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The main objective of this project is "To Study the requirement gathering process for ECommerce Website
B2B is e-commerce between businesses. On the Internet, B2B (business-to-business), also
known as e-biz, is the exchange of products, services, or information between businesses rather
than between businesses and consumers.
B2B Web sites can be sorted into:
Since the target audience for many company Web sites is other companies and their employees.
Company sites can be thought of as round-the-clock mini-trade exhibits. Sometimes a company
Web site serves as the entrance to an exclusive extranet available only to customers or registered
site users. Some company Web sites sell directly from the site, effectively e-tailing to other
businesses.
Where a company purchasing agent can shop for supplies from vendors, request proposals, and,
in some cases, bid to make a purchase at a desired price. Sometimes referred to as eprocurement sites, some serve a range of industries and others focus on a niche market.
Which provide a Sub Web" of information, product listings, discussion groups, and other
features. These vertical portal sites have a broader purpose than the procurement sites (although
they may also support buying and selling).
Brokering Sites:
That act as an intermediary between someone wanting a product or service and potential
providers. Equipment leasing is an example.
Information Sites:
Which provide information about a particular industry for its companies and their employees.
These include specialized search sites and trade and industry standards organization sites. This
project is aimed at developing a B2B Ecommerce Website to serve for two types of users, Food
buyers (Buyers, users) and Food sellers (Partners). Targeted seller group is food product
producers and importers and targeted buyer group is mainly A grade restaurants.
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OBJECTIVES
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E Commerce stands for electronic commerce and caters to trading in goods and services through
the electronic medium such as internet, mobile or any other computer network. It involves the
use of Information and Communication Technology (ICT) and Electronic Funds Transfer (EFT)
in making commerce between consumers and organizations, organization and organization or
consumer and consumer. With the growing use of internet worldwide, Electronic Data
Interchange (EDI) has also increased in humungous amounts and so has flourished e-commerce
with the prolific virtual internet bazaar inside the digital world which is righty termed as e-malls.
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The following paragraphs provide brief descriptions of the advantages of B2B ecommerce:
Scalability:
An effective ecommerce solution will enable your organization to grow and scale easily to meet
market demand and customer needs by opening new sales channels and continuously reaching
new market segments.
Improved Efficiencies:
Through integration to the enterprise resource planning (ERP) and other back-end business
systems, ecommerce provides marked efficiencies for B2B organizations. Customers are able to
order online whenever and wherever suits them, customer service can focus on actual customer
service functions rather than simply being order takers, and the need to rekey data in independent
systems is eliminated, thereby eliminating the possibility of errors and improving shipping
processes and increasing order throughput.
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More Customers:
A B2B ecommerce site with public-facing catalog pages can be a powerfulway to reach new
B2B customers. As more and more B2B buyers head online to find the bestprices, manufacturers
and distributors can leverage the power.
Just as ecommerce can help B2B organizations find new customers, so can it help improve brand
awareness in the market place. Developing pages that can be indexed by search engine crawlers
is the fastest way to improve your sites search engine optimization and improve the likelihood
that your target audience will know who you are.
Increased Sales:
Ecommerce allows your organization to reach new customers, which can quickly result in new
sales. However, ecommerce also allows you to easily implement an automated cross-sell and upsell recommendation program, thereby making relevant suggestions to customers on the site and
encouraging them to purchase related items or items with more features and functionality.
Analytics:
B2B ecommerce provides the perfect platform for an organization to launch a comprehensive
analytics campaign. Through ecommerce, organizations can measure and evaluate marketing
campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and
customer engagement.
Customer-Centric Experience:
Amazon.com sets the standard for providing an exceptional ecommerce experience and todays
online shopper expects an Amazon-like experience whether they are shopping for business or
pleasure. To remain relevant, B2B organizations need to employ intuitive design, rich content,
and interactive functionality in their websites and the ecommerce allows them to do this.
