The Online Business Management Platform

Designed Specifically for Independent Music Companies

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An Industry Challenged…
•  Digital technology has transformed the music industry from a
manually driven, physical product based business to a transaction
based business with a sharply narrowed bottom-line.

• Most independent music companies are not prepared to efficiently

manage their data or handle the volume and diversity of the
transactions being generated from the delivery, sale, and
accounting of music and the other music related products.

•  To remain competitive, independent music companies need a

scalable and cost-effective business technology platform. One that Record Labels
allows them to manage the explosion of incoming and outgoing
data, while also providing a solid set of business processes Music Distributors
designed to streamline operations and cut costs.
Music Publishers
•  Today’s music companies need an end-to-end system that makes
it easier to do business with other companies both within and
Artist Managers
outside the music industry. Media Accounting Firms
•  Backlash Solutions has created SR1TM to meet exactly these Artist Brands
challenges. Marketing Companies
PR Firms

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 Our Solution…
• SR1TM is an All-In-One Business Management Platform Designed Specifically for Independent Music
Companies
Since 2004 The SR1 System has become the business backbone for over 60 companies representing over 300
internationally recognized music brands in 7 different countries. Built from the ground up based on 20+ years of music
industry and software development experience, SR1 is the only online system designed to deliver all the critical
business processes required to run a successful music company in today's business environment.

• Streamline Workflow, Maximize Productivity, Increase Revenue

SR1 delivers industry specific functionality that supports the workflow of an independent music company. Its intuitive
interface offers unparalleled integration across your entire operation, and provides your business with all the tools
necessary to streamline workflow, maximize productivity, and help your company keep pace with the dynamic nature
of the music business in the digital age.

• A Technology Backbone For Your Company

Most independent music companies don’t have the time or resources required to build and maintain a technology
infrastructure that can handle the challenges of today’s digitally driven, data intensive music industry. Music
companies, both large and small need a comprehensive, fully integrated, fully supported platform that is affordable,
secure and reliable. That system is SR1!

• A Solution That Fits Your Needs

Whether you are an internationally distributed record label with a large roster and full staff, or a one-man operation
releasing underground hits out of your mom’s basement, SR1 can scale to meet your needs and your budget. SR1 is
offered as a subscription-based service with a low monthly fee. With SR1 there is no need to purchase any new
hardware, expensive software, maintenance contracts, or other services needed to get the job done. Everything you
need is in one place!

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 The Tools…
•  SR1 Label TM
–  Supports the critical day to day business processes of an Independent Record Label
including meta data management, contract administration, production, manufacturing,
sales, licensing, and royalty reporting.

•  SR1 Distributor TM
–  Supports the critical day to day business processes of an Independent Music
Distributor including deal management, sales reporting, statement generation, and
business interactions with your Label clients.

•  SR1 Publisher TM
–  Supports the critical day to day business processes of an Independent Music
Publisher/Administrator including publishing income tracking, royalty payments to
copyright owners, and business interactions with their Publishers and Writer/Composer
clients.
–  *Available the second half of 2010!

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 The Features…
SR1 Label TM
- Catalog & Meta-Data Management
- Digital Sales Processing and Reporting
- Physical Sales Processing and Reporting
- Expense Management
- Deal Management
- Royalty Accounting
- Licensing Administration
- Production Management
- Contacts & Communications Management
- Marketing & Promotions

SR1 Distributor TM - An end-to end business management tool built

specifically for Independent Music Distributors.
- Label Catalog Management
- Digital Sales Processing
- Physical Sales Processing
- Expense Management
- Deal Management
- Distribution Statement Generation
- Fee Calculations
- Payment Tracking

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 The Benefits…
Software as a Service
SR1 is offered as a monthly service that is accessible over the internet and is always available on our centrally hosted, fully
managed servers. Our Software as a Service approach allows us to keep costs low and the quality of service high.

Low Cost
With SR1 there is no need to buy or maintain in-house hardware, or invest in expensive software. SR1 is delivered right to your
desktop over the internet at an affordable and predictable monthly fee.

Radical Support
We support SR1 in real time via live remote screen sharing, live chat, phone, and email at no extra cost. And not just technical
support, our team provides industry specific support that is directly related to all the business processes encapsulated in SR1.

Full Integration
SR1 is delivered right to your desktop ready for business from day one. As part of our on-boarding service Backlash collects,
normalizes, and populates SR1 with all your essential business data. A turn-key solution!

