Mark Wetzig

Castle Rock, Colorado 80109

e-mail: mjwetzig@yahoo.com - phone: 303-921-3440
LinkedIn Profile: www.linkedin.com/in/markwetzig

Sales Leadership - Expert at strategic initiative delivery, resource optimization, high

profile key account management and satisfaction.
Experience
Partner
The Waverton Company - Castle Rock, CO
2014 to present
Sales and funding manager for the food and nutritional product market.
Closed multiple working capital deals worth a combined $7.5M
o Financing allowed clients to expand production, upgrade equipment and
increase domestic market penetration by $11+M annually to date
Director of Sales National Accounts
Michael Foods - Minnetonka, MN
2010 to 2014 and 2001 to 2007
Strategic account manager for a $1.9B manufacturer of egg and potato products.
Delivered two large-scale national chain account programs expanding into the
breakfast day-part segment with annual sales currently exceeding $35M and
$5M profit
o Created and led custom product development project teams with both
internal and external resources to realize the above stated sales
Positioned company to be the sole supplier of a $40M annual contract ($4M in
profit) and the single largest product category customer
Doubled the account revenue for a large bakery concept chain through new
product innovation which yielded an annual sales increase of $3.5M and $750K
profit
Established three new accounts within a higher margin product category netting
$6M in annual sales and $1.2M profit
In conjunction with customer account leadership established two specific animal
welfare programs to support their corporate initiatives which allowed company to
become the sole supplier
o This included scenario planning (pricing, capacity planning and
availability) for specialty egg product supply (cage-free and organic)
Member of two leadership teams responsible for new product development and
commercialization which yielded an incremental $50+M in annual sales and
$8M+ profit over a three-year period
Director of Sales National Accounts
Ralcorp Frozen Bakery Products - Downers Grove, IL
2007 2010
Key account manager for an $800M frozen bakery products manufacturer.
Directed the product commercialization team on a customized breakfast item for
an international coffeehouse chain worth $4.5M annually and $900K profit
Expanded the product line and account revenue for a national home delivery
company by $2.5M annually and $700K profit

Mark Wetzig
Castle Rock, Colorado 80109
e-mail: mjwetzig@yahoo.com - phone: 303-921-3440
LinkedIn Profile: www.linkedin.com/in/markwetzig

Additional Experience
Project and Business Development Manager
Next Chapter LLC, Chanhassen, Minnesota
1999 to 2001
Project and business development manager for a consulting firm focused on supply
chain optimization.
Delivered a production, inventory and supply chain solution to a consumer
products manufacturer that reduced carrying costs by 60% and increased
forecasting accuracy by 50%
National Bakery Systems Manager, National Account Manager
Baker & Baker, Milwaukee, Wisconsin
1992 to 1999
Managed multiple national restaurant chain accounts for a $400M bakery ingredient
manufacturer.
Created and implemented a company-wide new product implementation
program which reduced the time-to-market cycle by 33% and increased client
success rates and overall satisfaction by 50%
Zone Manager
Allied Bakers, Westbury, New York
Sales manager for a $25M frozen bakery products manufacturer.

1990 to 1992

Zone Manager, District Manager

Rustco Bakery Products, Denver, Colorado
Sales manager for a $200M bakery ingredient manufacturer.

1986 to 1990

Education
BSBA Management, University of Denver, Denver, CO

1986

Additional continuing education at:

University of Michigan Ross School of Business Executive Education, Ann Arbor, MI
Culinary Institute of America, Hyde Park, NY
American Institute of Baking, Manhattan, KS
Summary
Senior-level food product sales professional. 20+ years of experience selling to high
volume, high profile national restaurant chain accounts. Expert at strategic initiative
delivery and resource optimization. Strategic thinker with a focus on account satisfaction.
Effective team builder who has led multiple projects from initial concept development
through commercialization and market success.

Mark Wetzig
Castle Rock, Colorado 80109
e-mail: mjwetzig@yahoo.com - phone: 303-921-3440
LinkedIn Profile: www.linkedin.com/in/markwetzig

Skills Inventory
Management/Leadership Skills:
Strategic thinker

Strategic account
development

Cross-functional
team leader
Project manager

Stakeholder
management

Industry Skills:
Market trend
analysis
Business-tobusiness sales
Culinary direction

Key account
management
Product training
Operations field
testing

Quality assurance
direction
Scenario Planning

Profit and loss

management
Contract
negotiation

Listening skills
Team builder
Empathy towards
others

Functional:
Budgeting and
forecasting
Sales proposals
and presentations
Soft Skills:
Excellent written
communications
Public speaking
and presentation
skills

Customer service
direction
Demand Planning

Develops creative
ideas and solutions
Problem solver

Sample Account Coverage

Starbucks Coffee Company

Wendys International
Taco Bell International
Carls Jr.
DineEquity/IHOP
Applebees

Del Taco
Einstein Bagel Company
Cheesecake Factory
Red Robin Gourmet
Burgers
Schwan Food Company