TARGET MARKET

The firm will mostly cater to the needs of small and medium sized manufacturing
companies in the first district of Laguna. Moreover, the firm also looks at its potential of
offering its services to private partnerships, proprietors and even individuals who may
require services for their own personal businesses.
SWOT ANALYSIS
The firm has undertaken a study to take information through environmental
analysis and has identified the internal strengths and weaknesses as well as the
external opportunities and threats summarized as follows:

STRENGTHS
Deep expertise in key customer
industries

Skilled workforce

Well established equipments and

facility

Lack of fully organized systems for

control

Pre-owned equipments might be

subject to early deterioration

WEAKNESSES
New to the Freight Forwarding and
Logistics Industry

Acquired proficiency in accounting

OPPORTUNITIES
Demand is rising for advanced
logistics capabilities and industry
focused solutions
Freight Forwarding and Logistics
market in Southern Luzon has
witnessed growth in recent years

Opportunity to expand nationally

and even to the global market

Rapid growth-rate of target market

in the area

THREATS
Entrance of new potential
competitors

Continued global economic stability

Rising oil prices/ Fuel Price risks

New regulations imposed on

transporting goods to different
destinations

Traffic situation in the Philippines

Rise of small manufacturing firms

Some of the factors considered in doing it so include understanding the

community that a particular organization is working with. This can be done via public
forums, listening campaigns, informational interviews and related articles. In such case,
the company used informational interviews, related articles as well as data collection in
developing the SWOT analysis. However, a needs and assets assessment are tooling
that can be used also in order to identify the needs and existing resources of the
community.
The firm used this tool to decide whether or not an objective is obtainable and
therefore enables organizations to set achievable goals, objectives, and steps to further
the social change or community development effort.

Competition
Competition is widespread throughout the market process. The firm has identified
the most probable competitors which are Freight Forwarding Companies in Laguna.
They are:

San Pedro City, Laguna

-ESI Philippines Corp.
-Gateway Logistics Inc.
-Reitoh Cold Storage, Inc.
-Von & S Trucking Services, Inc.

Sta. Rosa City, Laguna

-Keihin Everett Frwrdng Co., Inc.
-LI-BIX Corporation
-Blue-Horizon Sourcing and Logistics, Inc.
-K Line Logistics (PHILS), Inc.
-K Line Air Service Phils Inc. Freight Forwarding

Calamba City, Laguna

-Raven Trucking
-DM Nazareno and Sons Incorporated
-DM Nazareno and Sons

Cabuyao City, Laguna

-Nippon Express Philippines Corporation

Penetrating Strategies

Economy and Cost Efficiency

- Volume, promotional and Seasonal discount offerings
- Productivity gains through standardization of services
Developing customers expertise and focus on the industry
People
- Establish relationship with clients
- Proper training for employees
Innovative Systems
- Manage & control the flow of goods transported through IT Systems
- Optimize capacity utilization and operational efficiency
JIT System
- Offers standardized and time definite service
Coverage
- Fulfill customers transportation needs
- Optimize utilization of transport capacities