Taking advantage of the data

landscape to deliver valuable

insights and drive outcomes

04/06/2014

04/06/2014

Contents

Confidential

Progress offering Big Data

Our vision
Customer need
Portfolio and capabilities
Atos vs. competition
Atos added value
Differences from our competitors
Unique Selling Point (USP)
Market specifics
Partnerships
Internal information
Go to market approach
Internal point of contacts
Marketing material
Connection with other offerings
Next steps

Markus Brandes
Head Information
Management &
Analytics Practice
GOM BI, Big Data &
Analytics

Roland Haeve

Global Director Big Data

Ineke Vermeulen
Global Head of Managed
Services Marketing
BI/Big Data & Analytics
Global Marketing Lead

04/06/2014

Offering Big Data

our vision

Confidential

New insights and

business opportunities
due to three key
factors

Personal
data
economy

Cloud-based
BI & Analytics

New business
opportunities

Analytics is the key

enabler of change and the
cloud helps to accelerate
+

Continuous
optimization

Operational
Operational
& decision
& decision
support
support

Digital
Digital
transformation
transformation

Retail
Financial
Government
Healthcare
Transport
Manufacturing

Modernization, C&H
Modernization,
of DWH, BI &
C&H
of DWH,
E(IDCR)M
BI
&
E(IDCR)M
Environments
Environments

Internet
of Things

Telco
Energy
Driving the need to
analyse and harvest

Agility & Cost

Optimization

Open
data

Impact felt in
every sector

Customer Data

Contextual Mobility
Provision of the
right services, at
the right
moment to the
right person

Citizen Data
Employee Data
Machine Data
Enterprise Data

04/06/2014

Offering Big Data

examples

Confidential

John Deere
Integrate information from farm
equipment into clients agricultural
life cycle to improve overall

productivity
Data acquisition and management are key
Operational
Atos provides the highly
Digital
& decision
transformation
support
scalable infrastructure
platform & Big Data knowhow
Modernization,
C&H of DWH,
BI & E(IDCR)M
Environments

A1 Telekom Austria
SAP Consolidation & Harmonization
based on ATT (Atos transition tools)
for all used modules
Consolidation of logistic, sales and
service processes
Harmonization of accounting,
controlling, purchasing and planning
processes

NS&I Business Process

Outsourcing
Consolidation of legacy
systems onto single banking
platform
Continuous process
improvement through the
application of the LEAN
methodology
Includes electronic document
management system which
handles over 100,000
documents a day.

04/06/2014

Offering Big Data

Our vision

Confidential

New information sources

Help customers making decisions

Internet of things

Awareness of Big Data opportunities

Personal Data Economy

Business cases

Open Data

Big Data governance:

Stable, evolving architecture
Data Quality
Metadata

04/06/2014

Offering Big Data

customer needs

Confidential

Business success or failure depends on driving

value from data
Business digitalization means data and analytics
are the keys to business advantage
Embedded digital technology transforms
capabilities, customer value and differentiation
Applied analytics turn growing data flows into
competitive advantage
Transformation is happening across the entire
value chain and in all industry sectors
Every business line can provide digitally-enabled
services, informed by contextual data
Use of analytics will improve decision-making and
outcomes.

04/06/2014

Offering Big Data

market trends

Confidential

The quality of intelligence now underpins differentiation and

sustainable success

Three streams converge

1
Reassessing
established
technologies
and processes
BI, Data mining,
Enterprise Content
Management, Decision
Support Systems, etc.

3
Total connectivity
the practical reality of
cloud, virtualization and
internet of things.

Continuous imperative
of meeting regulatory
and compliance
obligations in an
increasingly open and
competitive market.

04/06/2014

Portfolio

Big Data
Awareness and
Innovation Workshop

Big Data Strategy

and Design

Opportunity Assessment

Business process
modeling and
reengineering

Readiness Assessment
Proof of Value

INSIGHTS

Big Data Implementation

Big Data Analytics

Architecture Services

Big Data Patterns

Integration Services

Insight Services

Storage Services
Hosting Services
DAaaS

BIG DATA PLATFORM

Big Data Visualization

Big data enhancement

planning

Confidential

STRATEGY &
TRANSFORMATION

ADVISORY

Advisory Strategy Insight Platform

04/06/2014

Portfolio
Atos Big Data expertise
Exadata
Exalytics
Big Data
appliances

SAP HANA
End to end
services
Implementati
on services
Managed
Services

Confidential

Siemens
Corporate
Technology,
R statistical
analytics
platform and
Hadoop
Map/Reduce
jobs
In future:
COTS
analytics
tooling

Canopys High
Performance
Computing
Cloud for
scientist
IaaS Modus
Green Iter
Data center
European
Committee
initiative

04/06/2014

Quiz question

Confidential

Atos organizes the Big Data offering in 3 main areas of focus and
activity. Which are those?

