Veltrod - Blog

2/22/2016
Veltrod|Blog
(http://veltrod.in/blog/)
LATESTPOST
ReasonsyourRetailBusinessDemandingyourstrongMobile
Presence(http://veltrod.in/blog/reasonsyourretailbusiness
demandingyourstrongmobilepresence/)
Mobile(Http://Veltrod.In/Blog/Category/Mobile/)
SmallBusiness(Http://Veltrod.In/Blog/Category/SmallBusiness/)
Cell phone have offered wings to customers; they can go any place and can do everything on
their Smartphone; from experiencing data to breaking down lastly obtaining. How about we
have a more profound take a gander at a few realities with respect to how Smartphone have
infiltrated in our life and has given us exceptional advantages.
79% of Smartphone proprietors are Smartphone customers; they extensively take the
assistance of Smartphone in shopping as these gadgets have turned into a vital piece of their
life, satisfying their crucial needs.
Out of this 79% of Smartphone customers, 62% are standard Smartphone customers; for them
Smartphone comes being used at any rate once every month for shopping. 17% are regular
Smartphone clients who shop utilizing Smartphone at any rate once every week.
(http://veltrod.in/blog/wpcontent/uploads/2016/02/images
6.jpg)
CellphoneclientsversusShoppers
KeyPoints
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1. Here takes after some intriguing truths with respect such that Smartphone have left on
customers.
2. The in-store shopping background has changed significantly with the utilization of Smartphone.
3. 8 out of 10 Smartphone clients use Smartphone in stores before and even while shopping. 82%
customers use web search tool with their Smartphone to seek an item and accumulate data
about the same before they proceed in purchasing it.
4. According to inquire about led it has been seen that customers who use portable frequently
wind up burning through 25% more in store when contrasted with customers who use cell
telephone periodically.
5. Versatile Makes Path to Purchase Easy Giving Clarified Results Thereby Increasing Basket Size
A survey done shows the beginning of shopping

activity with the extensive use of Smartphone. 90% of
shoppers begin their pre-shopping activities with
Smartphone which includes the following;
58% of them use their Smartphone to find location
57% use it to find hours before a deal closes
44% use to make price comparison
44% use to find promo offers to use them suitably
43% use smartphone to browse information that they wish to know
32% use to find locations where specific products are sold
31% use to find out every detail about the product also the availability of the same in-stores
30% read product review to know user experience before they go ahead in purchasing a
product
Interestingly 84% of Smartphone shoppers use their device even while shopping in a store
7.jpg)
Cellphonepreshoppingexercises
The Use of Smartphone to Shop is Not Limited to Just One Category

Half of the Smartphone customers utilize their portable for over 15 minutes notwithstanding
amid store visit with the goal that they can investigate and look at before settling on an official
choice of buying.
97% of Smartphone clients use Smartphone to look for apparatuses
89% of clients shop for basic supply
87% clients look for infant care items
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87% shop for gadgets, 86% shop for family mind

81% shop for wellbeing and magnificence items
80% shop for clothing
71% shop for pet consideration items
TheUseofMobilePhoneisDirectlyRelatedtoBuyingMore
UnavoidableimpactofMobileonBusiness
Above raw numbers express the accompanying conclusion in regards to the impact of versatile
on business
Portable promoting is impossible; its crucial certain for business development
Portable promoting is vital and genuinely unavoidable for business certain, in-store customers
are progressively getting to be reliant on their cell phones looking for data about items. It wont
not be right to say that clients promptly get associated with item and business wherever and at
whatever point they need.
Try not to Think versatile helps just in Online Shopping
Mobiles are utilized to take clients to store and connect with them there
Portable takes a client to store and connects with him effectively over yonder, everything starts
with
Cell telephones associates business with clients
At the point when a business has versatile site or an application, it can be utilized to show retail
store and telephone number which will empower clients to discover business area and
telephone number brisk and effortlessly. This spares clients chance and exertion in discovering
your business.
Permit clients to know advantages of getting associated with your business
By knowing complete item data, limited time offers and other data clients can without much of
a stretch think about and know advantages of getting associated with your business by the
utilization of Smartphone when they are in-store.
Pass on advertising message as for time and area
With the utilization of portable it offers business contact individuals with suitable data
considering area, some assistance with timing and day
8.jpg)
Mobilesaregivingshowroomtesttobusiness
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Mobilesaretossingshowroomingtesttoeachbusiness,Customersvisitstoresyetindiscoveringcopyoftheitemataless
expensiverateonlinetheyinclinetowardpurchasingfromhere.Hereareafewapproachestomeettheshowrooming
challenges
Workinenhancinginstoreexperience
Yourbusinessinstoreexperiencecanberecognizedfrominternetgivingsoastoshopproficientadministrationfrom
dealsofficialorbyofferingintelligentitemdemos.
Portableuseinstoremustbegrasped
Withwidestockofecommerceitems,itemdata,storemaps,utilizingofQRcodesisthemostidealapproachtoget
associatedwithportableclients.Versatileassumesanunavoidablevitalpartinthegeneralshowcasingtechnique
Thepartofversatileinshowcasingprocedurecantbeoverlookedatanyexpense.
Leadthepackandowntheunavoidableadvantagesthatclientswillgetwhentheychoosetobuyitemswiththeassistance
ofcellphone.Customersneedassortmentofdatabeforetheygotothechoiceofpurchasinganitem.Theirportaltodatais
justbymethodforversatilehunt.
Scanningclientsarechangedovertopayingclients
Cellphonespermitclientstoassociatewithyourbusinessinmorethanrestricted.Clientsfirstdiscoveryouonportable
andafterthatcancontinuewithdoingexchangeonasite,application,andbuyviatelephoneormightchoosetovisityour
physicalstorespecifically.Portableshowcasingmethodologymustbecreatedinamannerthattheseactivitiessothat
theseactivitiesofpurchaserscanbeprogressed.
Utilizationofcellulartelephonebypetpartnersforpetitems
58% of pet sweethearts use cell phones to make value correlation for different pet items before
they purchase the one that suits their pet all around. Pet significant others use web to purchase
different pet items and hey think that its more advantageous to utilize it with the assistance of
their cell phones.
In this way we see that utilization of Smartphone assumes an unavoidable part in looking for
each classification making things basic and simple for shoppers of various need.
Completely the utilization of Smartphone has assumed a crucial part in changing business
approach, planning business technique considering the new, itemized and agreeable
methodology of shoppers. Cell phone has reached out in changing the retail scene, has
associated more with in-store customers as it is the beginning stage for each pursuit.
(http://veltrod.in/blog/wp
content/uploads/2016/02/dogscats.jpg)
Veltrodisexpertindevelopingmobileapplications,ecommercesolutionsandIOTapplications.Thebusinessenquires
canbesendtosales@veltrod.in(mailto:sales@veltrod.in)
PostedbyShubhraBhramar(http://veltrod.in/blog/author/shubhrabhramargmailcom/)
February19,
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2016
TheMostEffectiveMethodtoScaleAgileinOffshoreSoftware
Development(http://veltrod.in/blog/themosteffectivemethod
toscaleagileinoffshoresoftwaredevelopment/)
Technology(Http://Veltrod.In/Blog/Category/Technology/)
Agile and outsource improvement are two languages of the innovation business. Most likely
outsource improvement gives the best in class favorable circumstances to endeavors to get a
top of the line practical programming arrangement AND simple access to prepared
programming experts.
Broad utilization of web has filled the dabs of physical vicinity, observing and correspondence
boundaries. Before proceeding how about we first comprehend Agile, Offshore advancement
and outsourcing in more succinct way.
1.jpg)
AGILEDEVELOPMENTMODEL:WHENTOUSEIT?BENEFITSANDHINDRANCES
Agile is programming venture administration model (notwithstanding it is not constrained to

programming improvement scene just) which gives a different option for conventional
advancement techniques. Light-footed give loads of adaptability for quick changes, persistent
change through versatile arranging, transformative advancement.
In deft environment programming is produced in incremental, fast cycles which yield little
incremental advancement of its ancestor. To keep up the quality, every emphasis is completely
tried.
Herearesomefamousdexterousprogrammingimprovementstrategies/systems:
ASD Adaptive software development(ASD)

