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create
Global Citizen
Leaders

www.welingkar.org/pgdm
S. P. Mandali's
Prin. L. N. Welingkar Institute of Management Development & Research

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Table of Content

Page No.

ABOUT US
Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool)

03

From the Group Director's Desk

04

Bengaluru Deans Message

05

Welingkar Rankings

06

Mumbai Campus

07

Bengaluru Campus

08

ACADEMICS
PGDM - 2 Year Full-Time, Recognized by AICTE

10

PGDM - Rural Management (Emerging Economies)

14

PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE

20

PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE

26

PGDM Business Design - 2 Year Full-Time, Recognized by AICTE

31

PGDM - E - Business - 2 Year Full-Time, Recognized by AICTE

36

Global Citizen Leader (GCL)

42

Scholarships

43

BEYOND ACADEMICS
Outbound Program

44

InnoWE - Mumbai & Bengaluru

45

WE EVENTS
Events at Welingkar

46

We Caf - Bengaluru

50

INDUSTRY INTERFACE
Industry Round Tables

53

We Connect

57

Corporate Connect - Mumbai

58

Corporate Connect - Bengaluru

59

GLOBAL OUTREACH
International Immersion

60

Student Exchange

61

International Partnerships

62

PLACEMENTS
Career Management Centre & Students Profile

63

Corporate Testimonials

65

List of Recruiters

66

ALUMNI
Alumni

68

FEES
Fees & Hostel Facilities

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Prin. L. N. Welingkar Institute of Management


Development and Research (WeSchool)
Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research, now known as WeSchool is a part of the
prestigious S. P. Mandali, Pune with two sprawling campuses in Mumbai and Bengaluru. WeSchool is amongst the multiple educational
Institutes governed and run by S. P. Mandali, prominent amongst them being Ruia College and Poddar College in Mumbai.
At WeSchool, we design transformative programs based on a guiding philosophy of AAA which offers the Acquisition, Application and
Assimilation of knowledge with a deep focus on Global Citizen Leadership program, which ultimately leads to holistic student
development.
Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds and has pioneered in programs like
Media, Retail, Rural, Healthcare, legal to name a few, which are offered in Full-time, Part-time, Distance Learning and diploma formats.
WeSchool has state-of-the-art facilities like complete Wi-Fi, innovation & Leadership Labs which forms an indispensable part of teaching
methodology, along with other new-age learning tools. This makes WeSchool the B-School to be in, imparting education that lasts, and
evolves over a lifetime.
With cutting-edge pedagogy, multi-disciplinary, innovative programs, global exposure, robust industry interface and alumni networks
coupled with mentoring from outstanding Faculty and Industry Experts at WeSchools thriving campus, YOU are poised to transform into
competent future ready managers and Global Citizen Leaders with rewarding domestic and international placements.

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From the Group Director's Desk


It's a VUCA world where the rules of the game have changed. We often hear about terms such as
globalization, triple bottom line, more for less for more, disruptive innovation, sustainability,
technological revolution, social responsibility, ethics, governance and the list goes on. To keep
abreast with the dynamism, there is a dire need for students to hone their leadership skills, have
greater awareness of self & context, develop a global mindset, empathy &ethical perspective.
At WeSchool, all our efforts are towards grooming our students with these qualities and skill sets.
Consequent to the mega shifts that have characterized the global and local business
environment over the last five years, WeSchool is gearing itself towards developing the future
ready managers and leaders, who are versatile, competent and value based. WeSchool's
guiding philosophy has been that of AAA which stands for Acquisition, Application and Assimilation of knowledge. Our emphasis is not
only on acquisition of knowledge; but also on the application of knowledge. We strongly believe that by engaging students in pursuing reallife projects/simulations/case studies, wherein they are able to apply the concepts learnt, helps in permanent retention of knowledge which
leads to assimilation.
The genesis of Global Citizen Leader program (GCL) has been from our AAA philosophy. Last year, WeSchool students participated in the
GCL Program to learn the essentials of innovation and leadership. Student groups were engaged in a local social improvement project. For a
period of 6months student groups worked on issues related to Rural, Healthcare, Innovation, Social issues, Human Resources, Urban
issues, Infrastructure, Systems & IT and Energy, under the guidance of Centre for Creative Leadership (CCL), USA and WeSchool Faculty
members.
Innovation and design thinking has always been one of the strongest pillars of WeSchool's guiding philosophy. We are committed in our
journey towards inculcating innovative mindset in our students. In February 2014, we hosted INTER-DESIGN Mumbai; a global event
organized under the aegis of ICSID (International Council of Societies of Industrial Design). We School is the only B-School to host this
global congregation of the best designers in the world (all the previous editions have been held by Design Schools across the world). The
theme for this event was Humanizing the Metropolis. WeSchool's firm rooted belief that innovation and design thinking will recalibrate the
rules of corporate and social performance, led to "The MIT Media Lab: WeSchool Design innovation Workshop 2014" which was an
interesting milestone in WeSchool's inventive and transformative education journey.
Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and
Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's
association with several leading International Universities has ensured student & faculty exchange and internship programs.
I welcome you to be a part of an intensive developmental experience at our sprawling campuses in Mumbai and Bengaluru which will truly
enhance your intellectual and personal growth. We promise to equip you with inventive techniques and tools which will transform you into
Global Citizen Leaders in organizations of today and tomorrow.

Prof. Dr. Uday Salunkhe


Group Director, WeSchool I Eisenhower Fellow I Senate Member, University of Mumbai

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Bengaluru Dean's Message


I am delighted to announce that WeSchool, Bengaluru which had a humble start seven years ago,
has established its presence in the Silicon Valley of India. The institute has recently got accredited
with South Asian Quality System (SAQS). Being located in the Garden City, each corner of our
sprawling campus captures and emphasizes the green color of our brand identity, to provide an
ideal serene environment conducive for learning and absorbing new knowledge.
As an institute of excellence, WeSchool, Bengaluru aims to provide high-quality management
education as well as action-centric and value adding research. Our customized Management
Development Programmes for few top corporate like Infosys, Robert Bosch, E&Y, Titan and GE are
exclusively industry focused so as to equip the executives with latest management techniques in
the ever-dynamic context of business environment. Faculty members are actively involved in their
pursuit of creating and disseminating knowledge through teaching, research and training. Further
adding on, interactions with India Inc has given us the impetus and encouragement to develop live
case studies which have been published by Richard Ivey and Michigan University.
Our vision is to create and nurture future leaders who manage and create powerful organizations in
the emerging corporate landscape. This is executed through the Industry Round Tables, Seminars,
Conferences, WE-Caf and several other student driven initiatives which help in bridging the gap
between Industry and Academia. WeSchool also has a student body which drives CSR initiatives
through the Rotaract Club of Welingkar and CII-YI. As knowledge partners with NHRDN, we have
successfully organized NHRDN HR Showcase in the Bangalore Chapter. Whereas International
Social Media Marketing Conference on Social Media Markets in Emerging Economies gave us a
perspective of global leaders as to how the Un-Metroes drive the markets.
The curricula of all our long term programs are industry oriented based on best global practices.
Academic rigour is reflected in the course design and delivery of programs like PGDM, PGDM Ebusiness and PGDM in Business Design and Innovation. Various pedagogic tools help our
students develop not only a holistic business perspective but an ability to seize opportunities in a
competitive business environment.
We hope to engage you actively in this journey. For as we take the fledgling steps to an exciting
future we have strong belief in one thing we can achieve almost anything we set out to, with
focused vision, mission and team work.
Prof. Dr. Anil Rao,
Dean WeSchool, Bengaluru

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Ranked 10th amongst Top Private B-Schools


in India & 8th in International linkages.
Source: CNBC-TV18's The A-List of B-Schools

WeSchool awarded the

Best Management Institute of the Year, 2015


by Bombay Management Association (BMA)

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Mumbai Campus

The B-school to be in
The WeSchool Campus is a thriving hot bed of new thoughts, ideas and enterprise and a place where cutting-edge global conversations
begin. Unconventional forms an integral part of the WeSchool Campus DNA. No wonder, state-of-the-art facilities like Complete Wi-Fi,
Innovation & Leadership Labs form an indispensable part of teaching methodology, along with numerous other new-age learning tools.
Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds. The School's rigorous and innovative
curriculum combines cutting-edge business research with active application-based course work and an emphasis on collaborative
learning. This makes WeSchool the B-school to be in, imparting education that lasts, and evolves over a lifetime.

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Bengaluru Campus
Situated in Bengaluru, the Silicon Valley of India, WeSchool Bengaluru campus is designed to nurture Design Thinking and Innovation.
The present campus is a demonstration of this intent which nurtures business pioneers of tomorrow who will collaborate and innovate to
make their mark globally. It has the latest state- of the-art facilities that facilitate the right environment for learning with the help of
academically reputed faculty.

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PGDM Programs (Recognised by AICTE)

academics

At WeSchool, we design programs that ultimately lead to holistic student growth which enables our students to fit into any role in the
corporate world with ease. Our programs provide students with cutting-edge global exposure, multi-disciplinary / innovative programs,
robust industry interface and alumni network. WeSchool therefore offers students much more than simply Management education.
2 year full-time progams
PGDM
PGDM - Rural Management (Emerging Economies)
PGDM - Healthcare Management
PGDM - Retail Management
PGDM - Business Design
PGDM E-Business

Prof. Dr. Uday Salunkhe addressing Welingkar students at the WeSchool Campus

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PGDM - 2 Year Full-Time, Recognized by AICTE


Present intake - 180 seats in Mumbai & 60 seats in Bengaluru
Program Overview
Against the backdrop of 'India rising', growing number of organizations are shifting to newer approaches to reach consumers, accelerate
their business volume, mitigate risks and sustain their market leadership. This has led to an increase in demand for professionals who
understand diverse customer needs, market potential and can manage corporate affairs in a dynamic business environment from
economic, social and environmental perspectives.
WeSchool's PGDM flagship program's multidisciplinary learning offers a fine blend of general management and functional specializations
offered in Marketing, Finance, Human Resources and Operations. It aims to nurture you as a competent future manager with leadership
abilities and an innovative mindset with an exposure to real-life business scenarios.

Program Pedagogy
The transformative pedagogy includes lectures, on-field industrial projects, simulation games promoting cross-functional leadership which
is delivered by outstanding academicians and renowned Industry experts from leading companies such as Aditya Birla Group, Godrej
Consumer Products Ltd., Future Brands, Mahindra & Mahindra and many more.

Program USP
The major distinguishing features of this 2 years Program is the unique AAA learning approach which offers the Acquisition, Application and
Assimilation of knowledge with a deep focus on the Global Citizen Leadership (GCL) program. To further enhance the industry readiness of
students, Assessment Centre & Development Centre (ACDC) conducts assessment and provides holistic developmental feedback to
additionally improve communication and relevant soft skills.

Program Outcome
On successful completion of the PGDM program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box
and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of business and appreciation
of their impact on the triple bottom line (people, planet and profits).

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Curriculum Structure
Trimester I

Selling & Negotiation Skills

Human Resource

Perspective Management

Human Resource Management

Industrial Relations & Labour Laws

Quantitative Techniques

Production Management

Competency Management & PMS

Managerial Economics

Consumer Buyer Behavior

Total Rewards (Compensation benefits)

Financial Accounting

Electives

Trimester IV

Effective Business Communications


Individuals in Organizations
Essentials of Operations Management*
Marketing Principles

Core Management Subjects


International Business
Integrative Manager Theory & Cases
Summer Project

Emotional Intelligence
Talent Management
Recruitment & Selection
Learning Training & Development
HRD including Employee Engagement *

Trimester II

Marketing

Design Insights

Product & Brand Management

Global Citizen Leadership

International Marketing

Research Methodology & Market

Integrated Marketing Communications

Research

Electives

Improvements

Macro Economics

Services Marketing & Management

Materials Management

Cost & Management Accounting

B2B marketing

Electives

Business Language (foreign language)

Fundamentals of Banking

Services Marketing & Management

Managing Groups for Performance

Brand Management I

International Trade

Operation Research

IT- Vertical

B2B Marketing

Marketing Applications & Strategy

Finance

IT- Vertical

Advanced Financial Management

Brand Management I

Trimester III
Legal Aspects of Business
Business Design
Global Citizen Leadership
Business Analytics
Business Environment
Business Taxation
Fundamentals of Financial Management
& Financial Markets

Operations
Productivity Techniques
Production Planning & Control Systems
Business process Reengineering &

Fundamentals Of Banking
Mergers & Acquisitions

Trimester V

Electives

Marketing

Financial Risk Management

Integrative Manager

Wealth Management

Distribution & Supply Chain

Capital Markets Fundamentals


International Trade
IT- Vertical
Brand Management I

Management
Marketing Finance
Sales Management & Promotion
Direct Marketing & CRM

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Finance
Integrative Manager
Corporate Law
Strategic Cost Management
Corporate tax Planning
Security Analysis & Portfolio
Management
International Finance
HR
Integrative Manager
Human Resources Planning & Audit
Employer Branding
Global Strategic HRM
Organization Development & Change
Operations
Integrative Manager
Total Quality Management & World
Class Manufacturing
Logistics & Supply Chain
Management
Design & New Product Development

Trimester VI
For All Specializations
Ethics & Corporate Governance
Project Management
Total Quality Management
Capstone Course to address issues of
Cross Functional Management & How
to Create Effective Organizations
Functional Specialization Projects

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Case Study

Hometown: Pune, Maharashtra


Undergraduate Education: Bachelors of Engineering (B.E.) in Electronics & Telecom,
Mumbai University
Previous Experience: Systems Engineer at Infosys, 2 years
Priyanka Hadawale
PGDM Human Resources

WeSchool Activities: Placement Secretary at WeSchool

Across sectors in India, average voluntary attrition rate is double-digit and how can I make a difference in this equation?
Since her childhood, Priyanka always aspired to be an Engineer but towards the end of her B.E. in Electronics, she realised that her strengths
are more inclined to working with people and their role in business, which is why she also opted for the PGDM-Human Resource
Management program at WeSchool.
Having worked in Infosys for around 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach,
one of the best things Priyanka experienced was the grooming she received at the Assessment Centre and Development Centre (ACDC) last
year, where she received rigorous coaching providing her a clear understanding of her strengths and weaknesses and how she could go
about developing them one year down the line. I could link the learning from this experience to my career goals by reflecting on how I can
assist the employees of my organization to excel in terms of functional expertise and their holistic professional development.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in
a corporate reality. The program has been developed based on a unique application and assimilation of knowledge on real-life HR issues,
in order to meet ...the most demanding and challenging parameters of professional and academic rigour, through latest modules like Total
Rewards (Compensation Benefits), Talent Management, Learning Training & Development and so on.
After the successful completion of these 2 years of PGDM-Human Resource Management program, she has recently secured a placement
at GE Shipping with a CTC of 10.38 Lakhs. WeSchool has expanded her ambitions and Priyanka says, I have realised that people are at the
heart of any organisation, so the ability to manage and develop employees, ensure their welfare and understand cultural diversity is essential
to business survival as it can enhance the financial bottom-line of the company while being sensitive to the diverse needs of employees and
stakeholders at large.
This path-breaking course has truly motivated students like Priyanka to develop their identity as budding professionals who are also
Global Citizen Leaders and has galvanized their commitment to excel in today's thriving people centric economies.

