Pricing Garrison

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Professional Exam Adapted
LO3: Target costing
LO2: Absorption costing approach
LO1: Economists' approach to pricing
Question Type
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Difficulty
Appendix A, Pricing Products and Services
ID
New,6/10/98,B
4/e: 12-716
8/25/2001 A
New,6/10/98,G
New,6/10/98,I
6/e: 12-1
New,6/10/98,T
New,6/1/0/98,E
New,6/1/0/98,L
9eLD:AppA,Q3
6/e: 12-51
9eLD:AppA,Q2
9eLD:AppA,Q4
New,6/1/0/98,A
New,6/11/98,F5
New,6/11/98,G5
New,6/11/98,I5
New,6/11/98,E5
New,6/11/98,H5
7/e: AppL-25
New,6/11/98,K5
New,6/11/98,M5
9eLD:AppA,Q11
2/e: 12-8
New,6/11/98,J5
New,6/11/98,L5
4/e: 12-736
11/2/2004 Single MC A3
11/2/2004 Single MC B3
11/2/2004 Single MC C3
New, 6/10/98, D5
New, 6/10/98, A5
New, 6/10/98, B5
New, 6/10/98, C5
New, 6/10/98, E5
9eLD:AppA,Q12-13
A-1
Origin
CMA/CPA origin
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Authors
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Authors
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Larry Deppe
Authors
Larry Deppe
Larry Deppe
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Authors
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Larry Deppe
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Authors
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Larry Deppe

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Multipart M/C
Multipart M/C
Multipart M/C
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11/2/2004 Muli MC A3
11/2/2004 Multi MC B3
11/2/2004 Multi MC C3
New,6/11/98,Q5
New,6/11/98,N5
New,6/11/98,O4
New,6/11/98,P5
2/e: Problem 12-1
New,6/11/98,R5
11/2/2004 Problem A3
11/2/2004 Problem B3
Clone 7/e EL-5
11/2/2004 Problem C3
11/2/2004 Problem D3
11/2/2004 Problem E3
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True / False Questions

1. The price elasticity of demand is used in the absorption costing approach to cost-plus
pricing to determine the markup over cost.
True False
2. If a product is price inelastic, then a small change in selling price will result in a substantial
change in the volume of units sold.
True False
3. Price elasticity measures the degree to which unit sales are affected by a change in price.
True False
4. Demand for a product is said to be elastic if a change in price has a substantial effect on the
number of units sold.
True False
5. The demand for products that are sold in discount stores is generally more elastic than the
demand for products sold in upscale boutiques.
True False
6. All variable costs are included in the cost base used to set a selling price under the
absorption approach to cost-plus pricing described in the text.
True False
7. The markup over cost under the absorption costing approach would decrease if selling and
administrative expenses increase, holding everything else constant.
True False
A-3
Multiple Choice Questions

8. Holding all other things constant, an increase in fixed production costs will affect:
A. the selling price under the absorption costing approach to cost-plus pricing.
B. the profit-maximizing price.
C. both the selling price under the absorption costing approach to cost-plus pricing and the
profit-maximizing price.
D. neither the selling price under the absorption costing approach to cost-plus pricing nor the
9. Holding all other things constant, an increase in fixed selling costs will affect:
A. the markup under the absorption costing approach to cost-plus pricing.
B. the markup used to compute the profit-maximizing price.
C. both the markup under the absorption costing approach to cost-plus pricing and the markup
used to compute profit-maximizing price.
D. neither the markup under the absorption costing approach to cost-plus pricing nor the
markup used to compute profit-maximizing price.
10. The optimal markup on variable cost:

A. increases as unit sales become more sensitive to price.
B. decreases as unit sales become more sensitive to price.
C. is not affected by the price sensitivity of a product's sales volume.
D. is equal to [ed/(1 + ed)] + 1, where ed is the price elasticity of demand.
11. Demand for a product is said to be elastic if a change in price has:

A. no effect on the volume of units sold.
B. substantial effect on the volume of units sold.
C. little effect on the volume of units sold.
D. little effect on the volume of units produced.
A-4
12. The more sensitive customers are to price,

A. the smaller (in absolute value) is the price elasticity of demand.
B. the more inelastic is the demand for a product.
C. the larger (in absolute value) is the price elasticity of demand.
D. the more likely price elasticity of demand will be greater than +1.
13. The optimal selling price for a product depends

A. only on the variable cost per unit.
B. only on the sensitivity of unit sales to changes in price.
C. on the level of total fixed costs and the variable cost per unit.
D. on the variable cost per unit and the sensitivity of unit sales to changes in price.
14. Holding all other things constant, if the unit sales increase, then the markup under
absorption costing will:
A. increase.
B. decrease.
C. remain the same.
D. The effect cannot be determined.
15. Firestack Company's management believes that every 5% increase in the selling price of
one of the company's products results in a 13% decrease in the product's total unit sales. The
variable production cost of this product is $37.50 per unit and the variable selling and
administrative cost is $4.30 per unit.
The product's profit-maximizing price according to the formula in the text is closest to:
A. $46.98
B. $49.32
C. $64.34
D. $65.13
A-5
16. Gorsche Company's management has found that every 3% increase in the selling price of
one of the company's products leads to a 8% decrease in the product's total unit sales. The
product's absorption costing unit product cost is $11.50. The variable production cost of the
product is $6.20 per unit and the variable selling and administrative cost is $1.00 per unit.
According to the formula in the text, the product's profit-maximizing price is closest to:
A. $11.15
B. $11.91
C. $19.65
D. $17.82
17. Innes Company recently changed the selling price of one of its products. Data concerning
sales for comparable periods before and after the price change are presented below.
The product's variable cost is $23.20 per unit.