Agile modeling
Agile Unified Process(AUP)
BADM: Business analyst designer method
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Crystal Clear Methods

Disciplined agile delivery
DSDM: Dynamic systems development method
XP- Extreme programming
FDD- Feature-driven development(FDD)
Lean software development
Kanban (development)
Scrum
Scrumban
AGILEADVANTAGES:
Consumer loyalty is the heart of Agile, which is accomplished by quick, nonstop conveyance.
Constant communication with between Customers, engineers, and analyzers which guarantee
individuals and connection have strength over system.
You can expect quick advancement, might test working rendition of the product is conveyed in
weeks as opposed to months.
Up close and personal too distinctive another medium of discussion including Skype, video
conferencing and so forth are the best type of correspondence than customary messages.
Teams up business and innovation specialists together so they can work intently.
Specialized incredibleness and great UI and UX is accomplished because of constant
consideration.
Quick adjustment to evolving circumstances.
Indeed, even late changes in prerequisites are invited
(http://veltrod.in/blog/wpcontent/uploads/2016/02/images2.jpg)
AGILEDISADVANTAGES:
Customers like to have a former quote about advancement cost, in Agile procedure when the
product is expansive, much of the time, it is extremely hard to anticipate endeavors so giving
the careful quote for the venture.
Spry is an iterative procedure where individuals and connection rules over technique, it results
withhold on mandatory documentation and on outlining.
Clients need gem clarity about conclusive item/result. There could be a finished chaos if every
one of the partners are not in agreement.
Nimbleness cant be accomplished with beginner software engineers/designers. Either
senior/experienced or a mix of a blend (novice + experienced) can run the appear.
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AGILEISNOTFANCYSHOULDYOUGOWITHIT?
Do you think your venture is subjected to include visit little changes? On the off chance that
your venture falls into this classification, Agile is the best alternative for you to execute changes
effortlessly.
Considering your venture might require move back to redesign few element, with the
coordinated procedure you might need to bargain work of couple of days or hours as opposed
to in different strategies where you need to restart the procedure again bringing on substantial
misfortunes.
In a dynamic business and innovation world, the client needs remains regularly evolving.
Dexterity gives a front line point of interest to talk about and convey new elements taking into
account criticism. This proficiency gives the client a high ground to get the last result in fancied
way.
WHATISOFFSHORINGANDOUTSOURCING?
Consider your NYC based organization bargains in social insurance items and you require a
product to interface with your customers and react to their inquiries or requests in more
effective way. All things considered, so your top administration chose to receive a portable
procedure to serve your customers in more productive way.
5 best practices for Agile Offshore Software

Development
1. Effective Communication:Get ready plan, set up vital specialized devices, for example, Skype or
another video conferencing framework are the best approach to make appropriated lithe
improvement work. The achievement of spry in making guidelines for specialized instruments
alongside the product apparatuses and strategy for cooperation, sharing and talking about
antiquities.
2. Begin Lean:Begin with little groups, restricting the extent of 5-10 programming experts as
opposed to contracting a major group. It helps you to comprehend the capacities, quality, and
ability of engineers and group.
3. Intercede Actively:Chain of command and complex choice making procedure are the most
compelling motivation for disappointments of Agile. It is prompted in case youre outsourcing
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particularly offshoring, you ought to be exceptionally dynamic.

4. Pick the Right Partner:Shrewdly pick your seaward accomplice, Expert say-your innovation
accomplice ought to have abilities to go about as a visionary accomplice, who just not help you
in execution the undertaking rather they help you to take right choices at opportune
time.There are such a variety of IT administrations suppliers who case to embrace Agile, still
their organizations around waterfall advancement procedures and they have not possessed the
capacity to scale their deft improvement abilities up to the imprint.
5. GuaranteE Overlap of Time Zone:Working with locales where there is a cover of no less than 2
hours for your coastal and seaward groups is the key variable to guarantee readiness. India is
9.5 hours in front of United States amid sunlight investment funds time, makes a great
destination for outsourcing/offshoring. Covering of time zone leads the day by day kick off
gatherings and resolve any remarkable issues. This significantly expanded the correspondence
stream and cohesiveness of the groups.
2016
February19,
GreatWaystoMarketyourMobileApplication
(http://veltrod.in/blog/greatwaystomarketyourmobile
application/)
MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)
1.2MillionAppsareinthebusinesssectoratthismoment!Doesyourportableapplicationstandachanceinthisnumberto
demonstrateitsuniquenessallbyitsown?
Beingtheproprietoroftheapplicationyourworkdoesnotfinishbyminorbuildingupanapplication.Itisonlyabeginof
yoursincealongtimeagorequiredcommittedendeavorstomakeyourapplicationabuzzinthetown.
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/mobile
appdevelopment1550x330.jpg)
Afterafruitfulimprovementoftheportableapplication,thefollowingstageistomakeitaccessibletotheclients.Itis
exceptionallytroublesomeforanyclienttothinkaboutyourapplicationuntilyoumakethemmindfulofit.BeneathIam
sayingaportionofthefocusesbywhichyoucanmakeaclientbaseforyourapplication.
1. Application store enhancement:Aside from straightforwardly downloading your versatile

application from the application stores, there is another path by which clients can find the
applications which is hunting down the application. For this you have to include a pleasant
portrayal of your application loaded with catchphrases. The depiction ought to dependably be
short and most favored for is in shots.
2. Online networking:Use Facebook, Twitter and other online networking stages for cooperation
with your fan and devotees. Compose drawing in substance so that the client can feel related
and profits by your data. Orchestrate more challenge so that the clients are inspired to share
your redesigns in their dividers.
3. Assemble a versatile well disposed site:You should fabricate an easy to understand versatile
site for your application in which you can talk about in point of interest the elements and
usefulness of the application. You can not say all the data in the application store about your
application so you should use portable sites a s a medium to share the genuine aims of making
the application.
4. Press kits:Make appealing press units which ought to incorporate screenshots of the
application alongside the symbols in various sizes, incorporate data like the historical backdrop
of the application, upgrades and news about the application which you think clients can profit
by. This press unit ought to be effortlessly accessible in your site so that the clients can
download it and get complete data about the application.
content/uploads/2016/02/MobileAppStrategies.jpg)
Theseareapercentageofthestrategiesbywhichyoucanmakeasolidandstarlongclientbaseforyourportable
application.Asthegroupofonlookerswillhavecompletedataaboutyourapplicationtheywillfeelmoresecureabout
utilizingyourapplication.
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2016
February19,
EvaluatingROIofTravelandTourismIndustrywithMobility
andApps(http://veltrod.in/blog/evaluatingroioftraveland
tourismindustrywithmobilityandapps/)
Cell phones has extraordinary change power. It has a reshape different businesses working,
client securing and serving patterns. eCommerce and different areas, travel and tourism
industry are embracing portability with a speedier pace.
A late study has uncovered that by September 2015 travel is seventh most prevalent
classification in Apple App store. 40% People arrange an excursion with cell phone so cell
phones will be a main thrust in 2015 and onwards and is the most energizing open door for
travel organizations.
(http://veltrod.in/blog/wpcontent/uploads/2016/02/30631253
VectormodernflatstyleiconssetfortourismindustrytravellingonairplaneplanningsummervacatStockVector.jpg)
Hereisanunderstandingofexercisesofexplorerswithcelltelephones:
1. Correspondence and media sharing 65%

