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2-3
CONTENTS
`mniSvnelovani da dasafasebelia, roca
mzrunvelobamoklebul adamianebs,
gansakuTrebiT ki, mozardebs exmarebi~
When someone helps people in need, especially
adolescents deprived of parental care, it is a very
important thing, which needs to be appreciated
4-5
Efes Georgia
is the First
Company in
Georgia, which
has Been
Certified to
Occupational
Health and
Safety
Assesment
Systems
(OHSAS
18001:2007)
efes saqarTvelo
pirveli kompaniaa
saqarTveloSi, romelmac
janmrTelobisa da
Sromis usafrTxoebis
marTvis sistemis
(OHSAS 18001:2007)
sertificireba gaiara
xarisxis miniWebuli
sistemebi imas
adasturebs, rom sawarmos
aqvs unari, efeqturi
marTvis meSveobiT
mudmivi xarisxi
SeinarCunos
10
The Quality Management Systems Granted to
the Company Mean that the Enterprise has the
Ability to Constantly Maintain Quality Through the
Effective Management
11
efes
saqarTvelos
fexburTis gundi
super ligisTvis
emzadeba
Efes Georgia Football Team Getting Ready for
Super League
nataxtaris
ganaxlebuli
limonaTi
6
17
TanamSromelTa CarTulobis
kvleva - 2013
Employee Engagement
Survey 2013
7
nataxtaris
limonaTi
momxmarebels
mravalferovan
arCevans
sTavazobs
Natakhtari
Lemonade
Offers the
Consumers a
Vast Choice of
Products
bednieri
var, rom efes
saqarTveloSi
vmuSaob
I feel lucky
that I work at
Efes Georgia
18
nataxtaris
limonaTi
Tunuqis qilis
ganaxlebuli
dizainiT
gamoCnda
20
lud nataxtaris
momxmarebels 50 000
laris mogeba SeuZlia
The Consumers of
Natakhtari Beer
have an opportunity
to Win 50 000
Lari
saredaqcio kolegia:
kaxa maRraZe - pasuxismgebeli redaqtori
nino surmava - redaqtori
maia takaSvili - redaqtori
nino maWaraSvili - redaqtori
Tamuna lefsveriZe - Jurnalisti
aleko SarvaZe - fotografi
Tamar giorgaZe - dizaineri
lia Tofuria - koreqtori
Tea qavTaraZe - Tarjimani/koreqtori
levan beglariSvili - damkabadonebeli
Copyright: ss. `lomisi~
Tbilisi, 2013
Editorial Board:
KAKHA MAGRADZE - Editor in Charge
NINO SURMAVA - Editor
MAIA TAKASHVILI - Editor
NINO MACHARASHVILI - Editor
TAMUNA LEPSVERIDZE - Journalist
ALEKO SHARVADZE - Photographer
TAMAR GIORGADZE - Designer
LIA TOPURIA - Corrector
THEA KAVTARADZE - Translator/Corrector
LEVAN BEGLARISHVILI - Imposer
Copyright: JSC Lomisi
Tbilisi, 2013
obubyubsjt dRiuri
interviu
nino arazaSvili
NINO ARAZASHVILI
When someone
helps people in need,
especially adolescents
deprived of parental
care, it is a very
important thing,
which needs to be
appreciated
Good morning, Georgia! she has been greeting Rustavi 2
audience for 10 years, almost daily, wishing them a nice day;
shes been an active journalist for 22 years already and she
loves her job extremely; She was 13 when she hosted her first
TV show and since then she has been loyal to television. If
the viewers dont expect devotion from you, they wont wait
and will change the channel on the following day, Nino
told us.
You might have guessed that our guest is the host and
producer of Good morning, Georgia! TV show of Rustavi
2. I would characterize her exactly as follows: Restless,
attentive, smiling and always busy. During our conversation
she didnt leave any phone call or message unanswered,
explaining to everyone that she was busy and would get back
to them later.
A woman is obliged to restrain her wishes, emotions and
problems; our life is not a bed of roses, where we can have
everything we want we have to maintain what we already
have; plus keeping a smiley face is an absolute must!
We began our conversation from her chaotic, active,
interesting and joyful schedule.
$23/!3124
Interview
SemiZlia, daviZino, gaviRviZo da varcxnilobas
araferi mouvides. ise, yvelafris moswreba Zalian
rTulia. diliT yovelTvis bevri saqme maqvs. vizaJistic mieCvia makiaJis swrafad keTebas. sabolood
ki, im Sedegs viRebT, rac ekranze Cans dauRalavi,
aqtiuri, xalisiani da Rimiliani nino arazaSvili.
- varjiSobT?
- maqvs periodebi, roca sakuTar Tavs uflebas
vaZlev, sacurao auzsac vestumro. curva udides
siamovnebas mgvris. Cemi saqmianobidan gamomdinare,
sul jdoma miwevs da amitom gantvirTvaSi curva
Zalian mexmareba.
- am yvelafris fonze rogor axerxebT, kargi dedac iyoT?
- rac dro gadis, Svilebis gareSe arsad mivdivar.
Tumca biWi imdenad gaizarda, rom ukve Tavisi samegobro wre urCevnia. SabaT-kviras sul bavSvebTan
var. qalis mTavari mowodeba Svilebis gazrdaa.
yvelaze bednieri is dRe iyo, rodesac bavSvi gamiCnda. mas pirvelad rom Sevxede, maSin gavacnobiere,
ratom movedi amqveynad. Zalian bevri ram gadavafase.
mivxvdi, rac ar unda gavakeTo cxovrebaSi, sakuTari
TavisTvis amaze kargsa da mniSvnelovans verafers
Sevqmnidi. yovelTvis mindoda, bevri Svili myoloda.
vnaxoT, cxovreba winaa.
- siyvarulze ras gvetyviT?
- qali yovelTvis Seyvarebuli unda iyos da yovelTvis stimuli hqondes. bednierebisTvis es sakmarisia.
qals yovelTvis aqvs ufleba, kidev erTxel scados. amis
ufleba aravis unda CamoerTvas. marTalia, mowodebiT
meojaxe var, magram ar gamimarTla. Tumca, depresiaSi
ar Cavvardi, nebisyofa movikribe da cxovreba gavagrZele. dRes bednieri var. maqvs stimuli da Zalian
kargi samsaxuri. beds ar vuCivi. me xom gamousworebeli
optimisti var. Cemi es Tviseba yovelTvis momwonda
mgonia, rom momavali kidev ufro kargi iqneba. rac
xdeba, yvelaferi ukeTesobisken xdeba.
- gaTxovili qalis statusi bednierebis garantiaa?
- araa aucilebeli da verc garantia iqneba. ra
Tqma unda, Zalian kargia, vinc giyvars, masTan erTad
ojaxs rom Seqmni, magram ara mgonia, es bednierebis
formula iyos.
- cnobilia, rom kargad mReriT... scenaze gamosvlaze arasodes gifiqriaT?
