Introduction

We use new concept to make life more easy during office work ,study, watching movies on laptop. Through
that idea we can easily save our time to again without heating tea or coffee in microwave oven etc. We provide
Electric Mug with one USB cable and one electricity Adaptor. This is a washable (12v) Rod that consumed
lesser electricity That will helped you to heating tea and coffee by attaching the laptop and through electricity
switch without wastage of time and you can enjoy every time hot tea and coffee that will provide more comfort
in life. You Also make tea in this mug easily. You can ordered ease and will get at home with free home
delievey.

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Attachment of E.Mug

And E.Mug attached through USB with Laptop and through his adaptor like USB type of charger with board of
Electricity. Because we in Mug We fix electricity converter that covert the current AC to DC so dont worry
about and short circuit.

Rationale of Study
We study about new product development is totally on rational basis. Rational thinking means study in depth
before do something. When we start this project of new product development, we got knowledge about all
related factors.

Objectives of the Report

To develop a new product.
To become innovators.

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Scope of Study
Our scope of study is to develop a new product.
We want to change the trend of market by introducing new methodologies and technologies. Our study opens a
new door for others who entered in this market after us, having some innovative and new ideas.

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Segmentation Targeting and Positioning

we segment the market in the basis of age, income, occupation, business marketers, behavioral segmentation
and All type of people who loved new innovations and take this because our innovation concept is now life will
be more affordable. we will try to target the whole market in first stages but our main target market is business
marketers and youngsters those are lazy like us. Our position is difference in electronics product and we
differentiate then others through becoming innovators.

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Marketing Plan
New Product Development Process :It is a process of developing completely new and innovative product.
We visit the electronics market and we found that there is a much space for some new concept and ideas. So
working on this base we develop a new product which we give the name E.MUG. We use the mug as new
innovation.
This is totally a new and innovative idea which came after many surveys and research and in result of this research we
launch E.Mug.

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New Product Development

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1. Idea Generation

The systematic search for new product ideas.

We have hundred of ideas when we start the project some of ideas are very good and some of already used
ideas and some are not applicable in reality. We take the idea by external and internal sources and for idea
generation.

Internal idea sources

Some of ideas comes from our class mates. And we also
discuss our program of new product development with our Seniors and they also give their concepts and new.

External idea sources

Many of ideas come from external sources. For this purpose surveys
are conducted by which some brilliant ideas come and our family members also give many suggestions for new
product.
We take consider all of ideas which come from internal or external source. Some of the ideas are very good and
some of them are complicated and difficult to apply in reality. Our research and development team work on all
of ideas and select some brilliant ideas which are not complicated and easy to apply.

When Mr.Tauqir Ahmad ghauri give us the project of new product development.

We make many ideas;

We have the idea to make Wild meat.
We have the idea to make Diet restaurant.
We have the to make Megnetic Electricity Board
We have the idea to make a wifi Pen.

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2. Idea screening
.The purpose of screening is to spot and drop poor ideas as early as possible. The cost of product
development rises substantially at each successive development stage.
In idea generation process we have hundred of ideas for the new product development. Our research
and development department works on every single idea and they spot the good ideas which are
applicable in reality like E.Mug, Wild meat, Diet Restaurent , wifi pen , Sugar can and Magnetic
ECB.
3. Concept Development
After screening they develop the E.Mug in physical Form in ordered to ensure that the product idea
can be turned into a workable product.
4. Market Development strategy
we see how this E.Mug came in Market what type of market like this product and how we promote this. A

proposed marketing strategy will be written laying out the marketing mix strategy of the product, the
segmentation, targeting and positioning strategy sales and profits that are expected.

5. Business Analysis
We have a great idea, the marketing strategy seems feasible, but will the product be financially
worthwhile in the long run?
The business analysis stage looks more deeply into the cash flow the product could generate, what
the cost will be, how much market shares the product may achieve and the expected life of the
product.

