Objectives of the study

1. To find out the dealer experience in the cement business.

2. To find out which cement is most preferred by the customers of the dealer.
3. To find out the response of the dealer Towards the benefits provided by the Company.
4. To find out the efforts of the companys officer to satisfy the dealer.
5. To find out the satisfaction of the dealer towards the companys pricing policy.
6. To find out the overall satisfaction level of the dealers towards the cement companies.

Scope of the study

The Scope of this research report is very wide to the different cement companies which aims at
satisfaction of the dealers. It will also prove helpful to the cement companies in evaluating its
performance regarding to the satisfaction of the dealers so that it can overcome the deviations
and so that it can improve its performance in treating with the dealers.
This study will also help the companies to know the response of the dealer towards the benfits
provided by the Company to them So that the company can evaluate it. . It also prove helpful to
the company in knowing the response of the dealers regarding the brand preference of their
customers. It will also help in evaluating the performance of its employees in relation with the
providing assistance to the dealers. It will also helpful to the company in achieving its sales
target and maximizing its profits because dealer is the person who is having the direct contact
with the customers and who can convince the customer and his satisfaction will leads to the
ultimate goal of customer satisfaction.

MEANING OF THE RESEARCH

In the broadest sense of the word, the definition of research includes any gathering of data,
information and facts for the advancement of knowledge.
As such the term research refers to the systematic method consisting of enunciating the
problem, formulating a hypothesis, collecting facts or data, analyzing the facts and reaching
certain conclusion either in the form of solutions towards the concerned problem or in certain
generalization for some theoretical formulation.

DEFINITON OF RESEARCH METHODOLOGY

The study of research method provides us with the knowledge and skills needed to solve the
problem and meet the challenges of the fact-based decision. Marketing environment we
define as Business Research as a systematic enquiry whose objective is to provide information to
solve managerial problem. Business Research produces information to reduce uncertainty. It
helps focus decision-making. In a number of situations business researchers know exactly what
their business problems are and design studies to test specific hypothesis. Because of the variety
of research activity, it will be helpful to categorize the type of business research. Business
research can be classified on the basis of either technique or function. Methodology is an
essential aspect of any project or research. It enables researchers look at the problem in a
systemic, meaningful and orderly way. Methodology comprises the source of data, selection of
data, various designs and techniques used for analyzing the data.

The researcher has discussed the following:

3.1 Research Design

3.2 Sampling Design

3.2.1 Population
3.2.2 Sampling Technique
3.2.3 Sampling Size
3.2.4 Sample Unit
3.2.5 Sources Of Data
3.2.5.1 Primary Data
3.2.5.2 Secondary Data
3.2.6 Statistical Tools

Research Design

A research design is a master plan specifying the methods and procedures for collecting and
analyzing the needed information. It is a framework or blueprint that plans the action for the
research project. The objectives of the study determined during the early stages of the research are
included in the design to ensure that the information collected is appropriate for solving the
problem. The research investigator must also specify the sources of information, the
research method or technique, the sample methodology, and the schedule and cost of the research.

Type of Research
Descriptive Research
Descriptive study is a fact-finding investigation with adequate interpretation. It is the
simplest type of research. It is more specific than an explanatory study, as it has focus
on particular aspect of the problem studied. It is designed to get descriptive information and
provide information for formulating more sophisticated studies. Using one or more appropriate
method, observation and questionnaire collects data. The major purpose of descriptive research,
as the term implies, is to describe characteristics of a population or phenomenon. Descriptive
research often helps segment and target markets. Accuracy is of paramount importance in
descriptive research; still errors cannot be completely eliminated. Descriptive studies are
based on some previous understandings of the nature of the research problem.

Sample Design
Population
The Population for the study is the dealers of the cement in 4 districts such as karnal, kurukshetra,
ambala and panipat.

Sample Size
The sample size includes the 100 dealers of cement business.

Sampling Techniques
In Selecting the sample Random Sampling Techniques are applied.
Simple Random sampling technique:
Under this method, Dealers are randomly selected from a list of the population and every single
dealer has an equal chance of selection.

Duration of Survey: Duration of Survey was 3 Months

Data Collection Sources

Primary Data
Primary data is the first hand information that the researcher collects. It helps in collecting useful
and most accurate information that is needed for the researcher to do his work.
The primary data are collected through survey method. A survey was conducted among the
Dealers of the cement companies by the aid of well-structured questionnaire. The questionnaire
was filled through personal visit in dealers shops and personal interaction with the dealers. The
questionnaire was also collected by using the telephonic interview method.

Secondary Data
Secondary Data, or historical data, are data previously collected and assembled for some project
other than the one at hand. This data can be found inside the company, on the Internet, in the
library, or they can be purchased from firms that specialize in providing information, such as
economic forecasts, that is useful to organization. Secondary data can almost always be gathered
faster and more inexpensively than primary data.
Secondary Data: secondary data was collected from the following sources:
a. Websites
b. Newspapers
c. Journals
d. Magazine
.

STATISTICAL TOOLS
The statistical tools used for this analysis are:
Simple Percentage analysis:
Percentages are calculated and in certain cases percentages along with cross tabulation has been
calculated

LIMITATION OF THE STUDY

There might be Possibility of error in data collection because the information disclosed by the
respondents may not be accurate.
Sample size was limited to 100 cement dealers so it may not represent the whole market.
There was a time constraint while conducting the survey.
Some respondents were reluctant to divulge personal information which can
affect the validity of all responses.