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PGDM-Rural Management (Emerging Economies)


2 Year Full-Time, Recognized by AICTE
Present intake - 60 seats in Mumbai
Creating corporate managers with rural insights
Program Overview
In consonance with India's 'rural rising', most MNCs are going rural for increasing their business volume and sustaining growth, thereby
leading to an increase in demand for professionals who understand rural consumer needs, market potential and can manage corporate
affairs in an underdeveloped environment.
WeSchool's PGDM- Rural Management (Emerging Economies) program's transformational cross-disciplinary learning aims to nurture you
into a competent future manager with leadership abilities, innovative mindset and a deep empathy to work effectively in the emerging rural
economies.

Program Pedagogy
The transformative pedagogy includes lectures, on-field rural projects and research experience through rural internships and provides
premium knowledge of rural management along with the skills of general management which is delivered by highly acclaimed
academicians and renowned Industry experts from top listed companies such as IBM, Aditya Birla Group, Tata Chemicals, Dabur,
Monsanto and ICICI Foundation.

Program USP
The major distinguishing feature of this 2 years Program is an embedded rural internship of 5 months and 10 days, which provides a
dedicated practical exposure to the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and
villages of India. The uniqueness of the program is its focus on wealth creation through development of sustainable business models in the
rural space.

Program Outcome
On successful completion of the PGDM- Rural Management (Emerging Economies) program, you will be a confident Manager with an
innovative mindset, able to think out-of-the-box and find ingenious solutions to the problems faced by the rural sector, based on deep
insights in rural emerging markets.

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Career opportunities for Rural Managers


Opportunities in this sunrise sector, which paves way for bright and accelerated career prospects, lie in sectors growing in the Rural Space
like Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare,
Retail, Infrastructure and many others.
The PGDM-Rural Management (Emerging Economies) program has received a very encouraging response from the companies from
diverse Industry verticals. Some of the prominent recruiters are:
HDFC Bank
Axis Bank
Mahindra Home Finance
Standard Chartered Bank

HCL Infosystem
HDFC Ergo
Winjet Technology
Pidilite Industries Ltd.

Philips
SVA India
Mahindra Farm Equipment
Kalpataru

Companies who offer summer internships:


YES Bank

Dabur India Ltd

Carrier Air Conditioning

Tata Rallis

Kansai Nerolac Paints Ltd.

Gokul Milk Ltd.

Godrej Agrovet Ltd.

Mahindra Finance Ltd.

ICICI Securities

GSK Ltd.

Gowardhan

Glenmark Pharmaceuticals

Su-Kam Power Systems Ltd.

(Parag Milk Foods Pvt. Ltd.)

First Rand Bank

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Curriculum Structure
Trimester I

*Designing a Business Plan

Trimester V

Effective Business Communication

Agricultural Economics

Project Management

Managerial Economics

Business Environment

Strategic Management

Financial Accounting

Micro Finance

Principles of Marketing

Cost & Management Accounting

Sustainable Practices & Climate Change


Issues

Essentials of Operations

Selling & Negotiation Skills

Thinking Tools for Innovators

Distribution & Supply Chain Mgmt

Quantitative Techniques

Sector Analysis

Individual in Organization (OB I)

Business Analytics

Rural Development in India

Human Resource Management

Rural Society & Polity

Agri Input Management

Trimester II

Trimester IV

Global Citizen Leadership Program


(GCLP) Phase I

International Business

Macro Economics

Advance Financial Management

Financial Mgmt & Financial Markets


Rural Marketing Strategy
Rural Consumer Behaviour
Operations Research
Research Methodology &
Market Research
Managing Groups for Organizational
Performance (OB II)
Exploring the Grassroots

Fundamentals of Wealth Mgmt, Mutual


Fund & Insurance
Taxation
Sales Management
Innovation Management
Technology for Rural Transformation
Electives

Legal aspects (Business + Rural)

Fundamentals of Banking
Integrated Marketing Communications &
Rural Media

Elective I (Rural)
Managing cooperatives
Food processing Industries
Elective II (General)
Production & Operations
management
Advanced banking

Agri Price Risk Management &


Commodity Markets

Trimester VI

Collective Action & Cooperatives

Ethics & Corporate Governance

Elective I (Rural)

Business Simulation

CSR & Voluntary organizations

Academic Research

Agricultural extension

Adv. Business Analytics

Trimester III

Elective II (General)

GCLP Phase II

Product & brand management

Perspective Management

Organisation Design Strategy

Note: (*) The courses in the program may be revised in the future to update with industry talent requirements

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Innovative approach towards learning


The Rural Management program uses an innovative approach to learning and experiencing the grassroots through visits, international
exposure through faculty and site visits and extensive interaction with the industry.

Extensive experiential learning through Exploring the Grassroots

Exploring the Grassroots Program

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A rural immersion program that aims to make future managers and policy makers sensitized towards the rural milieu by understanding the
consumer needs and market potential.

Research and innovation through GCL - Global Citizen Leadership programme


Under the GCL program which is integrated in the program curriculum, students are taken
through an intensive research process grounded in Leadership and Innovation to work on
projects that have impact on business and society. Most of the projects are based upon
'Challenge statements' sourced from the corporate. Some notable projects were
- High end positioning of an agricultural product-Jaggery
- Developing a value chain for agriculture by-product-Vermispray
- Inculcating fiscal discipline among the customers of rural finance products
- Business opportunities in construction supplementary products in rural areas
- Developing a model for Rural Women entrepreneurship

WeSchool has partnered with Leadership Beyond Boundaries (LBB), a global initiative by the Centre for Creative Leadership (CCL)
based in Greensboro, North Carolina, for the GCL projects.

Corporate interface: Rural Roundtable Conference-AuRuM

Rural Roundtable Conference - AuRuM


'AuRuM' - A rural theme based Roundtable conference in partnership with the industry is
organized every year by the core team of Rural management at WeSchool. Top executives
representing different industry verticals of the corporate world who have immense experience,
in-depth knowledge and understanding about India's rural sector are invited to share their
wisdom on rural markets.

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Case Study

Hometown: Cochin, Kerala


Undergraduate Education: Bachelor of Business Management (BBM), Amrita Vishwa
Vidyapeetham, Kerala
Previous Experience: Swedish energy company FOV Biogas
WeSchool Activities: Joint Head -Samvad (WeSchool magazine)
Exclusive College Coordinator- MBASkool (Nationwide Online portal for B-Schools)
Akhil Anil Kumar
PGDM- Rural Management

Member- Management Council of Rural Management at WeSchool

One out of seven people in the world is a rural Indian. Is this rural Indian empowered enough and can I make a difference in this equation?
Since his childhood, Akhil has always aspired to be different and in pursuit for excellence to create a substantial difference benefiting SOS
(Self, Organization and Society), which is why he opted for the PGDM-Rural Management program at WeSchool, as he wanted to use his
management skills to serve the rural population at a later stage.
Apart from the cutting-edge pedagogy delivered in a transformative education approach, one of the best things Akhil experienced in these
two years, was a 10 day program called Exploring the Grassroots at Nasik and a summer internship project where he had to sell
a Corporate product to around 300 households in Alleppey, Kerala. This unique industry-related rural immersion internship brought him
a ...better understanding of the rural household, dynamics governing the rural economy and how to tackle the grassroot challenges along
with the opportunities present in this 'sunrise sector'.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in
reality at a grassroot level, one needs to have premium knowledge of the bottom of the pyramid, the rural sector in India.
After the successful completion of these 2 years of PGDM-Rural Management program, he has recently secured a job at Axis Bank with
a CTC of 8.1 Lakhs. WeSchool has expanded his ambitions and Akhil says, I have realised that a corporate strategy coupled with an
empathetic rural approach is the only way to touch the hearts of the stakeholders and make a substantial difference to the bottom-line.
This path-breaking course has truly motivated students like Akhil to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel in the corporate world while being sensitive to the needs of the thriving rural
population in emerging economies.

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PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE


Present intake - 60 seats in Mumbai
Program Overview
In consonance with India's fast paced 'healthcare rising', the country's per capita healthcare expenditure is expected to rise to $88.7 by
2015 and is mainly driven by rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and
hygiene. This has led to an increase in demand for Healthcare Management professionals who possess domain expertise of the healthcare
industry combined with the administrative and management principles which will revolutionize the way care is delivered to bring about a
sustainable change.
WeSchool's PGDM- Healthcare Management program's transformational cross-disciplinary learning aims to nurture you into a competent
future manager with leadership abilities and an innovative mind-set based on a first-class professional education which provides up-todate strategic insights, critical management perspectives and integrative thinking rooted in virtues of culture, values & ethics, as well as
modernism for leading sustainable innovation and change in the healthcare sector.

Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies, industry specialists and Alumni
interactions and research experience through industry internships and provides a premium knowledge of healthcare management along
with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed
companies such as Novartis India Ltd., Johnson & Johnson (Singapore), Tata Memorial Centre, Wockhardt Hospitals Ltd., Hinduja Hospital,
AIIMS (Delhi) and Sanofi Aventis (Asia Pacific).

Program USP
The major distinguishing features of this 2 years Program is the unique T-Shaped learning approach which blends general management
and healthcare management subjects and the flexibility of choosing a specialization in Marketing, Operations, Finance or HR to learn about
the healthcare management pertinent to the chosen field of specialization, while sensitising students to understand-analyse-synthesize the
changing needs of the healthcare industry through over 1500 hours of simulated experiential learning.

Program Outcome
On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the challenges faced in the healthcare sector, rooted in a deep understanding of
business concepts and an appreciation of the underlying principles of healthcare management.

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Curriculum Structure
Trimester I

Trimester II

Trimester III

Cost & Financial Accounting

GCL Project

GCL Project

Marketing Principles

Management Accounting & Taxation


HRM II (Personnel Management)

Financial Management & Overview


of Mergers & Acquisition

Perspectives Management

Business Analytics

Planning & Designing of Healthcare


Facilities

Consumer Behaviour

HRM I (Organisational Behavior +


Organisational Design)
Business Laws
Effective Business Communication
Fundamentals of Business Design
Public Health Administration

Business Research IT in Healthcare


Quantitative Techniques

Medical Technology Management


Quality Management
Services Management

Health-Centric Economics

Materials Management

Health Insurance & Managed Care

Hospital Operations

Introduction to Healthcare

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Curriculum Structure
Trimester IV

Trimester V

Trimester VI

SECOND YEAR - CORE MODULES


International Business

Strategic Management

Business Environment

Fundamentals of Retail
Management

Logistics & Supply Chain


Management

Industry Immersion Project Master


Dissertation project

Basics of Project Management


Advanced HRM

Integrative Manager
Internship Project Presentations

Concurrent Project / Self Directed Project

Entrepreneurship

SECOND YEAR - DOMAIN SPECIALIZATION (ANY ONE)


(A) Hospital Administration
Quality Assurance & Accreditation of
Healthcare Oraganisations

Nursing Administration
Operational Excellence

Healthcare Informatics

Materials Supply & Equipment


Management

Integrated Marketing
Communications

Support Services Management

IT Solutions for Lifesciences

Marketing & Brand Management

Legal Framework & Ethics in


Healthcare

(B) Pharmaceutical & Lifesciences Management


Operations & Production Management

Product and Brand Management

\R&D and Regulatory Affairs

Overview of CR & PV

Marketing Management

Integrated Marketing Communications

Sales and Distribution Management

DDDM & CRM

Corporate Governance & CSR

Note: (*) Program details, structure, & content of modules subject to change for improvement of the program.

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Industry Experience
Academic learning is strongly reinforced with industry learning through projects undertaken in the dedicated five months of experiential
learning.
Industry Interaction duration:
1. Summer Internships : Two month full time at end of first year.
2. Industry Immersion project: Three month full time in trimester VI during second year of academic curriculum.
The choice of project work is as per the student's area of interest across the sector to include hospitals, public health organizations, NGO,
insurance companies, IT, pharmaceutical organizations, etc.
Summer Internship
Projects
Names of
Organizations

Hospital, Consultancy
& Insurance
Hinduja Hospital

IT & Innovation;
Retail (Healthcare)

Merck Soreno India, Abbott


Healthcare Pvt. Ltd, Piramal
Healthcare, Roche Products India
Pvt. Ltd., Astellas Pharma India
Pvt. Ltd., Wockhardt, Ranbaxy,
IPCA, Watermelon & Digitas
Health (Publicis Healthcare
Communications Group),
B. Braun Medical India Pvt. Ltd.

Medical Second Opinion

New Services Design for Chronic


Disease Management, Excellence
model for IVF services, process
improvement study.

HR Recruitment, Induction
Manual, Performance
Management, Employee
Engagement.

International projects on Investor


Roadmap and Facility Planning
(UAE), feasibility study for new
ophthalmology services.

Brand positioning strategy for


pharma product.

Innovative health service


delivery model - eHealth&
Cloud technology, Innovations
in pharma marketing - role of
digital media.

