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Panmore Institute
BUSINESS, MANAGEMENT
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2. Campuses
3. Previous applicants
Respondents to job advertisements are the biggest external recruitment source used at
Walmart. The companys website is the main human resource management portal for
this recruitment source. Job openings are regularly posted on Walmarts corporate
website for interested applicants. This recruitment source has the benefit of minimizing
costs in reaching applicants. In addition, the firms human resource management has
recently emphasized campuses as a significant external recruitment source. In
particular, American Public University (APU) entered an agreement with Walmart to
give academic credits to the companys employees, based on duration of employment
and performance reviews. This strategy promotes APU, while also improving Walmarts
human resource management ability to reach out to APU students interested in working
at the company. Thus, this external recruitment source increases the firms reach into
the labor market. Previous applicants are a less significant external recruitment source
used at Walmart. The companys human resource management objective in using this
source is to maximize cost-effectiveness of recruitment. Many of these previous
applicants were already evaluated but were not hired or did not pursue employment at
Walmart. Thus, in using previous applicants as an external recruitment source, the
company does not need to perform another extensive evaluation of these workers,
thereby helping to maximize the cost-effectiveness of human resource management.
Recruitment Methods. Based on the recruitment sources used at Walmart, the
corresponding recruitment methods are direct and indirect. In using direct methods, the
company directly contacts prospective employees. For example, Walmart occasionally
recruits at/through campuses. The firms human resource management contacts
students who might be interested to apply for job openings. The benefit of this method is
that it allows Walmart to speed up the recruitment process instead of waiting for
applicants. The method also enables the company to apply certain criteria in selecting
students to contact. For example, representatives of Walmarts human resource
management can contact students in business-related degree programs for supervisory
or managerial job openings. However, the direct method of recruitment is
disadvantageous because it limits the population of potential recruits.
In using indirect methods of recruitment, Walmarts human resource management
objective is to reach out to a larger population of workers. These methods include
advertisements on the companys website and on other media. Indirect methods of
recruitment provide the majority of Walmarts human resources. These advertisements
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have a global reach, thereby providing large-scale support for the companys HR needs.
Also, indirect methods can be cost-effective. In using its corporate website for the job
advertisements, Walmart minimizes human resource management costs in the aspect of
recruitment.
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