A. $44.10
B. $25.23
C. $40.95
D. $44.71
18. Epler Company's management believes that every 3% decrease in the selling price of one
of the company's products leads to a 8% increase in the product's total unit sales. The
product's price elasticity of demand as defined in the text is closest to:
A. -1.29
B. -2.87
C. -3.83
D. -2.53
A-6
19. Harvey Company recently changed the selling price of one of its products. Data
concerning sales for comparable periods before and after the price change are presented
below.
The product's price elasticity of demand as defined in the text is closest to:
A. -1.98
B. -1.78
C. -2.40
D. -1.92
20. The following information is available on Product A:
The company uses the absorption costing approach to cost-plus pricing described in the text.
Based on these data, the total selling and administrative expenses each year would be:
A. $240,000
B. $300,000
C. $140,000
D. $200,000
A-7
21. Kirby, Inc., manufactures a product with the following costs:
The pricing calculations are based on budgeted production and sales of 19,000 units per year.
The company has invested $580,000 in this product and expects a return on investment of
14%.
The selling price based on the absorption costing approach would be closest to:
A. $74.30
B. $56.11
C. $96.50
D. $78.57
22. Mahan, Inc., uses the absorption costing approach to cost-plus pricing described in the
text to set prices for its products. Based on budgeted sales of 60,000 units next year, the unit
product cost of a particular product is $56.20. The company's selling and administrative
expenses for this product are budgeted to be $1,302,000 in total for the year. The company has
invested $320,000 in this product and expects a return on investment of 8%.
The selling price for this product based on the absorption costing approach would be closest
to:
A. $108.57
B. $77.90
C. $78.33
D. $60.70
A-8
23. The following information is available on Browning Inc.'s Product A:
Based on these data, the total selling and administrative expenses each year are:
A. $720,000
B. $480,000
C. $640,000
D. $400,000
24. Cost data relating to the single product produced by the Jones Company are given below:
The Jones Company uses the absorption costing approach to cost-plus pricing described in the
text with a desired markup of 60%. If the company plans to produce and sell 20,000 units
each year, the selling price per unit would be:
A. $32.00
B. $41.60
C. $43.20
D. $36.00
A-9
25. Jabal Corporation makes a product with the following costs:
10%.
The markup on absorption cost would be closest to:
A. 46.0%
B. 10.0%
C. 141.1%
D. 49.7%
26. Lagace Corporation uses the absorption costing approach to cost-plus pricing described in
the text to set prices for its products. Based on budgeted sales of 20,000 units next year, the
unit product cost of a particular product is $81.60. The company's selling and administrative
expenses for this product are budgeted to be $354,000 in total for the year. The company has
The markup on absorption cost for this product would be closest to:
A. 34.7%
B. 23.8%
C. 13.0%
D. 21.7%
A-10
27. Straus Company, a manufacturer of electronic products, wants to introduce a new

calculator. To compete effectively, the calculator could not be priced at more than $40. The
company requires a 20% rate of return on investment on all new products. In order to produce
and sell 30,000 calculators each year, the company would have to make an investment of
$850,000. The target cost per calculator would be:
A. $16.50
B. $23.50
C. $28.33
D. $34.33
28. The management of Jahns Corporation is considering introducing a new producta

compact barbecue. At a selling price of $59 per unit, management projects sales of 30,000
units. Launching the barbecue as a new product would require an investment of $500,000.
The desired return on investment is 19%. The target cost per barbecue is closest to:
A. $66.44
B. $59.00
C. $70.21
D. $55.83
29. Hostetter Corporation would like to use target costing for a new product it is considering
introducing. At a selling price of $30 per unit, management projects sales of 30,000 units. The
new product would require an investment of $200,000. The desired return on investment is
13%. The target cost per unit is closest to:
A. $32.92
B. $30.00
C. $33.90
D. $29.13
30. A new product, an automated crepe maker, is being introduced at Boorman Corporation.
At a selling price of $72 per unit, management projects sales of 20,000 units. Launching the
crepe maker as a new product would require an investment of $700,000. The desired return on
investment is 14%. The target cost per crepe maker is closest to:
A. $72.00
B. $82.08
C. $76.49
D. $67.10
A-11
Diehl Company makes a product with the following costs:
The company has invested $420,000 in this product and expects a return on investment of 8%.
Direct labor is a variable cost in this company.
31. The markup on absorption cost is closest to:

A. 37.2%
B. 8.0%
C. 102.4%
D. 38.4%
32. The selling price based on the absorption costing approach is closest to:
A. $78.50
B. $54.10
C. $79.15
D. $108.62
33. If every 10% increase in price leads to an 11% decrease in quantity sold, the profitmaximizing price is closest to:
A. $234.46
B. $214.69
C. $256.45
D. $78.50
A-12
Altona Corporation's vice president in charge of marketing believes that every 3% increase in
the selling price of one of the company's products would lead to a 5% decrease in the
product's total unit sales. The product's absorption costing unit product cost is $13.50. The
variable production cost is $7.80 per unit and the variable selling and administrative cost is
$2.30 per unit.
34. The product's price elasticity of demand as defined in the text is closest to:
A. -1.51
B. -1.33
C. -1.14
D. -1.74
35. The product's profit-maximizing price according to the formula in the text is closest to:
A. $31.86
B. $23.84
C. $5.43
D. $18.41
Boatsman Company's management believes that every 4% decrease in the selling price of one
of the company's products would lead to a 7% increase in the product's total unit sales. The
product's variable cost is $14.20 per unit.
A. -2.29
B. -2.24
C. -1.31
D. -1.66
A-13
A. $25.66
B. $25.21
C. $35.80
D. $60.44
Coble Company recently changed the selling price of one of its products. Data concerning
A. -1.51
B. -1.23
C. -2.09
D. -1.47
A. $46.48
B. $30.12
C. $49.21
D. $84.37
A-14
Eckhart Company uses the absorption costing approach to cost-plus pricing as described in
40. The markup on absorption cost for this product would be closest to:
A. 83.8%
B. 11.0%
C. 94.8%
D. 89.6%
41. The selling price based on the absorption costing approach for this product would be
closest to:
A. $25.00
B. $25.79
C. $15.10
D. $47.41
A-15
Raymond Company estimates that an investment of $800,000 would be necessary to produce