- guli ar mwydeba, scenaze rom ar gamovdivar.
ubralod, roca karg simReras vismen, maSin miCuydeba guli. Zalian iSviaTad meZleva Sansi, rom am
mxriv sakuTari Tavis realizacia movaxdino. sul
minda, simReriT davicalo, magram ver vaxerxeb da
amis gamo guli mtkiva. bavSvobidan sul vmRerodi.
Cvens ojaxSic sul simRera iyo, rac did bednierebas
maniWebda.
- Temas gadavuxvev da Cveni Jurnalis specifikidan
gamomdinare gkiTxavT, giyvarT ludi?
- rom giTxraT, didi moyvaruli var-meTqi,
mogatyuebT... Tumca, Tu Sansi meZleva, nataxtars
mivirTmev.
- 2013 wels kompania `nataxtars~ ras usurvebdiT?
- bednierebas, Zalisxmevasa da SesaZleblobas,
rom es gamorCeuli saqvelmoqmedo proeqti `izrune momavalze~ aseTive energiiTa da mondomebiT
gaegrZelebinos. Zalian mniSvnelovani da dasafasebelia, roca mzrunvelobamoklebul adamianebs,
gansakuTrebiT ki, mozardebs exmarebi.
$23/!3124
NATAKHTARI Diary
- Nino, how long will you handle such kind of schedule?
- During this period just a few people remained at the show. The
reason they leave is that they cant take the crazy schedule anymore. In
general, those who work in morning shows are regarded as heroes, this
fact is known worldwide. We live in different time dimension. I even
remember how I went back to work directly after returning from my vacation with the suitcases. Sometimes the audience doesnt know that we
stay up many nights to make the show interesting and desirable to watch,
we sleep very little. It seems that little sleep is enough for me, I usually
compensate that later.
- It seems that viewers appreciate your work, as they are calling
you, interested how you are
- I always believed that our audience would appreciate the values we
have at Good morning, Georgia. I mean our attitude towards the books,
music and arts, in general. People call us after every show. Its a great
pleasure to hear the words of gratitude.
- And yet, what do you do to be in a good shape?
- Nothing in particular. Of course I go through some process of
preparation but you know what? There are people who visit beauty salons
willingly, my case is compulsory. I should take care of my hairstyle at least
twice a week and it should look perfect for the next morning as well. I feel
lucky as Ive got a very good stylist. I can go to bed, get up and nothing
will happen to my hairstyle. Though its hard to find time for everything. I
always have bunch of things to do in the morning. Even my make-up artist
has got used to working quickly. Finally, we get the results that people see
on TV restless, active, joyful and smiling Nino Arazashvili.
- Do you do exercises?
- There are certain periods of time when I let myself to visit a swimming pool. Swimming gives me lots of pleasure. Because of my job
I have sitting type of regime, therefore swimming is very good stress
reliever for me.
- Apart from all of this, how do you manage to be a good mom
as well?
- I never go anywhere without my children. However, my son has
grown up very much; now he prefers to be with his own friends. Im
always with kids at the weekends. The main appeal of a woman is taking
care of her children. The happiest day of my life was when I gave birth.
When I looked at my baby for the first time, I realized what the purpose
of my own birth was. I re-assessed so many things. I also realized that no
matter what I do in life, I wouldnt be able to create anything better and
more important for myself. I always wanted to have many kids. Well
see, life goes on.
- What will you tell us about love?
- A woman should be in love continuously and have the necessary motivation; it is enough to be happy. A woman always has a right to try again.
No-one should be deprived of this right. Even though Im a family-type
woman by nature, my love life wasnt successful. However, I didnt get
depressed, pulled myself together and kept on living. Im happy today. Ive
got a motivation and good job. I dont complain about my fate. Im such a
hopeless optimist. I always liked this side of my personality I really think
that future will be even better. Everything happens for a good reason.
- Is the status of a married woman a guarantee for happiness?
- Not necessarily and it cannot be a guarantee to that. Of course its
great to have a family with the one you are in love with but I dont think
it is a formula for happiness.
- It is well-known that you sing very well Have you ever thought
of performing on stage?
- I dont regret about the stage. I just feel sentimental whenever I hear
some good song. I rarely have an opportunity to be self-realized in this
direction. I always want to empty myself with singing, but unfortunately I
dont have a chance and that makes me sad. Ive been singing since childhood. My family was filled with singing, which gave me much joy.
- I have to change the topic and ask you, do you like beer?
- Ill be a liar if I say that Im a big fan of beer However, I drink
Natakhtari when Ive got a chance.
- What would you wish for Natakhtari in 2013?
- Happiness, some great effort and ability, to continue this outstanding
charity project Take Care of Future with the same kind of energy and
commitment. When someone helps people in need, especially adolescents
deprived of parental care, it is a very important thing, which needs to be
appreciated.
obubyubsjt dRiuri
interviu
xaTuna CxaiZe
KHATUNA CHKHAIDZE
$23/!3124
Interview
aRWurviloba SeviZineT, TanamSromlebma samuSao procesSi
Tavi usafrTxod da komfortulad rom igrZnon. Cven vacnobierebT, rom nebismieri warmoeba garkveul riskebs moicavs
da maT minimizacias vcdilobT. OHSAS-is sertifikati ki
imis dasturia, rom efes saqarTvelos TanamSromlebisTvis
samuSao procesis gamarTuloba da usafrTxoeba ukve Cveva
gaxlavT es yoveldRiurobis ganuyofeli nawilia.
- kidev erTi siaxle, romelic TanamSromelTa anu
dasaqmebulTa interesebs daicavs: parlamentma `Sromis
kodeqsSi~ cvlilebebi Seitana, kerZod, samuSao saaTebis
raodenoba kviraSi 41 saaTi iqneba, xolo kviraSi 48 samuSao saaTis Semdeg Sesrulebuli samuSao zeganakveTurad
CaiTvleba; damsaqmebels dasaqmebulis dausabuTeblad gaTavisufleba aRar SeeZleba da valdebuli iqneba, igi 30 dRiT
adre werilobiT gaafrTxilos. ramdenad mniSvnelovania
`Sromis kodeqsSi~ Setanili cvlilebebi da aris Tu ara am
yvelafris fonze damsaqmeblis interesebi daculi?
- Cemi pozicia aseTi gaxlavT: Sromis samarTliani kanonmdebloba arc damsaqmebelTa da arc daqiravebulTa pirobebs ar
unda amZimebdes da orive mxarisaTvis momgebiani unda iyos. Cveni kompaniis, rogorc damsaqmeblis, midgomaa, TanamSromlebs
saukeTeso pirobebi SevuqmnaT, radgan kmayofili muSaki ufro
erTguli, nayofieri da motivirebulia. erTgvari siamayiT
SemiZlia giTxraT, rom efes saqarTvelo 2008 wlidan aris gadasuli muSaobis im principebze, rasac `Sromis kodeqsi~ dRes
moiTxovs. amis mizezi is gaxlavT, rom `efesis ludsaxarSebis
saerTaSoriso jgufis~ wevrebi swored 2008 wlidan gavxdiT,
aman ki daqiravebulze metad orientirebuli samuSao pirobebis Seqmna gamoiwvia. intensiuri treningi TanamSromelTa
ganviTarebisTvis, samedicino dazRveva, sesxi, avansi, mecamete
xelfasi, ufaso kveba, yovelTviuri sasaCuqre produqcia
(ludi da limonaTi), TanamSromelTa transportireba, eqimi
es yvelaferi kompaniaSi axali ar aris.
