TEST1

Preguntes
Part 1, Pregunta 1 (Tipus test (una de correcta))
In terms of brand positioning, brands with a low emotional pull, but a high celebrity value are called:
a) Potential Stars
b)

Celebrities

c)Losers
d)Problem places

Part 1, Pregunta 2 (Pregunta Veritat / Fals)

Environmental education is a positive Economic impact of Tourism
Veritat
Fals

Part 1, Pregunta 3 (Tipus test (una de correcta))

What is the correct order to develop a DMP?
1. Agreeing to plan together
2. Gathering the evidence
3. Setting the direction
4. Identifying the action
5. Measuring progress and keeping it going
1. Gathering the evidence
2. Agreeing to plan together
3. Setting the direction
4. Measuring progress and keeping it going
5. Identifying the action
1. Agreeing to plan together
2. Identifying the action
3. Setting the direction
4. Gathering the evidence
5. Measuring progress and keeping it going
1. Setting the direction
2. Identifying the action
3. Gathering the evidence
4. Measuring progress and keeping it going
5. Agreeing to plan together

Part 1, Pregunta 4 (Tipus test (una de correcta))

In the destination brand identity pyramid the basis of the pyramid (the lowest part) corresponds to:
Destination attributes (tangible objective characteristics)

Brand essence (essential nature and character of thedestination)

Brand values (values instilled by the destination)

Part 1, Pregunta 5 (Tipus test (una de correcta))

Developing a DMP is appropriate for all types of destinations if:
the destination has a clear and distinctive identity
these destinations are big cities, regions or countries.
the destinations have an important source of funding
If they have a mixt model of governance

Part 1, Pregunta 6 (Pregunta Veritat / Fals)

Catalonia if compared to other autonomous communities is the leader in terms of arrivals of foreign
tourists
VERITAT
FALSA
Part 1, Pregunta 7 (Tipus test (una de correcta))
The destination governance the FORMULA: Municipal autonomous entity or organism (types:
Tourism board, Municipal institute) has the following characteristics:
- They allow certain participation of the private sector
- Their funding is almost all Public
- It is not possible for the private sector to participate
- The funding is totally public
- Flexibility enables high participation of private sector
- Great diversity of funding sources (public and private)
- Active and entrepreneurial private sector, where tourism is an emerging activity, and the public
sector does not take initiative.
- Funded by associates subscriptions

Part 1, Pregunta 8 (Selecci mltiple, diverses correctes)

Say, which of these are the main benefits from having and effective destination branding:

Commercial value

Destination awareness and demand creation

Customer loyalty

Basis to coordinate public and private sector efforts

Part 1, Pregunta 9 (Tipus test (una de correcta))

If we say that a destination is associated to "having fun" this refers to:
Destination attributes
rational benefits
emotional benefits
brand personality

Part 1, Pregunta 10 (Selecci mltiple, diverses correctes)

The destination brand identity is composed of:
A head

A heart
A body
two hands

Part 1, Pregunta 11 (Tipus test (una de correcta))

A destination strongly specialises in bird-watching tourism. Which competitive strategy is it following?
Focus
Cost-leadership
Differentiation
Stratification

Part 1, Pregunta 12 (Pregunta Veritat / Fals)

A DMP is NOT appropriate for a small mountain village
Veritat
Fals

Part 1, Pregunta 13 (Tipus test (una de correcta))

What does SWOT mean?
STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

STRATEGY, WEAKNESSES, OPPORTUNITIES, TIMING

STRENGTHS, WILLINGNESS, OPPORTUNITIES, TIMING
STRATEGY, WILLINGNESS, OPPORTUNITIES, THREATS

Part 1, Pregunta 14 (Tipus test (una de correcta))

This image shows the different phases of:

24
Respostes
a destination's life-cycle
0 Respostes
the economic benefits obtained by the tourist industry
3 Respostes
tourists' loyalty to the destination
0 Respostes
the evolution of the type of tourists visiting a destination
Respostes
% d'alumnes tot correcte

27
88

Part 1, Pregunta 15 (Pregunta Veritat / Fals)

From the perspective of the VICE model, if an action is taken with the opposition of the local
community it is usually still appropriate.
3 Respostes
Veritat
23
Respostes
Fals
Respostes

27

% d'alumnes tot correcte

68

Part 1, Pregunta 20 (Selecci mltiple, diverses correctes)

Mobile Tourism uses technologies such as:
2
2 Respostes
Global Positioning System
18 Respostes
Augmented Reality
18 Respostes
Quick Response Codes
4 Respostes
Viral effect
Respostes
% d'alumnes tot correcte
Retorna

25
60