Ecommerce provides an exceptional opportunity for the B2B organization to improve its
customer service initiatives. Ecommerce sites can provide access to self-serve account and order
information after a customer completes the secure login process. Through integration with an
organizations enterprise resource planning (ERP) system, an ecommerce site can display only
the products, services and pricing based on customer log in credentials.
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Your physical sales team will also benefit from the launch of a comprehensive ecommerce effort.
A B2B ecommerce site will improve your sales teams visibility into customer orders, pricing,
and history while on the road or working remotely.
Multi-site Capability:
Launching channel-specific or co-branded ecommerce sites is easy with the right B2B
ecommerce platform. This capability allows you to offer co-branded websites for each of your
distributors or key clients as well allow for sites that cater to a specific international audience by
presenting content in alternate languages or currencies.
The advent of advanced information and communication technologies has created a multitude of
challenges and opportunities in food sectorsin developed economies. E-Business applications
have enjoyed particularacceptance, given the fact that food industries depend on effective
distributionsystems in order to meet diversified consumer demands and short deliverytimes, as
well as maintain effective reverse logistics. During the last two decades, large companies,
especially retailers and manufacturers, have used e-business applications to increase their power
inagrifood supply chains by enhancing customer service, creating economiesof scale, reducing
logistics costs, and facilitating the efficient flow of food andinformation .Such an achievement
has been strategically leveraged by information and communication technologies (ICTs) that
enhancethe performance of food chains, i.e. in terms of cost, time and accuracy ofdeliveries, and
at the same time, assure food quality and safety. Small andmedium-sized food companies can use
web-based e-business solutions toexploit niche markets and create new market segments by
gaining sporadic,low volume suppliers and customers at low marginal cost.
Online Selling:
The following figure shows the status of online selling in the food, beverage andtobacco sector.
In particular, it indicates that only 5% of companies useonline selling. This percentage is slightly
higher in the case of mediumsizedenterprises (9%) and large enterprises (8%). Nevertheless, it
mustbe emphasised that in the food industry, online selling is less developed incomparison to the
average of other sectors, in which there is a 16% rate ofonline selling. Spain and the United
Kingdom are the countries that use thissales method the most, respectively with 10% and 9% of
companies thatsell online. Instead, France is the least oriented to online selling (only 2%
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ofcompanies). The countries revealing the highest percentage of companiesthat are planning to
introduce online selling within the next twelve months areSpain (11%) and the United Kingdom
(13%).
The above figure shows the impact of online selling on companiesin this sector. In particular,
online selling has proven to have a positive impactabove all in terms of the number of customers
(an aspect cited by 64% ofthe companies that sell online). Moreover, although with a slightly
lowerpercentage, its impact on the quality of customer service (58%) and on theefficiency of
internal processes (57%) has been indicated as positive. Thereis also a significant percentage of
companies that gave a positive opinionabout the impact of online selling on their sales turnover,
a factor that 12%of the companies even considered a very positive impact. The impact
thatonline selling on logistics costs and stock management is less positive. Forthis factor, over
65% of the companies stated that online selling has neither positive nor a negative impact.
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Delay of goods where the earliest to receive goods would be the next day.
Some goods cannot be purchased online such as perishable items.
Unable to experience the product before purchasing.
Fraudulent websites and scams.
Security issues leading to credit card fraud or identity theft.
Lack of defining significant problems associated with validation of B2B terms and
methodology.
Organizational internal and external operations are not linked with each other, so there is
lack of investigation in finding out what is happening in the business environment and
how the relationships are changing.
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COMPANY PROFILE
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OBJECTIVES
The Quality objectives for each project are defined during the project initiation stage.
There are organization-wide quality objectives (across different projects) and project
specific quality objectives, some of which are driven by explicit customer requirements.
VISION
In their chosen lines of business, they strive to be the leader in service delivery,
client, satisfaction, professionalism, superior quality and innovation. They aim to
architect, develop and implement state of the art and creative solutions and services for
their global clients.
