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1.

Do you enjoy beer and if so how much would you consume on average
per week?
I am under the age of eighteen.
I don't drink beer.
1
2-4
5-10
upto 20
more than 20

67%

Designed to give us a snap shot of the type of beers drinkers consume, why
they like it, and how loyal they are to brands.
2. What is your favourite beer type? Please enter the type,style and brand names of
any you respect and enjoy.

Lager / Pilsner

Ale / Bitter / Heavy

Stout / Porter

Wheat Beer

Fruit Beer

3. Any beers categories we haven't listed?

beer/brand 1

beer/brand 2

beer/brand 3

4. What character do you look for in your selected beer?


not important
Haven't tried it before not

important
Haven't tried it before

Ha

Haven't tried it before


important
Taste/Flavour

important

impor

Taste/Flavour not important

Taste/Flavour important

Ta

ABV Alcohol strength not

ABV Alcohol strength

AB

ABV Alcohol strength


important
Price

Suitable as gift

Local Beer

important

impor

Price not important

Price important

Pr

Suitable as gift not important

Suitable as gift important

Su

Local Beer not important

Local Beer important

Lo

Heritage / tradition not

Heritage / tradition

He

Heritage / tradition
important
Provenance; ie.
ingredients

Food Pairings

New-ness

Provenance; ie. ingredients


not important

important
Provenance; ie. ingredients
important

impor

Pr

very im

Food Pairings not important

Food Pairings important

Fo

New-ness not important

New-ness important

Ne

not important
Country of origin not
Country of origin

important
Country of origin important

important
Craft / Micro brewery not

Co

impor
Craft / Micro brewery

Cr

Craft / Micro brewery


important

important

Tell us more about your preferred tastes / flavours

5. How do you describe yourself with regard to trying new beers?


Not very receptive to new beers.

Like to try new beers occassionaly

Constantly trying new beer.

Other (please specify)

6. What does beer go well with? select multiple if required.


Socialising in the Pub

Clubs

Fine food dining

Dining At Home

Fast food

impor

TV watching

Festivals (music, beer.etc)

Listening to music

sports events

Reading

Socialising at Home

How do you best enjoy your beer?

7. From where do most frequently buy your beer?


off-license / Wine Emporium

Supermarkets

Licensed (ie. the Pub,Restaurant etc)

On-line shopping

Specialist Deli / Wine Emporium

8. What informs your decision to try a new beer?


not important
Price

Price not important

important
Price important

Pr

not important

Back of the bottle info not

important

Back of the bottle info

Ba

Back of the bottle info


important
Advertising

Websites

The barman

Special offers

Trusted personal
recomendation

Food/Drink press
(reviews)

Reputation

Point of sale

The Label

ABV strength

Merchandising

important

impor

Advertising not important

Advertising important

Ad

Websites not important

Websites important

We

The barman not important

The barman important

Th

Special offers not important

Special offers important

Sp

Trusted personal

Trusted personal

Tru

recomendation not important


Food/Drink press (reviews) not
important

recomendation important
Food/Drink press (reviews)
important

recom

Fo

impor

Reputation not important

Reputation important

Re

Point of sale not important

Point of sale important

Po

The Label not important

The Label important

Th

ABV strength not important

ABV strength important

AB

Merchandising not important

Merchandising important

Me

not important
Guide books

Guide books not important

important
Guide books important

Gu

Other (please specify)

9. Have you ever been interested to know more about a beer you have enjoyed?
yes

no

Do tell more!

10. Which of the information types below would be interesting to you?


not important
Heritage

interesting

Heritage not important

Heritage interesting

Brewery philosophy not

Brewery philosophy

Brewery philosophy
important
The team

Brewery tours

Tasting notes

interesting

The team not important

The team interesting

Brewery tours not important

Brewery tours interesting

Tasting notes not important

Tasting notes interesting

imp

not important
Other beers in range not

interesting
Other beers in range

Other beers in range


important
Seasonal beers

Awards won

Food pairings

Brewers blog

ABV info

Reviews

interesting

Seasonal beers not important

Seasonal beers interesting

Awards won not important

Awards won interesting

Food pairings not important

Food pairings interesting

Brewers blog not important

Brewers blog interesting

ABV info not important

ABV info interesting

Reviews not important

Reviews interesting

Special offer details not

Special offer details

imp

Special offer details


important
Events

Making process

Merchandise

interesting

Events not important

Events interesting

Making process not important

Making process interesting

Merchandise not important

Merchandise interesting

Sponsored events not

Sponsored events

imp

Sponsored events
important
Ales of the month
outlets

Ales of the month outlets not


important

interesting
Ales of the month outlets
interesting

imp

Other (please specify)

11. Which of the following published material have you found valuable?

News & Magazine


print

Good Beer GuideBook

Good Beer GuideApp

never used

not valuable

valuable

News & Magazine

News & Magazine

News & Magazine

print never used


Good Beer GuideBook never used
Good Beer Guide-App
never used
Beer Brand Website

print not valuable


Good Beer GuideBook not valuable
Good Beer Guide-App
not valuable
Beer Brand Website

print valuable
Good Beer GuideBook valuable
Good Beer GuideApp valuable

Beer Brand Website

Beer Brand Website


never used
Campaign for Real
Campaign for Real
Ale (CAMRA)website

Ale (CAMRA)website
never used
Google search never

not valuable
Campaign for Real Ale
(CAMRA)website not
valuable
Google search not

valuable
Campaign for Real
Ale (CAMRA)website
valuable
Google search

Google search
used
Online Beer Retailers

valuable
Online Beer Retailers

valuable

Online Beer Retaile

Online Beer Retailers


never used

Other (please specify)

13. Age group?


18-25

25-35

not valuable

valuable

35-45

45-60

60+

14. Sex
Man

Woman

15. What are you doing now?


Unemployed

Student

Employed

Self Employed

Retired

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