- axali kodeqsis mixedviT, damsaqmebeli valdebulia,
dasaqmebuli gaTavisuflebis Taobaze minimum 30 kalendaruli dRiT adre werilobiT gaafrTxilos. kompanias
argumentaciis gareSe TanamSromlis gaTavisufleba aRar
SeeZleba. biznesi aseT cvlilebas rogor iRebs?
- efes saqarTvelos aqvs sakuTari disciplinaruli politika qcevis kodeqsi, is doneebadaa gawerili da TiToeuli
TanamSromlisTvis cnobilia. amitom yvelam icis, konkretulad ra saxis darRveva ra Sedegs gamoiwvevs. Tumca, imasac
viTvaliswinebT, rom mxolod is ar cdeba, vinc saerTod ar
muSaobs, amitom mTel rig Secdomebs gagebiT vekidebiT.
magaliTad, Cvens kompaniaSi cnobilia, rom nasvam mdgomareobaSi muSaoba kategoriulad dauSvebelia. alkotestis
Catarebis SemTxvevaSi, mosalodneli SedegisTvis yvela
mzadaa. zogadad, efes saqarTveloSi TanamSromlebis gaTavisuflebis maCvenebeli Zalian dabalia, magram Tu garkveuli
mizezebis gamo Statis Semcireba aucilebelia, esa Tu is muSaki am Setyobinebas erTi TviT adre iRebs da mas Sesabamisi
kompensaciac eZleva. erT magaliTsac moviyvan: dekretuli
Svebulebis periodSi TanamSromels garantirebuli aqvs
samuSao adgili da sruli anazRaureba.
- kodeqsis erT-erTi muxlis mixedviT, kviraSi 48 samuSao
saaTis Semdeg Sesrulebuli samuSao zeganakveTurad CaiTvleba da yvela damatebiT saaTze garkveuli zeganakveTuri
gadasaxadi ganisazRvreba. damsaqmeblis gadmosaxedidan, ra
problemebs Seqmnis yovelive es, Tundac kompaniis finansuri
mdgomareobis mxriv? es problema, kodeqsSi cvlilebebis
Setanamde, efes saqarTveloSi rogor regulirdeboda?
- yvela TanamSromeli iRebs zeganakveTurs, rogorc
ki namuSevari saaTebi 41-s gadascdeba. Cven amas biujetis
Sedgenisas viTvaliswinebT. radgan ludis Camosxma uwyveti
procesia, qarxanaSi aris Ramis cvla, sadac Cveni koeficienti 1.2 gaxlavT, xolo sadResaswaulo dReebSi TanamSromels
ormags vuxdiT. es yvelaferi Cvens kompaniaSi 2008 wlidan
aris damtkicebuli.
- `Sromis kodeqsSi~ Sesuli aRniSnuli cvlilebebi
dasaqmebuls ramdenad daicavs?
- `Sromis kodeqsSi~ Sesuli nebismieri cvlileba, romelic miznad mis gaumjobesebas isaxavs, namdvilad misasalmebelia. ra Tqma unda, am cvlilebebis Sedegad dasaqmebulebi
samuSao adgilebze Tavs ufro daculad igrZnoben.
$23/!3124
NATAKHTARI Diary
that, each committee member and responsible unit tried to eliminate the risks
in a timely manner. We had quite a strong desire to obtain the certificate;
therefore it required much effort and commitment. The main purpose was
to raise the awareness of the personnel, even to change their psychology to
some extent and to assure everyone that it was necessary to accomplish the
goal. The expert was absolutely surprised after inspecting us in two months
period, as everything was resolved in a timely manner. Finally, after 3-4
months, we came to the point where it was possible to invite an expert from
the certification organization TUV SUD in order to conduct an audit. The
process was carried out in a very strict manner, each and every minor detail
was rechecked, however, we successfully met all the requirements and obtained the certificate. The existing system will be verified periodically, indeed
and the invited experts will conduct an audit of the enterprise.
- Are the employees informed about the system and what is their
attitude?
- We even set off a false alarm several times and the exam was successfully passed. Taking into consideration interests of the personnel, the company
purchased quite expensive equipment for private security so that the staff feels
safe and comfortable during the working process. We realize that any kind
of production involves certain kinds of risks; therefore we try to minimize
them. The certificate of OHSAS proves that it has already turned into a habit
to organize safe and functional working environment at Efes Georgia it is
simply an integral part of everyday life.
- There is another novelty, which will protect the interests of the
employees. The parliament approved amendments to the Labour Code,
in particular, there will be 41-hour workweek and all hours worked in
excess of 48 hours will be regarded as overtime; the employer wont be
allowed to dismiss the employee unjustifiably and will be obliged to give
him/her an advance notice in a written form 30 days prior to dimissal.
How important arethe approved amendments? And are the interests of
the employer well-protected?
- My attitude is as follows: the fair labour code shouldnt burden neither
the conditions of employer nor the employees, it must be mutually beneficial.
The approach of our company is to make the best conditions for our employees, because a satisfied employee is more loyal, productive and motivated. I
can proudly declare that, since 2008, Efes Georgia has worked in accordance
with the principles, which are required by the Labour Code today. The reason for this is that in 2008 we became the members of the Efes Breweries
International, which has resulted in formation of the working conditions that
were more oriented on the employees. Intensive trainings for the personnel
development, health insurance, loans, advance payment, thirteenth salary,
free meal, monthly gift products (beer and lemonade), transportation of the
employees, a doctor all of these isnt a novelty at the company.
- According to the new Labor Code, an employer is obliged to give
an employee a written notice 30 days prior to dismissal. A company
cannot dismiss an employee unjustifiably anymore. How do such kind
of changes affect the business?
- Efes Georgia has its own disciplinary policy a Code of Conduct, which is
divided into levels and is familiar to each employee. Therefore everyone knows
what kind of outcome has to be expected as a result of a particular violation. We
also take into consideration the fact that only those dont fail who never work and
therefore take a common-sense approach to many kinds of mistakes. For example, it
is a well-known fact at our company that working while being drunk is categorically
prohibited. Everyone knows what to expect after taking alcohol test. In general, the
dismissal rate at Efes Georgia is very low, but if the staff reduction is inevitable,
an individual receives an advance notice 30 days prior to dismissal and gets corresponding compensation. Ill give one more example: during a maternity leave,
an employee is guaranteed that she keeps her job and gets fully paid.
