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Morse
Southborough, MA
617-694-6024
morse96@verizon.net
www.linkedin.com/in/bradfordmorse1
SUMMARY
Results focused marketing professional with successful track record in product and program
management. Creative problem solver who drives omni-channel results in small, medium, and large
businesses. International marketing and program management experience.
Strengths in:
Customer loyalty program development
Omni-channel marketing and communication
Cross functional team leadership
Lifecycle marketing and CRM
PROFESSIONAL EXPERIENCE
STAPLES, INC., Framingham, MA
2000 2015
Senior Manager Top Customer Program (2009 2015)
Drove creation, launch, and management of a $200 million omni-channel loyalty program for Staples Copy
& Print Centers to improve retention, share of wallet, and drive incremental sales.
Led project team from concept to implementation in 1,500 Staples retail stores. Managed post launch
field execution as subject matter expert and improved program based on learning.
International multi-million dollar program expansion to Staples Canada and Staples UK.
Conducted marketing strategy and program roadmap reinvention in 2014-2015, leveraging extensive
data analysis and lifecycle marketing and CRM to improve results.
Select results include: over $200 million in sales in 2015, nearly $1 billion in sales in five years since
inception, 1 million members, 40%+ improvement in customer retention.
Quick Quoting of large jobs resulting in 88% growth in sales to $12 million and win rates over 30%.
Loyalty program for top small business customers, resulting in national roll out.
Senior Project Manager, Strategic Growth Initiatives (2006 2007)
Managed InkDrop program from roll out (Netflix model for ink to drive loyalty and increase share of
wallet). Improved enrollment rate by over 40% and grew incremental ink sales 30%.
Bradford M. Morse
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Lead M&A associate on the purchase and integration of three local office supply dealers.
Created an incremental revenue stream from 3rd party advertisers by leveraging underutilized
marketing assets. Generated $1.4 million in 07 and $2 to $3 million by the end of 08 in profit.
Manager, Business Partnerships & Alliances (2004 2006)
Grew partnership revenue 48% to $13.2 million in revenue in 2003, by testing new partnerships and
expanding established partnerships. Negotiated or participated in negotiation of numerous contracts.
Forged partnership with the U.S. Small Business Administration to write, edit, and produce monthly
agency email newsletter. Drove subscriptions from 2,000 to over 50,000.
Staples.com Marketing Manager (2000 - 2004)
Developed hundreds of promotions for Business Services, including: email, direct mail, radio, online
banners, box inserts, brochures, screen savers, national print.
Created online seasonal centers, including Tax Center, Back-to-School Center, and Holiday Center.
Team went from unprofitability to $1 billion and profitable, and #2 in ecommerce to Amazon.com.
Awards/Recognition
Member of 14 cross functional teams that have been recognized for achievement, including 6 winners.
Led the marketing efforts for a privately held thermoplastic tubing extruder.
A hands-on position requiring knowledge and execution of many marketing tactics on a limited budget
including: direct mail, trade shows, search, advertising, press releases, collateral, personal selling.
W.R. GRACE COMPANY, INC., Construction Products Division, Cambridge, MA
1997 1998
Product Group Marketing Manager, International
Leadership marketing position with the structural steel fire protection products division.
Focused on worldwide marketing strategy and execution. Regions covered included: North America,
South America, Europe, and Asia-Pacific. Sales increased 10% in 1997 (16% in North America).
EDUCATION
Masters of Business Administration (MBA) - Marketing
Bentley University - Waltham, MA
Bachelors of Business Administration (BBA) Marketing
University of Massachusetts - Amherst, MA
CERTIFICATIONS
Certified Marketing Consultant
eMarketing Association