Regular Upgrades
Periodic upgrades are delivered seamlessly at no extra cost. This very important feature allows us to continually enhance and
evolve our service as the music business itself evolves.

Unlimited Access
SR1 is accessible over the internet 24 hours a day 365 days a year from anywhere in the world. You can access the service and all
of your business data anytime and anywhere.

Reliability
SR1 is hosted on servers managed by a world-class hosting provider. Every server is located in a secure, controlled environment
that is monitored 24 hours a day, 365 days a year. This ensures the service is always available. The around-the-clock staff is
always available to detect and fix any problems.

Security
SR1 is accessible over a secure connection that uses SSL encryption. Every user has a dedicated username and password which
allows them access only to the data and functions designated by your companies SR1 administrator. Your data is securely stored in
a dedicated file that is backed up on a daily basis and is stored offsite in a separate hosting facility. Backups are maintained for an
extended period of time to ensure your business data is always protected.

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 Client Testimonials…
"Backlash Solutions has changed the way we run our business. We have a higher level of organization and
information at our disposal through their platform and service. Their team of music industry experts offers an
amazing level of support and understanding of the challenges we face as an independent label. Without question,
starting our relationship with Backlash has been one of our best business decisions this year." Phil Hawken (CFO,
ESL Music)

We're very happy with SR1 and the services Backlash has provided to us, not only with the wealth of information
we can store, analyze, and produce reports on for ourselves and our artists, but also with how they have
consistently responded to our business needs and continue to implement tools that help us simplify our workflow.”
Jeremy Peters (Director of Licensing & Publishing, Ghostly International)

"SR1 has been the most important tool in setting up and running Salted Music. The technical support has far
exceeded anything I would have expected from any company, corporate or independent. The expertise of Dave,
Assaf and everyone over at Backlash has empowered us to run what is now considered as a very successful,
though small, independent label. I truly feel I could not have done this without SR1 and the team behind it."
Caroline Hoste (Label Manager, Salted Music)

"The Backlash Solutions team is professional, knowledgeable, and personable. They have put in whatever extra
work required to understand Tommy Boy's challenges, and have worked very hard get the job done! Their attention
to detail and overall enthusiasm for the music industry makes their services a great asset to any independent music
company." Rosie Lopez (VP, Tommy Boy Records)

"For several years we’ve relied on Backlash’s SR1 system to support various aspects of our business, from
promotion and marketing campaigns, to production management, and master royalty accounting. And when we
needed help sorting out our digital publishing accounting, Backlash answered the call. The Backlash team is very
professional and their attention to detail is unmatched." Adrian Janssens (CFO, Mute Records US)

"SR1 has met whatever challenges we have thrown at it, from contact management for marketing, to sales
analysis, to complex royalty calculations, to total production management. And the staff at Backlash has
conscientiously handled all of our support and integration needs. They are truly concerned with making sure their
product is not only great, but that it is tailor fit for indie labels." Joy Goldberg (COO, Om Records)

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 Some Of Our Clients

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 About Us
What We Do
Backlash SolutionsTM provides business and technology services to over
two hundred internationally recognized independent record label brands,
music distributors, PR firms, and artist management companies. Our
solutions are designed to meet the needs of today’s independent music
community. Our in-depth understanding of the music industry and its
challenges enables us to deliver reliable and cost effective tools
designed to help our clients grow their business, manage cash-flow,
analyze performance, and streamline operations. We offer end-to-end
business solutions that are affordable, secure, reliable, and always
available; the type of services that until now have either been
unavailable or financially out of reach for most independent music
companies. We provide tools that allow today’s music companies to
merge the traditional business models that the music industry was built
on with the new and evolving business models of the digital age.

Our Mission
Our mission is to help maintain the balance between art and commerce
by providing the business tools needed to ensure music creators,
owners, and distributors all benefit from today's music business.

Our Team
Our unique mix of technology and music professionals allow us to
create solutions that directly address the evolving needs of the
music industry. Our love of music and technology fuels our desire to
create solutions that will allow all participants in the music business to
survive and thrive.

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 Contact…
Feel free to contact us at any time to learn more about how
Backlash Solutions and SR1 can help at your business!

You can reach us by phone: +1.718.233.4347

email: info@backlashsolutions.com

skype: backlashsolutions

web: http://www.backlashsolutions.com

Our offices are located in New York City at:

373 Broadway Suite F11 New York, NY 10013
p.+1.718.233.4347 f. +1.718.228.9619

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