- According to one of the articles of the Code, all hours worked in
excess of 48 hours will be regarded as overtime and for every additional
hour an overtime payment will be granted. Whak kind of problems may
arise, from the employers point of view, taking into account companys
financial situation? How was this issue regulated before recently approved amendments?
- All of the employees receive an overtime payment as soon as working
exceeds 41 hours. We consider this during budgeting. As beer production
is a continuous process, there is a night shift at the factory, where our ratio
equals to 1.2 and during holidays the payment is doubled, all of this has been
approved at our company since 2008.
- At what extent will the amendments of the Labor Code protect
an employee?
- Any amendment, which aims to improve the Labor Code, must be
really welcomed. As a result of these amendments, the employees will feel
more protected indeed.
obubyubsjt dRiuri
siaxleni/News
Natakhtaris
Renewed Lemonade
Natakhtari Lemonade has a new logo and packaging. At the presentation specially organized for this event, Tornike Nikolaishvili, the
Marketing Director of Efes Georgia, said that the consumers required
some novelty and the company management didnt have right to ignore
such demand. He also explained that Natakhtari Lemonade is a certain
kind of ambassador of Georgia on the exporting markets.
According to the researches, our consumers requested the change
of packaging and after the redesign lemonade bottle has become quite
comfortable and attractive. Within the framework of the project, the label
and logo was also changed. One of the foreign designing agencies was
working on the new logo and bottle design. This was quite a complicated process but weve got an exclusive bottle as a result, which was a
consequence of mutual work of the design agency and bottle producer
company, said Tornike Nikolaishvili.
Nikolaishvili mentioned that it took about ten months to work on
the project. Based on the researches, the new packaging was designed
in accordance with the consumers requirements.
However, only the packaging has changed. The quality is still of the
highest standard. In general, when a brand is successful and everything
goes smoothly, the changes are made rarely. But in our case, rebranding took place because of another factor. The above-mentioned change
became necessary because of the requirements of consumers, it was their
wish. The bottle is exclusive. Actually, we have established a brand new
standard in the industry, explained Nikolaishvili.
06.03.
2013
$23/!3124
NATAKHTARI Diary
Natakhtari
Lemonade has
Appeared with a
New Design of
Tin Cans
18.04.
2013
The fans of Natakhtari Lemonade are already able to buy pearflavored lemonade (0,33L tin cans) in newly designed cans. The new
packaging (with recommended price of 80 tetri) is handy and more
comfortable to hold.
After the redesign of the packaging, the company representatives
introduced a new product of Natakhtari Lemonade. The pear-flavored
lemonade appeared in a newly designed tin can on Georgian market.
Launching of new packaging is a result of increased demand on
this product, so it was decided to produce lemonade in 0,33L tin cans;
apart from that, this kind of packaging is more convenient for consumers. The above-mentioned change will foster the growth of lemonade
consumption as well as contribute to strengthening the positions in the
exporting countries.
nataxtaris limonaTi
momxmarebels
mravalferovan
arCevans sTavazobs
qarTul bazarze nataxtaris limonaTi Jolos,
kowaxurisa da vaSlis aromatiT gamoCnda, ase rom,
kompania amJamad momxmarebels ukve aTi aromatis
limonaTs sTavazobs.
`gvindoda, momxmareblisTvis ufro didi arCevani da meti mravalferovneba SegveTavazebina, miT
ufro, rom Joloc, kowaxurica da vaSlic bavSvebisa
da maTi mSoblebis sayvareli aromatebia. amieridan
momxmarebels saSualeba eqneba, arsebuli Svidi
produqtis (msxali, tarxuna, saferavi, naRebi, limoni, forToxali, atami) garda, am sami axali saxeobis
limonaTic daagemovnos,~ acxadebs kompaniis marketingis direqtori Tornike nikolaiSvili.
15.04.
2013
$23/!3124
Natakhtari Lemonade has appeared on Georgian market offering additional flavors: raspberries,
barberries and apples. So the company already presents the lemonade with ten different flavors.
We wanted to offer the consumers even wider choice and diversity of products. Moreover, all of
the new products - raspberries, barberries and apples, have the aromas which are everyones favorite,
including parents and children. From now on, our consumers will have the opportunity to purchase the
above-mentioned flavors apart from already existing seven aromas (pears, tarragon, saperavi, cream,
lemon, orange, peach) says Tornike Nikolaishvili, the Marketing Director of the Company.
obubyubsjt dRiuri
siaxleni/News
msoflio bazarze
qarTuli produqtis
morigi warmateba nataxtaris limonaTis
eqsporti 2012 wels 33
procentiT gaizarda
2012 wlis monacemebiT,
nataxtris limonaTis
eqsporti 33 procentiT
gaizarda, rac arsebul
bazrebze poziciebis
gamyarebiTa da axal bazrebze
SesvliT aris ganpirobebuli.
aRsaniSnavia, rom kompaniis
saeqsporto monacemebi 2011
welsac (2010-Tan SedarebiT)
amave maCvenebliT gaizarda,
rac imaze mianiSnebs,
rom limonaTis eqsporti
stabilurad mzardia.
kvlevebi adasturebs, rom
saeqsporto qveynebSi, iseve,
rogorc saqarTveloSi,
nataxtaris limonaTi
sazeimo sufris ganuyofeli
atributi gaxda. am produqtis
sazRvargareT gatana 2006
wlidan xorcieldeba.
2012 wels misi eqsporti
permanentulad msoflios 20
qveyanaSi xdeboda.
mzardi eqsporti nataxtaris
limonaTis maRali xarisxiTa
da saeqsporto qveynebSi
swori marketinguli
aqtivobiT aixsneba. 2013
welsac eqsportis moculobis
mniSvnelovani zrdaa
mosalodneli.
01.01.
2013
02.05.
2013
$23/!3124
News/siaxleni
NATAKHTARI Diary
27.03.
2013
Tavis mxriv, fondis mniSvnelobaze isaubra proeqtis partniorma, asociacia `Cveni saxli saqarTvelos~ fsiqologTa gundis xelmZRvanelma, manana
omaraSvilma.
`Cveni daniSnulebaa, SevafasoT mozardebis unarebi, ganvsazRvroT maTi proforientacia anu vis ra
profesia Seefereba. mTavari mizani ki Semdegnairia:
roca mozardebi 18 wlisani gaxdebian da saxelmwifo
maTze mzrunvelobas Sewyvets, maT sakuTari profesia
hqondeT, riTic Tavis rCenasac SeZleben da sazogadoebaSi ufro integrirebulnic iqnebian,~ - ganacxada
omaraSvilma.
$23/!3124
obubyubsjt dRiuri
siaxleni/News
21
marina WiRlaZe
MARINA CHIGHLADZE
$23/!3124
obubyubsjt dRiuri
siaxleni/News
qspfruj!j{svo
n{svowfmpcbnplmfcvm
Semdeg man praqtikac gaiara, axla ki marTvis mowmobis
aRebas gegmavs. am etapze elvina jer swavlobs, Tumca,
rogorc ki mozardi Tavisufal dros gamonaxavs,
fondi mzad aris, misTvis marTvis kursebis dafinansebazec izrunos.~ - acxadebs fsiqologi gvanca
metiviSvili.