2. Web Browsing 54%
3. Route 52%
4. News 48%
5. Playing recreations 38%
Notsimplyintravelarranging,cellphonehelpsexplorersatdifferentstageswhentheyrequireamidtheirvoyage,for
example,checkingticketstatus,flightdata,findingclosebyeateries,huntdowntopdestinations,lodgingbooking,sharing
picturestoonlinenetworkingandsoon.Anoverviewwasconveyedtorecognizetheutilizationofcellphones.Hereare
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reactionsfromvoyagers:
1. Discovering eateries 52%

2. Hunt down destinations 46%
3. Perusing surveys 45%
4. Booked or inquired about lodgings 42%
5. Booked or inquired about flights 34%
6. Other detail coming through in the overview included:
7. Left a survey of a lodging, eatery, fascination 23%
8. Announcements to informal organizations 38%
9. Checked flight status 51%
CultivatingMobileinnovationintheTravelandTourismindustry
The coming and utilization of portable innovations astoundingly affect the tourism and travel
industry. Explorers make a complete guide of their trip; pick different travel destination and
tourism spots by surfing the web through their cellular telephones. SMS (Short informing)
administrations are utilized to give data to booking affirmation and even as ticket which can
just be introduced to the carrier or the inn and one is permitted to appreciate the
administration.
The development of new and innovative versatile applications has again mixed a
transformation in portable innovation. This is particularly useful to permit a client to get to web
and book administrations on the web. Henceforth, one can likewise book visit bundles and
other travel related administrations through the versatile.
The relationship between TWO Ts travel and innovation has rubbed their shoulder together to
counter difficulties confronted by voyagers and different partners from industry.
In this cell phone period every client searches for a customized care. To contend with this
interest the greater part of the organizations embracing versatile applications to serve and
cooperate with clients in a more elite manner.
(http://veltrod.in/blog/wpcontent/uploads/2016/02/travel
andtourismindustrytourismfest.jpg)
Inanycase,whatdoesthismeanforthetourismbusiness?
Versatilityisviewedasbestpartnerforthetravelbusiness.Thisoffersorganizationstoobtainnewclients,someassistance
withretainingoldonesandserveclientsinthemosthelpfulway.Thisisthereasontourismventuresneedtoadjusttothis
newmechanicalmoveandensuretheycanachievetheirclientsintheportableenvironmentandturnintoadynamicpiece
oftheircomputerizedlife.
WearableTechnologyareintercedinginTravel:
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A late study conveyed by Euromonitor International Consumer Electronics research has

anticipated that by 2016 wearable Technology will be real formula.
By 2018 there will be 180 Million Wearable web associated gadgets which were simply 9 Million
all around in 2013. Items right now on special incorporate Sony Smart Watch, Samsung Galaxy
Gear and Google Glass. Google likewise created Android Wear programming for wearable
hardware.
Apple Watches, Android Wearables are required to take this segment by tempest, as Apple
items have accomplished for cell phones and tablets.
Thepaceofadjustmentforquickreactionandtobeatleadpart:
Flyoutorganizationsshouldbequicktocrushwearableinnovationasafeatureoftheirmethodologywhichwillpushthem
toonloadupnewclientsalsokeepfromlosingexisting.
Notices,Personalhelp,restrictiveadministrationandextrabackingarethekeysforpresentandfutureadvertising
situation.Thesecomponentsoughttobereceivedinapowerfulwaysocustomerscanhavebotherfreetravelinvolvement
regardingfindingapplicabledata.
content/uploads/2016/02/images2.jpg)
ComputerizedSavvyandYoungPopulationFeedsTravelandTourismOnline
With the wide web utilization of the method for the convenient gadgets at all the periods of the
travel experience, players in the travel and tourism industry are rapidly receiving most recent
innovation to grow their abilities and to keep up a high ground.
By worldwide statistical surveying organization Euromonitor International, Middle East online
travel entrance will develop from 18% in 2013 to 22% in 2014.
Information from different trusted source has uncovered that in most recent 12 months 48% of
center east explorers have utilized their cell phones for travel related ventures out of them
around 70% have utilized either tablets or advanced mobile phones to arrange their travel.
This information gives indispensable advertising chance to travel organizations to devise their
procedure to connect with potential clients.
The encouraging portable stage is playing a huge mantle in concocting the business systems of
travel and tourism organizations in the UAE area. 85% of business voyagers utilized versatile
application as a part of 2013, out of them 62% utilized them on each excursion. The general
reaction was from business voyagers that versatile applications enhanced their travel
encounter and helped them at different phases of travel!
Advantagesofhavingacellphoneinthebusiness
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Havingaversatileapplicationgivesyourbusinessinnumerableopendoors,justnotinthetermsofservingyourclients,
butrathertodealwithyourbusinessinamorecontrolledmanner:Herearesomenoiselessadvantages:
1. Track, react and answer to your messages.

2. Clients can check their inhabitance utilizing internet booking framework application and site.
3. Voyagers can take photographs of destinations and can post them on Flickr, Facebook and
different locales
4. Take recordings and post them on YouTube, Facebook and different destinations
5. Deal with your online notoriety
6. Check and post on your Facebook Page
7. Do your internet keeping money
8. Answer your live talk framework present on your site utilizing a portable application
9. Using a client relationship administration framework
content/uploads/2016/02/pic_travel_and_tourism_degree.jpg)
2016
February19,
ChallengesforeCommerceGrowthinIndia
(http://veltrod.in/blog/challengesforecommercegrowthin
india/)ECommerce(Http://Veltrod.In/Blog/Category/Ecommerce/)
Indias eCommerce anticipates more billion-dollar babies Yet to get its own particular Alibaba
or Amazon
eCommerce gives enhanced client experience, adaptability and control to clients to purchase
an item or administration when they are prepared to buy regardless of time and area This is
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the key for development.