Designing New product for


bancassurance clientele,
Insurance analytics & MIS,
Business impact of IRDA
guidelines, CRM HNI Life
Insurance.

Market research studies for New


Product Launch in
antihypertensive, antidiabetics,
urology segment.

TAT Analysis in OPD

Consumer behavior for topical


analgesics.

Hosmac India Pvt. Ltd.


Fortis Hospital
HDFC Ergo General Insurance Co.
Birla Sun Life Insurance Co. Ltd.
Max Life Insurance Co. Ltd.
Kokilaben Dhirubhai Ambani
Hospital

Project Themes

Pharma, Healthcare
Comm., Medical Devices

Time Motion Study

Brand Management Advertising


campaigns.

GTL (Global Group Enterprise)


Future Group

IT & Telecom market strategy


for new products and value
add services.
Strategic marketing in modern
retail and healthcare FMCG
products.

Pricing strategy.

International business IPR


European markets..
Indian Branded Market market
assessment for drugs in multiple
sclerosis & neonatology segment.
Market Research - Potential for
Newer service delivery models for
hemodialysis services (PPP).

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HEALTHCARE MANAGEMENT PROGRAMS - ADVISORY BOARD MEMBERS


1

Dr. Mrs. Snehalata Deshmukh

Ex Vice Chancellor & Surgeon

University of Mumbai

Dr. Mrs. Nilima Kshirsagar

National Chair Clinical Pharmacology,


Dean

ICMR Government of India


ESI-PGIMSR Government of India
MGM Hospital, Parel, Mumbai.

Mr. Amit Backliwal

General Manager, South Asia

IMS Health

Mr. Ranjit Shahani

Vice Chairman & MD

Novartis India Limited

Mr. A. Vaidheesh

Vice President Corporate Government


Affairs & Policies, Asia Pacific

Johnson & Johnson, Singapore

Dr. Rajendra. A. Badwe

Director

Tata Memorial Centre

Mr. Vishal Bali

Asia Head

TPG Growth Advisors

Mr. Anil Kamath

Founder Chairman, Former MD

Esemcee Advisors (Strategy & Advisory)


Wockhardt Hospitals Ltd.

Mr. Pramod Lele

Management Consultant , Former CEO

Hinduja Hospital, Mahim - Mumbai

10

Prof. Dr. Sanjay Oak

Vice Chancellor

D Y Patil University

11

Dr. Shakti Gupta

Head - Hospital Admin

All India Institute of Medical Sciences


(AIIMS), Delhi

12

Dr. Pradeep Rane

Regional Med Director

Sanofi Aventis, Asia Pacific

HEALTHCARE MANAGEMENT PROGRAMS - ACADEMIC BOARD MEMBERS


1

Dr. Adheet Gogate

Partner and Head, Healthcare


Transformation Services

Philips Healthcare- India

Dr. Dileep Mavalankar

Dean

Indian Institute of Public Health,


Gandhinagar

Prof. Masood Ahmed

Group Director

Vidya Group of Institutes

Dr. Hemchandra Tipnis

Ex Dean

Bombay College of Pharmacy

Dr. Rajendra Patankar

Chief Operating Officer

Nanavati Super Speciality Hospital


Mumbai

Mr. Joy Chakraborty

Chief Operating Officer

Hinduja Hospital, Mumbai.

Dr. Vivek Desai

Managing Director

HOSMAC India Private Limited

Mr. Sanjay Datta

Chief Underwriting & Claims

ICICI Lombard General Insurance


Co. Ltd.

Dr. Urmila Thatte

Professor & Head Clinical Pharmacology

G S Medical College - KEM Hospital

10

Mr. Vivek Padgaonkar

Director

Organisation of Pharmaceutical
Producers of India

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Case Study

Hometown: Patna, Bihar


Undergraduate Education: B.Tech (Biotechnology), Vellore Institute of Technology
Previous Experience: Cognizant Technology Solutions (Pune), 2 years
Nainsi
PGDM- Healthcare Management

WeSchool Activities: Deputy Placement Secretary


Participant MIT Labs (Design for Sustainability) at WeSchool

The cost of key surgeries and medical procedures in many private hospitals is higher than the annual household income of between 60%
and 90% of India's population and through the integration of IT in Healthcare can I make a difference in this equation?
Since her childhood, Nainsi always aspired to be a Healthcare professional and so after pursuing a B.Tech in Biotechnology and a work
experience of over 2 years at a leading IT firm, Nainsi decided to opt for the PGDM-Healthcare Management program at WeSchool.
Having worked in IT Industry for 2 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one of
the best things Nainsi experienced was her participation in MIT Media Labs. The overall learning in developing an Android based App for
users to understand how to reuse, recycle, donate or sell their waste products to explore healthcare requirements in urban slums, has truly
amplified her confidence to understand contemporary healthcare while being sensitive to the diverse stakeholders interests.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in the
healthcare sector, one needs to have premium knowledge of healthcare management along with skills of general management. India, as per
WHO 2014 data, has only one doctor per 1,700 citizens. Advanced medical technologies are now stepping in to bridge this gap and ...the
learning I have gained from Healthcare Information System (HIS) subject has enabled me to understand how to build and use software and
systems to manage, retrieve, and analyse data to drive improvements in patient care.
After the successful completion of these 2 years of PGDM-Healthcare Management program, she has recently secured a placement at ICICI
Prudential with a CTC of 9 Lakhs. WeSchool has expanded her ambitions and Nainsi says, I have realised to contribute not only to the
financial bottom-line of today's Healthcare organizations but also enhance the lives of millions of patients in remote rural corners with unique
IT based healthcare solutions which are faster, cheaper, smarter, and safer.
This path-breaking course has truly motivated students like Nainsi to develop their identity as budding who are also Global Citizen Leaders
and has galvanized their commitment to excel in today's thriving digital based Healthcare economies.

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PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE


Present intake - 60 seats in Mumbai
Program Overview
In consonance with India's fast paced 'retail rising', driven by increasing disposable incomes, favourable demographics, changing lifestyles
of urban and rural consumers and coupled with a combination of demand, supply and regulatory factors; the Indian retail sector is poised to
grow rapidly with a gradual shift towards organised retail for delighting consumers, accelerating business volume and sustaining growth and
market leadership. This has led to an increase in demand for Retail Management professionals who understand the diverse customer needs,
market potential and can manage corporate affairs in a dynamic retail environment.
WeSchool's PGDM- Retail Management program's transformational cross-disciplinary learning aims to nurture you into a competent future
manager with leadership abilities and an innovative mindset to understand the contemporary retail environment and examine topical issues
related to retail management, such as service operations, consumer behaviour, e-commerce management and retail marketing strategies.

Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects and mock shops and research experience through
industry internships and provides a premium knowledge of retail management along with the skills of general management which is
delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Shoppers Stop Ltd., Infiniti
Retail Ltd., Future Group, Retailers Association of India and L Capital Asia.

Program USP
The major distinguishing feature of this 2 years Program is the unique blend of general management and retail management subjects and the
flexibility to choose a specialization in Marketing, Operations, Finance and HR to learn about the elements of retail pertinent to their chosen
field of specialization, while sensitising students to the changing needs of a dynamic retail market through live industry-led projects and
mock shops.

Program Outcome
On successful completion of the PGDM- Retail Management program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the problems faced in the retail space, rooted in a deep understanding of business
concepts and appreciation of the underlying principles of retail management.

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Student Diversity w.r.t. gender

Student Diversity w.r.t. age group

2014-16, Total Batch size = 52 students

2014-16, Total Batch size = 52 students


25-26,
11%

Males, 48%
Females, 52%

21-22 years old: 60%


i.e. 31 Students
23-24 years old: 29%
i.e. 15 Students

23-24,
29%

21-22,
60%

25-16 years old: 11%


i.e. 6 Students

Males, 48% i.e. 25 students


Females, 52% i.e. 27 students

Student Diversity w.r.t.


qualification

Student Diversity w.r.t.


work experience

2014-16, Total batch size = 49 students

2014-16, Total batch size = 49 students

B.A. 2%
2-3 YRS,
13%
BE 33%

BBA-BMS
46%

B. Sc.
BCom 33%
10%

1-2 YRS,
23%

0-1 YR,
12%

MORE THAN
3 YRS, 2%
FRESHERS,
50%

BMM 2%
Freshers: 50% i.e. 26 students
BE, 33% i.e. 17 students
BBA/BMS, 46% i.e. 24 students

Upto 12 months: 12% i.e. 6 students


Over 12 upto 24 months, 23%i.e.12 Students

Bcom, 10% i.e. 5 students


Over 24 upto 36 months, 13% i.e.7 Students
BSC, 7% i.e. 4 students
Over 36 months, 2%i.e. 1 student
Others: 4% i.e. 2 students (BA & BMM

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Curriculum Structure
Trimester I

Major

Electives: Marketing (any 2 Credits)

Effective Business Communication


For Retail

Retail Buying & Merchandising

Sales Management & Promotion

Store Design, Layout & Visual


Merchandising

Marketing Finance

Application Of Quantitative Techniques


For Retail

Retail Technology & Ecommerce

Brand Management Ii

CRM In Retail

Rural Agri Marketing Management

Marketing Principles

Electives: Marketing (any 2 Credits)

Electives: Finance (any 2 Credits)

Financial Accounting

Product & Brand Management

Individuals In Organizations

Integrated Marketing Communication

Security Analysis & Portfolio


Management

Essentials Of Operations

Brand Management

International Finance

Principles Of Retail

Consumer Buying Behaviour

Advanced Banking

Trimester II

Electives: Finance (any 2 Credits)

Strategic Cost Management

Economics For The Retail Business - 2

Fundamentals Of Banking

Corporate Law

Research Methodology & Market


Research

Mergers & Acquisitions

Corporate Tax Planning

International Trade

Electives: Human Resources

Cost And Management Accounting

Advanced Financial Management

(any 2 Credits )

Marketing Strategy & Applications

Electives: Human Resources

Human Resource Planning & Audit

Managing Groups For Performance

(any 2 Credits)

Design Insights

Competency Management & PMS

HRM In Professional Service Consulting


Firms

Retail Business Environment

Employee Engagement Ii

Global & Strategic HRM

Global Citizen Leader

Organsiational Development & Change

Trimester III

Advanced Learning Training &


Development Ii

Perspective Management

Talent Management

Behavioural Dynamics

Legal Aspects Of Business & Retail

Recruitment & Selection

Electives: Operations (any 2 Credits)

Understanding Consumers In Retail

Electives: Operations (any 2 Credits)

Human Resource Management In Retail

Productivity Techniques

Total Quality Management & World Class


Manufacturing

Fundamentals Of Financial Management


& Financial Markets

Production Planning & Control

Quantitative Techniques In Operations

Business Process Re Engineering

Design & New Product Development

Business Taxation

Materials Management

Industrial Relations

Trimester V

Operations In Services

Economics For The Retail Business - 1

Business Analytics
Retail Store Operations & Profitability

Rural Marketing

Stress Management

Core

Trimester VI

Integrative Manager

Core

Major

Ethics & Corporate Governance

Retail Supply Chain, Distribution &


Logistics

Business Simulation Game

Core
International Business

Location Planning & Mall Management

Retail Specialisation Project

Summer Project

Category Management

Integrative Manager

Franchise Management

International Marketing

International Retail & Strategy

Retail Selling Skills


Global Citizen Leader

Trimester IV

Major

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An indicative list of companies that have recruited our students


Accenture

ICICI Bank

Tech Mahindra

HCL

Axis Bank

Standard Chartered

Future Group

Home Centre

L & T Finance

Capegemini

Infosys

Vodafone

Bajaj Electricals

IMS Health

TESCO

Zee Entertainment

Advisory Board
The PGDM Retail Management program is supported by an advisory board that comprises of stalwarts of the Retail Industry such as :
1.
2.
3.
4.
5.

Mr. Bijou Kurien, Member of Strategy Board, L Capital Asia.


Mr. Govind Shrikhande, Vice Chairman & MD, Shoppers Stop Limited
Mr. Ajit Joshi, CEO, Infiniti Retail Limited
Mr. Kumar Rajagopalan, CEO, Retailers Association of India
Mr. Kishor Biyani, Group CEO, Future Group

At WeSchool our endeavor is to sensitize ourselves to the changing needs of a dynamic market. An on-going academia industry
interface, through our advisory and academic boards, provides key inputs to help us constantly improvise and shape the cutting edge
curriculum and projects for students.

Academic Board
Our academic board comprises of stellar achievers of the retail industry such as:
1. Mr. G. R. Venkatesh, Head-People Office, Future Group
2. Mr. Hari Menon, Co founder & CEO , BigBasket.com
3. Mr. Sanjay Nadkarni , Co founder & Director ,Babyoye.com
4. Mr. Narresh Mehtta, Chief Operating Officer, HIDESIGN
5. Prof. Dr. Piyush Kumar Sinha, Professor, Centre for Retailing, IIM Ahmedabad
6. Mr. Suresh Lakshminarayanan, Director-Finance & Accounts and IT, Hardcastle Restaurants Pvt. Ltd. (McDonald's India)
7. Ms. Deepshikha Surendran, Head Marketing, Infiniti Retail Ltd.(CROMA)
8. Mr. Varkey Joseph, Head-Customer Experience, Raymond Retail
9. Mr. Rajagopalan Purushothaman, VP, Learning & Development, Reliance Retail Ltd.
10. Ms. Rachna Nath, Executive Director, Price Water House Coopers
11. Mr. Madhusudan Desai, Chief Operating Officer, Lakewood Malls Private Ltd.
12. Mr. Asim Dalal, Managing Director, The Bombay Store

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Case Study

Hometown: Mumbai, Maharashtra


Undergraduate Education: Bachelors of Science (B.Sc) in Information Technology,
UPG College of Management, Mumbai University
Previous Experience: iGate, Ness Technologies and Ernst & Young, 3.5 years
Hiren Shah
PGDM- Retail Management

WeSchool Activities: Deputy Placement Secretary


Co-Head of Weyapaar (Retail Club) at WeSchool

Currently, organized retail constitutes around 8% of the total Indian retail market and is expected to grow significantly to 20% by 2020 and
with the immense potential in this burgeoning industry, how can I make a difference in this equation?
Since his childhood, Hiren was always an inquisitive learner and a student who was result-oriented. His subsequent pursuit of B.Sc. IT
coupled with his interest for electronics retailing and a popular title of tech guru led him to pursue the PGDM Retail Management program
at WeSchool.
Having worked for around 3.5 years in the industry and apart from the cutting-edge pedagogy delivered in a transformative education
approach, one of the best things Hiren has experienced was Co-Heading the Retail Club - Weyapaar. The hands-on experience of
organizing this roundtable by leading a team of 4 to 5 members of the club, led him to understand that, it was not just the retail theory
concepts but the actual soft skills in handling people and the realization of mentoring our juniors to shoulder this responsibility after us, which
I think has been invaluable to my professional and personal development.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in a
retail reality, one needs to have premium knowledge of retail management along with the skills of general management. One of my favourite
subjects was Retail Store Operations & Profitability which assisted me in understanding the need for lean store operations while running a
store and ratios for analysing profitability through simulated experiential learning via case studies and live industry projects.
After the successful completion of these 2 years of PGDM-Retail Management program, he has recently secured a placement at Croma with
a CTC of 7 Lakhs. WeSchool has expanded his ambitions and Hiren says, I have realised that retail is in detail and I would like to be the
catalyst for leading the retail industry to not just trigger business profitability but also to empower consumers in the retail marketplace.
This path-breaking course has truly motivated students like Hiren to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel in today's thriving commercial economies.