and sell 40,000 units of Product S each year. Costs associated with the new product would be:
The company requires a 20% return on the investment in all products. The company used the
absorption costing approach to cost-plus pricing as described in the text.
42. The markup percentage needed on Product S in order to achieve the company's required
return on investment would be:
A. 29%
B. 40%
C. 50%
D. 37%
43. The selling price based on the absorption costing approach would be:
A. $48.38
B. $56.25
C. $52.50
D. $51.38
A-16
The management of Matsuura Corporation would like to set the selling price on a new
product using the absorption costing approach to cost-plus pricing. The company's accounting
department has supplied the following estimates for the new product:
Management plans to produce and sell 1,000 units of the new product annually. The new
product would require an investment of $254,000 and has a required return on investment of
10%.
44. The absorption costing unit product cost is:

A. $90
B. $97
C. $67
D. $69
45. To the nearest whole percent, the markup percentage on absorption cost is:
A. 10%
B. 8%
C. 18%
D. 36%
46. The unit target selling price using the absorption costing approach is closest to:
A. $122
B. $132
C. $99
D. $97
A-17
Hauber Corporation would like to use target costing for a new product it is considering
20%.
47. The desired profit according to the target costing calculations is:
A. $312,000
B. $60,000
C. $1,560,000
D. $1,500,000
48. The target cost per unit is closest to:

A. $26.00
B. $31.20
C. $30.00
D. $25.00
The management of Fanton Corporation is considering introducing a new producta compact

lawn blower. At a selling price of $38 per unit, management projects sales of 60,000 units.
The lawn blower would require an investment of $500,000. The desired return on investment
is 18%.
A. $410,400
B. $2,190,000
C. $2,280,000
D. $90,000
A-18
50. The target cost per lawn blower is closest to:

A. $38.00
B. $43.07
C. $44.84
D. $36.50
Essay Questions
51. Quare Company makes a product that has the following costs:
The company uses the absorption costing approach to cost-plus pricing as described in the
text. The pricing calculations are based on budgeted production and sales of 35,000 units per
year.
11%.
Required:
a. Compute the markup on absorption cost.
b. Compute the selling price of the product using the absorption costing approach.
c. Assume that every 10% increase in price leads to a 14% decrease in quantity sold.
Assuming no change in cost structure and that direct labor is a variable cost, compute the
A-19
52. Nichnols Corporation's marketing manager believes that every 6% decrease in the selling
price of one of the company's products would lead to a 18% increase in the product's total unit
sales. The product's absorption costing unit product cost is $10.10. The variable production
cost is $1.70 per unit and the variable selling and administrative cost is $1.60.
Required:
a. Compute the product's price elasticity of demand as defined in the text.
b. Compute the product's profit-maximizing price according to the formula in the text.
53. Okino Company's management believes that every 8% increase in the selling price of one
of the company's products would lead to a 17% decrease in the product's total unit sales. The
variable cost per unit of this product is $44.60.
Required:
A-20
54. Pasternack Corporation recently changed the selling price of one of its products. Data
below.

Required:
A-21
55. Trevor Company is contemplating the introduction of a new product. The company has
gathered the following information concerning the product:
text.
Required:
b. Compute the selling price.
c. If the price computed in "b" above is charged, and costs turn out as projected, can the
company be assured that no loss will be sustained on the new product? Explain.
A-22
56. Roal Corporation manufactures a product that has the following costs:
year.
Required:
A-23
57. The management of Hettler Corporation would like to set the selling price on a new
20%.
Required:
a. Determine the unit product cost for the new product.
b. Determine the markup percentage on absorption cost for the new product.
c. Determine the target selling price for the new product using the absorption costing
approach.
A-24
58. Bourret Corporation is introducing a new product whose direct materials cost is $42 per
unit, direct labor cost is $16 per unit, variable manufacturing overhead is $9 per unit, and
variable selling and administrative expense is $3 per unit. The annual fixed manufacturing
overhead associated with the product is $84,000 and its annual fixed selling and
administrative expense is $16,000. Management plans to produce and sell 4,000 units of the
new product annually. The new product would require an investment of $1,022,400 and has a
required return on investment of 10%. Management would like to set the selling price on a
new product using the absorption costing approach to cost-plus pricing.
Required:
approach.
59. Turnhilm, Inc. is considering adding a small electric mower to its product line.
Management believes that in order to be competitive, the mower cannot be priced above
$139. The company requires a minimum return of 25% on its investments. Launching the new
product would require an investment of $8,000,000. Sales are expected to be 40,000 units of
the mower per year.
Required:
Compute the target cost of a mower.
A-25
60. Elio Corporation would like to use target costing for a new product that is under
consideration. At a selling price of $84 per unit, management projects sales of 40,000 units.
The new product would require an investment of $400,000. The desired return on investment
is 11%.
Required:
Determine the target cost per unit for the new product.
61. The management of Mozdzierz, Inc., is considering a new product that would have a
selling price of $83 per unit and projected sales of 90,000 units. The new product would
require an investment of $200,000. The desired return on investment is 15%.
Required:
A-26
62. Management of Delaune Corporation is considering a new product, an outdoor speaker

that would have a selling price of $45 per unit and projected sales of 70,000 units. Launching
the new product would require an investment of $200,000. The desired return on investment
is 12%.
Required:
Determine the target cost per unit for the outdoor speaker.
A-27
Appendix A, Pricing Products and Services Key
True / False Questions