Because of quick selection of Internet empowered gadgets like cell phone and tablets we have
seen an unparalleled development in eCommerce. The torrential slide of telecom innovation
has totally changed the method for our living, specialized strategies, shopping and so on. It
hugy affects how we correspond with companions and relatives, how we travel, how we get to
the data and the way we purchase or offer items and administrations.
Despite the fact that India has low Internet infiltration about 19% in contrast with different
economies where it is up to 90%; size and potential are epicenter for the fascination of the
Indian eCommerce market. India has a third biggest client base with 159 million portable
Internet clients followed by Americas 250 million and Chinas 550 million; has abundant of
chances. The quantity of versatile Internet clients in India is anticipated to be twice and cross
the 300 million by 2017.
content/uploads/2016/02/1obXy75m.jpeg)
ExtremeChallengesofeCommerceinIndia
Witharound1.25billionpopulacesoutofwhichwebentranceisjust19%Indiahasgiganticopendoorsfortrade.Other
thanbeingsuchamajorcommercialcenter(drawinginworldwideeCommerceplayersandspeculators)ithasown
difficulties.
1. Exceptional yield Rates: Though the pattern is changing still eCommerce players are
encountering substantial item return rates, which are bringing about misfortunes for them, as
opposite logistics presents one of a kind difficulties..
2. Purchaser incline toward COD (Cash on conveyance): Due to trust lack; still loads of individuals
dont want to utilize a credit/platinum card or web managing an account strategies for
exchange, rather they decide on Money down which is unsafe and leads less business edge.
3. Installment passages Inefficiency: Consumers as a rule experience a high disappointment rate
of installment entryways. Normally once a client does not reattempt after an exchange
disappointment. It prompts loss of organizations.
4. Quality Internet infiltration: India has a web entrance of around 19% in contrast with nations
such as US and UK where it is up to 90%. In any case, that is not the sympathy toward
eCommerce players it is prospecting, the real test is about nature of availability. The rate and
incessant drops cause disappointment and confine client from utilizing eCommerce for their
significant wellspring of purchasing.
5. Dependable Logistic and Supply Chain: India is an expansive nation which has a large number
of urban communities and territories which are not effectively open. Despite the fact that the
Metropolitan urban areas and other major urban focuses have not issue with production
network, but rather the fascination lies in business sector size because of its extensive
populace. Through eCommerce customer need to purchase an item in productive way as well
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as hope to get it conveyed at their place in minimum conceivable time.

6. PC/Internet proficiency and successful achieve: India has poor compass of (PC) which is low as
3.5/1000 of the populace, contrasted with Five Hundred/1000 US reason for advanced lack of
education. The web is still open by half of the web client populace through PCs with the
assistance of phone lines. Given the entrance of phone just 2.1 for every penny of the
populace, e-business stays far from the basic man. It is troublesome for e-business to reach to
1,000 million populaces spread more than 37 million families in 6, 04,374 odd towns and 5,000
towns and urban areas. Moreover, both expense of PCs and web access in India are very high.
7. Charge standards and compliances: Yet a considerable measure of activities must be taken by
government to streamline complex duty standards which have distinctive rates at various
states.
content/uploads/2016/02/ecommerceShyam780.jpg)
KeyDriversofeCommercesegmentdevelopmentinIndia:
There is an enormous development in Internet and 3G Penetration:

Information from internetlivestats indicates India has as of now surpassed quantities of
Internet clients than the United States.
Accessibility of a much more extensive item range, legends and new eCommerce players
(counting online buy from universal retailers and direct imports) contrasted with what is
accessible at block and mortar retailers.
Occupied ways of life, urban activity blockage and absence of time for disconnected from the
net shopping.
Genuine item encounters, adaptability to analyze administrations/item, upgraded shopping
knowledge (installment, shipping and so forth.) through shopping basket.
The 100 % concentrate on Mobile application methodology just Shopping on applications
Concentrating on Mobile innovation is no more a vital choice for eCommerce organizations
however a command. Be that as it may, versatile site V.S. versatile application is a choice
numerous strategists still level headed discussion on. Notwithstanding, taking a gander at
Indias biggest retailer, Flipkart gunning for the application just methodology is an unsafe move
that might end up being effective over the long haul. Indeed, even Myntra and Urban Ladder
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has a Mobile App just system. The primary purpose behind this movement is to give clients an
incredible versatile affair which is certainly conceivable through an application than a portable
site. In any case, a great deal of veterans in the business sector say this is a decent move as
they measure the aces against the cons. From customized suggestions to Geo focusing on, a
Portable App just technique is the saint of great importance.
Indian Ecommerce industry is going to procure 100,000 abilities in 6 months!
Hugeplayerstoonewcompaniesareforcefullycontractinggifts.Thesegiftsaregoingtomakecolossaldistinctionasfar
asinnovationandadvertisingsupportforeCommerceplayersinforthcomingyears.Upheldbystrongdevelopment,the
main10organizationsinthesegmentarethemselveshopingtoretainnolessthan15,000expertsbyDecember2015.
content/uploads/2016/02/ecommerceindustryindia20151.jpg)
WorldwideeCommercesubsidizing
In the late 5 years, financial specialists have supported $30.3B dollars through 2,013
arrangements. The quantity of arrangements has seen a steady upward pattern from 166 in
2010, to 481 in 2014. The yearly development in dollar-sum contributed comprehensively has
