Вы находитесь на странице: 1из 25

Big Data Changes

Everything
Paul Muller @xthestreams
Vice President, Software
Hewlett-Packard

Copyright 2014 Hewlett-Packard Development Company, L.P.


The information contained herein is subject to change without notice.

Big Data changes everything.

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Flight 276
Tokyo/LHR
260 Passengers
Building 5418
120m
23.155.69
26C / 72

Advertorial
Lighting Bracket
Status: OFF

Building 2597
80m 23.155.69
27C / 73

Traffic
Monitor
12.945.156.26

Shibuya Sta.
Crossing

Yun Kim
125.421.484.12

Shibuya Sta.
Crossing
Jen Shitohara
125.421.484.12

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

A day in the life of your data

leaving a trail of digital footprints.


Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The continuous growth of data has been


well documented

What is really meaningful is our ability to quickly


connect, understand and act on 100% of the
relevant data, no matter its form or source.

The Big Data Balance Sheet


Monetize
Differentiate

Regulate

Assets

Comply

Personalize

Control

Monitor

Secure

Meter
Optimize
Predict
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Address

Liabilities

Ensure

Human
data

Volume of data

Big Data
shift

Data

Mobile apps
System logs
Data centers
Compliance archives
Internet of Things
Sensors
Social networking
Photo sharing
Wearable devices

Machine
data

Technology
gap
Business
data

Time
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Haven OnDemand: Capturing the power of community

New
Human Data
Machine Data
Business Data

Haven

Turn 100% of your


data into action.

Haven

OnDemand
Big Data Platform
Vertica OnDemand
IDOL OnDemand

EASY: High-performance, high availability SQL advanced analytics platform up up and running <30 minutes
POWERFUL: No compromise cloud computing with 50+ Big Data APIs Contextual Search to Face Detection
SEAMLESS: Hybrid design enables frictionless cloud-to-enterprise migration
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Haven platform

HP
applications

Customer
applications

Developer
applications

See customer story

See developer story

Gain insight from


100% of your data

Haven

Analyze machine,
business, human
data
Connect to 700+
source systems

Defined programming interfaces

Scale 50-1000x
faster than legacy

Analytics, indexing, context and categorization


Scalable data stores

Develop with a
modern platform

Data connectors

Social
media

Video

Audio

Email

Texts

Mobile Transactional Documents IT/OT Search


engine
data

Images

Records Compliance
archives

HP Haven platform

HP
applications

Customer
applications

Developer
applications

See customer story

Platform
ecosystem

See developer story

Haven

Services
Over 850 trained
professionals

Developers

Defined programming interfaces

Over 4,000 developers

Partners

Analytics, indexing, context and categorization

Over 200 platform partners

Delivery

Scalable data stores

Over 10,000 customer


implementations

Data connectors

Social
media

Video

Audio

Email

Texts

Mobile Transactional Documents IT/OT Search


engine
data

Images

Records Compliance
archives

Close

HP Big Data Win

Protecting Auckland
with Big Data
Challenge

Improve public safety for New Zealand's largest


city by detecting high-risk activities and
investigate threats

Solution
HP Big Data platform powered by IDOL

Results
Ingest data from 2,000+ cameras citywide
View network of road and environmental
sensors
Monitor social media and news in real time

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Close

HP Haven platform

Developing mobile games with big data


Challenge
Retain and engage players with an exceptional gaming experience
for Clash of Clans and Hay Day

Solution
High-speed analytics system for A/B testing and customer service management

Results
A compelling player experience resulted in an App Store Top 5 mobile app
Deployed rapidly via the cloud and expanded data capacity from a few
months to entire lifetime of data
Query performance improvement of 1000x allows real-time offers to be
made and monetized

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Close

Improving student retention and


progression with Big Data analytics
Challenge
Understand student behaviors and engagement levels that predict a student
is likely to leave the university before completing their degree

Partner solution - DTP Group + HP


DTP Solutionpath: analyzes human & business data to predict student
churn and enable a UK university to act to better retain students
Powered by HP Haven/HP IDOL + HP Infrastructure

Customer benefits
Improved student retention by 76% using the solution vs 35% with manual
methods, opening up $24 million revenue retention upside, and improved
student progression and attainment

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Powered by the industrys leading Big Data engines

Haven Big Data platform


Contextual
search
Data
exploration

On-premise

Core big data business capabilities


Access Explore Enrich Analyze Predict Serve Act

Image/video
analytics

Accelerated
analytics

Geospatial
analytics

Sentiment
analysis

SQL on
Hadoop

And
more...
Predictive
analytics

On Demand

Delivering answers to your entire organizations


questions, iteratively in real-time
Marketing

IT Operations

HP Digital Marketing Hub

HP IT Operations Analytics
HP ServiceAnywhere

HP n-Apps on the HP Haven Platform


Business Analyst
SQL/BI Reporting

Developers
IDOL API, Hadoop APIs

(SAS, Business Objects,


MS Access, SPSS, etc.)

(700+ Connectors, 500+ builtin functions, UDFs, etc.)

HP Haven Platform

Data Scientist
SQL/noSQL/
Advanced Analytics
(R Library, Java, C++, etc.)

HP Analytics and Data Management Services make


your data matter
ADVISORY
SERVICES

MANAGED
SERVICES

Data-driven and
agile enterprise

DATA DISCOVERY
SERVICES

CONSUMPTIONBASED PLATFORM
SERVICES

ANALYTIC
SOLUTIONS

HYBRID DATA
MANAGEMENT
SERVICES

A comprehensive suite of services,


architectures, and technologies that enable
HP clients to become agile and data-driven
enterprises.

Journey to a Data Driven Enterprise


Inability to harness relevant data

Need for business agility

Advisory
Services

Data Discovery
Services
Large Investment into new technologies

Inability to industrialize analytics

Skilled data
scientists

Complete
stack
solution
Open,
integrated
Big Data
platform
Inadequate Technology

Discovery
environments

Advanced analytics,
business accelerators

Center of
expertise

Analytics
Solutions
Flexible
consumption
models

Insufficient talent

Hybrid Data Management


Services

Security
environments
Managed
Services

Data-driven
and agile
enterprise

Common data-driven, agile enterprise use cases


Customer
knowledge

Fraud,
risk compliance

Targeted
marketing

Security

Better products
and services

Optimizing
service delivery

Imagine better
targeted marketing

Guess
Cigna
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Close

Improving
marketing outcomes
Challenge
Create an engaging online experience while reducing the
time and cost of trial and error promotional strategies

HP solution
Marketing offer optimization and web content management

Business benefit
30% benchmark uplift in purchase activity in just one month
helped deliver increased online revenue

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Imagine better products and services

China Mobile
NASCAR
AVIS

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Imagine optimized processes


and superior outcomes

UPS
Comcast
Stanford Childrens Hospital
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Imagine real-time risk management


and governance

Card Skimming
Game Show Network
LanScope

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Imagine finding and


fixing problems,
before your customers
even notice

Vodafone Ireland
Centerpoint Energy
Major Japanese Service
Provider
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

hp.com/haven

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Вам также может понравиться