1. The price elasticity of demand is used in the absorption costing approach to cost-plus
pricing to determine the markup over cost.
FALSE
AACSB: Reflective Thinking

AICPA BB: Critical Thinking
AICPA FN: Measurement
Learning Objective: 1
Level: Medium
2. If a product is price inelastic, then a small change in selling price will result in a substantial
change in the volume of units sold.
FALSE

Level: Easy
3. Price elasticity measures the degree to which unit sales are affected by a change in price.
TRUE

Level: Easy
4. Demand for a product is said to be elastic if a change in price has a substantial effect on the
number of units sold.
TRUE

Level: Easy
A-28
5. The demand for products that are sold in discount stores is generally more elastic than the
demand for products sold in upscale boutiques.
TRUE

Level: Medium
6. All variable costs are included in the cost base used to set a selling price under the
absorption approach to cost-plus pricing described in the text.
FALSE

Level: Medium
7. The markup over cost under the absorption costing approach would decrease if selling and
administrative expenses increase, holding everything else constant.
FALSE

Level: Medium
A-29
Multiple Choice Questions

8. Holding all other things constant, an increase in fixed production costs will affect:
A. the selling price under the absorption costing approach to cost-plus pricing.
B. the profit-maximizing price.
C. both the selling price under the absorption costing approach to cost-plus pricing and the
D. neither the selling price under the absorption costing approach to cost-plus pricing nor the

Level: Hard
9. Holding all other things constant, an increase in fixed selling costs will affect:
A. the markup under the absorption costing approach to cost-plus pricing.
B. the markup used to compute the profit-maximizing price.
C. both the markup under the absorption costing approach to cost-plus pricing and the markup
used to compute profit-maximizing price.
D. neither the markup under the absorption costing approach to cost-plus pricing nor the
markup used to compute profit-maximizing price.

Level: Hard
A-30
10. The optimal markup on variable cost:

A. increases as unit sales become more sensitive to price.
B. decreases as unit sales become more sensitive to price.
C. is not affected by the price sensitivity of a product's sales volume.
D. is equal to [ed/(1 + ed)] + 1, where ed is the price elasticity of demand.

Level: Medium
11. Demand for a product is said to be elastic if a change in price has:

A. no effect on the volume of units sold.
B. substantial effect on the volume of units sold.
C. little effect on the volume of units sold.
D. little effect on the volume of units produced.

Level: Medium
12. The more sensitive customers are to price,

A. the smaller (in absolute value) is the price elasticity of demand.
B. the more inelastic is the demand for a product.
C. the larger (in absolute value) is the price elasticity of demand.
D. the more likely price elasticity of demand will be greater than +1.

Level: Medium
A-31
13. The optimal selling price for a product depends

A. only on the variable cost per unit.
B. only on the sensitivity of unit sales to changes in price.
C. on the level of total fixed costs and the variable cost per unit.
D. on the variable cost per unit and the sensitivity of unit sales to changes in price.

Level: Medium
14. Holding all other things constant, if the unit sales increase, then the markup under
absorption costing will:
A. increase.
B. decrease.
C. remain the same.
D. The effect cannot be determined.

Level: Medium
A-32
15. Firestack Company's management believes that every 5% increase in the selling price of
one of the company's products results in a 13% decrease in the product's total unit sales. The
variable production cost of this product is $37.50 per unit and the variable selling and
administrative cost is $4.30 per unit.
The product's profit-maximizing price according to the formula in the text is closest to:
A. $46.98
B. $49.32
C. $64.34
D. $65.13
Price elasticity of demand
= ln(1 + % change in quantity sold) ln(1 + % change in price)
= ln(1 + -13%) ln(1 + 5%) = -2.8541
Profit maximizing markup on variable cost
= -1 (1+ed) = -1 (1+ -2.8541) = 0.5393
Profit-maximizing price = (1+ Profit-maximizing markup on variable cost) x
Variable cost per unit = (1 + 0.5393) x ($37.50 + $4.30) = (1.5393) x $41.80 = $64.34
(rounded)
AACSB: Analytic
Level: Medium
A-33
16. Gorsche Company's management has found that every 3% increase in the selling price of
one of the company's products leads to a 8% decrease in the product's total unit sales. The
product's absorption costing unit product cost is $11.50. The variable production cost of the
product is $6.20 per unit and the variable selling and administrative cost is $1.00 per unit.
A. $11.15
B. $11.91
C. $19.65
D. $17.82
= ln(1 + -8%) ln(1 + 3%) = -2.8201
= -1 (1+ed) = -1 (1+ -2.8201) = 0.5494
Variable cost per unit = (1 + 0.5494) x ($6.20 + $1.00) = (1.5494) x $7.20 = $11.15 (rounded)
AACSB: Analytic
Level: Medium
A-34
17. Innes Company recently changed the selling price of one of its products. Data concerning