been uneven, yet there was a critical jump from $4.8B in 2013 to $11.2B in 2014 with a 133%
ascent. In the last four quarters, including Q115, year-over-year development marginally
quickened to 136% of $12.5B in speculations.
There is noteworthy retail opportunity in India, which is tied with a demographic profit
(youthful populace, rising ways of life and upwardly portable white collar class) and rising web
infiltration. From a speculation point of view, the business sector is a basically minority stake
market, with most extreme footing in right on time stage bargains. Such early stage financing
will offer organizations some assistance with developing a solid establishment to begin from.
With such solid business sector prospects and a just as energetic speculator group, we
anticipate numerous more eCommerce organizations from India entering the pined for billiondollar club. Driven Digital India venture and the modernization of India: An activity by the
administration of India.
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content/uploads/2016/02/indiatechnology.jpg)
VeltrodisexpertindevelopingMagentobasedecommerceapplicationsandthebusinessenquirescanbesend
tosales@veltrod.in(mailto:sales@veltrod.in)
2016
February19,
ThePracticalUseofMobileMRReportingSoftwarefor
Pharma(http://veltrod.in/blog/thepracticaluseofmobilemr
reportingsoftwareforpharma/)
SalesforceAutomation(Http://Veltrod.In/Blog/Category/SalesforceAutomation/)
(http://veltrod.in/blog/wpcontent/uploads/2016/02/MobilePhone
Evolution.png)
Thedreamofallsalespersonshasbeenmobilecomputingandrealtimecommunicationforyearsnow.Before,mobile
phoneshadsmallscreens,slowdownloadtimeandpre3Gtelecomservices.Thisresultedininconsistentand
unsatisfactoryexperiencesforalmostallsalesrepresentatives.
OnemajorobstacleinMobilesalesforceautomationisenduseradoptiondoubledwithlowmarketdemandandother
complextechnicalissues.
TIMEFORAREALITYCHECKHOWPRACTICALISMRREPORTINGININDIA?
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/future
smartphones.jpg)
Nottoolongago,medicalrepshadonlytwothingstheycouldpossiblyforgetwhenleavingtheirhousesinthemorning
purse/walletsandtheirleathertotebag.
Andwhatisthetrendtoday?AmobilephoneANDahandheldtabletareamustforessentialmobilecommunication.With
theemergenceofmobiledevices,additionalcapabilitieshaveoccurredwhicharenotfoundincomputers.Smartphones
thesedayscancapturephotographs,videos,recordingsandprovideGPSfacilitytoo.Allofthiscanbeuploadedonto
PharmaCRMsoftwareinaflash.
Wirelessbandwidthisexpandingdrasticallyandfast.Itsupportsthedemandsofbusinessapplicationslikeemailswith
largeattachments,multimediacontentsandotherrealtimechannelsofcommunication.Anindustrylikethe
Pharmaceuticalindustrieshassalesrepscominginandoutatalltimes.Tomakethingseasierandsimplerforthem,
mobilefieldforceisTHEsolution.
Choosingoftherightmobiledevice:
(http://veltrod.in/blog/wpcontent/uploads/2016/02/whatisthe
futureofmobiledesignandsocial3f5e71c340.jpg)
Thedebateforeverycustomerthesedaysiswhethertobuyamobilephoneoratablet.
Intheyear2013,thetermPhabletwasintroduced.Whatitmeans,youmaywonder.Phonecallfacilities+Tablet
facilities.AtabletthatgivesyoutheoptiontomakephonecallsisknownasaPhablet.Theidealchoiceforeverymobile
salesforcewouldbethephablet.
DeadTimeCanitbeovercome?
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/waitingroom
bestpractices.jpg)
Whatisdeadtime?
Deadtimereferstothetimeduringtheworkingdaythatmedicalrepsthinkthattheyarewastingbecauseitisspentdoing
nothingproductiveorconstructive.
Withoutthelackofappropriatetechnologicalsupport,medicalrepswillfinditimpossibletoperformanyactivityduring
deadtime.AlaptoporacomputerisnotusefulherebecauseittakesuptimeinboostinguptheOS.Sometimesitisslow
becauseoftheDongle.
Becauseofthisonereason,smartphones,handheldtabsornetbooksareseentobemuchmoreusefulduringdeadtime.
Itisalsoeasiertocarrythanalaptoporcomputer.
RisksofMobileMRReporting:
(http://veltrod.in/blog/wpcontent/uploads/2016/02/talk1.png)
Itisalosssometimesbecausesalespeoplefailtounderstandthebenefitsofferedbymobiletechnology.
Thisiswhyisamusttoincludesalespeopleontotheteamduringthedecisionmakingprocess.
IsitpossibletoincreaseworkefficiencyofanMR?
(http://veltrod.in/blog/wpcontent/uploads/2016/02/maxresdefault
1.jpg)
Medicalrepsarealwaysoutsideintherealworldmorethanontheirdesk.Theyarebusyconvincingphysiciansand
hospitalstobringinnewordersfortheircompany.Whenthereisasalestrip,therepsgetplentyoftimetocarryouttheir
dailyworklikeadministrativework.Butrepscannotdothisallthetimebecauseofalaptop.Theycannotworkproductively
allthetime.
Toovercomethisbarrier,medicalsrepsextendtheirworkingtimefromhome.Theydoallthisattheexpenseoflosing
familyandpersonaltime.Theunderlyingbarrierhereistheinabilitytoworkwhenevertheyhavethefreetime.
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MobileMRReportingsystemtofullyshutdownwebbasedCRM??
Firstofall,wemustunderstandthemeritsanddemeritsofMobileMRandWebbasedCRM.
WebbasedCRMandSFASystemsdesignedtogeneratepowerfulreportsandbusinessintelligence.Thisisnotuseful
ona3.5inchsmartphonescreen.Theyprovidesolutionstoagreaterdegreeofinteractionandperformanceformanagers
whoarelesslikelytotravellikemedicalreps.
MobileReportingSystemsinteractiveandcapableofinformationintoeasilyunderstandabletermsandlanguage.Mobile
Appscancomplement,ratherthanreplace.
MobileCRMistheanswertoFieldForceChallenges:
(http://veltrod.in/blog/wpcontent/uploads/2016/02/AmandaCiccatelliscreenshotapp.png)
ThetopmostgoalsofallCRMaretomakesurecommunicationiscontinuous,consistentandbasedonindividual
preferences.
AlltheinformationreceivedfromCRMneedstobecentralized.NowthatCloudhascomeintothepicture,ithasbecome
easiertomaintainrelationshipswithPhysicians,Hospitals,andStockists.Thismeans,certainkeyinformationare
intelligentlyassimilatedbythecloud,whichhelpsmaintainrelationshipsbetter.Allcustomercontactsfromsales,support,
andservices,arecentralized.Thisisaccessiblefrommobilephones.Thismeanssalesrepsarebetterequippedandcan
performbetterwithcustomers.Withtheuseofhandheldtablets,itbecomeseasierforsalesrepstocommunicatewith
doctors.Itmakesthemmoreconfidentintheirwork.
Top10benefitsofPharmaMobileMRReporting:
1. Exponentially increase Rep productivity, allowing work to be accomplished on the fly.