Their teams combine technical excellence with a superior understanding of clients
varied business needs and the environments in which they operate and delivery
solutions & products that exactly meets their requirements. They are committed to
partnerships with their clients that add value and consistently exceed their expectations.
MISSION
RenderIndia is an enabling company. Through its solutions and services, Alcoves mission is to
assist global organizations to transition their businesses to next level of maturity. In carrying out
its mission, RenderIndia aims to;
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Management Structure
The management structure of RenderindiaInfotech is more of Mechanistic Management
Structure with the following characteristics;
Services Include:
Business process consulting:
RI InfoTechs consulting services can help you to increase and expand the business. It also
provide guidance on various aspects such as implementation of various applications and
composition of different innovative solutions.
Magento E-commerce:
Websites that are built on Magento platform are unique and the performance rate is
unmatched.RIInfoTech, guarantee to create websites that are based on Magento and hence are
user friendly and customer focused. They have Magento developers who can build websites that
are efficient and cost effective and also will help in increasing the visitor traffic since the
websites will be user friendly.
E-Commerce Integration:
The involvement of a third party vendor has become an integral part of web development. Third
party involvement includes addition of latest features, integration of various applications into the
E-Commerce website. RI Infotech provides various apt choices for E-Commerce integration. If,
for instance, you want to integrate applications in your website and turn your website into a
unique and user friendly experience.
Bespoke Ecommerce:
One of the best E-Commerce solutions is bespoke E-Commerce design. It gives a professional
edge to your website. Due to bespoke E-Commerce your customer base can increase and you can
showcase numerous products worldwide. The website is designed specifically in accordance to
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the database of the product. The cost is inclusive of a bespoke design which is professional and
the installation charges as well. Based on your requirements you can chose from the numerous ECommerce plug-ins that are available.
Online Marketing:
Marketing your products on the internet or online simply means acquiring greater return for your
investment. For this reason RI Infotech concentrate more on increasing the click through rates
and our sale of products.
Pay Per Click:
Pay per click or PPC is increasing in popularity over the years. But there are still people who are
unaware of its advantages and doubt its capability. Using PPC will surely benefit your business
in numerous ways and can make your online presence effective. Although it is not easy to
manage pay per click on your own. It requires professional help since its algorithms are ever
changing. RI Infotech, will enable you to promote your products through PPC and it will have a
positive impact on your business.
Search engine optimization (SEO) is one of the most effective fields in online marketing. RI
InfoTech provides its customers professional support in all questions associated to the subject of
SEO whether it is about rent a SEO or SEO consulting for domain integration and technical of a
(re)launch, individual link creating for your domain, SEO workshops or response about universal
search. Based on tools developed for entire SEO investigation, RI works to build targeted
optimization measures and guarantee an optimal information transfer of SEO experience through
support over the long term.
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ORGANISATION STRUCTURE
Director
Manager-HR
Management
Trainees, Fresher.
ManagerMarketing
Manager-Finance
Project Manager
Sales
Executive
Business
Analyst
Developer
Tester
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Project Profile
Project Definition:
The e-commerce project is a b2b online wholesale marketplace for food suppliers (only
producers and importers) and food serving businesses (Restaurant, cafes, bars, night clubs,
hotels, hospitals, etc.). Platform will be in position of trustee for the transactions between for
food suppliers and food service businesses, the procedure will work on commission basis for the
purchases made.
Need Analysis:
Researches show that approximately %35 of the total expenses from a food service business is
food material costs. Food purchasing process is a difficult and a time consuming process, buyers
have to call, e-mail or fax 5 to 20 vendors for finding the exact best material and best price for
their recipes. Also not every buyer and supplier is acquainted and not every food product can be
found easily on the market. This project is thus going to be the solution for these issues.
Project Goals:
Enabling every food supplier and product available for food service business.
Hosting the vast majority of transactions from food supplies trade on the platform.
Payment alternatives and payment guarantee for the restaurants and food suppliers.