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New Product Development Process

9-9
9-9

Step 5. Business Analysis

Step 6. Product Development
Business
BusinessAnalysis
Analysis
Review
Review of
of Product
Product Sales,
Sales, Costs,
Costs,
and
and Profits
Profits Projections
Projections to
to See
See ifif
They
They Meet
Meet Company
Company Objectives
Objectives

If
If No,
No, Eliminate
Eliminate
Product
Product Concept
Concept
If
If Yes,
Yes, Move
Move to
to
Product
Product Development
Development

Copyright 1999 Prentice Hall

6. Product Development
After testing the market we develop the idea in physical form.
7. Commercialization
Firstly we launch the E.Mug in selective oulets of electronics. And big super store like hyper star
metro. We target the business markets like Q mobiles, Samsung, Nokia, Dell, HP, Lenovo those
considered the our product as a part of their products. If people liked our product then we launch at
large scale and many electronics outlets.

Value proposition
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Cluster of benefit that we offer in market. Our E.Mug Include Plugin adaptor, Usb Cable, one Handle, 1spoone, 2 month
claim warranty, you can claim on any electronics outlet that offer our product.

Packaging
We provide attractive packaging that attract the buyers and gave protection to your Mug.

we provide gift packaging because we believe our innovation is like a gift

for All people that love hot tea and coffee.

Product Lifecycle strategy

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As products move through the four stages of the product lifecycle different promotional strategies should be
employed at these stages to ensure the healthy success and life of the product
Stages and promotion strategies employed.

Introduction
When a product is new the organizations objective will be to inform the target audience of its entry. Our
company is new and also give the new product in this we promote our product through Television,
radio, magazine, cellulars companies, Alliances with different computers companies etc may be used
to push the product through the introduction stage of the lifecycle. Push and Pull Strategies will be used
at this crucial stage.

Growth
As the product becomes accepted by the target market the organization at this stage of the lifecycle the
organization works on the strategy of further increasing brand awareness to encourage loyalty.

Maturity
At this stage with increased competition the organization take persuasive tactics to encourage the
consumers to purchase their product over their rivals. Any differential advantage will be clearly
communicated to the target audience to inform of their benefit.

Decline
As the product reaches the decline stage the organization will use the strategy of reminding people of
the product to slow the inevitable

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Market skimming pricing strategy

Due to high product launching cost we use market skimming price strategy but after some period we low the
price layer by layer.
All segments people pay one price for our product our per unit price is 1199 PKR. Our price objective is cover
the total cost of product in few months.
By Captive price
Setting the price of product that are mainly use with main product. We set the price of some major accessories
of E.Mug Like handle, heat proof body.
Optional price
Setting the price of product that is optional for Mug. Like heat proof colored body with pictures.
Bundling Pricing
our customers can get special discount on bundling purchase directly from us on our website.

Channels of Marketing
We use both direct and indirect marketing channels.
Direct channel:-

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We sold directly E. Mug to customers through online buying they will order on website and will get E.Mug at
their home.
Indirect channels:we will use some channels to sold E.Mug Like different electronics outlets, through business marketers.

Promotion
We promote this mug through media, advertising, newspaper, internet.
Promoters: Saif, sufyan, umer , mateen.

SWOT ANALYSIS
STRENGHTS:
Extremely strong relationships with distributors.
Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job
satisfaction.
An efficient, stylish retail store.
A long term relationship with the customer and keeps the loyalty of the customer.
The most versatile, innovative and creative approach for the first time especially in electronics.
WEAKNESSES:
To copy our product.
The struggle to build brand equity.

OPPORTUNITIES:
opportunity to use latest technology for providing good services to customers.
Alot of potential for future businesses.
Service offerings by aggressive advertising, consumer friendly attitude products and service for
attracting customers.

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THREATS:

The introduction of a competitor to the market with a similar business model.

It is totally new innovation so we have a threat that we face totally failure.
The Big brand names such as Nokia, Samsung, and Sony etc.

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