2. Make use of dead time (he wasted waiting time & traveling time).
3. Access relevant CRM data wherever & when it is needed most.
4. Aids in transparent communication, live task updates & status reports anytime, anywhere.
5. Accessing the company database for information before meetings with physicians.
6. Efficient Pre-call and Post-call planning.
7. Provide physicians with straightforward answers to their questions.
8. Checking important official notifications during sales trips.
9. Making use of free time by visiting nearby unplanned doctors.
10. Handheld Tablets helps Medical Reps provide context-specific information to Doctors.
Thereisusefulinformationthatcanhelpsalesrepsinperformingeffectivelyonthedatabase.Also,additionalinformation
isnotsharedwiththesalesmanagers.Thisinformationisstoredintheheadsofsalesrepsforfutureuse.Sincemobiles
arealwayson,itbecomeseasiertoaccessinformationthanusingalaptop,becauselaptopstakeatimetoopen.
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Intodayscompetitivemarket,pharmasalesforceneedsinformationatthetipoftheirfingersandthebestwaytoachieve
thisisbyusingmobilephonesandhandheldtabs.
Itiseasiertomanagerelationshipsonthego.Everythingisavailableinthehandhelddevicekeyaccounts,contacts,and
stockists.Informationisreadilyavailablewhenneeded.
(http://veltrod.in/blog/wpcontent/uploads/2016/02/lybrate_manage_practice.png)
content/uploads/2016/02/lybrate_android_app_doctors_website_1.png)
AboutVeltrod:
Veltrodoffersondemand,affordablemobileSFAsolutiontomanageendtoendactivitiesandperformanceofmedical
representatives,efficientlywithease.Forademo,pleasedropanemailtosales@veltrod.in(mailto:sales@veltrod.in).
PostedbyZeinaSravya(http://veltrod.in/blog/author/zeinasravyagmailcom/)
February15,2016
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ImportantFeaturesandFactorsthatcanbeConsideredfor
MobileApplicationDevelopment
(http://veltrod.in/blog/importantfeaturesandfactorsthatcan
beconsideredformobileapplicationdevelopment/)
Uncategorized(Http://Veltrod.In/Blog/Category/Uncategorized/)
(http://veltrod.in/blog/wp-content/uploads/2016/02/rsz_crossyroad_characters_feature1.jpg)
Mobileapplicationdevelopersarefightinganendlesswrestlingmatchintheirmindseithertodevelop
anoffbeatapporemulateapps.Dowhatyourmindsays?Ifyoulovetodevelopoffbeatgameswhile
theworldmaybegoingwithappemulationorthereskinningway,juststicktoyourway.Minecraft
developerNotchdidexactlythesame.Whenthegamingworldwasbusywithguns,weapons,killing,
running,blockingandthrowinghefocusedonbuildingupstuffs,usingbuildingblocksandother
decorativestuffs.IntheendMicrosoftboughtminecraftforasumof2.5milliondollars.Even
emulatedgamessuchasclashofclansaredoinginordinatelygood.
Here,afteranalyzingalistofgamingappstrategieswehavecomeupwith10bestfactorsformobile
applicationdevelopment.Theyare,
1.Do not neglect old apps
Donotgiveuponyouroldapps.Reviveandemulatethemforbetterusage.Emulationistheprocess
ofadditionoffeatures,functionalities,technologies,andrapiditerationstoanalreadyexisting
applicationsourcecode.
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/coleco
tabletopfroggersystem.jpg)Forinstance,wearefamiliarofthegamingappCrossyRoads.Butwe
maynotknowthefactthatthedeveloperMattHallemulatedtheFroggerarcadegametodevelopit.
Hedidexactlythesamewhichanytom,dickorharrywouldhavedone.Butwhatevermaybethefact
CrossyRoadswasrousingwithasuccessofover5milliondownloadsand$10millionrevenuewithin
threemonthsofitsrelease.Itreached#1inthetopchartcategories.Themonetizationstrategythegame
adoptedwasgroundbreaking.Itwassomethingthatgameslikeflappybirdshavealreadyapplied.
Thebottomlineis:Ifyouroldappstillhaveitspotentialrescueitinsteadofleavingit.
App skinning
Bigboysofthegamingworldarereleasingtheduplicatecopiesoftheiroldblockbustergame.For
instance:DisneyOzisnickedofffromImangistudiosclassic.Thesamecodebutyouhaveanew
brandedappthechartcategories.Anotherfactortobeconsideredisthatbecauseofthereleaseofthe
gametheendlessrunnerserieswillstillremaininthemindsofthemasses.
2.Consider developing freemium model
Basically,therearethreerevenuemodelswhichthemobilegameapplicationdevelopersshouldwarm
up,theyare
Free
Freemium
paid
Butthenyoushouldonlyconsiderfreemiummodelovertheotherforyourgamingapp.Ifyougowith
thepaidmodelhugemarketsharewillnotbeheldbyyou.Butwhyfreemium?Becausepartoftheapp
willbeavailableforfree.Thismotivatestheuserstodownloadyourappsandpartlyitprovidesinapp
purchasesthathelpstheuserstoenhancetheirgamingexperience.
Moreover,freemiumistheoneofthemostpreferredmodel.Almost82%oftheappstoregames
employthismodel.Sodependonfreemiummodel,ifyouintentonmakingmoneyfromyourapps.
3.Give thought to virtual reality
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content/uploads/2016/02/virtualreality.jpg)Ifvirtualrealityissomethingyouwanttotryyourhands
on,goforit.Therewillbenumerouspeopletoopposetheapproach.Nevergivethoughtforthem.The
virtualrealityconcepthasreceivedagreensignalinGameDevelopersconferenceinSanFransisco.
Virtualrealitygamesaregettingmoreattentionamongtheteenagersbecauseofthegraphics,
animationsandtheabilitytointeractwiththeenvironment.Aninteractiveedgehasbeengiventothese
gamesbecauseoftheuseofbiosensingtechnology.Nowadays,VRgamesareavailableonXBOX
360,PS2and3aswellasonMacandPc.
4.Keep the US flag flying high
ThismaysoundstupidbutthisiswhatLasseSappanen,CofounderandChiefexecutiveofPlayRaven
,aFinnishgamedeveloperwhorecentlyraised$4.1milliondollarsaid.HaveUSflaginyourapp
storeicon,ifyouhaveUSaudienceinmindforyourapp.
Accordingtothestatistics,59%ofAmericansaregamers,andtheyuseaudio,videoandgamesfor
about10hours34minspermonthonanaveragebasis.
5.Honor the apple watch
Applewatchershavemadeasignificantinroadintothegamingworld.WiththestraightforwardUX,it
isstatedthatgamescanbeeasilydevelopedforanApplewatchthatforanyotherappleproduct.But
thequestioniswhetherthedevelopersareabletomonetizetheirapps.BrandslikeStarbucksand
Macysaremakingthemostoutofitbyhavingtheirpromotionsrightinfrontofthecustomerseyes.
6.Employ HTML5
(http://veltrod.in/blog/wp-
content/uploads/2016/02/html5-games.jpg)
Thecostofinstallationinmobileadvertisingisgoinghighyearbyyearpushingthedeveloperstotheir
limitations.ButwhytobreakyourbankaccountswhenyoucaneasilytrywithHTML5.
It is quite easy to develop little version of game in HTML 5
It is easier to distribute it via mobile web for few weeks.
The users can play the games on their mobile browsers without any installation
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If the users like the game they can download it from app store
The best thing is that they will be charged by the distribution network only when the user
download the native app.
7.Honor companions
Thoughtheconceptofcompanionsotherwiseknownassecondscreenappswasoriginallyprompted
togivefemalesthesenseofsecuritywhilecommuting,ithelpspeopletocometogetherinasingle
platform.
Forexample,MicrosoftsXBoxOneisagamingconsole,whichononehandcanbeconnectedtothe
consoleswherethedownloadscanbemanaged,atthesametimeithelpstheuserstousetheir
smartphonesasasecondscreenfortheconsole.
8.Think of big games
WhileAppleenhancesitsappbinarysizeallowancesfrom2to4gb,develpersshouldthinkof
developingbiggergames.
9.Leverage social interaction
Onemorefactorthatshouldbetakenintoaccountisdevelopingdeeperbondwiththeplayers.Studios
arealreadyintegratingsocialmediaplansintotheirgameplay.Insomecases,tyingupwithfreemium
modelsmayalsoincreasethelevelofsocialinteraction.
10.Seek the help of Game Studios
Biggamestudiosareemergingasasavinggraceforsmallergamecompanies.Forinstance,consider
thegameAngrybirdsdeveloperRovio.Nowadays,theyarebondingwithsmallcompaniestopublicize