A. $44.10
B. $25.23
C. $40.95
D. $44.71
Percent change in price = ($76.00 - $78.00) $78.00 = -2.5641%
Percent change in total unit sales = (3,610 - 3,400) 3,400 = 6.1765 %
= ln(1 + 6.1765%) ln(1 + -2.5641%) = -2.3074
= -1 (1 + ed) = -1 (1 + -2.3074) = 0.7649
Variable cost per unit = (1 + 0.7649) x $23.20 = 1.7649 x $23.20 = $40.95
AACSB: Analytic
Level: Medium
A-35
18. Epler Company's management believes that every 3% decrease in the selling price of one
of the company's products leads to a 8% increase in the product's total unit sales. The
product's price elasticity of demand as defined in the text is closest to:
A. -1.29
B. -2.87
C. -3.83
D. -2.53
= ln(1 + % change in quantity sold)
= ln(1 + 8%) ln(1 + -3%) = -2.53
ln(1 + % change in price)
AACSB: Analytic
Level: Easy
A-36
19. Harvey Company recently changed the selling price of one of its products. Data
below.
The product's price elasticity of demand as defined in the text is closest to:
A. -1.98
B. -1.78
C. -2.40
D. -1.92
Percent change in price = ($29.00 - $30.00) $30.00 = -3.3333%
= ln(1 + 6.7273%) ln(1 + -3.3333%) = -1.92
AACSB: Analytic
Level: Medium
A-37
20. The following information is available on Product A:
Based on these data, the total selling and administrative expenses each year would be:
A. $240,000
B. $300,000
C. $140,000
D. $200,000
Markup percentage on absorption cost
= [(Required ROI x Investment) + Selling and administrative expenses] [Unit product cost
x Units sales]
= [(15% x $400,000) + Selling and administrative expenses] [$50 x 10,000] = 60%*
= [$60,000 + Selling and administrative expenses] $500,000 = 60%
$60,000 + Selling and administrative expenses = $300,000
Selling and administrative expenses = $240,000
*60% = (Selling price per unit ($80) Unit product cost ($50)) - 1
AACSB: Analytic
Level: Hard
A-38
21. Kirby, Inc., manufactures a product with the following costs:
14%.
The selling price based on the absorption costing approach would be closest to:
A. $74.30
B. $56.11
C. $96.50
D. $78.57
Unit Product Cost:

x Units sales]
= [(14% x $580,000) + ($3.70 x 19,000 + $191,900)] ($60.50 x 19,000)
= [$81,200 + $262,200] $1,149,500 = 29.87%
Selling price = $60.50 + (29.87% x $60.50) = $78.57
AACSB: Analytic
Level: Medium
A-39
22. Mahan, Inc., uses the absorption costing approach to cost-plus pricing described in the
text to set prices for its products. Based on budgeted sales of 60,000 units next year, the unit
product cost of a particular product is $56.20. The company's selling and administrative
expenses for this product are budgeted to be $1,302,000 in total for the year. The company has
The selling price for this product based on the absorption costing approach would be closest
to:
A. $108.57
B. $77.90
C. $78.33
D. $60.70
= [(Required ROI x Investment) + Selling and administrative expenses]
x Unit sales]
= [(8% x $320,000) + $1,302,000] ($56.20 x 60,000)
= [$25,600 + $1,302,000] $3,372,000 = 39.37%
Selling price = $56.20 + (39.37% x $56.20) = $78.33
AACSB: Analytic
Level: Medium
A-40
[Unit product cost
23. The following information is available on Browning Inc.'s Product A:
Based on these data, the total selling and administrative expenses each year are:
A. $720,000
B. $480,000
C. $640,000
D. $400,000
= [(Required ROI x Investment) + Selling and administrative expenses] [Unit product cost x
Units sales]
= [(16% x $500,000) + Selling and administrative expenses] [$60 x 20,000] = 60%*
= [$80,000 + Selling and administrative expenses] $1,200,000 = 60%
$80,000 + Selling and administrative expenses = $720,000
Selling and administrative expenses = $640,000
* (Selling price per unit ($96) Unit product cost ($60)) - 1 = 60%
AACSB: Analytic
Level: Hard
A-41
24. Cost data relating to the single product produced by the Jones Company are given below:
The Jones Company uses the absorption costing approach to cost-plus pricing described in the
text with a desired markup of 60%. If the company plans to produce and sell 20,000 units
each year, the selling price per unit would be:
A. $32.00
B. $41.60
C. $43.20
D. $36.00
Unit Product Cost:
Selling price = $26.00 + (60% x $26.00) = $41.60
AACSB: Analytic
Level: Medium
A-42
25. Jabal Corporation makes a product with the following costs:
10%.
The markup on absorption cost would be closest to:
A. 46.0%
B. 10.0%
C. 141.1%
D. 49.7%
Unit Product Cost:

Units sales]
= [(10% x $560,000) + ($4.80 x 28,000 + $551,600)] [$53.30 x 28,000]
= ($56,000 + $686,000) $1,492,400 = 49.7%
AACSB: Analytic
Level: Medium
A-43
26. Lagace Corporation uses the absorption costing approach to cost-plus pricing described in
The markup on absorption cost for this product would be closest to:
A. 34.7%
B. 23.8%
C. 13.0%
D. 21.7%
Units sales]
= [(13% x $260,000) + $354,000] [$81.60 x 20,000]
= ($33,800 + $354,000) $1,632,000 = 23.8%
[Unit product cost x
AACSB: Analytic
Level: Medium
27. Straus Company, a manufacturer of electronic products, wants to introduce a new

calculator. To compete effectively, the calculator could not be priced at more than $40. The
company requires a 20% rate of return on investment on all new products. In order to produce
and sell 30,000 calculators each year, the company would have to make an investment of
$850,000. The target cost per calculator would be:
A. $16.50
B. $23.50
C. $28.33
D. $34.33
AACSB: Analytic
Level: Easy
A-44
28. The management of Jahns Corporation is considering introducing a new producta

compact barbecue. At a selling price of $59 per unit, management projects sales of 30,000
units. Launching the barbecue as a new product would require an investment of $500,000.
The desired return on investment is 19%. The target cost per barbecue is closest to:
A. $66.44
B. $59.00
C. $70.21
D. $55.83
AACSB: Analytic
Level: Easy
29. Hostetter Corporation would like to use target costing for a new product it is considering
13%. The target cost per unit is closest to:
A. $32.92
B. $30.00
C. $33.90
D. $29.13
AACSB: Analytic
Level: Easy
A-45
30. A new product, an automated crepe maker, is being introduced at Boorman Corporation.
At a selling price of $72 per unit, management projects sales of 20,000 units. Launching the
crepe maker as a new product would require an investment of $700,000. The desired return on
investment is 14%. The target cost per crepe maker is closest to:
A. $72.00
B. $82.08
C. $76.49
D. $67.10
AACSB: Analytic
Level: Easy
A-46
Diehl Company makes a product with the following costs:
Direct labor is a variable cost in this company.
31. The markup on absorption cost is closest to:

A. 37.2%
B. 8.0%
C. 102.4%
D. 38.4%
Unit Product Cost:

Units sales]
= [(8% x $420,000) + ($3.60 x 52,000 + $920,400)] [$57.20 x 52,000]
= ($33,600 + $1,107,600) $2,974,400 = 38.4%
AACSB: Analytic
Level: Medium
A-47
32. The selling price based on the absorption costing approach is closest to:
A. $78.50
B. $54.10
C. $79.15
D. $108.62
Unit Product Cost:

Units sales]
= [(8% x $420,000) + ($3.60 x 52,000 + $920,400)] [$57.20 x 52,000]
= ($33,600 + $1,107,600) $2,974,400 = 38.4%
Selling price = $57.20 + (38.4% x $57.20) = $79.16
AACSB: Analytic
Level: Medium
A-48
33. If every 10% increase in price leads to an 11% decrease in quantity sold, the profitmaximizing price is closest to:
A. $234.46
B. $214.69
C. $256.45
D. $78.50
= ln(1 + %change in quantity sold) ln(1 + %change in price)
= ln(1 + -11%) ln(1 + 10%) = -1.22268
Variable cost per unit = $18.80 + $16.20 + $4.10 +$3.60 = $42.70
Profit maximizing markup on variable cost = -1 (1+ed) = -1 (1 + -1.22268) =
4.4907
Variable cost per unit = (1+4.4907) x $42.70 = (5.4907) x $42.70 = $234.46
AACSB: Analytic
Level: Medium
A-49
Altona Corporation's vice president in charge of marketing believes that every 3% increase in
the selling price of one of the company's products would lead to a 5% decrease in the
product's total unit sales. The product's absorption costing unit product cost is $13.50. The
variable production cost is $7.80 per unit and the variable selling and administrative cost is
$2.30 per unit.
A. -1.51
B. -1.33
C. -1.14
D. -1.74
= ln(1 + -5%) ln(1 + 3%) = -1.74
AACSB: Analytic
Level: Medium
A-50
A. $31.86
B. $23.84
C. $5.43
D. $18.41
= ln(1 + -5%) ln(1 + 3%) = -1.73561
Variable cost per unit = $7.80 + $2.30 = $10.10
Profit maximizing markup on variable cost = -1 (1 + ed) = -1 (1 + -1.735) =
1.36
Variable cost per unit = (1 + 1.36) x $36.70 = (2.36) x $10.10 = $23.84
AACSB: Analytic
Level: Medium
Boatsman Company's management believes that every 4% decrease in the selling price of one
of the company's products would lead to a 7% increase in the product's total unit sales. The
product's variable cost is $14.20 per unit.
A. -2.29
B. -2.24
C. -1.31
D. -1.66
= ln(1 + 7%) ln(1 + -4%) = -1.66
AACSB: Analytic
Level: Easy
A-51
A. $25.66
B. $25.21
C. $35.80
D. $60.44
= ln(1 + 7%) ln(1 + -4%) = -1.657
Profit maximizing markup on variable cost = -1 (1 + ed) = -1 (1 + -1.657) =
1.52
Variable cost per unit = (1 + 1.52) x $14.20 = (2.52) x $14.20 = $35.78
AACSB: Analytic
Level: Easy
A-52

Coble Company recently changed the selling price of one of its products. Data concerning

A. -1.51
B. -1.23
C. -2.09
D. -1.47
Percent change in price = ($27.00 - $30.00) $30.00 = -10%
= ln(1 + 24.62%) ln(1 + -10%) = -2.09
AACSB: Analytic
Level: Easy
A-53
A. $46.48
B. $30.12
C. $49.21
D. $84.37
Percent change in price = ($27.00 - $30.00) $30.00 = -10%
Percent change in total unit sales = (1,620 - 1,300) 1,300 = 24.62%
= ln(1 + 24.62%) ln(1 + -10%) = -2.09
Profit maximizing markup on variable cost = -1 (1 + ed) = -1 (1 + -2.09) = 0.92
Profit-maximizing price = (1+ Profit-maximizing markup on variable cost) x Variable cost per
unit = (1 + 0.92) x $15.70 = 1.92 x $15.70 = $30.14
AACSB: Analytic
Level: Easy
A-54

Eckhart Company uses the absorption costing approach to cost-plus pricing as described in
40. The markup on absorption cost for this product would be closest to:
A. 83.8%
B. 11.0%
C. 94.8%
D. 89.6%
Units sales]
= [(11% x $460,000) + $729,600] [$13.60 x 64,000]
= ($50,600 + $729,600) $870,400 = 89.6%
AACSB: Analytic
Level: Easy
41. The selling price based on the absorption costing approach for this product would be
closest to:
A. $25.00
B. $25.79
C. $15.10
D. $47.41

x Units sales]
= [(11% x $460,000) + $729,600] [$13.60 x 64,000]
= ($50,600 + $729,600) $870,400 = 89.6%
Selling price = $13.60 + (89.6% x $13.60) = $25.79
AACSB: Analytic
Level: Easy
A-55
[Unit product cost
Raymond Company estimates that an investment of $800,000 would be necessary to produce