Project Method:
Website is going to serve for two types of users, Food buyers (Buyers, users) and Food sellers
(Partners). Targeted seller group is food product producers and importers and targeted buyer
group is mainly A grade restaurants, other food service businesses is going to be served as well.
Key feature of this website is letting the buyers to compare the price and quality of a food
product or a supplier. Projects geographic target is Turkey, for the start-up phase website is
going to be aiming for the businesses from Istanbul only.
Sellers will Register offline by a firm representative and their online shop will be created
manually by a system operator (Usual online sign up method must be available as well). Buyers
will register online. Buyers would add multiple products from various suppliers and can check
out with a single button and partners will be notified about their orders via e-mail and fax .Also,
there will be a notification about the order on their Partner panel. Money will be transferred
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topartners pool account in this phase, after the product is shipped and buyers confirm that they
have received the product, then money will be transferred to the sellers account.
Project Scope:
Website will host approximately 2000+ products and 500+ users. For the purpose of low
development costs and time, project will develop on Magento framework. Below are the main
functions:
Favorites System
Product Favorites: Products can be added to buyers favorites module and can be browsed or
purchased more easily and quickly.
Suppliers Favorites: Products can be added to buyers favorites module and can be browsed
more easily and quickly.
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Wholesale Pricing System: System lets buyers to arrange discount rates automatically apply on
wholesale orders by amounts of units ordered.
Regional System: Buyers can only see and work with the suppliers who can ship to their regions
after they login.
Shopping Cart:Shopping cart will handle multiple product checkouts from various suppliers.
Information about abandoned shopping carts will send to customer representatives.
Stock Management System: Suppliers can manage their stocks on website. System will warn
sellers by displaying a message, when their stocks are low or not updated recently.
Shipment Tracking: Manually updated shipment status by suppliers.
Showcase System: Showcase system is a paid service. Products and online shops can be
showcased at showcase modules. Products and online shops can be listed higher, with bigger
picture or in eye catching color in the listings.
Error Registry: 404 pages for non-addressed links. A data pool for Inconclusive search results
for products not available in the site. Categories with no products will be invisible.
Designing of wireframes: On the basis of the above requirements wireframes are prepared.
Wire framing is an important step in any screen design process. It primarily allows to define the
information hierarchy of the design, making it easier to plan the layout according to the client
requirements. it allows the designer and the client to focus on layout without the distraction of
color, type and other design elements. Concentrate on what goes where on web pages and the
percentage of space that each element takes up, which can be determined by the clients needs.
Since the Ecommerce website is B2B i.e it includes both the buyers and sellers together, thus
separate wireframes are prepared for both the buyers and sellers.
Following are the wireframes for Buyer with their functionality.
For Buyer:
User registration page:
When the Buyer/user clicks on "Login" at the Header of the website, in order to access the
website the buyer /user needs to fill in the user registration form.When the buyer clicks on
"Register" button he needs to fill in the details like Name, Comapny name, Gender, Phone
number, Address etc in order to register himself on the website. The User also needs to enter the
code and accept the terms and conditions required to access the website.After Filling all the
details and agreeing to the terms and conditions user can click on "Create account" button in
order to register to the website.
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Homepage:
The home page of Buyer includes the following functions:
Top content: It is the header part of the Webpage which includes static information like contact
number, logo of the company, search box, login, signup, and different product categories.
Main Body: The main body includes Sliding bar, discounted products, recently viewed products,
side banner for advertisements etc.
Bottom content: The bottom content of the webpage also contains the static information which
includes the site map, testimonials, social media links, live chat, sign up for ebullition etc.
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Dashboard:
When the user clicks on the Buyer profile at the header of the web page the following screen
would appear which is called as the Dashboard or the Control panel of the User. User can view
the Ongoing orders, Previous orders, Return/cancel, pending payments, Favourites,
Notifications, Comments, Discount groups, Account details, addresses, email preferences and
Help functions in a Grid Format. When the user clicks on any of the above functions he would
get the detailed information on it.