theirapps.Forcustomizedmobileapplicationcontactsales@veltrod.in(mailto:sales@veltrod.in).
PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)
February13,2016
IncreasingtheReachabilityofyourMobileApplicationbyUsing
SalesFunnel(http://veltrod.in/blog/increasingthereachability
ofyourmobileapplicationbyusingsalesfunnel/)
DigitalMarketing(Http://Veltrod.In/Blog/Category/DigitalMarketing/)
ECommerce(Http://Veltrod.In/Blog/Category/Ecommerce/)
SocialMediaMarketing(Http://Veltrod.In/Blog/Category/SocialMediaMarketing/)
Theconceptofsalesfunnelisnothingnewasitexistswitheachandeverybusinessmodel.However,
inthedigitalagefunnelshavebecomeafundamentalvisualmatrixtounderstandtheconsumer
behaviorandtoimprovetheoverallbusinesssales.Ifyouaredigitalmarketeryoumighthaveyour
ownfunnelsetupinGoogleAnalytics.Letushavealookatthefundamentaluseoffunnelsandmulti
channelfunnelsalongwiththeirapplicationsinmakingyourappprofitable.
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/googleanalyticsgoalfunnel144248256314424829611.png)
Theaboveimageshowsthesalesfunnelofhotelbookingwebsite.Anynumberofpagescanbeadded
tocreateafunnel,wherethenumberofpagesdefinesthestepsinfunnel.Theredportioninthefunnel
showstheuserdropoff.Itisalmostundesirableandtheroleofthemarketeristoreducetherateof
dropoff.
Why sales funnel ?
Eachandeverypartofthesalesfunnelareanalyzedbythemarketerstoreducethedropoffs.The
pageswherethenumberofuserdropoffismaximumisoptimized.Theoptimizationsincludecontent
changes,technicalupgradationsoranythingelsethatpreventstheusersfromgoingfurtherintothe
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funnel.Intheabovescenario,mostofthepeopleleaveduringthetransaction,thisclearlydefinestwo
possiblecauses.Maybetheremightnotbeenoughroomsavailableinthehotelorthepricesmaybe
unfavorable.
Youcanalsoseethatafunnelhasaspecifiedpathofthepages.Thisisthecasewhenyourfunnelhasa
singledescriptionpage,addtocartmenuandthenasale.Butthisisnotthecasealways.Afunnelcan
haveanynumberofpages.Allthesepagesactasapointofentryfortheuser,ultimatelyleadingto
Goalcompletionpage.Sameconditionappliesformobileapp.Inapppurchasecanoccurinanystages
ofgame.
Whenusersentersfrommultipleplaceswhoarenotthepartofanexistingfunnel,theirbehaviorcan
berecordedusingmultichannelfunnel.
Multi-channel sales funnel
EachandeverymarketerisalwaysobsessedwithGoalcompletionpage,nothingcanbecomplained.
Therecanbemultiplepagesthatallowstheuserstomakeasaleratherthanyourspecificfunnel.Under
thesecircumstancesmultichannelfunnelscanbeused.
Youneedtooptimizethepages,when2/3pagesleadstomultiplegoalcompletionpageeachwitha
differentpath.Butwhenyoufindthesetofpagesareimportantyoucaneitheraddthemintoyour
existingfunnelorcreateanewone.Considerasitewherelotofinquiriescomesfromtheportfolio
page.
Multichannelfunnelsareextremelyimportantforcompaniesthathavemanyinterlinkedwebpages
withdifferentpurchasinginstructions.Itisalsousefulwhenusersaredrawnfromalargenumberof
channels.Forexample,aneCommercesitegettingusersfrombannerads,PPCs,organicsearch,QR
codes,andmore.Inthiscircumstancestheusercanenterfromanymediumandmaygenerateasale.
Use of funnels in mobile apps and games
Inapppurchaseswithingamesandappshavebecomethefundamentalmodeofrevenuegeneration.
However,appmonetizationinvolvesnnumberofstepsfortheuserstomakepurchase.Letus
considerthescenariowhereinapppurchaseiscomparedtogoalcompletion.
ConsideragamesimilartocandycrushwheretheIASpopupsvaluesat0.99$and1.99$respectiveto
3movesand10movesappear.However,IAPoffering10movesishavinghigherconversionrate.
Obviously,theimageofmoreforlessiscreatedhere.Thisresultsinincreasedimpressionof10moves.
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(http://veltrod.in/blog/wp-content/uploads/2016/02/moves_funnel-1442492657.jpg)
Power of consolidated data
Considerthesamescenariowithrespecttoanalyticspartobservingthatsomeofthelevelcausesdrop
offs.Forexample,letusconsiderlevel5iscausingmoredropoff.Thereasonforthedropoffisthe
difficultylevelandmoreover,2025%oftherevenuecomesfromuserswhocrosslevel5.
content/uploads/2016/02/datawarehouse.jpg)Butinordertoreducethedropoffmakingchangesto
designmayinvolvehugeamountoftimeandmoney.Hencethebestpossiblewayisusingfunnels.
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Insteadofchangingtheprogrammingcode,extralivescanbeincludedandinapppurchasesfor10
moveswithhigherimpressionratecanbeincluded.Thiswoulddefinitelyreducesthedropoffand
increasestherevenue.
Salesfunnelisagreattoolwheretheincreasinghungerofanalyticsincreaseitsvalueduringtherecent
times.Youcanincreaseyourrevenueatthesametimeyoucanalsofigureoutthefeaturesthatneedsto
beupdatesinfuture.
Whatdoyouthinkofsalesfunnel.Haveyoubeenabletofindtheloopholesthathinderedthe
monetizationofyourapp.Foranyqueriesdroptousonsales@veltrod.in(mailto:sales@veltrod.in).
February13,2016
TipstoUserAcquisitionofAppssimilartoZOMATO,UBER,
PRACTO(http://veltrod.in/blog/tipstouseracquisitionof
appssimilartozomatouberpracto/)
DigitalMarketing(Http://Veltrod.In/Blog/Category/DigitalMarketing/)
WebsiteDesign(Http://Veltrod.In/Blog/Category/WebsiteDesign/)
(http://veltrod.in/blog/wpcontent/uploads/2016/02/apps
software1.png)Inordertobuildanappbasedbusinessmodeluseracquisitionisthefirststep.App
usabilitycanbemonitoredbycohortchartandfunnels.Here,wearegoingastepbacktofindtheways
inwhichvariousappbasedbusinesscanacquireuserstostartoff.Tobeginwithacquiringusersisnot
wherethejobgetsdone.Itmustbefollowedbyrightstrategicmovestosustainretentionandalsoto
becomevaluable.Everythingbeginswithappdiscoveryandmovestoacquisition,retentionandusage.
Givenbelowisasimplechartthatbestexplainstheflow.
Zomato
App nature-
Generic,valuebased,Mediuminvolvement
Demography of target audiencehttp://veltrod.in/blog/
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Acrossincomelevel,maximumofyoungsters
Mode of discovery-
Genericplatformssuchasfacebookads,twitterads,mail,etc..
DoyourememberthemailsthatZomatosendsyouinformingoneofyourFBfriendjoiningthe
platform?
ItisapparentthatapplikeZomotoisroutedthroughgenericplatformstodriveadoption.Thisiswhat
exactlyyouneedtodoifyouwanttomakeanappbasedbusinessmodelsimilartozomato.
User acquisition
(http://veltrod.in/blog/wpcontent/uploads/2016/02/Capture1.png)Foruser
acquisitionofappsimilartozomatoonemustplaytotheirdifferentiatingfactors.Therearenumerous
appsthatsolvesthisproblembutuserstendtosticktotheappthatsolvesitbest.Asapartofthe
strategy,itisalwaysbettertohuntforfoodandrestaurantrelatedlocalqueries.Tobeginwithcreatea
siteandoptimizeitwithgoogle.Linkittoanapp.Foradditionalfeatures,
Create a FB login button for easy sign up
Inform FB friends of app users through mail
Talk about your app in startup forums
Talk about your app in news stories related to food startup
Tie with restaurant and ask them to register with your app
Fundamental intent
todownloadtheappistoknowabouttherestaurantsandeateries.Givesomepartoftheinformationin
thesiteandtherestintheapp.Dontforgettohintthatinyourwebsite.
Engagement
ofuserswillbehighifpeopleeatregularlyintherestaurants
Retention
ofeliteuserscanalsobehighasreviewersarerewardedwithbadgesandothertitlesthatarenon
monetaryinnature.Peoplecanalsoretainforthesakeoftheirfriendsbeingthere.
UBER
Nowadays,thereisalotofdemandfortaxibookingapp.Ifyoualsointhatleagueandplanningto
makeitabigridesharingapp,thefollowingstipsmaybeuseful,
App nature-
Generic,utilitybased,Mediumtohighinvolvement.
Demography of target audience-
Acrossincomelevels,techsavvyyoungpopulation
Mode of discovery
GenericplatformslikeGoogleadwords,mail,Facebookads,Twitterads,etc..
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(http://veltrod.in/blog/wpcontent/uploads/2016/02/uber.jpg)Uberhasbeen
