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A PROJECT REPORT ON
Business Environmental Audit Critically Assess
The Strategic Direction Of The Nike Brand
A PROJECT REPORT SUBMITTED IN PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR
BACHELOR OFMANAGEMENT STUDIES (BMS)
SUBMITTED BY:
BHAGYESH DATTARAM TERSE
BACHELOR OF MANAGEMENT STUDIES
SEMESTER-V
2015-2016
NAVI MUMBAI-400705
UNIVERSITY OF MUMBAI
A PROJECT REPORT ON
Business Environmental Audit Critically Assess
The Strategic Direction Of The Nike Brand
A PROJECT REPORT SUBMITTED IN PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR
BACHELOR OF MANAGEMENT STUDIES (BMS)
SUBMITTED BY:
BHAGYESH DATTARAM TERSE
BACHELOR OF MANAGEMENT STUDIES
SEMESTER-V
2015-2016
DECLARATION
THE
ACADEMIC
YEAR
2015-2016.
THE
NAME: BHAGYESH D.
TERSE.
DATE:
ACKNOWLEDGEMENT
At the outset, I am thankful to my institute Oriental
Education Society, and the authorities, for providing
me an opportunity to undertake my Bachelors Degree in
management studies (BMS), and also for sponsoring me
to undertake project. I am thankful to the management
for giving me an opportunity to undertake my project
BUSINESS
ENVIRONMENTAL
AUDIT
CRITICALLY
TABLE OF CONTENTS
Chapte
r
Content
Title Page
Declaration
Acknowledgement
List of Tables
Executive Summary
Introduction
Nike
3.1
History
3.2
3.3
The Market
3.4
3.5
Nike Advertising
3.6
Brands of Choice
Industry Analysis
4.
1
4.
2
4.
3
4.
4
4.5
Political Drivers
Economic Drivers
Socio-Cultural Drivers
Technological Drivers
Environmental Drivers
Charity Work
Competitive Environment
5.1 Porters Five Forces
Page No.
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