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PGDM Business Design - 2 Year Full-Time, Recognized by AICTE


Present intake - 60 seats in Mumbai & 60 seats in Bengaluru
Program Overview
In consonance with Insight, Ideation and Implementation rising number of organizations are shifting to newer approaches by maximising
innovation, assimilating stakeholder value creation insights and creating prototypes to reach consumers, accelerate business volume and
sustain market leadership. This has led to an increase in demand for professionals who have a holistic understanding of the economic,
social and technological context of business and possess a research and analytical orientation along with leadership skills.
WeSchool's PGDM-Business Design program's transformational cross-disciplinary learning aims to nurture you into a competent future
manager with entrepreneurial leadership abilities and an innovative mindset to leverage design thinking to improve the overall organisation
effectiveness.

Program Pedagogy
The transformative pedagogy includes lectures, workshops, on-field industrial projects, case studies and research experience through
industry internships and provides premium knowledge of business design thinking along with the skills of general management which is
delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Future Group, HDFC
Standard Life Insurance, Whirlpool India, Intel and Stanford D-School.

Program USP
The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into creating
new products/services, customer experiences, managing business transformations as well as leading innovation initiatives through
hands-on experiential learning to practice concepts such as rapid prototyping, user-centred design and business model design from a
practical perspective.

Program Outcome
On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to
think out-of-the-box and identify resourceful solutions to the problems faced in the corporate world, rooted in a deep understanding of
business concepts and an appreciation of design thinking and innovation.

Prof. Vijay Bapat from IIT-Bombay addressing a Friday Seminar


on 'Wonder Materials used in Modern Manufacturing'

Prof. Ruttimann of Zurich University conducting a workshop on 'Innovation & Strategy'

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InnoWe:
Innowe - The Center for Innovation & Memetics is the Innovation Lab on campus that encourages students to work on their ideas and test them out practically.
To encourage prototyping of concepts we have a 3D printer in the lab and a dedicated MakerSpace where students can turn their concepts into real products
and services.

Summer Internships

Recruiters
Google

HDFC Bank

HUL

Tata Motors

Mahindra & Mahindra

BASF

Colgate Palmolive

Samsung Electronics India Pvt. Ltd.

Larsen & Toubro

SKF

Cadbury India

Godrej Industries

ICICI Bank

Future group

Vodafone

Marico Industries Ltd.

Infosys Technologies

Citi Bank

LG Electronics

Maier Vidorno - Germany

Vodafone

Tata Consultancy Service

Godrej Nature's Basket

Pidilite Industries

Whirlpool Ltd

Yes Bank

Fiat India

BIDCO (Kenya)

Thomas Cook

Capgemini

Mattel Inc. Malaysia

HDFC Standard Life Insurance

Pidilite Industries

CRISIL

Amul

RCF Ltd.

Jumbo Electronics (Dubai)

Wipro Technologies

Dr Reddy's Ltd.

Lokus Design

IDBI Bank

Castrol

Saraf Group - Dubai

Edelwise

Star TV

Viacom India

Bank of Baroda

Exxon mobile - USA

Deutsche Bank

Bosche India

Arvind Mills Ltd.

Nicolas Piramal

Idiom Design

Accenture

Axis Bank

Jhonson Controls

Mott MacDonald's

Deloitte Consultancy

Kirloskar Oil Engines

BPCL

Deloitte Consultancy

BIDCO (Kenya)

Nestle

ICICI Bank

* Some of the job profiles offered by the above companies to the Business Design students are New Product development Managers, Executive Asst. to CEO, Associate Consultants, Associate Manager
Strategic Planning, Adwords, Branch Managers, Product Managers, Relationship Managers, Research Analysts etc.

Advisory Board for Innovations


It is our constant endeavor to inculcate the spirit of Innovation and encourage this behaviour across all our programs.

Name

Designation

Name

Designation

Dr. R. A. Mashelkar

President, Global Alliance Research

Dr. Roberto Verganti

Professor, Design & Innovation, Politecnico de Milano, Italy

Mr. Harsh Mariwala

Chairman & MD, Marico Limited

Mr. Dan Buchner

Director - Innovations, Centre for Creative Leadership, Belgium

Dr. Rana Kapoor

Founder, CEO & MD, Yes Bank Limited

Dr. Sten Ekman

Professor- Science & Innovation, Malardalen Univeristy, Sweden

Mr Kishore Biyani

Chairman & MD, Future Group

Ms. Madhabi Puri Buch

Head, Private Equity Firm, Singapore

Board Of Studies
Mr. Damodar Mall

Chief Customer Strategy Officer, Value


Retail at Reliance Retail

Mr. Anand Bajaj

CIO - Yes Bank

Dr. Lakshmi Lingam

Prof. TISS Hyderabad Deputy Director

Mr. Josy Paul

Chairman BBDO India

Prof. Kishore Munshi

Professor IIT IDC, Mumbai

Ms. Aparna Piramal

Executive Director, BP Ergo

Mr. Sanket Parekh

Head Strategic Initiatives, Pidilite Industries

Mr. Subrmanyam Goparaju

Senior VP, Head of Infosys Labs, Member, Executive Council

Mr. Jacob Mathew

CEO at Industree Foundation, Impact Edge Initiative of IF, Industree


Skill Transform Pvt Ltd & Co-founder at Idiom design & Consulting Ltd.

Mr. Vithal Madhyalkar

Country Manager Innovations IBM

Mr. Naveen Kulkarni

Director Business Development Philips

Mr. Pankaj Jhunja

GM (Design) Tata Motors

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Broadening Horizons
Exploring the grassroots

Business developed
with Design & Innovation Focus

Exploring the ecosystem at the grassroots and understanding the

A scale model of a 'Lift for the Physically Challenged' prototyped

consumer needs and market potential at the bottom-of-Pyramid

using the 3D Printer

for verticals such as Banking & Finance, Retail, and Agribusiness,


IT, Healthcare and Innovation & Entrepreneurship.

Global Exposure
Creativity & Innovation Management Course Mlardalen University, Sweden

Mlardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity
and Innovation Management. The purpose of this course is to provide students with knowledge
and practical abilities in creative, innovative and entrepreneurial processes. This is achieved by
introducing our students to the theoretical or scientific understanding of practical methods or
tools that can be used to enhance their capacity in this field.

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Curriculum Structure
Trimester I

Trimester III

Trimester V

Need / Observe: The trimester initiates


an understanding of the business
environment through observation

Prototyping: The trimester focuses on


testing the conceptual learning

Strategy: Trimester focuses on


strategic approaches

Exploring the Grassroots

Organization Design & Development

Human Resource Management

Legal Aspects of Business

Summer internship

Sales Management

Business Analytics

Total Quality Management

Perspective Management

Managing the Supply Chain

Operations research

Business Simulation

Financial Management & Introduction to


Financial Markets

Strategic Management

Aesthetics in Business

Trimester II

Branding

Individuals in organization
Micro Economics
Qualitative Research methods
Financial Accounting
Understanding The Consumer
Thinking tools for Innovators

Design: The trimester focuses on


application of design thinking
Managing Groups for Performance
Macro Economics

Integrated Communication
Communication Design & presentation
Techniques

Trimester IV

Business research

Business model: Trimester focuses on


business models of the earlier
learning

Management /cost Accounting


Marketing Principles
Triggers of Innovation &Business case
creation
Design Process
GCL

Trimester VI
Academic Research Project

GCL

Green Issues

Business Communication

Verticals

Taxation - Direct & Indirect Taxes


Project Management (Financing)
Operations
Corporate Finance
International Businesses
Business Creation (d-magics)
Verticals

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Case Study

Hometown: Mumbai, Maharashtra


Undergraduate Education: Bachelors of Engineering (B.E.) in Electrical Engineering,
Anna University, Chennai
Harshvardhan Velamuri
PGDM- Business Design

Previous Experience: Senior Engineer at Titan Industries, 2 years


WeSchool Activities: Placement Secretary at WeSchool

In this current financial year, Tata Group's cumulative innovations have translated to $1 billion worth of economic benefits and how can I
contribute to this equation?
Since his childhood, Harshavardhan was always inquisitive to think creatively, which later led him to enrol in B.E. Electrical Engineering
instead of a career in computer science. During his work experience at Titan Industries he realised the importance of innovation and design
thinking as a business imperative and since hence he decided to pursue the PGDM Business Design program at WeSchool.
Having worked in Titan Industries for over 2 years and apart from the cutting-edge pedagogy delivered in a transformative education
approach, one of the best things Harshavardhan experienced in these two years was heading D-Magics. The hands-on experience of
organizing this event by leading a core team of 20 members, has truly assisted in ...developing my skills as an effective leader to roll out such
corporate events successfully and be able to assimilate the knowledge I have learnt through a creative solution-focused thinking that starts
with the goal, instead of a problem.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in a
complex corporate reality, one needs to have premium knowledge of business design thinking along with skills of general management.
One of my favourite subjects was Sector Analysis which involved latent need identification, end-to-end value chain analysis, developing a
business model and competitor mapping and benchmarking to understand the process of translating an initial idea into a full-fledged
business model creation.
After the successful completion of these 2 years of PGDM-Business Design program, he has recently secured a placement at Tata Motors
with a CTC of 7.4 Lakhs. WeSchool has expanded his ambitions and Harshavardhan says, I have realised that a corporate strategy which
seamlessly integrates design, business and technology based on the confluence of intuitive creative designing and analytical thinking can
dramatically improve results we can get from a limited budget and can thus multiply the impact.
This path-breaking course has truly motivated students like Harshavardhan to develop their identity as budding professionals who are also
Global Citizen Leaders and has galvanized their commitment to excel in today's innovation based economies.

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PGDM E-Business - 2 Year Full-Time, Recognized by AICTE


Present intake - 60 seats in Mumbai & 120 seats in Bengaluru
Program Overview
In consonance with India's 'e-commerce rising', growing number of conventional and techno-savvy organizations are shifting to newer
approaches for leveraging technology to reach consumers, accelerate their business volume and sustain their market leadership. This has
led to an increase in demand for professionals who understand e-commerce customer needs, market potential and can manage corporate
affairs in a dynamic virtual environment.
WeSchool's PGDM- E-Business program's techno commercial learning aims to nurture you into a competent future manager with
leadership abilities and an innovative mindset to leverage information technology in business and add value to traditional managerial roles
in IT rich environments.

Program Pedagogy
The transformative pedagogy includes lectures, on-field industrial projects and research experience through industry internships and
provides premium knowledge of e-business along with general management skills which is delivered by highly acclaimed academicians
and renowned Industry experts from top listed companies such as e-Bay, Bombay Chamber of Commerce & Industry, Internet & Mobile
Association, MasterCard, LoyaltyOne and COSTCO Wholesale (USA).

Program USP
The major distinguishing features of this 2 years Program is the unique pioneering program curriculum which provides insights into digital
convergence encompassing IT, Telecom, Mobile, Internet, VAS, Digital media and pure play e-commerce models, to transform business
into E-business and apply management concepts effectively to challenging digital spaces.

Program Outcome
On successful completion of the PGDM- E-Business program, you will be a confident Manager with an innovative mindset, able to think
out-of-the-box and identify resourceful solutions to the problems faced in the virtual space, rooted in a deep understanding of business
concepts and appreciation of the underlying technology.

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Industry Verticals
Pure play Internet Companies & E-commerce
BFSI
IT/ITES/KPOs
Telecom/VAS/MVAS/Digital Agencies
Retail/FMCG
Manufacturing
Healthcare
Consulting
Entrepreneurship

The Advisory Board


Advisor

Designation

Company

Prof. Dr. Uday Salunkhe

Director

WeSchool

Mr. Deepak Ghaisas

Chairman

GENCOVAL Group

Mr Avinash Kadam

Advisor (CEO)

ISACA India

Mr. Vikas Gadre

Executive Director

Bombay Chamber of Commerce & Industry

Dr. Shubho Ray

President

Internet & Mobile Association

Mr. Paul Moulton

Sr VP

COSTCO Wholesale, USA

Mr. Murali Krishnan

Country Head

e-Bay

Mr. Ratish Nair

CEO

Interactive Avenues

Mr. Manohar Murali

Director

MasterCard

Mr. Rathin Lahiri

VP

LoyaltyOne

Mr. Shrikant Palkar

Director, Enterprise Architecture

COSTCO Wholesale, USA

Prof. Pradeep Pendse

Dean

IT/e-Business

Program Structure
Core MBA curriculum

Unique Technology courses

Specialisations Marketing, Finance,

Business Analysis

Integrated projects

Enterprise Architecture

Integrative Manager

Technology platforms

HCI and User Experience Design

Big Data and Analytics

Telecom /m-Commerce

Cloud and IT infrastructure

Enterprise Applications

Security and IT compliance

Project Management

Digital Business and Strategy

Pre-Sales and Technology

Operations, HR
Focus on Industry verticals

Digital marketing

B2B Marketing

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Global Linkages and Standards


ISACA (Model Curriculum and COBIT 5)

NASSCOM

PMI (PmBok)

CSI

IIBA (BABoK)

IAMAI

Association of Architects, Seattle

Bombay Chamber of Commerce and Industry

Open Group (TOGAF 2.0)

Achievements

Mr. Paul Moulton Sr. VP COSTCO and Mr. Shrikant Palkar Director enterprise Architecture,
COSTCO reviewing the COSTCO projects done by PGDM e-Business Students

Mr. Kiran Sabnis Head Design Fiserv a global financial Software company conducted
a 1 day workshop on Software product innovation for the e-business class.