abletoacquireusersthroughfreeridesonappinstallation.InIndia,thestrategyhasworkedquitewell.
Withcontinualstoriesthestartupgainedhugepopularityandbrandrecognition.Thecompanyisalso
tyingupwithyouthentertainmentchannelonYoutubeforacquisition.
User acquisition
Reward the referrals
free rides on app install
Twitter and FB ads
One can tie up with late night destinations like bars, restaurants, theaters, etc.
Tie up with airlines
Tie up with other app start ups like airbnb
Run QR code banner ads and target search terms that show purchase intent
Fundamental intent
todownloadtheappwillbeoutofcuriosityandcompetitivepricing.servicewillcountforfuturerides.
Engagement
canberegularforacohortofuserswhotravelregularly.
Retention
canbemoderate.
PRACTO
(http://veltrod.in/blog/wpcontent/uploads/2016/02/PractoShashank
ND.jpg)PractoisverymuchsimilartoZocDocasfarasthebusinessmodelisconcerned.Revenuecan
beearnedthroughdifferentmodes.DoctorsbuyasubscriptionforSAASbasedmodelwherethefront
endconsistsofsearchbarforpatientsandfeatures,etc..Thebusinessmodelemployedismuchsimilar
toGoogleAdwords.
Nature of app-
Nongeneric,valuebased,highinvolvement.
Demography of target audience-
Middleclassincomedemography
Mode of discovery-
Onlineorganicsearch
Nowadays,alotofstartupsareeyeingthehealthcaredomain.Practostarted5yearsagowheremostof
thetrafficthatcomesfromwebandavaluableplatformhaveworkedforthem.Ifyouwanttostart
somethingsimilartopractoyouneedsomestrategyifitneedstobediscoveredwithinasmallbudget.
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Firstbuildasolidwebsiteandtheninsisttheuserstoinstalltheapp.
User acquisition
Focusing on explanatory search queries from patients
Follow top sites that pop for search results
Learn about the topics and tell about your app there
Attract people with free consultation from reputed doctors
Focus on discovery and penetration
Focus on retention
Create an informative site for Google to throw your site first in the search tab
Link to the app as a final step for consulting the doctor for free
Fundamental intent
todownloadtheappwillbetogetvaluableconsultationfromdoctors
Engagement
canbemoderate
Retention
isalwayshighbecauseofthesatisfactorycustomers.
Thuswehaveseenmorevaluablepointsforappretention,formoreinformationdropusamailon
sales@veltrod.in(mailto:sales@veltrod.in).
February13,2016
TheAdvantagesandDisadvantagesofFreeVsPaidApps
(http://veltrod.in/blog/theadvantagesanddisadvantagesof
freevspaidapps/)
Android(Http://Veltrod.In/Blog/Category/Android/)
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(http://veltrod.in/blog/wp-content/uploads/2016/02/services_monetization.png)
Appmonetizationisoneoftheguidingprinciplesforyourapplication.Failingtosuccessfully
monetizeyourappcouldbethedifferencebetweenbuildingasuccessfulbusinessandhavingtoscrap
yourefforts.Rightfromdevelopmentinvestmentandproductfeaturestomarketingstrategiesyour
approachtomonetizationwillhaveitseffectonyourbusinessandapplication.Herewearegoingto
lookatsomebackgroundcontextofmobileappmarketplaceandevaluatetheprosandconsoffreevs
paidapps.
Paidappsprovidesstraightforwardapproachtomonetization.Peoplebuytheappdirectlyfromtheapp
storeandyouget70%oftherevenueoutofit.Intermsoffreeappsthestrategyisentirelydifferent.
Theentireappwillbeavailableforfreedownloadtotheusershencethedeveloperhastothinkofways
tomakemoneyoutofit.
content/uploads/2016/02/freemiummodelsfeatured.jpg)Themostcommonapproachusedwithfree
appformonetizationisinapppurchasing.Thisiscarriedoutthroughinappadvertisingwherethe
mobileadvertisinghasgrownrapidlyandtherewillbelotofresourcesandfeaturesavailableinthe
future.Butadvertisingshouldbecarriedoutwithcaution.Developersneedtocarefulabouthow,when
andwheretodisplaytheirads.Iftheadvertisingdetractstoomuchfromtheoverallappexperience,
userswillbealienated.Thisinturncausetheretentiontofallwhichreducestherevenuefrom
advertising.
Anothertechniqueforappmonetizationwithfreeappisfreemiummodel.Theinitialbasicsetof
featureswillbeavailablefreefortheusers,duringsubsequentlevelstheuserscanunlockadditional
featuresthroughinapppurchases.Developerskeep70%oftherevenuefromitand30%ofitgoesto
thestore.
Sincetheintroductionoffreemiumin2009,therateofadoptiontoitisincreasingdaybyday.While
thefreemiummodelhasbecomethenorm,developersoftenlosethesightofthechallengestomake
significantrevenue.Inordertomakethefreemiumtowork,itmustbegoodenoughwith,
Engaging people
Providing a strong enough value proposition to pay
It should give the impression that the app is worth investing
Have an economy capable of extracting hundreds and thousands of dollars from the few top
users.
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Freemiumwilldefinitelyworkwellbutitrequiresalotofdataandproductrefinementtooptimizefor
revenue.Meanwhile,paidappshavedwindledtoasmallfractionoftheappecosystemandoften
developershesitatetoconsiderthepaidmodel.
However,appproducerDavidBarnard,founderofcontrast,Launchcenterproandperfectweather
thinksthinksthatthepaidappshowsplentyofmerits.
WhileusingIAPmightworkforsome,itsgoingtobeamiserablefailureforothers.Theproblemis,youhaveto
havejusttherightcombinationofrightdownloadnumbers,highprices,highconversionrates,andrecurring
revenuetomakeafreemiumstrategytopayoffintheappsstore.
Inorderforthefreemiumapptosucceeditneedsaconsiderablecombinationof,
Crazy download numbers
high prices
high conversion rates
recurring revenue
Whenyourappisnotcompatibleofproducingit,youshouldprobablygoforthepaidapps.Letshave
alookatsomeoftheprosandconsoffreeandpaidapplications.
Free apps
Advantages
More number of downloads
Multiple monetization strategies
Majority of industry
User expectation is very low
More number of positive reviews
Disadvantages
No guaranteed revenue
Ads often distract users
Requires high enhancement to generate revenue
User loyalty is very low
Paid apps
Advantages
Each and every download generates money
Free from ads
In app purchase is still possible
Perceived value is high
More loyal users
Disadvantages
Fewer downloads
Minimum number of monetization options
User expectation is very high
Need for higher quality
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Haveanideaortoquestiononappmonetizationcontactusonsales@veltrod.in
(mailto:sales@veltrod.in).
February13,2016
BLOGCATEGORIES
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AppleTV (http://veltrod.in/blog/category/appletv/)
Automated testing (http://veltrod.in/blog/category/automated-testing/)
Cloud computing (http://veltrod.in/blog/category/cloud-computing/)
DevOps (http://veltrod.in/blog/category/devops/)
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ECommerce (http://veltrod.in/blog/category/ecommerce/)
Hybris (http://veltrod.in/blog/category/hybris/)
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Magento (http://veltrod.in/blog/category/magento/)
Mobile (http://veltrod.in/blog/category/mobile/)
Mobile application (http://veltrod.in/blog/category/mobile-application/)
Salesforce Automation (http://veltrod.in/blog/category/salesforce-automation/)
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Uncategorized (http://veltrod.in/blog/category/uncategorized/)
Website design (http://veltrod.in/blog/category/website-design/)
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TOP BLOGGER
Since our founding, Veltrod has built a successful business by focusing on a simple yet
compelling mission: supporting our clients' success. We do so through careful, strategic
investments in technology, process, andmost significantlypeople."
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2/22/2016

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