Check the correct answer:

1. Enterprise Analytics 2. Consumer Analytics

3.Vertical & Industry-specific Analytics

1. Digital Transformation 2. Performance Management

& Operational Intelligence 3. Modernization /
Consolidation / Harmonization

1. Enterprise Information Management 2. Convergence

of technologies 3. Regulation & compliance obligations

1. Business digitalization 2.Embedded digital

technology 3. Applied analytics
10

04/06/2014

Atos vs. competitors

key values

Confidential

Data and intelligence are becoming the key to long-term

success.

Personal data analytics, Industrial data analytics and

Enterprise data analytics.

Trusted by governments and corporations to manage the

most sensitive data.

Business models that support our clients in their benefit

realization from idea to full deployment.

Global delivery model, partner ecosystem and an

innovation-focused strategic partnership with Siemens.

European company with global presence.

11

04/06/2014

Atos vs. competitors

A selection

Confidential

Accenture

Strong brand awareness in the IT services industry

Strong process and vertical knowledge
Ability to take on a high number of 'value-based contracts successfully.
Leading SAP practice & Strong BPO offering
Long-standing client relationships
Comparably strong investments in innovations (R&D investments, patents, labs, etc.)
Qualitative development of its workforce

Cap Gemini

One of the top global IT consultancies with strong positioning in Europe, especially in France, the U.K. and Benelux.
Successful US market penetration esp. in the public sector where major deals were signed (e.g. State of Texas).
Sogeti as a clear differentiator to reach SME market layer
Strong fields of expertise: SAP/Oracle projects Application management Business transformation
Partnership focus

Tata Consulting Services

Leadership in sophisticated solutions that enable clients to optimize the efficiency of their business.
Very strong deal pipeline.
Ability to win and execute large, billion-dollar outsourcing contracts.
Large client base (1,156 clients) and a geographically well balanced revenue base.
Diverse capabilities in application development and infrastructure services.
Domain-led solutions such as dealer management and legal management solutions

You can find more information about our competitors in

BI, Big Data & Analytics in the SSP
12

Atos vs. competitors

value proposition and key differentiators

04/06/2014
Confidential

Unified, scalable and high-performance information architecture

Vertical offerings
Proof of Concept available using Hadoop/Cloudera technologies
Alliances
Take advantage of all the relevant data available

Scientific Community support

Canopy and Helix Nebula as proof of a strong cloud proposition
Many references and cases in the BI, Big Data & Business
Analytics
5 Business Analytics competence centers and strong partnerships
BTIC with labs, cases and demos
End-to-end capabilities to deliver and execute

13

04/06/2014

Quiz question

Confidential

Which of the following statements about Atos is true?

Compared to the competitors, Atos:
a. Has the technical know-how to deliver the information infrastructure to manage
structured and unstructured data on one single platform
b. Has the ability to win and execute large, billion-dollar outsourcing contracts

Check the correct answer:

Statement B is true

Both statement A and B are true

Both statement A and B are false

Statement A is true

14

04/06/2014

Business Analytics
Benefits

Market specifics (1)

Focused, building on strength

Increased Revenues

Higher
Quality

Increased
Competitiveness

Better Customer
Experience

Optimize operational and business outcomes

Retail

Business Analytics
Sweet Spots

Improved
Availability

Confidential

Manufacturing
& Transport

Government &
Health

Telco

Energy &
Utilities

Financial
Services

Personal Data Analytics Customer Intelligence, Context Analysis, Payment Fraud

Industrial Data Analytics Failure Prediction, Out- / Throughput Optimization, Safety & Surveillance, Theft & Loss

Business Analytics
Core Offering

Enterprise Data Analytics Operational Process Intelligence, Business Intelligence, Tax / Customs Fraud

Digital Transformation

Operational & Decision Support

Modernization, Consolidation &

Harmonization

Business Analytics for Application Management Service Optimization

15

04/06/2014

Market specifics (2)

market view

Confidential

Move from app-centric to pervasive analytics capability

P&H

Government: Situational Awareness, Intelligence Services, Border

Control, Emergency Management, Smart Cities, Mission Control,
Sensor City
Healthcare: E-Health, Patient records

TMU

Energy and Utilities: Smart Metering, SAP4U, Asset Management

Media/sport: Second Screen, Olympic Games, Sport England,
Interactive TV
Telco: Smart Mobility

FS

Gain insights
to drive
actions for
optimized
outcomes

Payment and Fraud Management Solutions

Tax and social security fraud detection
VGZ (Exadata/Exalytics/Endeca)

MRT

Retail, CPG: Customer Loyalty solution

Transport: Journey Management , Connected Vehicles
Manufacturing, Retail: Operational Intelligence
Connected Living solutions.

