GENE C.

FLORA
Phone: 904-891-3240
Email: genec829@aol.com

Jacksonville, FL 32223

MARKETING PROFESSIONAL
A top-performing Sales & Account Executive credited with combining sales, marketing and business development
expertise to deliver substantial revenue growth in highly competitive business markets. Strong expertise in modern
sales methods as well as trend analysis and organizational management. Highly accomplished, dedicated, and
motivated seeking to advance career with a forward-thinking organization.

AREAS OF EXPERTISE

Consultative Sales
High-Level Sales Proficiency
Strategic Planning/Analysis
New Revenue Streams

Leadership
Competitive Intelligence
New Business Development
Integrity-Based Selling

Sales Cycle Compression

Professional Mentoring
Sales/Forecast Management
Trend Analysis

KEY SKILLS ASSESSMENT

S TRATEGIC KEY ACCOUNTS PERFORMANCE Create and implement strategic sales and marketing avenues to
aggressively develop major accounts.
TERRITORY MANAGEMENT Committed to quarterbacking internal teams through the exchange of knowledge,
experience, and goal sharing to optimize strategies and drive sales.

PROFESSIONAL E XPERIENCE
PRESENCE MARKETING, SOUTH BARRINGTON, IL
SOUTHEAST CONVENTIONAL ACCOUNT MANAGER

Successful experience increasing sales for a national marketing company representing 100+ manufacturers
Direct supervision of a sales team including performance evaluation, training, and professional mentoring
Established relationships for manufacturers with leading supermarket chains, including Publix & Bi-Lo Holdings.
Measured the performance results of retail merchandisers by creating and implementing a training program
Consistent year-over-year double-digit sales increases.

MILLBROOK DISTRIBUTION SERVICES, LEICESTER, MA

F LORIDA REGIONAL SALES MANAGER SPECIALTY FOODS

2005 2007

Developed marketing objectives in a territory comprised of 8 southern US states

Executed sales and marketing programs through a large distributor network including; United Natural Foods,
Tree of Life, Snyders of Hanover, Organica and Monel
Increased volume by 40% in the first year by implementing a monthly pallet program with a leading retailer.
Adhered to shelf schematic and increased sales by 35% by instituting bi-weekly meetings at the warehouse and in
the field

TREE OF LIFE, INC, ST. AUGUSTINE, FL

REGIONAL VICE PRESIDENT SPECIALTY SALES

2007 2008

Generated sales operations in excess of $17M+ in annual revenue with proven leadership and mentoring of 60+
sales teams
Executed key ethnic sales events with Albersons Florida Division

THE HAIN-CELESTIAL GROUP, MELVILLE, NY

SOUTHEAST REGIONAL BUSINESS MANAGER SNACK DIVISION

2008 2015

Managed a 7 state US regional sales operation that generated $350M+ in annual revenue

1995 2004

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Directed, and mentored a team of 4 Regional Sales Managers, a Director of Accounts, and an Inside Sales Manager,
as well as 400+ Sales Representatives

DIRECTOR OF SALES, FORT L AUDERDALE , FL

Oversaw a territory that generated more than $175M in annual sales

Created, developed, and executed an advertising campaign marketing specialty food items at 150+ supermarkets
generating $750K+ in incremental sales over a 3 week period
Directed operations for 2 Regional Sales Managers, and 100+ in-direct Sales Representatives

FINE DISTRIBUTING COMPANY, FORT LAUDERDALE, FL

DIRECTOR OF SALES / REGIONAL SALES MANAGER

1995 1999

Oversaw a $40M+ annual sales budget for a 6-county sales organization

Led a 50+ team of sales representatives as well as 4 Sales Supervisors in generating $80M+ in annual sales
Executed new retailing niche marketing campaign focusing on oriental and kosher foods

E DUCATION & T RAINING

Miami-Dade Community College, Miami, FL