E-Business students along with faculty worked with Mr. Priten Bangdiwala VP (Digital
Business), Aditya Birla Group to conduct a 1 day discovery workshop to help define the
'Top 10 Tenets of Digital Business' for the ABG group.

Prof. Dr. Pendse addressing CIOs at CIO Crown at Bangkok Nearly 200 CIOs attended his
session on Value of IT

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Key Recruiters E - Business


E-commerce Ventures,
Telecom, VAS etc

Software/ITES

Consulting

Banking,
Finance Insurance

Media

Manufacturing

Healthcare

Retail

Google, Mobile2 Win, Airtel, Siemens, BPL Mobile, VSNL, Vodafone, Bharati Telesoft, Virgin, Idea, Shadi.com,
Naukri.com
TCS, Infosys, Cognizant, Datamatics, Mastek, HCL, Wipro, Iflex, Satyam, Mphasis, Kale Consultants, Hexaware,
Zycus, Bristlecone, IBM, L&T, ITL, Patni, HCL, Capgemini, HP, e-Serve

AON Hewitt , KPMG, Mahindra SSG, E&Y, Deloitte, Cerebrus

Kotak Group, ICICI, HDFC Bank, SBI, Yes Bank, Citigroup, DCB, Crisil, J P Morgan Chase, Morgan Stanley,
Benchmark Funds, RBS, ING Vysya, Bank of India, Union Bank, SIDBI

Lowe (Lintas), O&M Interactive, Zee TV

Hindustan Pencils, Semco, Kores India, Albright & Wilson, Asian Paints, HUL, Tata Motors

Nicholas Piramal, IMS Health

Shopper's Stop, Pantaloons, Croma, Jambo, The Mobile Store

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Curriculum Structure
Trimester I

Trimester III

Trim V

Perspective Management

Legal Aspects of Business

Integrative Manager

Business Economics

Business Analytics

Services Management

Business Communications

Financial Management

Supply Chain and Logistics

Marketing Principles

Taxation

Managing IT Infrastructure

Financial Accounting

Operations Management

Managing IT Projects

Quantitative Techniques

Human Resource Management

IT Compliance

Individuals in Organizations

IT Security

Industry Vertical (Choice)

e-Business Technology

Business Analysis & HCI

Direct Marketing and CRM

e-Business Foundation

Digital Marketing

Sales Management & Sales Promotion

Integrated Project

Integrated Project

Strategic Cost Management

Trimester II

Trimester IV

Business Environment

Integrative Manager

Design, Innovation and New Product


Development

Intro to Design

International Business

HRP & Audit

Marketing Strategy

Summer Project Evaluation

Managerial Counselling

Cost and Management Accounting

Digital Business and Strategy

OD & Change

Business Research

Industry Vertical (Choice)

Operations Research

Product and Brand

Managing Groups for Performance

B2B Technology Marketing

Intro to Telecom and Mobility

Advanced Financial Management

Enterprise Applications

Mergers and Acquisitions

Global Citizen Leadership

Technology in BFSI

Fiscal Policy and Tax Planning

Trim VI
Research Project

Production, Planning & Control


Productivity Techniques
Business Process Re-engineering
IT Quality
IR & Labour Law
Total Rewards
Talent Management

Industry Vertical (Choice) - Capital Market, Telecom, Consulting , Media, Brand Management, Banking, Retail, Entrepreneurship.
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Case Study

Hometown: Navi Mumbai, Maharashtra


Undergraduate Education: Bachelors of Engineering (B.E.) in Computer Engineering,
Mumbai University
Previous Experience: Senior Systems Engineer at Infosys, 3 years
WeSchool Activities: Editor -Samvad (Student driven WeSchool magazine)
Anurag Chatterjee
PGDM- E-Business

Participant MIT Labs (Design for Creative Learning) at WeSchool

The Indian E-business is poised to be worth $20 million by 2015 and how can I make a difference in this equation?
Since his childhood, Anurag always aspired to be a Computers Engineer to assist people in the virtual space with system solutions which are
faster, cheaper, smarter, and safer; which is why he also opted for the PGDM-E-Business program at WeSchool.
Having worked in Infosys for over 3 years and apart from the cutting-edge pedagogy delivered in a transformative education approach, one
of the best things Anurag experienced in these two years was a six month internship with Costco Retail (USA) for automating a part of the
Bakery system, which assisted him to learn holistic integration of business needs with technology. Additionally, Anurag took up the
responsibility of being the Editor of Samvad, where he led a team of 18 fellow PGDM batch mates and leveraged their skills into writing and
blogging, which in turn has assisted in enhancing his own skills as an effective leader.
WeSchool nurtures the concept of innovation and thought leadership amongst its students and to apply these management concepts in a
virtual reality, one needs to have premium knowledge of information technology along with the skills of general management. The program
commences with imparting the fundamentals of e-business and gradually increases the depth of analysis and application of successful
e-business components, in order to meet ...the most demanding and challenging parameters of professional and academic rigour, through
latest modules like Big Data and Analytics, Cloud Computing, Digital marketing and so on.
After the successful completion of these 2 years of PGDM-E-Business program, he has recently secured a placement at Infosys with a CTC
of 8.5 Lakhs. WeSchool has expanded his ambitions and Anurag says, I have realised that a corporate strategy coupled with new-age
transformational technology can not only make a difference to the financial bottom-line of today's businesses but also improve and enhance
the lives of millions of users in the social space.
This path-breaking course has truly motivated students like Anurag to develop their identity as budding professionals who are also Global
Citizen Leaders and has galvanized their commitment to excel today's thriving digital economies.

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Global Citizen Leadership Program


Close to 200 WeSchool students from the fulltime PGDM

programs namely,

Business Design, Retail Management Healthcare

Management and Rural Management (Emerging Economies) underwent the Global Citizen Leadership program (GCL). This credit program
is conducted in collaboration with world renowned Centre for Creative Leadership (CCL).
This program is delivered through a combination of theoretical class room sessions, supported by practical immersion into creating some
product / service / or solution that addresses a real life issue, or need. Weekly interventions by faculty mentors guide them through the
journey of self awareness, bonding in teams and gathering insightful observations which are later combined to form themes that can be used
to develop solutions.
During the first three months the students create a project plan, find inspiration, search and define opportunity spaces. In the next three
months the students develop solutions, do prototyping and prepare funding pitches. The top projects were then showcased in front of an
esteemed panel of jury members.
This cutting-edge transformative program provides our students with leadership and innovation knowledge along with an opportunity to
learn and practice skills in a real-life context.
Our students worked towards developing sustainable solutions to issues were related to Rural, Healthcare, Innovation, Social issues,
Human Resources, Urban issues, Infrastructure, Process and Systems & IT and energy.
Some of the unique GCL projects of our students which have impacted not only areas of commerce but also larger social issues are :
1. Opportunities for improved access to financial services for underprivileged citizens in Mumbai
2. Opportunities for developing high end product positioning for any agricultural product
3. Opportunities for developing appropriate patient routing system in a public hospital environment.
4. Opportunities for creating improved rural health services.
5. How to inculcate fiscal discipline among customers of rural financial products
6. Identifying a scalable business model for incubating Women Entrepreneurship in Rural areas.
GCL has received a tremendous response from our senior students who have appreciated the immense value addition this program has
contributed to their overall skill development.

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Scholarships
WeSchool awards the merit based Protsahan - Scholarships, designed to reward the crme de la crme of students applying to WeSchool's
2 year full-time PGDM programs from all over the country. These scholarships select the best minds ranked through WeSchool's
profile based selection process.

Rank

Sponsorship*

1st, 2nd, 3rd (3 students)

1 semester tuition fee waiver

4th to 8th (5 students)

Sponsored foreign internship


(expenses covered to the maximum
extent of ` 1,00,000)

9th to 20th (12 students)

Sponsored laptop
(upto maximum of ` 40,000)
*Conditions apply

Prof. Dr. Uday Salunkhe congratulating Protsahan Winners

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Outbound Program

beyond academics

Mumbai & Bengaluru


Students learn not only technical skills demanded by travel in the wilderness, but also develop long lasting attitudes that are
the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence, the ability to work with others. The
activities bring out the importance of planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.
The outbound programs focus on <

Self Knowledge

<

Tenacity

<

The ability to go beyond self imposed limitations

<

Acceptance of responsibility

<

Physical fitness

<

Leadership

<

Team dynamics

<

Time management

<

Stress management

<

Creativity and problem solving

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innoWE - Mumbai
Mumbai's first innovation Lab and center for Memetics initiated by the Welingkar Institute of
Management is a hub of business ideas for the future. At innoWE students and faculty may
undertake various aspects of study viz. study on Social Innovation, Innovations in Finance,
Business model innovation, product design innovation among others. InnoWe addresses
different topics & issues which are not considered or otherwise neglected by local bodies or
public authority services so far in its pursuit to find interesting, workable and completely
different solutions. innoWE is beginning on the journey Welingkar has taken to imbibe
design principles into Business Thinking.
It is a space where thinking is stimulated, ideas germinate and are nurtured along to become
paradigm-defining businesses. It is a place where, students are encouraged to voice the weirdest of their ideas. innoWe is a hub of ideas for
business concepts ofthe future.

innoWE, Bengaluru
Innovate and Incubate; the base-line for management learning in Business Design. Business leaders of tomorrow need to be
innovative.
WeSchool inculcates learning in future business leaders to be innovative
business creators by integrating Design Thinking and the Innovation
process into mainstream management subjects, more particularly for
the Business Design & Innovation program.
The Business Design program follows a hands-on pedagogy to drive
theoretical learning through projects, within the class-room and beyond.
The InnoWe lab is a facility to encourage, enable, and explore ideas and
innovations.
InnoWe at WeSchool is an initiative for incubating innovative ideas
through activities such as expert talks with innovators, innovation
evangelists, venture managers, etc., as well as, co-creation workshops,
idea competitions, concept displays and so on to nurture the ecosystem
of innovation.
InnoWe Manthan talk series is an event where invited professionals, from the fields of design, innovation, and start-ups, share with the
students their journey from ideas to business. Manthan means to churn on to discover innovative insights, through observation, ideation,
and research.
Design Thinking and Innovation workshops for corporates is another activity that is part of the InnoWe agenda. Workshops were conducted
with companies like Infosys, Robert Bosch, and GE to explore new ideas for business as well as to ingrain an innovative corporate culture.
A Proto Lab is an extension facility to the InnoWe lab, where students can experiment with their ideas and concepts, by building, testing, and
validating them before they can be incubated for market-worthiness. Through this facility WeSchool encourages, facilitates & promotes
innovative entrepreneurship on campus. Through the InnoWe Lab and the Proto Lab, an ecosystem for next-gen business models is
generated, finally culminating into innovative businesses.

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MIT Media Lab - Design Innovation

events

The biggest 'Design Innovation Workshop' jointly presented by WeSchool and MIT Media Lab, USA successfully concluded in an 'Open
House' at WeSchool campus in Mumbai. The 'Open House' was an exhibition to showcase the outcome of a week long workshop where
380 innovators from across India, have been collaborating and sharing ideas across boundaries of disciplines, institutions and cultures to
design and implement prototypes with renowned MIT Media Lab experts and local mentors. The participants brainstormed with a large pool
of mentors to address simple but vital issues that we face in our day to day lives with a designer's holistic approach.
The week long innovation hub acted as a platform to an interesting mix of innovators that included dancers, painters, engineers and
entrepreneurs who came together from different parts of the country to exchange ideas and experiences for co - creating simple, novel and
practical solutions. The participants teamed up to ideate, innovate and prototype under the expert guidance of a team of researchers from
MIT and Faculty from WeSchool. Starting from a field visit to identify crucial pain points of the society to brainstorming on its plausible
solutions, the workshop focused on different tracks like Living Mobile, Banking, Sustainability, Grass root Engineering, Performance
Capture, Interaction Futures and Creative Learning.
The collaboration between MIT Media lab and WeSchool is an initiative to mentor a generation of Innovators (Gen I) , to be nurtured as global
citizen leaders who can inspire pioneering initiatives to address the changes in the VUCA (Volatile, Uncertain, Complex and Ambiguous )
world. WeSchool has been striving to create an ecosystem that encourages people to incorporate design thinking in action. The
convergence of design thinking, technology and empathy in the Design Innovation workshop has created an open platform for bringing
Indian participants from diverse educational streams to leverage their knowledge and strengths in order to create something meaningful for
the betterment of society. Such workshops are pivotal in encouraging the entrepreneurial landscape in India.

