Академический Документы
Профессиональный Документы
Культура Документы
July 2015
Contents
1)
Slide 3
2)
Jewish Organizations
Slides 4 ~ 28
3)
Slides 29 ~ 51
4)
Slides 52 ~ 69
5)
Anti-Israel Groups
Slides 70 ~ 83
6)
Slides 84 ~ 89
7)
Analysis
Slides 90 ~ 107
1. Jewish Organizations
organizations committed to serving the Jewish people and/or a
cause related to Judaism
Jewish Organizations
Total: 23
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
Ameinu Our People, Inc. (successor to Labor Zionist Alliance (LZA), est. 1905)
American Israel Public Affairs Committee
American Jewish Committee
American Jewish World Service
Anti-Defamation League of B'nai B'rith *
AVODAH The Jewish Service Corps
Bend the Arc: A Jewish Partnership for Justice
Conference of Presidents of Major Jewish Organizations
Hazon Inc.
HIAS, Inc.
Jewish Alliance for Law and Social Action
Jewish Community Action
Jewish Community Relations Council
Jewish Council for Public Affairs
Jewish Council on Urban Affairs
Jewish Federation of North America
Jewish Labour Committee
Jewish Social Justice Roundtable
Jstreet
Keshet
MAZON: A Jewish Response to Hunger
New Israel Fund
The Israel Project
2109 likes
4460 followers
541 following
1228 tweets
not active
not active
109655 likes
49100 followers
1919 following
7568 tweets
active
active
817 likes
603 followers
44400 following
10500 tweets
not active
active
28369
likes
10300 followers
4039 following
1228 tweets
active
active
77855 likes
24000 followers
2511 following
11800 tweets
active
active
2629 likes
2220 followers
402 following
2018 tweets
active
active
Bend the Arc: A Jewish Partnership for Justice (Bend the Arc)
Year founded: 1984
Mission statement: Our mission is to deeply engage Jews in sustained action that manifests
our tradition of working to heal and repair the world, and to create a powerful, widely
recognized Jewish voice championing equality and justice for disenfranchised residents of
our nation.
Leader(s): Stosh Cotler (CEO)
Headquarters: New York, NY
Social Media presence:
9800 likes
2300 followers
1446 following
5329 tweets
active
active
2184 followers
1992 following
754 tweets
active
not active
5488 followers
795 following
2788 tweets
active
active
4021 followers
1979 following
7273 tweets
not active
active
354 likes
209 followers
81 following
721 tweets
not active
not active
1193 likes
606 followers
651 following
1337 tweets
not active
not active
1271 likes
468 followers
582 following
1149 tweets
not active
active
6467 followers
530 following
3504 tweets
not active
active
1544 followers
1355 following
2463 tweets
not active
active
18500 followers
3863 following
6135 tweets
active
active
716 followers
772 following
4542 tweets
not active
active
509 likes
1151 followers
619 following
2337 tweets
not active
not active
J Street
Year founded: 2008
Mission statement: The organization seeks to provide a political home for pro-Israel, propeace Americans who believe that a "two-state solution to the Israeli-Palestinian conflict is
essential to Israel's survival as the national home of the Jewish people and as a vibrant
democracy"
Leader(s): Jeremy Ben-Ami (Executive Director)
Headquarters: Washington, DC
Social Media presence:
29544 likes
12500 followers
1285 following
14200 tweets
not active
active
Keshet
Year founded: 1996
Mission statement: Keshet is a national grassroots organization that works for the full equality
and inclusion of lesbian, gay, bisexual, and transgender (LGBT) Jews in Jewish life.
Leader(s): Idit Klein (Executive Director)
Headquarters: Jamaica Plain, MA
Social Media presence:
4568 likes
6238 followers
2462 following
7563 tweets
not active
not active
11900 followers
561 following
3855 tweets
not active
active
9531 followers
2207 following
5733 tweets
active
active
306836 likes
26.1K followers
93 following
22K tweets
active
active
11124 likes
3969 followers
2155 following
6529 tweets
active
not active
153303
likes
3778 followers
1427 following
7451 tweets
active
active
3187 likes
6373 followers
3260 following
7451 tweets
active
not active
12266 likes
4976 followers
n/a following
2291 tweets
not active
not active
56966 likes
15200 followers
866 following
29100 tweets
active
not active
14900 followers
2452 following
8423 tweets
active
not active
5649 likes
3845 followers
1311 following
4994 tweets
not active
active
393 likes
14400 followers
2874 following
9739 tweets
active
active
478586
likes
107000 followers
11400 following
12200 tweets
active
active
403 likes
not active
active
not active
24700 followers
1184 following
8095 tweets
not active
active
38753 likes
18700 followers
399 following
3362 tweets
active
not active
45800 followers
10100 following
17700 tweets
active
active
8256 likes
2295 followers
801 following
1731 tweets
active
not active
90674 likes
40300 followers
14400 following
15600 tweets
active
not active
90674 likes
40300 followers
14400 following
15600 tweets
active
not active
101001
likes
33400 followers
2582 following
18300 tweets
active
not active
10111 likes
not active
not active
not active
6667 likes
2701 followers
123 following
667 tweets
active
not active
52600 followers
2448 following
9908 tweets
active
not active
48700 followers
2951 following
30300 tweets
not active
active
23700 followers
469 following
17700 tweets
active
active
6373 followers
3260 following
7451 tweets
active
not active
6398 followers
1434 following
4050 tweets
active
not active
8052 followers
753 following
6024 tweets
active
active
not active
not active
not active
25600 followers
865 following
12900 tweets
active
not active
7677 followers
4926 following
7746 tweets
active
not active
19200 followers
749 following
7872 tweets
active
active
628 followers
237 following
566 tweets
not active
not active
13600 followers
5238 following
77999 tweets
active
not active
9211 followers
3000 following
11800 tweets
active
not active
919 followers
185 following
460 tweets
active
active
10163 likes
72200 followers
2543 following
8754 tweets
active
active
4633 followers
306 following
3285 tweets
active
not active
52600 followers
2448 following
9908 tweets
active
not active
Advancement Project
Year founded: 1999
Mission statement: The stated mission of the Advancement Project is to "fulfill Americas
promise of a caring, inclusive and just democracy."
