Akash Mittal

Mobile: 08971910349
E-mail: akash.mittal05@gmail.com

To seek a challenging role where I can leverage my research and analytical skills and bring thought leadership to the
position. An extremely pro-active person who has invested a lot of effort understanding "implication", a changed market
dynamics can have on a company's portfolio. Good exposure in partner-handling, story-boarding and problem-solving
Significant exposure to understanding Emerging Technologies and the areas that could be the next profit pool for a
company
Location-ally flexible (India & abroad) with outstanding cultural adaptability and open to profiles requiring extensive travel
Please visit LinkedIn Profile: Akash Mittal (Apart from the work-ex, it exemplifies the thought leadership skills through some
point-of-views and papers)

Hewlett-Packard: (April12 Till Date): Specialist (Insights and Market Intelligence)

Part of internal strategy team working with product managers to provide insights on trend analysis, market sizing, business
model analysis, partner acquisitions, and competitive benchmarking

Deep understanding of HP's and competitor's hardware, software and services portfolio
Understanding product portfolios and solving business problems through analyzing revenue streams, conducting core
research and social media analysis Thematic analysis, survey analysis
Extensive work on competitive benchmarking to provide recommendations on companys future product launches
Manage projects on analysis of market opportunity, share of wallet, opportunity pipeline and Total Addressable Market
Understanding go-to-market strategy for competitors and recommending future changes in HPs GTM
Analyzed business models of partners to identify the feasibility of an alliance for Attach Software Group which has a
direct impact on the bottom line revenues and have generated a business impact
Database Proficiency: NetBase/Radian6 (Social Media), IDC Consumerscape (Survey Analysis), Gartner, Forrester Market
Sight (Shipment data, survey analysis), NPD

Projects Handled:
1.

Project (E-commerce): Partner Identification for Internet Software and Services Attach business
Objective: Selecting an e-retailer which could give largest revenue and margins to HP for its Attach Business
Key Beneficiary: Product Manager (shopping) ISSA business

Breaking down revenue model of the business and analyze different e-retailers which could prove as potential
partners

Market landscaping and Sizing to understand the revenues that HP could expect in the next 3 years

Competitive benchmarking through analysis of different parameters (e.g. Q-o-Q growth in number of unique
visitors, category diversification, revenues, go-to-market, growth plans)

Evaluating the revenues on a regular basis to ascertain and act in case of decline and look for other categories

2.

Project: Country Prioritization Study HP VOIP service

Objective: Studying country attractiveness to come up with a list of countries to launch the service in
Key Beneficiary: Product Manager Mobility Solutions

Studying the feasibility of MVNO model in countries

Emphasis on parameters like broadband and cellular infrastructure, their penetration, data price, ARPU and
more and create a model

Calculation of market attractiveness through estimating subscriber base, growth over years and current
penetration of handheld devices

Application of weighing and estimation methodology to list out different scenarios possible

3.

Project: Plotting the plan for HPs roadmap products

Objective: Gain insights into HPs and competitive current portfolio to chart out HPs roadmap products
Key Beneficiary: Product Manager Consumer Personal Systems

Breaking down HPs and competition portfolio through brand-differentiation, targeted user-segments and pricing

4.

Analyze innovative technologies (specifications, software, design) to understand the feasibility of incorporating
them
Studying go-to-market/channels used and how does it vary in different countries
Preparing battle cards to help sales folks better crack the deals
New category or revenue stream identification, which can be used in framing roadmap products

Project: Privacy Filters - End user sentiment on Price Bands

Objective: To offer anchors for pricing of a new privacy offering for commercial notebooks
Key Beneficiary: Product Manager (PC Accessories)

Significance of privacy solution in enterprises Insights on how important ITDMs and SMBs consider the solution

Segmenting retail price-bands by screen sizes and competition in order to understand consolidated price-ranges

Sentiment analysis across price-bands to comprehend the optimal price-range

Below are some of the pro-active work which exemplifies my thought leadership skills through some point-of-views and papers

Wearables - Niche Technology - Point of View

IBM + Apple - An alliance meant to disrupt the enterprise mobility market

Datamonitor: (September 2010 March 2012): Consultant (Market Insights)

Worked with the internal Market Insights team, who were supposed to identify upcoming areas in the FMCG industry and author
thought papers that could portray Datamonitor as an expert in the area

Authoring comprehensive industry reports based on extensive qualitative and quantitative analysis and research, on
various sector in international and domestic market
Identifying key consumer, demographic and economic trends prevalent in the market and unleash opportunity areas,
white space and provide market intelligence
Reports cover insights on the consumer behavior, products launch, company strategy, country economics and industry
insights

Copal Amba (a Moodys subsidiary): (October 2008 September 2010): Analyst

Provided research services to a private equity firm guiding them on making decisions such as industry attractiveness, market
size, M&A etc.

Industry analysis Assist in analyzing & breaking down various industries as a whole, their drivers, trends, key players
and performance, market size and future prospects
Bloomberg, Fact Set, Capital IQ, Thomson One, Thomson Analytics, SDC Platinum, Reuters Knowledge, Factiva,
Mergermarket, Global Insight, Alacra & Broker Portals

Academics

Completed B.A.(Hons) Economics from Delhi University in 2008

Cleared two Actuarial Science papers (Economics, Probability and Statistics)
Passed 10th & 12th from Ryan International School, CBSE Board scoring 72% and 88% respectively

Interests and Extra Curricular activities

Possess good command over acoustic guitar and is a cycling and trekking enthusiast