and sell 40,000 units of Product S each year. Costs associated with the new product would be:
The company requires a 20% return on the investment in all products. The company used the
absorption costing approach to cost-plus pricing as described in the text.
42. The markup percentage needed on Product S in order to achieve the company's required
return on investment would be:
A. 29%
B. 40%
C. 50%
D. 37%
Units sales]
= [(20% x $800,000) + ($5.00 x 40,000 + $240,000)] [$37.50* x 40,000]
= ($160,000 + $440,000) $1,500,000 = 40%
*$37.50 = Variable product cost per unit ($30.00) + Fixed product cost per unit
($300,000 40,000)
AACSB: Analytic
Level: Medium
A-56
43. The selling price based on the absorption costing approach would be:
A. $48.38
B. $56.25
C. $52.50
D. $51.38
Units sales]
= [(20% x $800,000) + ($5.00 x 40,000 + $240,000)] [$37.50* x 40,000]
= ($160,000 + $440,000) $1,500,000 = 40%
*$37.50 = Variable product cost per unit ($30.00) + Fixed product cost per unit
($300,000 40,000)
Selling price = $37.50 + (40% x $37.50) = $52.50
AACSB: Analytic
Level: Medium
A-57
The management of Matsuura Corporation would like to set the selling price on a new
10%.
44. The absorption costing unit product cost is:

A. $90
B. $97
C. $67
D. $69
Unit Product Cost:
AACSB: Analytic
Level: Easy
A-58
45. To the nearest whole percent, the markup percentage on absorption cost is:
A. 10%
B. 8%
C. 18%
D. 36%

Unit sales]
= [(10% x $254,000) + ($2.00 x 1,000 + $5,000)] [$90 x 1,000]
= [$25,400 + $7,000] $90,000 = 36%
AACSB: Analytic
Level: Easy
A-59
46. The unit target selling price using the absorption costing approach is closest to:
A. $122
B. $132
C. $99
D. $97
Unit Product Cost:

Unit sales]
= [(10% x $254,000) + ($2.00 x 1,000 + $5,000)] [$90 x 1,000]
= [$25,400 + $7,000] $90,000 = 36%
Selling price = $90.00 + (36% x $90.00) = $122.40
AACSB: Analytic
Level: Easy
A-60
Hauber Corporation would like to use target costing for a new product it is considering
20%.
A. $312,000
B. $60,000
C. $1,560,000
D. $1,500,000
Desired profit = Desired return on investment x Investment
= 20% x $300,000 = $60,000
AACSB: Analytic
Level: Easy
48. The target cost per unit is closest to:

A. $26.00
B. $31.20
C. $30.00
D. $25.00
AACSB: Analytic
Level: Easy
A-61
The management of Fanton Corporation is considering introducing a new producta compact

lawn blower. At a selling price of $38 per unit, management projects sales of 60,000 units.
The lawn blower would require an investment of $500,000. The desired return on investment
is 18%.
A. $410,400
B. $2,190,000
C. $2,280,000
D. $90,000
Desired profit = Desired return on investment x Investment

= 18% x $500,000 = $90,000
AACSB: Analytic
Level: Easy
50. The target cost per lawn blower is closest to:

A. $38.00
B. $43.07
C. $44.84
D. $36.50
AACSB: Analytic
Level: Easy
A-62
Essay Questions
51. Quare Company makes a product that has the following costs:
year.
11%.
Required:
c. Assume that every 10% increase in price leads to a 14% decrease in quantity sold.
Assuming no change in cost structure and that direct labor is a variable cost, compute the
A-63
Markup percentage on absorption cost = [(11% x $100,000) +

($2.20 x 35,000 + $738,500)]
(35,000 x $56.00)
= [($11,000) + ($815,500)]
$1,960,000 = 42.17%
b. Target selling price = $56.00 + 42.17% x $56.00 = $79.61
c. Price elasticity of demand
= ln(1+%change in quantity sold)/ln(1+%change in price)
= ln(1 + -14%)/ln(1 + 10%) = -1.58
Profit-maximizing markup on variable cost = -1/(1+ed) = -1/(1+(-1.58)) = 1.72
Profit-maximizing price = (1+Profit-maximizing markup on variable cost) x Variable cost per
unit
= (1+1.72) x $40.40 = (2.72) x $40.40 = $109.76
AACSB: Analytic
Level: Hard
A-64
52. Nichnols Corporation's marketing manager believes that every 6% decrease in the selling
price of one of the company's products would lead to a 18% increase in the product's total unit
sales. The product's absorption costing unit product cost is $10.10. The variable production
cost is $1.70 per unit and the variable selling and administrative cost is $1.60.
Required:
a. Price elasticity of demand
= ln(1 + 18%)/ln(1 + -6%) = -2.67
b. Profit-maximizing markup on variable cost = -1/(1+ed) = -1/(1+(-2.67)) = 0.60
Profit-maximizing price = (1 + Profit-maximizing markup on variable cost) x Variable cost
per unit
= (1+0.60)*($1.60 +$1.70) = (1.60) x $3.30 = $5.27
AACSB: Analytic
Level: Medium
A-65
53. Okino Company's management believes that every 8% increase in the selling price of one
of the company's products would lead to a 17% decrease in the product's total unit sales. The
variable cost per unit of this product is $44.60.
Required:
a. Price elasticity of demand
= ln(1 + -17%)/ln(1 + 8%) = -2.42
per unit
= (1+0.70) x $44.60 = (1.70) x $44.60 = $75.98
AACSB: Analytic
Level: Easy
A-66
54. Pasternack Corporation recently changed the selling price of one of its products. Data
below.

