their hard work and to
encourages and motivate them to put in more efforts in the next year.
FLEXIBLE WORKING HOURS

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The employees are also allowed to avail flexible working hour. If

they work late till evening they are allowed to come late on the other day
morning. They also have the option to change their shift time from
morning to evening or from evening to morning.
OPEN BOOK MANAGEMANT

The company also shares annual reports with the employees giving
them a clear picture of the factory performance and also a sense that
employees are the roots for of the company.

PROCESSING

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SWOT ANALYSIS

STRENGTH
1. Easy availability of production of resources
2. Good local and international reputation
3. Surplus capital
4. Surplus production for local and export markets
5. Production of raw material
6. Purchasing of goods from other factories

WEAKNESS
1. Lack of innovation and technology development

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2. Absence of vision to identify weakness

3. Lack of professional expertise within industry
5. Low wages and salaries
6. No attention on branding
7. No HR practices

OPPERTUNITIES
1. Future growth potential
2. Rising demand
3. Emerging export markets
4. Developing a long term vision and strategy
5. Focus on cost optimization
6. Introduction of seedless citrus in foreign countries

THREATS
1.

Competitors

2. Inadequate bulk loading at ports

3. High input cost
4. Weather disturbance
5. Diseases of citrus
6. Security of citrus in shipping

Conclusion
The internship exercise was mainly to enable me acquire practical skills and link
theory to practice in the real world so as to meet the labour market needs. I have
been able to acquire practical skills like Motivation, Reward and compensations,
Training and development among others.