23
I always liked automobiles and wanted to study them on a professional level. I wished to know purpose of each detail. Im grateful to
Natakhtari for supporting and giving me the chance of studying. Ill
graduate from this school in four months. I want to be fully educated
in this field and plan to get a job in this direction. Before that, I would
like to get a driving license as well, says Kasimov. He lives in Ksani
village, in Mtskheta, with his father.
As for the professional readiness, the project psychologists declare
that they didnt require much effort with Kasimov for achievement of
the goal and adaptation.
Elvina had clearly formulated goals and wishes; he knew exactly
what he could achieve, within the framework of his abilities. As far as
he has only nine grade school education, we decided to give him some
kind of vocational education, a handicraft and choose an appropriate
college for him. As it turned out, he has always been interested in vehicles. Therefore Spectrum College was selected, where Elvina passed
entrance exams. Although he didnt get full funding from the college,
Natakhtari Fund financed his tuition fee. For the time being he is studying but as soon as he finds some free time, the Fund is ready to finance
driving license training courses for him as well, says the psychologist,
Gvantsa Metivishvili.
proeqtis
daxmarebiT, 2012
wlis bolosTvis
ramdenime mozardma
srulfasovani,
damoukidebeli
cxovrebis dawyeba
SeZlo. maT Sorisaa
mariam mWedliZec.
News/siaxleni
NATAKHTARI Diary
Take Care of Future Project
Through the Eyes of Adults
Deprived of Parental Care
of!npnbwbm{f!
mj!np{bsefcjt!UwbmjU
xaSureli mariam mWedliZe,
`nataxtaris fondis~ mxardaWeriT,
saswavlo centr `natalis~
kursdamTavrebuli gaxda
`marTali giTxraT, bavSvobaSi arasdros miocnebia, odesme cnobili da popularuli adamiani
gavmxdariyavi, ufro `praqtikuli~ profesiebi
mitacebda. magaliTad, dawyebiT klasebSi Zalian
mindoda eqimoba. Tumca erTaderTi sfero, romelic
yovelTvis mainteresebda, samodelo samyaroa. momwonda daxvewili da lamazi gogonebi, maTi samosi
da aRnagoba. mindoda, maT garegnobaze mec mezruna,
maTi `gamSvenierebis~ procesSi monawileoba mimeRo.
am ocnebis realizacias bavSvobaSi Tojinebis galamazebiT vaxerxebdi: xSirad axal tansacmels vukeravdi,
varcxnilobas vucvlidi da makiaJsac ki vukeTebdi.
`nataxtaris fondis~ mxardaWeriT, ocneba jer miznad, Semdeg ki realobad meqca. saswavlo centr nataliSi kosmetologias vswavlobdi - orTviani saswavlo kursi gaviare da sakmaod didi gamocdilebac
SeviZine. am xnis ganmavlobaSi TbilisSi vcxovrobdi.
swavlis safasurTan erTad, nataxtaris fondma
biniTac uzrunvelmyo. dRes ukve darwmunebuli var,
samsaxuris Sovnasac advilad SevZleb da bavSvobis
meore ocnebasac avisruleb - Zalian minda fsiqologiur fakultetze Cavabaro,~ - acxadebs mariami da
xaSuris mcire saojaxo tipis bavSvTa saxlSi gatarebul dReebs ixsenebs.
`mizandasaxuli var da Tu rames Zalian movindomeb, Canafiqrs yovelTvis visruleb. eWvic ar
mepareba, erT dResac CemTvis sayvareli adamianebi
CemiT iamayeben. bavSvTa saxlSi Zalian bevri megobari
SeviZine. zogi iq darCa, zogic, CemsaviT, sakuTar saxlebs daubrunda. maTTan urTierToba dRemde maqvs.
amJamad, ZmebTan erTad, gorSi, deidasTan vcxovrob.
Zalian minda, qvelmoqmedi gavxde da mzrunvelobamoklebul patarebs davexmaro. amiT miRebul siamovnebas
araferi Seedreba,~ - aRniSna mariamma.
aRsaniSnavia, rom mariam mWedliZes, proeqtis farglebSi, elementaruli sacxovrebeli pirobebis Sesaqmnelad, yovelTviurad 500 lari ericxeba. fondma
`iavnanam~ mis ojaxs bina gadasca, romelic mosawesrigebelia, magram `nataxtaris fondis~ mxardaWeriT,
male sacxovrebeli pirobebic gauumjobesdebaT.
24
Tfywfesb!
26-27 ianvars `vila iyalToSi~`nataxtaris fondisa~ da mediis samuSao Sexvedra gaimarTa. Sexvedris
mizans JurnalistebisTvis fondis aqtivobebisa da
samomavlo gegmebis gacnoba warmoadgenda. moewyo
ideebis prezentacia, moxda samuSao Sexvedrebis
Sejameba, dasasruls ki, mzrunvelobamoklebuli
bavSvebis problemebis komunikaciasTan da reklamirebasTan dakavSirebul sakiTxebze diskusia
gaimarTa. mediis warmomadgenlebi Sevxdnen fondis
beneficiarebs.
NATAKHTA
nfejbt
ARI FUNDS
obubyubsjt dRiuri
i
ciareb
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ris~ b
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siaxleni/News
27.06.
2013
ri
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es aqc
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27
$23/!3124
News/siaxleni
NATAKHTARI Diary
TanamSromelTa
CarTulobis kvleva - 2013
martSi Catarda Cvens kompaniaSi dasaqmebuli adamianebis gamokiTxva, romelSic TanamSromlebis 98
procentma miiRo monawileoba, rac sakmaod maRali
maCvenebelia. kvlevis mizani iyo `nataxtarSi~ momuSave
pirebis CarTulobisa da kmayofilebis donis dadgena,
maTi TvaliT danaxuli kompaniis Zlieri da susti mxareebis gansazRvra. 2009 da 2011 wlebSi Catarebul analogiur gamokiTxvebTan SedarebiT, amJamad meTodologia
gansxvavebuli gaxldaT. Tu wina kvlevebis ZiriTadi
mizani TanamSromelTa kmayofilebis donis dadgena
iyo, amjerad pirvel planze CarTulobis xarisxis gansazRvram wamoiwia; anu vupasuxeT kiTxvas: ra wvlili
Segvaqvs kompaniis saqmianobaSi da, Sesabamisad, ramdenad
maRal Sedegebs vaRwevT? kvlevis Sedegad dadginda, rom
TanamSromelTa CarTulobis koeficienti 78 procentia,
22 procenti met-naklebad CarTulia da 0 procenti ar
aris CarTuli.
TanamSromelTa 83 procenti mTlianobaSi kmayofilia
Tavisi samuSao adgiliT da mxolod 1 procentia ukmayofilo.