Required:
a. % change in quantity = 17.59%
% change in price = -9.62%
Price elasticity of demand =
= ln(1 + 17.59%)/ln(1 + -9.62%) = -1.60
per unit
= (1+1.66) x $23.10 = (2.66) x $23.10 = $61.44
AACSB: Analytic
Level: Medium
A-67
55. Trevor Company is contemplating the introduction of a new product. The company has
gathered the following information concerning the product:
text.
Required:
b. Compute the selling price.
c. If the price computed in "b" above is charged, and costs turn out as projected, can the
company be assured that no loss will be sustained on the new product? Explain.
a. Markup percentage on absorption cost = [(Required ROI x Investment) + Selling and
administrative expenses]
[Unit product cost x Unit sales]
= [(15% x $200,000) + $90,000]
[$25 x 12,000]
= $120,000
$300,000 = 40%
c. No, sales volume may be less than the 12,000 units projected annually, resulting in
inadequate contribution margin to cover fixed costs, and a consequent loss for the company
on the product.
AACSB: Analytic
Level: Medium
A-68
56. Roal Corporation manufactures a product that has the following costs:
year.
Required:
Markup percentage on absorption cost = [(9% x $220,000) +

($2.30 x 37,000 + $699,300)]
(37,000 x $60.20)
= [($19,800) + ($784,400)]
$2,227,400 = 36.10%
b. Target selling price = $60.20 + 36.10% x $60.20 = $81.94
AACSB: Analytic
Level: Medium
A-69

57. The management of Hettler Corporation would like to set the selling price on a new
20%.
Required:
approach.
A-70

a. The unit product cost is:
b. Markup percentage on absorption cost

x Units sales]
= [(20% x $643,000) + ($3.00 x 4,000 + $16,000)]
[$87 x 4,000] = 45%
c. The target selling price is determined as follows:
AACSB: Analytic
Level: Easy
A-71
58. Bourret Corporation is introducing a new product whose direct materials cost is $42 per
unit, direct labor cost is $16 per unit, variable manufacturing overhead is $9 per unit, and
variable selling and administrative expense is $3 per unit. The annual fixed manufacturing
overhead associated with the product is $84,000 and its annual fixed selling and
administrative expense is $16,000. Management plans to produce and sell 4,000 units of the
new product annually. The new product would require an investment of $1,022,400 and has a
required return on investment of 10%. Management would like to set the selling price on a
new product using the absorption costing approach to cost-plus pricing.
Required:
approach.
a. The unit product cost is:
b. Markup percentage on absorption cost

x Units sales]
= [(10% x $1,022,400) + ($3.00 x 4,000 + $16,000)]
[$88 x 4,000] = 37%
c. The target selling price is determined as follows:
AACSB: Analytic
Level: Easy
A-72
59. Turnhilm, Inc. is considering adding a small electric mower to its product line.
Management believes that in order to be competitive, the mower cannot be priced above
$139. The company requires a minimum return of 25% on its investments. Launching the new
product would require an investment of $8,000,000. Sales are expected to be 40,000 units of
the mower per year.
Required:
Compute the target cost of a mower.
Target cost per unit = $3,560,000
40,000 units = $89 per unit
AACSB: Analytic
Level: Easy
60. Elio Corporation would like to use target costing for a new product that is under
consideration. At a selling price of $84 per unit, management projects sales of 40,000 units.
The new product would require an investment of $400,000. The desired return on investment
is 11%.
Required:
AACSB: Analytic
Level: Easy
A-73
61. The management of Mozdzierz, Inc., is considering a new product that would have a
selling price of $83 per unit and projected sales of 90,000 units. The new product would
require an investment of $200,000. The desired return on investment is 15%.
Required:
AACSB: Analytic
Level: Easy
62. Management of Delaune Corporation is considering a new product, an outdoor speaker

that would have a selling price of $45 per unit and projected sales of 70,000 units. Launching
the new product would require an investment of $200,000. The desired return on investment
is 12%.
Required:
Determine the target cost per unit for the outdoor speaker.
AACSB: Analytic
Level: Easy
A-74

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A-1

Professional Exam Adapted

LO3: Target costing

LO2: Absorption costing approach

LO1: Economists' approach to pricing

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

True / False Questions

Appendix A, Pricing Products and Services

Multiple Choice Questions

10. The optimal markup on variable cost:

11. Demand for a product is said to be elastic if a change in price has:

Appendix A, Pricing Products and Services

12. The more sensitive customers are to price,

13. The optimal selling price for a product depends

Appendix A, Pricing Products and Services

The product's variable cost is $23.20 per unit.

Appendix A, Pricing Products and Services

20. The following information is available on Product A:

Appendix A, Pricing Products and Services

21. Kirby, Inc., manufactures a product with the following costs:

Appendix A, Pricing Products and Services

23. The following information is available on Browning Inc.'s Product A:

Appendix A, Pricing Products and Services

25. Jabal Corporation makes a product with the following costs:

Appendix A, Pricing Products and Services

27. Straus Company, a manufacturer of electronic products, wants to introduce a new

28. The management of Jahns Corporation is considering introducing a new producta

Appendix A, Pricing Products and Services

Diehl Company makes a product with the following costs:

31. The markup on absorption cost is closest to:

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

The product's variable cost is $15.70 per unit.

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Raymond Company estimates that an investment of $800,000 would be necessary to produce

Appendix A, Pricing Products and Services

44. The absorption costing unit product cost is:

Appendix A, Pricing Products and Services

48. The target cost per unit is closest to:

The management of Fanton Corporation is considering introducing a new producta compact

Appendix A, Pricing Products and Services

50. The target cost per lawn blower is closest to:

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

The product's variable cost is $23.10 per unit.

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

Appendix A, Pricing Products and Services

62. Management of Delaune Corporation is considering a new product, an outdoor speaker

Appendix A, Pricing Products and Services Key

True / False Questions

AACSB: Reflective Thinking

AACSB: Reflective Thinking

AACSB: Reflective Thinking

AACSB: Reflective Thinking

Appendix A, Pricing Products and Services Key

AACSB: Reflective Thinking

AACSB: Reflective Thinking