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International Council of Societies of Industrial Design (ICSID)


The '2014 Interdesign Mumbai' workshop, a collaborative initiative of WeSchool and The International Council of Societies of
Industrial Design (ICSID) successfully concluded in an exhibition at the WeSchool campus in Mumbai, which showcased
around 25 prototypes created by the participants.
Under the overarching theme 'Humanising a Metropolis', 30 designers from India and 8 other countries with different design
competences came together to address some of the social and infrastructure challenges facing the growing city of Mumbai.
The participants worked on 6 sub themes formulated based on the pre - research spearheaded by the WeSchool faculty. They
visited various precincts to further understand the design bottlenecks faced by the city focusing on key issues like drainage
system, waste management, challenges of creating an educational township, socializing in a metro, improving the outdoor
experience for citizens, chaotic shopping experience, lifestyle related health problems etc., and ideated on the viable
solutions which can be practically implemented.
With subthemes like 'Visualising Matunga as a University Township', 'Living with Rain', 'Zero
Waste Household', 'Redefining the Outdoor Experience', 'Health on the Go' and 'The Great
Indian Bazaar (Unorganized and Organized retail)', the exhibition of the prototypes at the
open house showcased how many of these solutions could later be applied in other Indian
metropolises and emerging international economies.
The aim behind this workshop was to try and bring about transformative changes that will
improve the living conditions in Mumbai by tackling existing issues through a designer's
holistic and abstract approach. At WeSchool, it has been our constant endeavour to give a
fresh learning experience to our students and faculty members by contributing to society and
hence, our attempt to bring positive reflexes will not cease at the planning level. Apart from
creating globally responsible leaders, WeSchool understands the much-needed impact of
social responsibility and will continue doing activities differently to make a maximum impact.

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Innovative business models on renewable energy ready


to hit the Indian market
The thought provoking Business Strategy Development Competition, the finale of India-Sweden Innovations Accelerator (ISIA) programme
successfully concluded on August 30, 2014 at WeSchool, Mumbai, where our students presented future-proof business models and
strategies on renewable/green energy that can be implemented especially in the energy starved rural India.
The business ideas designed by students teams were evaluated by an
external jury panel comprising of Ludvig Lindstorm, Country DirectorIndia, Swedish Energy Agency, Dr Anjali Parasnis, Associate DirectorWestern Regional Centre, TERI, Srikant Illuri, Executive Director &
Country Head Investment, Business Sweden and Dr Christer Nygren,
Professor of Innovation at Malardalen University, Sweden. The
participants were evaluated through a rigorous process on parameters
like the originality of idea, clarity of thoughts on financial and marketing
aspects.
The winning team of Virendra Singh Shekhawat, Sagar Deshmukh,
Shashank Angadi and Omkar Ranade presented a business plan for
Exeger, a Swedish company that produces dye-sensitized solar cells.
These cells can be affixed to the massive glass frontages of skyscrapers
for garnering and storing solar energy which can be used by the building thereby not only creating solutions towards sustainability and
saving of costs but breaking new grounds, by moving closer to the goal of liberating devises from the grid, making them self-powered.
The winning team from WeSchool was rewarded with a fully sponsored 10 day internship giving them an overview of corporates in the green
energy sector in Sweden.
Prof Dr Uday Salunkhe, Group Director, WeSchool congratulated the participating teams and said, It is heartening to see such innovative
ideas coming from management students for a sector like renewable energy which is so crucial for the socio-economic prosperity of India. If
India has to provide energy for all by 2022, we have to work on all fronts; with newer and innovative technologies, research and international
cooperation to bring the alternate sources of energy into mainstream. With foreign investors eager to enter Indian markets, joint initiatives
like India-Sweden Innovations Accelerator play a crucial role in sensitizing the young talent to the constraints and challenges in the sector
and design solutions to circumvent them. I strongly believe that India Sweden Innovations Accelerator (ISIA) is a step in the right direction
wherein our students can work on challenges and opportunities to design a better future for India and the planet.

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International Conference on Social Media Marketing in


Emerging Markets, WeSchool, Bengaluru
With 4G and 5G services around the corner a new world is going to emergeSocial media is the next big frontier.
Discussions and debates on emergence of social media marketing were kick started at the 'International Conference on social media
marketing in emerging markets' organized by WeSchool in association with Academy of Indian Marketing (AIM). The conference was a twoday summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their
experiences, debate on various facets of social media and study in depth its impact on the community. The conference seeked to enhance
th participants' understanding of social media and develop models and methods to enhance effectiveness of marketing in emerging
markets. The conference was inaugurated by Prof. Dr. Uday Salunkhe. The keynote address was given by Nishanth Rao, Country Head,
LinkedIn. Leading academic researchers from B-schools as well as those from corporate firms from across the country and marketing
experts presented sessions as well as papers discussing the best practices adapted by them.
This two day conference was designed to provide an understanding from industry experts on the fundamentals of how to strategize the
social media marketing initiatives and network with ease, develop contemporary ways of acquiring new customers and increasing the
impact that one makes on potential customers. The various discussion themes of the conference ranged from how social media can be
utilized in the B2B space, governance, policy-making and political campaigns.
With participation from countries like USA, Canada, Saudi Arabia, Abu Dhabi, Sweden, South Africa, Turkey. The conference had around
50 shortlisted research and conceptual papers being presented over 2 days by academicians, MBA students and corporate scholars from
Dell, Cognizant, IBM, Genpact, Infosys and many others.

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We Caf - Bengaluru
WE-Caf is an industry student community meet, where expert guests from leading companies of different
verticals are invited for a rendezvous with the students and faculty of WeSchool.
This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan',
and has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a
student host.
The show begins with a brief introduction of the guest and the student host then rolls out the agenda of the day. The guest then takes the
stage to speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible.
This session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the
guest actually goes about executing his daily work, his style of leadership etc.), is also presented.
There is also a fun filled one minute rapid-fire round, showcasing the lighter side of the guest. The event ends with the felicitation and
feedback time on the guest-book. Finally a video feedback of the guest and a small photo session ends the show formally. Constructive
feedback and suggestions from the audience are collected for improving the show with each episode.
Some of our distinguished guests were:
Mr. Muralidharan - President, Volvo Construction Equipment

Dr. Gopichand Katragadda - MD, GE India

Mr. Sameer Malhotra MD, Deutsche Bank

Mr. Mahalingam Mali Executive Vice President and CPO,


Symphony Services Ltd.

Mr. Rajeev Mehta - MD, Puma (South Asia)


Mr. Gerd Hoefner MD & CEO, Siemens Technology India
Mr. Bhaskar Bhat MD, Titan Industries
Mr. Shivakumar MD, Pepsico
Mr. Vijay Ratnaparke MD, Robert Bosch Engineering &
Business Solutions Ltd.
Mr. Ferose MD, SAP Labs
Mr. Rajasabai A.D.C Director (Quality), Microsoft (R &D), India

Mr. Sameer Malhotra, Managing Director, Deutsche Bank


at WeCafe, Bengaluru

Mr. Peter Ernest Chief Experience Orchestrator and Founder,


Values Journey
Mr. Pallab Talukdar CEO, Fujitsu Ltd.
Dr. Jagdish Sheth Charles H. Kellstad, Chair of Marketing in the
Goizueta Business School at Emory University
Mr. Pashupati Kumar Director and Chief Financial Officer,
Deloitte
Ms. Apala Lahiri Chavan CEO, Human Factors International

Mr. Muralidharan - President, Volvo Construction Equipment


with the Faculty Members at WeCafe, Bengaluru

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industry
interface
Dr. A. Velumani,Creator and CEO, Thyrocare

Ms. Beroz Gazdar- Sr. Vice President,


Mahindra & Mahindra

Mr. Raamdeo Agrawal - Co-Founder and Joint MD


Motilal Oswal Financial Services

24
Mr. Rambhushan Kanamuri
Director and Head of M&A at Barclays Bank

Mr. D. Shivakumar
Chairman and CEO, Pepsico

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Dr. Santrupt Misra - CEO, Carbon Black Business and Director


Group Human Resources, Aditya Birla Group

Mr. Kamal Nandi - Executive Vice President,


Godrej and Boyce (Consumer Goods)

Mr. SreekanthDr.
ArimanithayaRaghunath Anant
Chief Human
Mashelkar,
Resources Officer
President
& VP at Britannia
of GlobalIndustries
Research Limited
Alliance

Mr. Nimish Shah, COO - Western Region


Lifestyle International Private Limited

Mr. Vijay Gangal, VP - Capgemini

Mr. Vinay Nadkarni,


MD & CEO at Globus Stores Private Limited

Ms. Swati Mayekar - Vice Chairperson of


FICCI Ladies Wing - Mumbai Chapter

Mr. K. Ramkumar,
Executive Director, ICICI Bank Limited

Mr. Sachin Wagle - MD Morgan Stanely India Pvt. Ltd.

Mr. Ridham Desai


Managing Director at Morgan Stanley India

Mr. Harun Rashid Khan


Deputy Governor of RBI

Dr. S. S. Mantha,
Chairman, AICTE

Mr. Hitesh Gajaria


Partner KPMG India

Mr. Kewal Handa


MD, Pfizer Limited

Ms. Seema Modi


MD, Heinz India Ltd

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Industry Round Tables


At WeSchool, our endeavor has always been to provide cutting

Towards achieving this goal, WeSchool has taken some decisive

edge of business education. However, the word education always

strides to look beyond the obvious. One such initiative being

has two sides to it theory and practice. Strangely though, they

Confluence: A Constructive Collision of the Greatest

seem mutually exclusive. As someone has aptly said in good humor

Business Minds - a series of Industry roundtables.

Theory is when you know something but it doesn't work. Practice


is when something works and you don't know why
This is often the classic disparity any MBA student faces after he

To engage in 'immersive techniques' and interact with 'people in


the thick of action' is integral to the learning methods at WeSchool
Last year WeSchool organised roundtables across 12 industry

is just out of a B- School. We understand that today it is very

verticals. Through these roundtables WeSchool brought together

essential to create employable people and that is why we wish to

over 600 industry professionals, who shared real-time challenges

facilitate a dialogue with the corporate world to know better what

and some of these are live projects that students are now working

is expected from B-Schools and its graduates today.

on at WeSchool.

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Mumbai
Sector

Theme

Prominent Company Participation

Banking

Emerging Careers in the Financial


Services Sector

Deutsche Bank, Bank of India, HSBC, Kotak Mahindra Bank,


Yes Bank Limited, Corporation Bank Ltd., Bank of Baroda,
STCI, Export-Import Bank of India, Dhanlaxmi Bank, Standard
Chartered,ING Vysya Bank Limited

FMCG, Consumer
Durables, Pharmaceuticals,
Healthcare and Chemicals

Bottom of the Pyramid - How to


Make the Best of the Opportunity

Muller & Phipp, Eureka Forbes, VVF, GSK Pharma, Novartis,


ABBOTT, Unilever, Godrej & Boyce, Raymonds, Camlin

IT & Telecom

Empowering India - the IT &


Telecom way

CISCO, IBM India, Samsung Mobile, Tech Mahindra, SISL,


WNS Global Services, Kale Consultants, Cognizant Technology
Solutions, MTNL Mumbai, Mastek, Netmagic Solutions,
Reliance ADA, L&T Infotech, Keane India Limited, Tata
Communications

Manufacturing

Shop floor in and beyond India

Bharat Petroleum, Bombay Dyeing And Manufacturing


Company Limited, Cadbury India Limited, Camlin Ltd., Ispat
Industries, Larsen & Toubro Ltd., Mahindra & Mahindra, RPG
Enterprises, Zenith Engineering Corporation, Kirloskar Oil
Engines Ltd.

Media & Advertising

Activation

BBDO India, UTV, Zee Network, Idea Cellular, Draft FCB Ulka,
Turner International, Cequity Solutions, Bharti Airtel, Hungama,
Business India, Brand Promotions, Showbiz, Encore
Entertainment

Non Banking Financial


Services

Strengthening the Indian Banking


Sector Future Needs

Citibank, HDFC Ltd., SEBI, Edelweiss Capital, ICICI Securities,


DSP Merill Lynch Limited, PPFAS, Bharti-AXA, Ambit Holdings
Private Limited, ULJK Securities, ARCIL, Birla Sun Life

Real Estate, Infrastructure,


Cement

Challenges of Professional
Management in an essentially
entrepreneurial industry

HDIL, Nirmal Lifestyles Ltd., Kalpataru Properties, Lodha


Group of Companies, Marathon Realty, Knight Frank (I) Pvt.
Ltd., Mumbai Railways Vikas Corporation Ltd. (MRVC), Ajmera
Group, Everest Developers, Cushman Wakefield, Mahanagar
Gas Ltd.

Retail

Retail Bonsai - From metros to


villages

The Mobile Store, Pantaloon Retail India Ltd., Croma,


Shoppers Stop, Spencers Retail Ltd., Future Knowledge
Services Ltd., Hinduja Group India, Domino's Pizza India Ltd.,
AMP Retail Services Pvt. Ltd.

Media

Shuddh Desi Soch

Parineeti Chopra, Sushant Singh Rajput, Wani

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Healthcare Management

Career Opportunities in
Healthcare Industry

Bbraun Medical, Thermo Fisher Scientific India Ltd, J & J, DM


Healthcare, Hinduja Hospital, Patni Healthcare, TATA Medical
Center, Khubchandani, EkoHealth, Essemcee Advisors,
HealthBridge Advisors, Hosmac, Hospacxx Consultancy,
Technecon Consultants, IMS Health, IPSOS Healthcare,
MacMillan Publishing, Sorento Medical Communications,
Zuvius Life Sciences, Life Scienes Pharma, PUG (Private
Equity)

Sr. No.

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Sector

Theme

Prominent Company Participation

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Travel, Tourism, Hospitality,


& Aviation Services

Leveraging "low-end mass


market" to budget services

Arika Holidays, Blue Ocean Cruise, Connexions Travels,


Cleartrip.com, Daffodil Hospitality Services Pvt Ltd, Ecomove
Solutions, Fresenius Kabi Oncology Ltd, Grass Routes, IMC,
Jet Airways, Kamat Group of Hotels, Kingfisher Airlines, Kuoni
Travels, Kesari Travels, Prasad Travels, Trail Blazer India, Travel
Agents Association of India, Thomas Cook (India) Ltd.

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HR

HR - We do make a difference!

Godrej Industries Ltd, ACC Ltd., Aditya Jyot Hospital,


American Counsel General, Axis Securities & Sales Ltd,
Bharti-AXA, Big 92.7 FM, Bombay Dyeing, Calyx Chemicals &
Pharmaceuticals Pvt Ltd, CFI Coaching Network, CHR Global
(HR Services) Pvt. Ltd., CMI FPE Ltd., Daiwat Chemicals,
Deloitte, Dhanlaxmi Bank, Everstone Capital, Global
Innovsource, IEEMA, Ikya Human Capital Solutions Pvt. Ltd.,
IMS Learning Resources Pvt. Ltd., Jet Air Tours, Jet Airways
Ltd., Omnitech InfoSolutions Ltd., PWC; Raychem RPG Pvt.
Ltd., Raymond Apparel Ltd., Raymond Ltd, SAI Services, Shaw
Macons, Thomas Cook (India) Ltd., Ugam Solutions Pvt. Ltd.