ZiriTadi mosazrebebi, rac Cvens siZlieres gansazRvravs:
$23/!3124
Employee
Engagement Survey
2013
In March, the employees of our Company were interviewed
for the survey, in which 98% of the personnel were involved and
that is quite a high figure. The purpose of the research was to
find out the level of engagement and satisfaction of the staff, as
well as to identify the strengths and weaknesses of the Company
from their perspective. Compared to the similar kind of survey
conducted in 2009 and 2011, the methodology was different
this time. While the main purpose of previous research was to
determine the level of satisfaction among employees, this time
the main priority was the identification of engagement quality;
i.e. the answer was given to the following question: what is our
contribution to companys activities and do we achieve quality
results as a consequence? Based on the research it became clear
that the engagement ratio of the employees is 78%, while 22%
is more or less engaged and 0% is not engaged at all.
83% of the staff is satisfied with the current position and
only 1% is not satisfied.
LET US INTRODUCE TO YOU SOME OF THE POINTS, WHICH
DETERMINE THE STRENGTH OF OUR COMPANY:
28
obubyubsjt dRiuri
29
THE SECRET
Ill give away one secret I get home from Natakhtari late, by 7 p.m. But I cant
sit still. So I started jogging in the neighbourhood garden. I live a healthy lifestyle.
I LOVE NATAKHTARI
I rarely drink beer but whenever I do, I never betray Natakhtari. I love my
job, my occupation and the environment that exists here. Team working and the
feeling of mutual respect is quite enough here to feel happy. Im happy that I
work at Natakhtari.
$23/!3124
p
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O
P
R
O
C
obubyubsjt dRiuri
lud
nataxtaris
momxmarebels
50 000 laris
mogeba
SeuZlia
siaxleni/News
The
Consumers
of Natakhtari
Beer have an
Opportunity
to Win
50 000
Lari
16.05.
2013
31
Efes Georgia continues its tradition and offers the consumers the
innovative drawing. This year, the drawing lasted from May 15th to July
15th. Participation rules are very simple: you can open any size plastic
bottle of Natakhtari beer and find 10, 20, 50, 100 and 200 Gel notes
placed in a special capsule in a bottle cap.
Its the 5th drawing already, the prize money is gradually increasing. This year, the drawing budget is over 500 000 Lari. This is the most
innovative drawing; there is no other way to have such a chance of winning money so promptly, says Tornike Nikolaishvili, the Marketing
Director of the Company.
According to the statement of Nikolaishvili, there is a winning indicator printed with laser on the each and every size bottle cap, except for
the tin cans (also in 0,5L glass bottles, as well as 1L, 2L and 2.5L plastic
bottles). The super prize is 50 000 Lari. Apart from that, 300 000 pieces
of 0,5L glass bottle Natakhtari beer can also be drawn.
$23/!3124
Efes Georgia
has Begun
to Produce
Unfiltered
Wheat Beer
kaizeri cocxali
bavariuli
legenda
Kaiser Alive
Bavarian
Legend
30.05.
2013
$23/!3124
obubyubsjt dRiuri
efes saqarTvelo
ludis moyvarulebs
gaufiltrav nataxtars
sTavazobs
Cveni kompania ludis moyvarulebs gaufiltrav nataxtars sTavazobs, romelSic SenarCunebulia yvela
sasargeblo elementi, rasac es sasmeli Seicavs.
aRniSnul luds axasiaTebs alaosa da sviis baraqiani aromati, xaverdovani da sasiamovno gemo. siTxe
bunebrivad mRvrie da blantia, sqeli da mdgradi
qafiT. nataxtaris gaufiltravi ludi Rrma xasiaTis,
jansaRi da bunebrivi sasmelia. misi moxmarebis wesi
Semdegnairia: boTlidan 2/3 siTxis Camosxmis Semdeg,
darCenili 1/3 unda SeinjRres da ise Camoisxas. gaufiltrav ludSi gemo da aromati amgvarad cocxldeba.
26.06.
2013
33
$23/!3124
News/siaxleni
NATAKHTARI Diary
vebs bednierebas
vulocavT
CONGRATULATIONS
16 ivniss, lojistikis ufros giorgi edilaSvils SeeZina meoTxe Svili andria edilaSvili
Andria Edilashvili, the 4th child of Giorgi Edilashvili, Logistics Chief, was born on June 16.
25 Tebervals, savaWro warmomadgenels (regionebi) giorgi kinwurias SeeZina pirveli Svili Teimuraz kinwuria
Teimuraz Kintsuria, the first child of Giorgi Kintsuria, Sales Representative (Regions), was born on February 25.
14 ianvars, savaWro warmomadgenels (Tbilisi) daviT cincaZes SeeZina meore Svili aleqsandre cincaZe
Aleksandre Tsintsadze, the second child of Davit Tsintsadze, Sales Representative (Tbilisi), was born on January 14.
16 ianvars, realizaciis operators qeTevan TikanaSvils SeeZina meore Svili maTe gogiCaiSvili
Mate Gogichaishvili, the second child of Ketevan Tikanashvili, Sales Processing Operator, was born on January 16.
11 Tebervals, momaragebis ofisers petre lursmanaSvils SeeZina mesame Svili sesilia lursmanaSvili
Sesilia Lursmanashvili, the third child of Petre Lursmanashvili, Supply Officer, was born on Fabruary 11.
25 ivniss, saxarSi ganyofilebis operators daviT sinjiaSvils SeeZina meore Svili salome sinjiaSvili
Salome Sinjiashvili, the second child of Davit Sinjiashvili, Brew Department Operator, was born on June 25.
