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10

THE EFFECTS OF TWITTER

The Effects of Organizational Twitter Interactivity on Organization Public Relationships


Author

Objectives

Factor and

Main

(Year)
Saffer,

To test if the

Outcome
Factor the

Arguments
Twitter

Sommerfeldt,

levels of

amount that

Taylor

organizationa

( 2013 )

Methods

Key

Suggestions

Conclusion

The higher

Survey,

Findings
Organization

The study

A higher

provides

the level of

Laboratory

s with high

should

interactivity

an

organization

Twitter

experiment

interactivity

include the

level leads to

l Twitter

organization

the ability to

interactivity

Twitter

study on the

generation of

interactivity

communicate

engage in

of the

account

effective

quality public

affected the

with its

contingency

organization

produce

interaction on relationship.

quality of an

followers.

interactivity

(the message

positive

Twitter

Interactivity

with publics,

sender) may

public

between an

is controlled

organization

Hypothesis

public

Outcome

providing a

lead to a

relations with

organization

by the

relation

the quality of

communicati

better quality

individuals

with

organization

the

on that has

relationship

that engaged

individuals

and thus an

organizationa

been missing

with the

in the

and the

organization

l public

from

public

communicati

means for

can use

relationship

websites.

(message

on.

organizations

Twitter

to secure a

strategically

quality

to build

relationship.

relationship

recipient).

with publics.
Putting Twitter to the Test: Assessing Outcomes for Students Collaboration, Engagement and Success

11
THE EFFECTS OF TWITTER

Author

Factor and

Main
Arguments
The usage

Hypothesis

Methods

To examine

Outcome
Factors :

The required

Laboratory

Students

The findings

The relationship

Elavsky,

the effects

The usage

of Twitter

usage of

experiment,

required to use

of both

surrounding

Junco

of students

of Twitter

should be

Twitter

Survey

Twitter for a

studies need

student

(2012)

engagement

by the

engaged

increases the

Questionnair

course where the

to be

engagement and

and

students for

into the

students

faculty engage

expanded and

collaboration

collaboratio

educational

course as it

engagement

with them

replicated

intersects the

n to Twitter

relevance

encourages

and

regularly shows

with large

learning outcomes

in a

(optional or

students to

academic

an increase in

samples, more of the students.

educationall

required)

invest time

achievement

their engagement diverse

Therefore, the

and effort in

but the

and grades than

student

design of teaching

(Year)
Heiberger,

Objectives

y relevant

Key Findings

Suggestions

Conclusion

ways on

Outcomes :

educational

optional

students who

populations

strategies and

their

The

activities

usage of

were allowed to

and a variety

practices related to

learning

difference in that are

Twitter does

choose whether

of course in

virtual

outcomes.

grades and

empirically

not affect the

or not to use

order to allow

engagement and

engagement

linked to

student

Twitter and

the findings to collaboration are

desired

engagement

faculty rarely

be applied to

an instrument to

college

and

interacted with

many

achieve positive

outcomes.

academic

them on the

different

educational

achievement.

platform.

environments.

outcomes.