12

Design

Empowering India - Evolving role


of a Business Designer

Abott, Aegid Technology, Aliagroup, Aveksa Trust, Baaya


Design, Banner Global Consultant, BASF, BBDO, British
Deputy High Commission, Cerebrus Consultant, Dhanlaxmi,
Edge Business Solns. Pvt. Ltd., Ergo Design, FINO, Future
Group, GTT Connect, IBM, ICICI Bank, IIT-Bombay, India First,
Johnson Controls, L&T Infotech, Larsen & Toubro Ltd., Lemnis
Lighting, Lokus Design, Luminere Design, Marico, NIIT
Technology, Onio Design, Paramount Health Services (tpa) Pvt.
Ltd., Patni Computers, Pidilite, SmartQ India, Stock Holding
Corp of India Ltd., Sun Jewels, Tata Chemicals, Tata
Interactive, TISS, Titan, United Phosphorus Ltd., Vinayaga
Shippin, Vodafone, Whirlpool, YUJ Designs Partners in Design

13

Finance

Is the present equity bull run or


sustainable

RBI, Motilal Oswal Securities Ltd, Morgan Stanley, Barclay's


Bank, Deutsche Bank, Provogue, FICCI,Goldman Sach,
J.P.Morgan, CRISIL, J.M.Finance Mutual Funds, KPMG

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Marketing

Gen Next Market OPPORTUNITIES &


CHALLENGES" has been
chosen this year.

Sanofi, Vodafone,Durian Furniture, Durian Furniture,Gold Gym


India, Dominos, Mahindra SSG, Godrej & Boyce, Lintas Media
Group, Ultratech Cement ,Tech Mahindra,Bank of America

Sr. No.

This event provided an opportunity for our colleagues in the corporate world to interact with each other as well as our students. It provided
them a platform to brainstorm theories, discuss what's being practiced to bring out a result-oriented synthesis of the two which can benefit
all stakeholders.
Several offers were made to students from organizations, in the form of projects, internships and even employment. Organizational inputs
have also been accepted gladly by our academicians in the form of updating curriculum and teaching pedagogy to truly offer a
transformative educational experience at WeSchool.

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Bengaluru
Sr. No.

Sector

Prominent Company Participation

Speakers

Operation Round Table


Conference
"Innovation & Business
Excellence In
Manufacturing & Service
Industry

TaeguTec, Sansera India Pvt Ltd.


QCFI, Bluedart, Saint Gobain,
ITC Infotech, SAP Labs, Croma
Ernst & Young, BHEL, Bharat
Electronics, Guhring India, 3M,
Bharat Electronics, Max
Hypermarkets, Starrag Wendt
India, BOSCH Ltd., Larsen
Toubro, Senapathy, SAP Labs,
Head Quality TaeguTec,
Flextronics, R. R. Consultancy,
IFS Consortium, Akshay Patra,
ITC Infotech, Wipro, Skill Sonics
India Head Resil, Chemicals

Mr N Ramesh, Mr Venkat Ram, Mr B.N Jagadeesh Prasad,


Mr Trimbak Murthy, Mr Abhishek Mittal, Mr Krishna Raj, Mr
Vivek Bekal, Mr Sriram Kothapalli, Mr Manjunatha B.V, Mr
Manohar Duvvuri, Mr Senthil Kumar, Mr Sabya, Mr Abhinav
Johri, Mr Rajalakshmi A R, Mr Ashish Kansal, Mr Ramadas R
Nambi, Mr Prasanna S K L N, Mr Saravanan V, Mr G N
Sridhar, Mr Abhijeet Saungikar, Mr Ashish Kansal, Mr Ashok
G, Mr Balamurugan A, Mr K Prasanna Kumar,
Mr Harichandran, Mr K V Sankaranarayanan, Ms Manjunatha
B V, Mr Manohar Duvvuri, Mr N Ramesh, Mr Rajiv
Tharavanat, Mr Ramadas Nambi, Mr Raman G V,
Mr Srinivasan K S, Mr Sriram Kothapalli, Mr Subhas Khare,
Mr Sugato Guha, Mr V Sridhar Kannan

HR Conference
HR: 2013 and Beyond

International Money Matters (P)


Ltd; CII: YI, Wipro Ltd, Titan
Industries Ltd, Tata Consultancy
Services, Mphasis, SAP Labs,
Software AG, HCL Technologies
Ltd, Mind Tree Ltd, People
Unlimited

Mr. Uday Dhoot, Mr. Prateek Kumar, Mr. Rajnarayan, Mr. E.S
Chakravarthy, Mr. Kishore G.R, Mr.Manohar Duvvuri,
Mr. Monarch Limaye, Mr. Mahesh Jain, Mr. Prince Anirudhan,
Mr. G. Girinarayan, Mr. D Harish

IT Round Table
Conference
Managing It & It Business
In A Volatile Environment:
Challenges &
Opportunities"

L & T, Siemens, IBM, Wipro, HP


Bosch, IBM, IIM, Bangalore
Wipro, Infosys, Happiest Minds

Mr Abhinav J, Mr Abhinav Goel, Mr B K Kulkarni, Mr Vikram


Dhar, Mr Dattatri Salagame, Mr Sridhar Akshantula,
Mr Rituparn Bakshi, Ms Subhalakshmi R, Mr Karthik Shankar
Mr Venkatesh, Mr Shaju Nair, Mr Subir Dhar, Mr Shantanu
Paknikar

Marketing Round Table


Conference
Brand Customerization"

Frrole and Ciafo, Vertebrand


German Renewable Energy JV
Tata Elxsi Ltd., Huawei,
PaulWriter, Ridgetop Dental
International Pvt. Ltd., Brandparent, Nurturer, HCL
Technologies, Radha Regent
Hotels, CSC(Computer Science
Corporation), Madura Lifestyle &
Fashion, Focal Concepts, Oracle
Dassault Systems

Mr. Amarpreet Kalkat, Ms. Aparna Lakshmi G, Mr. Ashim K.


Bose, Mr. Chandrasekhar Vishwaraju, Mr. Dinesh TS,
Ms. Jessie Pau L, Mr. Kiran M B, Mr. Manosh Sengupta,
Mr. Narayan Shankar, Mr. Rupam Dutta, Mr. Sreekanth K
Arimanithaya, Mr. Shivanandan Pare, Mr. Suraj K. Nair

Finance Round Table


Conference
The Companies Act 2013

EY GSS, KPMG, Offshore


Advisor India Ltd, Fox Mandal,
GNV & Associates, KavaiiAnalytics Shop, VSL Capital
Holdings, Cholamandalam
Securities Ltd. InGovern
Research Services,
Fox Mandal

Ms. Pratima Narayan, Mr. Abhishek Sabu, Mr.Amit Jha,


Mr. Chandrashekar H M, Mr. G. Mahadevan,
Mr. G. N. Venkataraman, Mr. Jyothi Sahai, Mr. Pratap G.
Subramanyam, Mr. S. Kannan, Mr. Sathyanarayana N,
Mr. Shriram Subramanian, Mr. Suresh Balachandra,
Mr. T. Sathyaprasad

Kaizen Workshop

Taegu Tec Ltd., Triveni Turbing,


Weir Minerals, T G Kirloskar
Automotive Pvt. Ltd., Titan
Industries

Mr. N. Ramesh, Mr. Senthil, Mr. Rajashekar,


Mr. M. Manjunath, Mr. T. Guruprasad, Mr. R. Ganesh,
Mr. V. Selvaraj, Mr. Thej Kumar, Mr. B.G. Dwarkanath

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Management Students Rendezvous with 'Bollywood'


at WeSchool
Management Education has changed over the years with emerging
unarticulated needs, realities, limited resources, globalization,
environment issues etc which needs a new approach both in terms of
thought as well as action.
WeSchool strongly believes in integrating the philosophy of
Leadership & Innovation with a design-thinking approach into
management education. To enhance the learning in the classroom,
a blend of case-studies, scenario planning, role-plays, audio-visual
material and experiential learning methods are used in addition to the
conventional classroom lecture method. Teaching through theatre,
literature, poems, films, and book reviews have been a popular medium
to connect with students to teach several management & leadership
principles which makes learning more experiential and fun as well. B-schools and companies have realized how theatre-kind of training can
develop various attributes among individuals and can determine group dynamics. At WeSchool we are going one step further by integrating
theatre and literature (particularly serious fiction) and helping our students to not just learn from the unique pedagogy but by selecting such
stories whose characters are often non-conventional leaders that teach many lessons on decision-making. While students engage in storytelling, they also are guided to delve on the dilemmas in the stories that involve ethics, change management, adversity management etc.
The personalities from Bollywood shared their experiences with the students and faculty; be it Production, Direction, Script writing, Music,
Dance, Acting each of these aspects had tremendous learnings for Business Management Students to enhance their professional
approach.

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Boman Irani, Bollywood Actor

Saif Ali Khan- Bollywood Actor

Sonam Kapoor - Bollywood actress

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Corporate Connect, Mumbai


Speak for Smiles - Dignitaries enlightening We students
"Speak for Smiles is a series of ten events wherein eminent business leaders and personalities from different walks of life are invited as
guest speakers like Dr. Nitin Nohria, Dr. Subhir Gokarn, Mr. Kumar Mangalam Birla, Mrs. Indra Nooyi, Mr. K.V. Kamath, Mr. Paul Polman,
Mr. Harish Manwani and Dr. Ashok S. Ganguly to interact with students on various subjects pertinent to changing business times.
Students from various management institutes were also given an opportunity to attend these talk events. Towards the end of these events
WeSchool students had an opportunity to have an enriching interaction with the esteemed guest speakers.
This gives our students a great opportunity to learn, interact and upgrade their knowledge to meet the challenges of the corporate world.
Speak for Smiles Series is jointly presented by Toofles and ICICI Foundation in partnership with CNBC-TV18 wherein WeSchool is the
academic partner for this initiative and NHRDN Network, Mumbai Chapter is associated as the HR Partner. The series was also aired on
CNBC TV 18 and the proceeds generated from each of the events were given to the charity of the speaker's choice.

Dr. Nitin Nohria, Dean,


Harvard Business School, USA

Dr. Subhir Gokarn, Deputy Governor,


Reserve Bank of India

Mr. K. Mangalam Birla


Chairman Aditya Birla Group

Mrs. Indira Nooyi


CEO, PepsiCo.

Mr. K. V. Kamath
Group Chairman, ICICI Bank

Mr. Paul Polman


CEO, Unilever - Global

Mr. Harish Manwani


President, Unilever - APAC

Dr. Ashok S. Ganguly


Member of Parliament,
Rajya Sabha & Chairman - ABP

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Corporate Connect - Bengaluru


Seminars with FICCI

Prof. Dr. Githa Heggde, Mr. Sridhar Jayant, Dr. Anil Rao, Ms. Shipra Chaterjee

Productizing Innovation in India for Global Markets -

According to him, design thinking was combining creative and

WeSchool, Bengaluru coducted a seminar on Productizing

analytical thinking and applying it towards solving a specific

Innovation in India for Global markets, sponsored by the

problem. Mr. Venkat Venugopal (Head, Development RM, R&D,

Federation of Indian Chamber of Commerce and Industry (FICCI).

Ericsson Chennai), brought in the R&D perspective to the

The participants included senior product managers from MNCs in

seminar. The final speaker of the day was Mr. Pinkesh Shah, Head

India and the theme was aligned with a growing trend witnessing

of Adaptive Marketing. He shared how 'productizing' was now

a rising number of Indian firms developing products for the global

possible in India and the process that he charted out began with

market. Additionally, in the last two decades, Indian products

market analysis to strategic planning to product planning, going

have carved a niche for themselves in the global market.

to market and finally sales enablement. He then went on to

Businesses from India are taking the global stage on the strength

highlight the role of an engineering leader (who owns the

of their success stories. There were 4 esteemed guests who

complete process of creating value) and the role of a product

spoke on this theme and gave valuable insights which bridged the

manager (CEO of a product). India is now the global product hub

talent gap in product management and marketing.

as it has the second fastest growing GDP in the world.

Mr. Sridhar Jayanti's (Senior VP of Engineering and Managing


Director McAfee) initiated the workshop, on the topic Product
Innovation in India for Global Markets. Mr. Sridhar's talk started
with a pertinent question exploring the key elements necessaryto
innovate in India. He further elaborated saying that products
created in India were primarily due to the physical and economic
conditions of the country . The second speaker was Mr. Vivek
Kumar of Paypal who spoke about design thinking for product
managers.
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International Immersion

global outreach

Learning by transcending boundaries


WeSchool Education provides large numerous opportunities for students to learn through international exposure, gained from
understanding internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany, Kenya, Dubai, Malaysia, Tanzania,
Sweden, Singapore and Romania among others. The students also participate in the Study Tours conducted to leading organizations in
Japan and Sweden. A select list of companies where they have interned include:

Germany
Daimler AG
Comtessa
Siemens Medical Solutions AG
Publicis Kommunikations Agentur
CDP Bharat Forge GmbH
Bearing Point GMBH
Maier Vidorno Group
Eurex Frankfurt AG
USA
DNL Global
TEOCO
American Express
AT&T
Exxon Mobil

UAE
Eros Electricals
Jumbo Electroncis Co. Ltd.
Apparel LLC
Abu Dhabi Fertilizer Industries Co. WLL
Sharaf Group
Singapore
Freudenberg IT
Sweden
Ericsson
ABB Robotics
Eskilstuna Energi
Milj AB
Japan
Uchida Yoko

Toyota
Asahi Breweries
Asahi Shimbun
Other Countries
Mattel, Malaysia
Spin Knit Ltd.
Kentainers, Kenya
HSBC, Qatar
Malaysia Transformer Manufacturing
(MTM), Malaysia
Contor Zenner/BegaElectro Motor
Corporation, Romania
BIDCO Oil Refineries Ltd., Kenya
Electricity Company of Ghana Ltd.,
Ghana
Gratis Foundation, Ghana

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Students Exchange Program


Apart from connecting with organizations, WeSchool also
encourages students to learn about working in international
groups through Universities it partners via student exchange
programs.
The Copenhagen Business School offered one such opportunity
where one of the WeSchool students with a Biotechnology
background selected a course in Marketing Communications
where he worked on a project with group members from Italy,
Turkey and Lithuania. This global exposure has also provided him
an opportunity to learn from social interactions with fellow
students from various continents such as Asia, America and
Europe. The perspectives they brought to the table has
broadened the students approach to learning and addressing
challenges in a dynamic corporate world.