$23/!3124
34
fgft!tbrbsUwfmpt!tuvnsfcj
daniSvna HIRED
01.2013
daviT xuciSvili
DAVIT KHUTSISHVILI
marketingis specialisti
Marketing Specialist
maka mirianaSvili
MAKA MIRIANASHVILI
winaswari gayidvebis
specialisti
Pre-Sales Specialist (Tbilisi)
maka miqaZe
MAKA MIKADZE
winaswari gayidvebis specialisti
Pre-Sales Specialist (Regions)
giorgi SaverdaSvili
GIORGI SHAVERDASHVILI
savaWro warmomadgeneli (regionebi)
Sales Representative (Regions)
daviT surmava
DAVIT SURMAVA
winaswari gayidvebis operatori
Pre-Sales Processing Operator (Regions)
gaga dograSvili
GAGA DOGRASHVILI
savaWro warmomadgeneli (regionebi)
Sales Representative (Regions)
daTo ovaSvili
DATO OVASHVILI
qilis xazze damxmare muSa
Can Line Worker
aleqsandre nanuaSvili
ALEKSANDRE NANUASHVILI
sainformacio teqn-is teqnikosi
IT Technician
nino mumlaZe
NINO MUMLADZE
finan. departamentis asistenti
Assistant To Finance Department
Tekla nozaZe
TEKLA NOZADZE
lojistikis depart. asistenti
Assistant To Logistics Department
mixeil mamadaSvili
MIKHEIL MAMADASHVILI
qseluri obieqtebis merCendaizeri
Key Account Merchandiser
giorgi abulaZe
GIORGI ABULADZE
qseluri obieqtebis merCendaizeri
Key Account Merchandiser
irakli papunaSvili
IRAKLI PAPUNASHVILI
qseluri obieqtebis merCendaizeri
Key Account Merchandiser
zurab Todua
ZURAB TODUA
savaWro warmomadgeneli
Sales Representative (Regions)
nukri cirekiZe
NUKRI TSIREKIDZE
savaWro warmomadgeneli
Sales Representative (Regions)
karlo morCilaZe
KARLO MORCHILADZE
savaWro warmomadgeneli
Sales Representative (Regions)
aleqsandre kvirkvelia
ALEKSANDRE KVIRKVELIA
savaWro warmomadgeneli
Sales Representative (Regions)
02.2013
levan bazuaSvili
LEVAN BAZUASHVILI
savaWro warmomadgeneli
Sales Representative (Tbilisi)
beqa afaqiZe
BEKA APAKIDZE
petis xazze saberi danadgaris
damxmare muSa
PET Line Blowing Machine Worker
ioseb masuraSvili
IOSEB MASURASHVILI
savaWro warmomadgeneli
Sales Representative (Tbilisi)
SoTa kukava
SHOTA KUKAVA
37
gayidvebis supervaizeri
Sales Supervisor (Regions)
luka fircxalava
LUKA PIRTSKHALAVA
finansuri analitikosi
Finance Analyst
daviT CavleiSvili
DAVIT CHAVLEISHVILI
petis xazze saberi danadgaris
damxmare muSa
PET Line Blowing
daviT reviSvili
DAVIT REVISHVILI
gayidvebis supervaizeri
Sales Supervisor (Regions)
03.2013
nana gagaZe
NANA GAGADZE
laboranti
Laboratory Assistant
ana iosava
ANA IOSAVA
gen. direqtoris asistenti
Secretary To Managaing Director
irakli Wanturia
IRAKLI CHANTURIA
savaWro warmomadgeneli
Sales Representative (Tbilisi)
aleqsandre uSarauli
ALEKSANDRE USHARAULI
savaWro warmomadgeneli
Sales Representative (Tbilisi)
iveri gaboZe
IVERI GABODZE
savaWro warmomadgeneli
Sales Representative (Tbilisi)
giorgi maisuraZe
GIORGI MAISURADZE
savaWro warmomadgeneli
Sales Representative (Tbilisi)
Savleg fircxalava
SHAVLEG PIRTSKHALAVA
savaWro warmomadgeneli
Sales Representative (Tbilisi)
daviT cincaZe
DAVIT TSINTSADZE
savaWro warmomadgeneli
Sales Representative (Tbilisi)
zurab saginaSvili
ZURAB SAGINASHVILI
savaWro warmomadgeneli
Sales Representative (Tbilisi)
04.2013
laSa kvaxaZe
LASHA KVAKHADZE
minis xazze paletizatoris muSa
Glass Line Paletizer Worker
besik rusitaSvili
BESIK RUSITASHVILI
petis xazze paletizatoris muSa
PET Line Paletizer Worker
daviT areSiZe
DAVIT ARESHIDZE
savaWro warmomadgeneli
Sales Representative (Regions)
zaza sefiaSvili
ZAZA SEPIASHVILI
savaWro warmomadgeneli
Sales Representative (Tbilisi)
giorgi umekaSvili
GIORGI UMEKASHVILI
savaWro warmomadgenili
Sales Representative (Regions)
nikoloz xunZakiSvili
NIKOLOZ KHUNDZAKISHVILI
korporaciul saqmeTa direqtori
Corporate Affairs Director
05.2013
jimSer tlaSaZe
JIMSHER TLASHADZE
savaWro warmomadgenili
Sales Representative (Regions)
biZina arboliSvili
BIDZINA ARBOLISHVILI
savaWro warmomadgenili
Sales Representative (Regions)
giorgi umekaSvili
GIORGI UMEKASHVILI
savaWro warmomadgenili
Sales Representative (Regions)
arsen razmaZe
ARSEN RAZMADZE
savaWro warmomadgenili
Sales Representative (Regions)
giorgi samsonaSvili
GIORGI SAMSONASHVILI
winaswari gayidvebis operatori
Pre-Sales Processing Operator (Regions)
leila naglaZe
LEILA NAGLADZE
laboranti
Laboratory Assistant
giorgi mSvidobaZe
GIORGI MSHVIDOBADZE
petis xazze etiketis danadgaris muSa
PET Line Labeling Machine Worker
Tamaz weveliZe
TAMAZ TSEVELIDZE
petis xazze SesafuTi danadgaris muSa
PET Line Packaging Machine Worker
nino filia
NINO PILIA
petis boTlis wunmdebeli
PET Bottle Sorter
Sermadin muxigulaSvili
SHERMADIN MUKHIGULASHVILI
minis xazze SesafuTi danadgaris muSa
Glass Line Packaging Machine Worker
dimitri oqropiriZe
DIMITRI OKROPIRIDZE
petis xazze Camos. danadgaris muSa
PET Line Filling Machine Worker
mixeil TvaliaSvili
MIKHEIL TVALIASHVILI
petis xazze saberi danadgaris muSa
PET Line Blowing Machine Worker
laSa saakaSvili
LASHA SAAKASHVILI
minis xazze paletizatoris muSa
Glass Line Paletizer Worker
daviT wamalaZe
DAVIT TSAMALADZE
petis xazze SesafuTi danadgaris muSa
PET Line Packaging Machine Worker
06.2013
erekle Sermadini
EREKLE SHERMADINI
petis xazze Camos. danadg. oper.
PET Line Filling Machine Operator
giorgi kandelaki
GIORGI KANDELAKI
petis xazze saberi danadg. oper.
PET Line Blowing Machine Operator
ioseb gaCeCilaZe
IOSEB GACHECHILADZE
petis xazze etiketis danadg. oper.
PET Line Labeling Machine Operator
giorgi metreveli
GIORGI METREVELI
petis xazze SesafuTi danad. oper.
PET Line Packaging Machine Operator
giorgi suxiaSvili
GIORGI SUKHIASHVILI
minis xazze paletizatoris muSa
Glass Line Paletizer Worker
giorgi iSxneli
GIORGI ISHKHNELI
minis xazze paletizatoris muSa
Glass Line Paletizer Worker
Salva WavWavaZe
SHALVA CHAVCHAVADZE
petis xazze saberi danad. oper.
PET Line Blowing Machine Operator
giorgi TevzaZe
GIORGI TEVZADZE
petis xazze Camosx. danadg. oper.