Cross Industry

E2E Business Process operations

Data center services for all major platforms
Canopy Cloud.
Sustainability solution.

16

04/06/2014

Quiz question

Confidential

What development is of the greatest strategic importance to Atos?

The fact that:

Check the correct answer:

Atos aims to verticalize our offerings

for specific actionable business outcomes
Atos focuses on consolidation and
harmonization
Atos invests in three areas of expertise

Atos has a very strong cross-industry

portfolio

17

04/06/2014

Market specifics (2)

Customer case details

Confidential

Digital Transformation Adidas / Samsung future store

18

04/06/2014

Market specifics (2)

Customer case details

Confidential

Operational and Decision support - NS&I Business

Process Outsourcing
Solutions
Provision of all operational and IT services to NS&I
10 year 1.5bn contract (now extended to 15 years, 2bn) involving 4153
TUPE staff transfers
Customer Contact center (CCC) and internet channels built by Siemens*, to
provide wide access to product sales and customer maintenance activity
Single Customer View (SCV) across products and channels
Consolidation of legacy systems onto single banking platform
Continuous process improvement through the application of the LEAN
methodology
Includes electronic document management system which handles over
100,000 documents a day.

* This project has been implemented by

Siemens IT Solutions and Services.
As of July 1st 2011, Siemens IT Solutions
and Services is an Atos business.

Benefits
Up to 20% reduction in annual running costs over the life of the contract
(value around 0.75bn)
Bring products to market faster
Improved customer service faster, more accurate, more choice
Additional investment in the operational business
Greater understanding of customers through SCV
Better prospects for transferred staff.

19

04/06/2014

Market specifics (2)

Customer case details

Confidential

Atos Olympic Games,

London 2012
and vision for 2020
(Real Big Data)

20

04/06/2014

Quiz question

Confidential

Which two core technologies converge in the digital store concept?

Check the correct answer:

Smart Mobility and digital signage technology

Big Data and retail services
Business Intelligence and BYOD
Data Warehousing and Analytics

21

04/06/2014

Partnerships

Confidential

Enterprise Data Analytics

Industrial Data Analytics

Strategic
Partners for
Business
Analytics

Business
Analytics
Technology
Partners
(commercial)

Open Source

Cloudera / Horton Works

Platform
Partners

22

Personal Data Analytics

04/06/2014

Internal information
Our go to market approach

Confidential

Contact us: you can find the BI, Big Data & Analytics team card here.
23

04/06/2014

Internal information
marketing and sales collateral

Confidential

Sales Service Portal

Animations
References
Competitors
White papers

Brochures

Web

CNS related content

SAP related content
Worldline related content
Worldgrid related content
Slide decks

Infographics

BlueKiwi Big Data

Remember: the sales service portal is your first stop for all collateral / References/ cases
24

04/06/2014

Internal information
labs / demos / scenarios

Confidential

Order Technology / Labs:

Oracle: Erik Cramer
SAP HANA: Patrick van der Griendt / Harm
Lansink
Helix Nebula: Johan Louter
Hadoop: Dmitri Gryzlov / Leena Kaur
Canopy / DAaaS: Bert Wissink
Contact Roland Haeve to set up a session for
your clients.

25

04/06/2014

Quiz question

Confidential

How can you effectively engage with customers about Big Data?

Check the correct answer:

By sending out the Atos Big Data brochure

By inviting customers to visit the landing page
where they can find all information
By following up on leads immediately
By inviting customers to one of our Labs, Demos
or PoCs

26

Connection to other offerings

04/06/2014
Confidential

Civil and National Security e.g. Border Management, Data Fusion

and Correlation, Situation awareness and Mission Planning.
SAP core Consolidation and Harmonization, SAP HANA.
Worldline Unique and differentiated e.g. Mobility & eTransactional
Services.
Worldgrid
ASGS Atos Smart Grid Suite
Closser
MDS - Maintenance Diagnostic System
Optimization of data loading process
Canopy
Helix Nebula
IaaS, SaaS, PaaS, DAaaS (Cloudera Hadoop), BDaaS
EMC-Pivotal

27

04/06/2014

Next steps

Confidential

Completing basic level

Test (included in E-learning)

Share your experience of this collateral with your fellow sales professionals.
Let us know. Well use your input to refine collateral as we evolve in the coming months
and share it with sales teams worldwide.
Contact: ineke.vermeulen@atos.net

28

04/06/2014