Duration
Student internships are generally defined for a period of 2 months
in May and June, is more convenient to carry out internships
during the student's summer break at the institute.

Benefits
Undoubtedly, the internships offer a unique significant learning
opportunities for our students as it helps them garner global
experiences. The company too benefits in several ways; as an
outsider and being younger in age, students are able to bring in
fresh perspectives to any existing problem and give valuable
recommendations for the benefit of the company. The company
also assesses the holistic performance of the student, to whom
they could then potentially choose to make an employment offer
to, in the near future.

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International Partnerships
WeSchool has partnered with the following International Universities to develop
academic growth through student and faculty exchange, internships and research
initiatives.
<

Curtin Business School, Curtin University of Technology, Western Australia

<

Unitec Institute of Technology, Auckland, New Zealand

<

Otto Fredrich Universitat, Bamberg, Germany

<

University of Hull, UK

<

LUMS, Lancaster University, UK

<

Audencia Nantes, France

<

Jonkoping International Business School, Sweden

<

Marladalen University, Sweden

<

IESEG School of Management, Paris

<

Grand MacEwan College, Canada

<

Copenhagen Business School, Denmark

<

Stuggart Media University, Germany

<

Kedge Business School, France & China

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placements

Placements
Career Management Center (CMC)

The Career Management Center (CMC) plays an important role in shaping the careers of students from their induction & orientation, summer
internships, mid-term projects, right to their final placements and even beyond.
Management of Corporate interface is an important responsibility of this Centre and it is also involved in brand building activities for
WeSchool. The CMC conducts several sector-based Industry Roundtables to engage senior members from leading Corporate and invites
them for sectoral discussions at WeSchool, where our students can also present their learnings and projects. Besides its core function of
providing placements and internships for the students, the CMC is also engaged in a host of support functions, meant to bring about
continuous improvement in student activities.
CMC undertakes various academic and non-academic initiatives so that students are well equipped to meet varied industry requirements.
The center collaborates with leading industry bodies like the National HRD Network (NHRDN), Federation of Indian Chambers of Commerce
and Industry (FICCI), The Indus Entrepreneurs (TIE), The Advertising Club Mumbai, various Foreign Consulates and International Trade
Bodies throughout the year to create events and sessions where students participate and learn from Industry experts to ensure a smooth
transition to the corporate arena.
The CMC also networks with the Institute's alumni for creating more career opportunities for our students and also aims to support alumni by
creating more career opportunities and switches for them, through its vast network of industry contacts.

Students Profile 2013 - 2015 (Mumbai)


Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.
3%

5%

7%

6%

Education Background

15%

12%

16%

Work Experience

Arts
Commerce
Engineering

57%
21%

Management

0-1 yr
1-2 yrs
2-3 yrs

Others

> 3 yrs

Science

58%

5%

Business Specialisation

5%

Finance
Human Resource

31%

11%
6%

Marketing
5%
37%

Operations
Business Design
Healthcare Management
Rural Management

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Students Profile 2013 - 2015 (Bengaluru)


Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.

Educational Background

Genderwise breakup

2%
26%

18%

7%
Engineering
Commerce

22%

Males

Management

Females

51%

Science
Others

74%

Work Experience
11%

8%

1%

18%
0-1 Years
1-2 Years
2-3 Years
3-4 Years
> 4 Years

62%

Placement Highlights - 2014


Over 177 companies on campus & 85 new companies
DOMESTIC

INTERNATIONAL

Highest package / per annum

` 20 Lacs

` 16.2 Lacs

Average package / per annum

` 7.8 Lacs

` 14.28 Lacs

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Corporate Testimonials
The WeSchool student has been a keen observer within the organization. He has shown curiosity in knowing how various teams within
the organization function. He was quick to identify target segments as well as prospective bankable companies within the industry.
Ms .Vinitha Turakhia
Chief People Officer, Deloitte Consulting, Mumbai, India

The WeSchool student worked diligently to understand the organization and its needs and then modeled the project accordingly. He did
a good comparison of prevailing financial models in other developing countries and also looked at the Indian context.
Mr. Anand B. Surange
Deputy Vice President, Tata Capital

The intern from WeSchool took active interest in understanding the Organizational roles and responsibilities. He was open in his
learning, hardworking and a sincere candidate. He was also an excellent team member.
Mr. Nagarajan Kulkarni
Global Brand Manager - Oral Care, HUL

The WeSchool student is very innovative & keeps pouring in ideas as & when discussed. He takes initiatives from the front. He has
analysed the data and has come up with some great ideas & tracking mechanism for his project.
Mr. Ravi Sharma
Vodafone

The WeSchool intern was very observant and took active participation in regular affairs of the department. He has an inquisitive mind and
was keen on understanding market dynamics. He assisted in various small projects which included data interpretation, trend analysis,
quantitative modelling and secondary research.
Mr. Lalit Oswal
Senior Vice President, Reliance Industries

65
Mr. Josy Paul - Chairman, BBDO India at Welingkar

Mr. Ajit Joshi - MD & CEO, CROMA, Infiniti Retail at Welingkar

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List of Recruiters
Agri Business
Desta Global
SVA India
Banking & Financial services
Axis Bank
Deutsche Bank (Own)
HDFC Bank
ICICI Bank
Indusind Bank
RBS
Standard Chartered Bank
Alfort Capital Advisors
Asset Reconstruction Company (India) Ltd. (ARCIL)
Citicorp Services India Ltd
Darashaw & Co. Ltd
Dun & Bradstreet
Edelweiss Financial Services Ltd.
FactSet Ltd.
HDFC Ergo
HDFC Ltd.
HSBC Procure division
ICICI Lombard
ICICI Prudential (1 PPO)
Indiainfoline Ltd.
L&T Finance
Mahindra Home Finance
Marsh Insurance Brokesr India Pvt Ltd
Morgan Stanley
Siemens Financial Services Pvt. Ltd. (PPO)
Meghraj Capital Advisors
Chemicals
Choguko Marine Chemicals
Deepak Nitrite
Galaxy Surfuctants
Gulf Oil Corporation
Jayant Agro Organics
Sudarshan chemicals
Consulting & Research
Axis Risk Consulting
CBRE
Circular Angle
Delloite (Own)
Ernst & Young
Great Place To Work
IKYA

Naukri.com
Sewells Group
Talent Corner
Transperant Value
VFS Global
Kon Ferry
AC Nielsen
Aranca
GFK Mode
IPSOS( 1 Own)
TAM Media Research
Zyfin Research
Design
Concept PR
Lokus Design
Tata Elxsi
FMCG & FMCD
Bombay Dyeing
Future Group (Own)
General Mills India Ltd.
Godrej Agrovate
Kansai Nerolac
Lakme Liver
Madura Garments
McNroe Consumer Products
Pidilite (1 PPO)
Soap Opera (Marico) (PPO)
United Biscuits
Bajaj Electrials
Philips Ltd.
Whirpool
Healthcare & Pharma & Hospitality
Abbott
Akumentus
IMS Health
Linde India Ltd
My Dentist
Regrow
Sancheti Hospital
Vital Health
ACG Worldwide
Alembic Pharma
Glenmark Pharmaceuticals
Medley
ITC Hotels

Jet Airways
Moksha Spa
TAJ Hotels
IT/ITES
Accelya Kale Solutions
Accenture Services Pvt Ltd
Amazone
Aon Hewitt
Ashtech Infotech
AVANTI
Capgemini
CICC Automation Technology
CMS
Cognizant
CRM IT
Dell
eClerx (PPO)
Global Eprocure
HCL Infosystem
HCL Technologies
Infosys
Just Dail
Klouddata
MAQ Software
MphasiS
Newgen Technologies
NSE IT
Red Quanta
Smartcube
Syntel
Tata Interactive
TCS BPO
TCS Consultancy
Tech Mahindra Ltd.
Tikona Digital Networks Pvt. Ltd.
Winjit Technologies
Wipro Technologies
Logistics & Manufacturing
Alcam Exports
DTDC
FEI CARGO
GE Shipping
Kakinada Marine & Offshore Co. Ltd.
Mahendra Brothers Exports Pvt. Ltd.
Apar Industries

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Hindustan Colas
Johnson Tiles
Kapu Gems
Mahindra & Mahindra
Mahindra & Mahindra Auto & Farm
Services
Mahindra Farm Equipment
Pashmina Developers
Saint Gobain
Tata Motors Ltd
Thermax
Trident Group
Visa Steel
SunJewels
Media & Entertainment
Adfactor PR
Dish TV
Draft FCB Ulka
Fork Media
Marcusevans
Network 18
Premium Transmission
Primetime Media
Relaince Broadcast
Repro
Wedding Affair Magazine
Western Press
Zee Entertainment
Real Estate/Infrastructure
99acres.com (Info Edge IndiaLtd)
Chowgule Construction Products
Common Floor
HDFC Realty
Kalpakaru Projetcs
Kalpataru
Lodha Group
Obeori Realty
Quantum Reality
TATA Housing Development
Indiabulls
Retail & Services
Aditya Birla Retail
Croma
Eleganza Jewellery Pvt. Ltd
Globus Stores
Landmark (Baby Shop - UAE)
Landmark- Home Centre
Landmark KSA (Riyadh)
Samsonite India
Shopers Stop

Ttrain
Enrich Salon & Spa
Hammer & Mop
Others
Reliance Marketing 4G
Vodafone
Vardhaman Industries
Kanzen Institute Asia Pacific Pvt Ltd
Wiki Training
Kesari Tours
Advocacy India

And many many more...

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Alumni

alumni

With the proliferation of social media platforms like Wattsapp, Facebook


and Twitter have collectively debunked the "six-degrees of separation"
theory, not only to connect with one another socially but also provides the
means for networking, marketing and advertising activities. But because of
this social media over-connectivity we have somewhere become
disillusioned to meet our peers personally. This trend was observed over
the past couple of years, when the attendance for the Alumni Day was falling
year on year.
Precisely to overcome this barrier and to share the happiness over
WeSchools unswerving growth and success as a bigger family over the
past few years, this year WeSchool had organized 2 alumni meets for its full time as well as its part time master's alumni. To revisit the
Nostalgia Lane, this year the theme for the alumni meets was LETS MEET REAL TIME
We welcomed over 850 Alumni dating back from first batch to the recently passed out alumni. This year we commenced the alumni meets
with a different format which different fun-filled engaging activities for our Alumni revisiting campus since their graduation. These diverse
activities ranged from a Cricket Match to a stand-up comedy act by one of Indias favourite cricket enthusiast Vikram Sathaye. It also
included a musically enchanting performance from the Koshish Rock Band to WeSchools own Band and Dance performance as well as a
special flash mob Dance by our Students and to top it all, an unforgettable and mesmarizing dance performance by our very own faculty
members led by our Group Director, Prof. (Dr.) Uday Salunkhe.
All in all both the meets were well attended and participated by our alumni. We at WeSchool also enjoyed the events and interacted with
many enthusiastic alumni which has encouraged us to host many such events in the future as well.

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Fees
PGDM

PGDM Health Care Management

PGDM - E - Biz

PGDM - Retail Management and

PGDM Business Design

PGDM Rural Management (Emerging Economies)

` 4,30,000 / p.a.* (Tuition fee only)


*Fees are subject to change without prior intimation

Eligibility
Candidates with minimum 50% in degree exams from a recognised university. Final year students awaiting results may also apply.

Hostel Facilities
Separate hostels are available in WeSchool campuses, Mumbai and Bengaluru for both boys and girls. The hostels are serviced and
maintained with all basic amenities including 24x7 internet connectivity.
For all students admitted to programs at the WeSchool Bengaluru campus, accommodation in hostel is mandatory. 2 separate buildings
are earmarked for boys and girls separately. All hostels rooms are allotted on twin sharing basis and are self contained having amenities like
attached toilets, laundry, swimming pool, gymnasium and attached restaurants (food charges not included) for use. The Hostel Fees at
Bengaluru for 2015-2017 will be in the range of ` 90,000/- to ` 1,00,000/- per annum (plus ` 5,000 deposit which is refundable after the
completion of the course).
The hostel fees in Mumbai Campus depends upon the types of room i.e. AC/NAC, Double/Triple occupancy. Presently the hostel fee
ranges from ` 90,000/- to ` 1,40,000/- per annum (plus ` 5,000 deposit which is refundable after the completion of the course)
Allocation of hostel will be on the basis of availability.
#Hostel Fees are subject to change.

No donation or capitation fees is charged for admission to any of our Programs.


Nor is anyone else authorised to collect any donation or capitation fees on our behalf.
Purchase of application form does not guarantee shortlisting for GD & PI process or
final admission to the program
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CMYK

Prin. L. N. Welingkar Institute of Management Development & Research


Mumbai Campus: L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019.
Ph.: 022 24198400, 24198700, 24198300. Extn: 8149 / 8150 / 8151.
Bengaluru Campus: 102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd., Bengaluru - 560 100.
Ph.: 080-42678300. Bengaluru City Office: 080 41303781/82.
Delhi Office: House No 1, Ring Road, Lajpat Nagar-4,
New Delhi -110027. Ph: 09810775668 / 09212171051.
Kolkatta Office: 09836356784

Email: admissions@welingkar.org
*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of the institute remains
unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.

www.welingkar.org/pgdm
Connect with us on

Facebook: www.facebook.com/welingkar

Twitter: @welingkarinst

Blog: welingkarblogs.org

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