PET Line Filling Machine Operator
daTo murRulaia
DATO MURGULAIA
usafrTxoebis ufrosi
Sacurity Chief
elguja odiSvili
ELGUJA ODISHVILI
qilis xazze damxmare muSa
Can Line Worker
mamuka RaJonia
MAMUKA GAJONIA
qilis xazze damxmare muSa
Can Line Worker
uCa biZinaSvili
UCHA BIDZINASHVILI
winaswari gayidvebis operatori
Pre-Sales Operator
Tanamdebobis Secvla
POSITION CHANGE
01.2013
badri SayulaSvili
BADRI SHAKHULASHVILI
gayidvebis menejeri
(aR. saqarTvelo)
Area Sales Manager (East Georgia)
avTandil mamforia
AVTANDIL MAMPORIA
gayidvebis supervaizeri
(aR. saqarTvelo)
Sales Supervisor (Regions)
aleqsi WauWiZe
ALEKSI CHAUCHIDZE
gayidvebis supervaizeri
(aR. saqarTvelo)
Sales Supervisor (Regions)
levan kuTxaSvili
LEVAN KUTKHASHVILI
merCendaizer-supervaizeri
Merchanider-Supervisor
irakli SubiTiZe
IRAKLI SHUBITIDZE
finansuri kontroleri
Finance Controller
Tamar maxaraSvili
TAMAR MAKHARASHVILI
buRalteri
Accountant
TinaTin murvaniZe
TINATIN MURVANIDZE
Sesyidvebis specialisti
Purchasing Specialist
daviT berianiZe
DAVIT BERIANIDZE
avtomatizaciis specialisti
Automation Specialist
eliso berianiZe
ELISO BERIANIDZE
qimikosi
Chemist
zviad razmaZe
ZVIAD RAZMADZE
lojistikis sistemebis
specialisti
Logistics Systems Specialist
02.2013
koba Sengelia
KOBA SHENGELIA
gayidvebis menejeris movaleobis
Semsrulebeli (Tbilisi)
Acting Area Sales Manager
(Tbilisi)
daTo xurcilava
DATO KHURTSILAVA
gayidvebis supervaizeri
(Tbilisi)
Sales Supervisor (Tbilisi)
03.2013
ana dvaliSvili
ANA DVALISHVILI
marketingis specialisti
Marketing Specialist
manuCar tarielaSvili
MANUCHAR TARIELASHVILI
gayidvebis supervaizeri
(Tbilisi)
Sales Supervisor (Tbilisi)
nikoloz pataSuri
NIKOLOZ PATASHURI
gayidvebis supervaizeri
(Tbilisi)
Sales Supervisor (Tbilisi)
giorgi bardaveliZe
GIORGI BARDAVELIDZE
gayidvebis supervaizeri
(Tbilisi)
Sales Supervisor (Tbilisi)
$23/!3124
ra unda vicodeT
gaufiltravi ludis Sesaxeb
ludis yvela moyvarulma kargad icis, ra aris gaufiltravi ludi
da rogor unda davlioT igi. yvela am saqmis `kargi mcodne~ da xSirad
`gamocdili eqspertia~. modiT, erTad gavarkvioT, ramdenad Seesabameba yovelive es simarTles da ra saxis araswori Sexedulebebi SeiZleba
arsebobdes ludis msmelebs Soris. amitomac vcadoT, ramdenime martiv
SekiTxvas gavceT pasuxi.
ra aris gaufiltravi ludi da riTi gansxvavdeba
Cveulebrivisgan?
upirvelesad, unda aRiniSnos, rom ludi mravali saxeobisaa da
terminebi: `Cveulebrivi~ da `araCveulebrivi~ ludi, rogorc wesi,
ar gamoiyeneba. dResdReobiT, msoflio masStabiT umetesad gavrcelebulia lageris tipis gafiltruli ludi, romelic warmoebis 80
procentze mets ikavebs. ludis xarSvisTvis mxolod sami ingredienti
alao, svia da wyali gamoiyeneba. ludis warmoeba oTxi ZiriTadi
etapisagan xarSva, fermentacia, filtracia da Camosxma, Sedgeba.
swored aq aris gansxvaveba. gaufiltravi ludi filtraciis etaps ar
gadis da misi Camosxma fermentaciis Semdeg xdeba. aseve, ganasxvaveben
TeTr da Sav ludebs, porters, eqsports, Camosasxmels (draught beer)
da sxva, rac, ZiriTadad, gamoyenebuli ingredientebis saxeobebsa da
xarSvis teqnologiebzea damyarebuli.
rogoria gaufiltravi ludi?
gaufiltravi ludi, romelsac germanul enaSi specialuri terminiT - Kellerbiers - aRniSnaven (rac sityva-sityviT `sardafis luds~ niSnavs),
Cveulebrivi lageris tipis ludia, romelsac aromati specialuri sviisgan aqvs miniWebuli. aseTi ludi sxvadasxva siZlierisaa da, rogorc
wesi, alkoholis saSualo moculobiTi wiliT xasiaTdeba 5.5-dan 6.5
procetamde. ufro xSirad, gaufiltravi ludebi muqi qarvisferia,
rasac maT SedarebiT muqi feris alao (e.w. miunhenuri alao) aniWebs,
romelsac mowiTalo Seferiloba aqvs. Zvelad originalur anu namdvil
gaufiltrav luds gazianoba didxans ar mihyveboda, radgan sufraze,
rogorc wesi, TavRia mdgomareobaSi mihqondaT, ZiriTadad, xis kaTxebSi, rodesac gafuebis procesi jer kidev mimdinareobda. tradiciuli
gaufiltravi ludi muqi da mRvrie SeferilobiT gamoirCeva, radgan
dauduRebeli eqstraqti gazs ver iWers, ludSi Semavali nivTierebebi
JangbadTan reaqciaSi advilad Sedis da iJangeba.
rodis ismeba gaufiltravi ludi?
gaufiltravi ludi saukeTesoa madis gamaZlierebel sasmelebs Soris da misi sadilis win miReba yvelaze metad aris rekomendebuli.
ment Beer), is ordinary lager type beverage that has some certain
aroma given from special hops. Such beer comes in various degrees
of alcohol volume and is usually with an average alcohol from 5.5
to 6.5%. Unfiltered beers are mostly dark amber in color such color
is given from relatively dark malt (so-called Munich malt), which
has kind of reddish coloring. In the old days, the carbonation of the
original, real unfiltered beer didnt last for too long, because it was
usually served with an open top, mostly in some wooden mugs, while
its preparation process was still in progress. Traditional unfiltered beer
is characterized with dark and unclear color because the half-brewed
extract cannot hold the carbon dioxide, beer compounds enter into
reaction with oxygen and oxidation takes place.
WHEN IS THE BEST TIME TO DRINK
UNFILTERED BEER?
Among other drinks, unfiltered beer intensifies the appetite the best
of all and it is recommended to drink it before having your dinner.
MEVLUDI KAPIANIDZE
Presents
mevludi qafianiZe
warmogidgenT
Tqveni komentarebi, SeniSvnebi da rCevebi CaagdeT administraciuli korpusis pirvel sarTulze mdgar
yuTSi an mogvwereT Semdeg misamarTze:
Please place your comments, remarks and advices in the special box on the ground floor of the administrative building or send it via e-mail:
natakhtaridiary@ge.anadoluefes.com