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Market researchers and brand marketers usually use five socioeconomic classes Class A, B, C, D, E
when describing income segments of a population. In the case of the Philippines, its tough to describe
who really comprise these segments and how much percentage they are compared to the total
population due to lack of credible and substantive researches.
If majority of the population are said to be at the bottom, (where exactly is the poverty line?), which
class then does the average Filipino belong? Class C or D?
Class
% Share in Number of
Families
AB
1%
9%
PHP1,857,000
9%
26%
PHP603,000
60%
56%
PHP191,000
30%
9%
PHP62,000
Total
100%
100%
PHP206,000