RUPESH MANDAL

Objectiv
Objective

Translate technology into creative interactive marketing communication with meaningful brand immersion and
high value customer experience with repeated ROI.

Work Experience

Oct 200
2006 - Present (continued along with studies/full-time job)
Self Employed. Professional Blogger, Freelance consultant

• Blogging on web 2.0, technology, advertising, startups and mobile topics at fundubytes.blogspot.com
with 600 daily readers. Earning online money through Google AdSense program in 3-figure dollars per
month.

• Consulting start-ups and web based products and services for marketing, new feature suggestions, UI
experience improvement etc. Includes Nivio.com, Commonfloor.com, Muziboo.com, Cleartrip.com,
orkut.com, Foxymoron .etc. in the list.

• Early adopter for various web based beta products and services with privileged access to test
upcoming features before others, feature suggestions and blogging about the upcoming features.

Sept 2009 – March 2010

Sr. Associate – Social Media Strategy – Rediffusion-Y&R

• Integrate social media strategy in online and offline communications across the brands in Rediffusion
clientele right from the pitch with a long-term vision to minimize cost and achieve repeated ROI.
Clients handled: HDFC, Airtel, Tata Nano, Paperkraft

Nov 2008 - Aug 2009

Manager - Digital Marketing, Experience Commerce Pvt. Ltd.

• Pre-sales ideation, planning, strategy building for incoming briefs.

Clients handled – Microsoft, Times of India, UB, Sony Ericsson, LIC, Cadbury, Reliance
BIGTV, Virgin Mobile, Yahoo India, Castrol, Hindustan Motors – Mitsubishi, Royal Challengers Bangalore

• Spot, approach, pitch and negotiate with potential strategic business partners with several small
digital agencies in US and Canada, willing to outsource work in India.

• Research, analysis, trend spotting in the online media space, leading to development of in-house
products and tools based on the results. Finding scope of advertising for in-house products.

Jan 2008 - Oct 200

2008
Social Media Strategist, WATMedia Pvt. Ltd

• Blogging at WATblog.com, listed among Advertising Age Power 150 Media and Marketing blogs.
 Responsibilities include research, analysis of ongoing trends in social media, online advertising space
and write articles based on the insights.

• Technology columnist for TOI, Bangalore Mirror newspaper.

• Research, Analysis and trend spotting in the web and technology world and pitching to potential
clients, identified based on the findings, for new business development.

• Organization of content structure on WATblog.com and WATShow.com. Establishment of youtube

channel for India’s only active video blog.

• Clients handled: United Nations Millennium Campaign, Virgin Mobile, Mahindra & Mahindra Ltd.,
Adlabs Films

Academic Performance

Yea
Year Degree Institution Percentage
Percentage/CGPA
2004-2007 Master in Computer Application VIT University, Vellore 8.98 on a scale of 10

1999-2002 B.Sc.(Computer Application) Ranchi University 75.08%

Awards & Honors

• Creative Abby Silver 2010 in interactive advertising category - Great Driving Challenge.
• IDMA awards 2010 Gold for Best blog - WATblog.
• IDMA awards 2010 Gold for best use of social media – Great Driving Challenge.
• Yahoo India UnCannies'09 online advertising shortlist – United Nations Millennium Campaign Case Study

Featured Work

• Paperkraft ‘Copyart’ being the first branded content commercial videos in India to be released on torrents
with Creative Commons license to convey the brand message ‘art of copying’.

• Mitsubishi Cedia Sports – Great Driving Challenge, being the first web based reality show in India
with social media integration as the core concept.

• Virgin Mobile 24x7 Rockathon has registered an entry into Limca Book of World Records for longest
(100 hrs non- stop) webcast and podcast of live music gig.

• Microsoft TechEd India 2009 being a successful event with social media integration to build
awareness and engagement.

• UNMC Case study presentation got featured at Slideshare homepage on March 9, 2009 with a remark
“Presentation Superstar” by editorial team.

• Rewarded with appreciation certificate by United Nations and Guinness World Records for the success of
campaign bringing record-breaking participation and engagement. Inclusion of social media strategy in
UNMC resulted in 62% growth in participation compared to previous year.

• WATblog.com successfully monetized generating monthly revenue in 6 figures INR.

 • Rated as "Rising Star of Tech Blogging Community in India" by Amit Agarwal, India's #1 professional
blogger and technology columnist for a national newspaper.

• Awarded Merit Scholarship for good academic performance by State Bank of India Welfare Funds, Patna
in 2005 & 2006.

Soft Skills

Wr it in g skills Professional Blogger and Technology columnist in a leading daily

Ability and experience in managing events online remotely

Commu
mmun icat io n skills Experience in holding workshops and sessions
Powerful presentation preparation

Innate sensibility for social media, emerging technologies, usability, design and
content. Deep understanding of people, culture, brands & new media strategy and
Ot her skills
trend spotting
High level attention to detail (ATD) skills

Personal Details

Da te of B irth
rth 9th June, 1982

La ngua ge s Known English, Hindi, Bengali

Hobbies Blogging, Reading, Listening to music, Watching videos and short films on youtube.

Pa ss port
or t Number G3808303
2C 401, N G Suncity Phase 2,

Thakur Village, Kandivali (E)

Ad dre ss f or comm
omm unic
unica
ication Mumbai - 400101
Mobile: +91-9820138478
Email: rupeshmandal@gmail.com
Twitter: @fundubytes

Retired Colony
Charkradharpur
Pe rma ne nt Addre ss Singhbhum (W)
Jharkhand – 33102
Ph: +91 - 6587 – 236037

References (recommendations available upon request)

• Karl Gomes – Ex- National Creative Director, Rediffusion Y&R.

• Rajesh Chokhani, Creative Director, Experience Commerce Pvt. Ltd.
• Pritam Saikia, Head of marketing, HM-Mitsubishi Motors
• Vineet Joshi, Ex- Communications Coordinator, South Asia, United Nations Millennium Campaign
• Rahul S. Kulkarni, Product Manager, Google R&D Center, Bangalore