Taste the Feeling: Watch 6

Ads From Coke's New

Global Campaign

Taste the Feeling, Cokes first new global advertising campaign in seven
years, celebrates the idea that drinking a Coca-Cola any Coca-Cola is a
simple pleasure that makes everyday moments more special.
Creative for the new campaign, which unites all trademark Coke brands under
a single creative idea, will roll out around the world in 2016. An international
network of agencies developed the Taste the Feeling work, which includes
a new visual identity and photography, an interactive digital experience,
a global music anthem and audio signature, and a series of 10 TV
commercials. Coca-Cola is at the heart of every piece of emotional product
communication.

Six of these 60-second ads were unveiled last week. Watch them here:
'Anthem'
Created by Mercado-McCann (Buenos Aires)
The campaigns lead spot features a series of vignettes that capture lifes
everyday moments such as ice skating and hanging out with friends, a first
date, a first kiss, and a first love all linked by Coca-Cola and new tagline,
Taste the Feeling. The spot introduces an original song featuring Conrad
Sewell that celebrates the experience of drinking a Coca-Cola, any Coca-Cola.
Under Pressure
Created by Ogilvy & Mather (New York)
Under Pressure was created to reflect the 24/7 nature of life for a teenager.
Throughout the spot, Coca-Cola provides a moment to pause and release
everyday tensions, reflecting the notion that drinking an ice-cold CocaCola makes any moment more special. The ad is set to a cover version of
Queen and David Bowies classic song, Under Pressure.

Break-up
Created by Santo (Buenos Aires)
Break Up follows the journey of a young couple who romance each other,
experience a break up and ultimately reconcile with Coca-Cola playing an

intimate role at each stage of their relationship. The spot features the song
Made for You with vocals by Alexander Cardinale.
Brotherly Love
Created by Santo (Buenos Aires)
Brotherly Love captures the unique relationship between brothers, a
universal story of love and conflict. Ultimately the younger brother finds
himself without hisCoca-Cola. The older brother comes to his rescue and they
enjoy a special moment together. The spot features a new version of the song
Hey Brother by Avicii.
Supermarket
Created by Sra. Rushmore (Madrid)
Set in a supermarket, the spot romances the experience of drinking a CocaCola. When a handsome male shopper catches the attention of a female
cashier, he pauses to refresh himself with an ice-cold Coca-Cola.
What is a Coca-Cola For?
Created by Sra. Rushmore (Madrid)
This spot begins in a restaurant on a hot day, with a young man ordering
aCoca-Cola at the bar. While the bartender hands the Coke to him, we see a
series of vignettes that represent why would he have a Coca-Cola. This is
brought to life in a montage of Taste the Feeling moments spanning

activities and emotions. The spot concludes with a simple comment by the
young man: I just love it.