Leader(s): Judith Browne Dianis and Penda D. Hair, Esq., Co-founders/Co-Directors
Headquarters: Washington, DC
Social Media presence:
4484 likes
13400 followers
996 following
18000 tweets
active
not active
4. Anti-Israel groups
groups that support anti-Israel, anti-Zionist and/or proPalestinian efforts
Anti-Israel Groups
Total: 12
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
3338 followers
577 following
10400 tweets
active
not active
2219 followers
176 following
1161 tweets
active
active
2421 followers
131 following
8850 tweets
active
not active
5099 followers
1441 following
6736 tweets
active
not active
33100 followers
1480 following
27500 tweets
active
not active
644 followers
51 following
4473 tweets
active
not active
2088 followers
376 following
1023 tweets
not active
not active
214128 likes
45200 followers
1440 following
18400 tweets
not active
not active
7781 followers
1836 following
29000 tweets
active
active
2198 followers
78 following
536 tweets
active
not active
3073 followers
367 following
6019 tweets
not active
active
21900 followers
976 following
16900 tweets
active
not active
13400 followers
996 following
18000 tweets
active
not active
4484 likes
13400 followers
996 following
18000 tweets
active
not active
25600 followers
865 following
12900 tweets
active
not active
19200 followers
749 following
7872 tweets
active
active
Analysis
Analysis Content
Vector breakdown
Slide 92
Slides 93 ~ 95
Slides 96 ~ 102
Slide 103
Klout.com analysis
Slide 106
Summary of Usage
Slides 107
Vector breakdown
(# of each type of organization)
Jewish organizations
22
20
17
Anti-Israel organizations
12
TOTAL
73 organizations
Revenue segmentation
Averages across each organization type vs. ADL
Revenue segmentation
Top TEN Organizations (by highest revenue)
Revenue segmentation
Top FIVE Jewish Organizations (by highest revenue)
1st place
1st place
6th place
1st place
2nd place
7th place
6th place
2nd place
ADL revenue:
$30,118,433 higher
+ $30,118,433
ADL Nationals
Facebook page:
20,565 more likes
+ 20,565
likes
> 50%
< 50%
Klout is an online platform that measures influence online. When you create content or engage on
Facebook, Twitter, Wikipedia, YouTube, LinkedIn, Google+, Klout analyzes that impact to find your
Klout Score (0 ~ 100), the influential topics you are an expert in, and your influencers.
1st. AIPAC
2nd. AJC
3rd. ADL
4th. AJWS
5th. JFNA
Summary of Usage
platform to post about news/events related to organization, basic information (e.g. mission, location, contact info, link to website) (looked at all
organizations)
post about news/events related to organization and mission, link to website, post more frequently than Facebook (more activity on Twitter), can
search hashtags (e.g. #ADL) and view what followers/users are posting about the organization) (looked at all organizations)
many of the organizations had profiles but most were hardly active. In most cases, appeared to be just another webpage with the name of the
organization and a logo. (looked at all organizations)
less active than expected, can search by hashtag or username, more helpful for viewing posts about organization rather than by the organization
because many of the organizations had confusing, hard to find usernames (looked at all organizations)
platform to share video content (e.g. speeches, interviews), in some cases, organizations posted videos about current events related to the
organizations mission (looked at Jewish organizations only)
Surprisingly much more activity on Google+ than I expected. For a given users profile, you can view the number of page views and followers, as
well as public posts by the organization, photos, and posts on their YouTube channel. The posts were about news related to recent events
hosted by the organization or current events related to the organizations mission/cause (looked at Jewish organizations only)
Klout
It was easy to find major organizations on Klout (hence analysis of top FIVE Jewish Groups) but smaller organizations were not searchable. It is
also possible to search by topic or keyword, although this was only helpful if I searched a very broad topic, such as Judaism or Civil rights