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For Seller:
Homepage:
The home page of Seller includes the following functions:
Top content:It is the header part of the Webpage which includes static information like contact
number, logo of the company, search box, login, signup, and different product categories.
Main Body:The main body includes Sliding bar, discounted products, recently viewed products,
side banner for advertisements etc.
Bottom content: The bottom content of the webpage also contains the static information which
includes the site map, testimonials, social media links, live chat, sign up for ebulletin etc.
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Dashboard:
When the user clicks on the Seller profile at the header of the web page the following screen
would appear which is called as the Dashboard or the Control panel of the Seller. Seller can view
the Ongoing orders, Previous orders, listed products, pending payments, Add a product, Shipping
management, Notifications, Comments, Discount groups, Account details, addresses, Bank
account details email preferences and Help functions in a Grid Format. When the Seller clicks on
any of the above functions he would get the detailed information on it.
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Preview Page:
The information present on this page is the preview of the page, which is visible to the buyer. If
the Preview contains sufficient information of the Product then the seller can click on "Publish"
button to publish the Product to the website so that the product is visible to the buyer.
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As a Buyer
As a Seller
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1)
2)
3)
4)
5)
Product name
Product Price
Quantity required
Description of product
Reviews of product
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SWOT ANALYSIS
The purpose of a SWOT analysis of the RenderIndia InfoTech is to identify the key factors that
affect the success of the industry. The four factors considered a part of a SWOT analysis are:
strengths, weaknesses, opportunities and threats. A SWOT analysis estimates the risks for a
particular industry.
Strengths:
Loyal employees.
Sufficient workspace.
Highly competent project managers.
Fast fulfilling of staffing needs.
Reputed clients in India and global as well.
Good trainers in different areas.
Weaknesses:
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Opportunities:
Threats:
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FINDINGS
Until recently, companies in the food and beverages industry have used e-business mainly to
improve their internal processes and procedures. Applications most commonly used both by
small and large enterprises are e-mail, websites and online banking. These basic tools are
followed, at a considerable distance in terms of adoption rates, by Electronic Data Interchange
(EDI) and Enterprise Resource Planning (ERP) systems. However, the growing complexity of
the industry is driving companies to adopt more effective solutions in response to new strategic
challenges. Most important issues that are likely to have a big influence on Information and
Communication Technologies (ICT) investment decisions in the future are food safety and the
full digital integration of the value chain. Investments in supply chain integration [both internally
and in Business to Business (B2B) processes], including Radio Frequency. Identification (RFID)
technologies, are a focus of ICT adoption in the industry. This Project is basically designing an
Ecommerce B2B website for food suppliers (only producers and importers) and food serving
businesses (Restaurant, cafes, bars, night clubs, hotels, hospitals, etc.).
According to Researchers approximately %35 of the total expenses from a food service business
is food material costs. Food purchasing process is a difficult and a time consuming process,
buyers have to call, e-mail or fax 5 to 20 vendors for finding the exact best material and best
price for their recipes. Also not every buyer and supplier is acquainted and not every food
product can be found easily on the market. This project is going to be the solution for these
issues.
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SEO optimization:
Standard search engine optimizations(URL aliasing, Meta data/content, Site map
submission, 200 OK verification etc.)
Advance database structure,
A database can handle thousands of products, and 500+ users.
Advance admin panel:
An admin panel which is fully capable of operating the site with multiple admin accounts
and clearance levels.
Adaptable POS:
A web platform can work with POS. systems of Turkish banks.
Advance security systems:
A secure website for online transactions and eligible for standard security certifications.
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CONCLUSION
Hence by this project we can have B2B online wholesale marketplace for food suppliers (only
producers and importers) and food serving businesses (Restaurant, cafes, bars, night clubs,
hotels, hospitals, etc.) with user friendly web design, fast navigation, SEO Optimization,
advanced database structure, advanced admin panel, and advanced security systems which will
enable users to have an easier, faster and cheaper trade.
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Bibliography
www.riinfotech.com
www.trades.com
www.magento.com
www.nexsus.com
www.indiamart.com
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