Introduction

[Type text]A newspaper is regularly scheduled publication containing news,

information and advertising. By 2007 there were 6580 daily newspapers in the
world selling 395million copies a day. The worldwide recession of 2008,
combined
with
the
rapid
growth of webbased alternatives, caused a serious decline in advertising a
n d circulation, as many papers closed or sharply retrenched operations. Generalinterestn e w s p a p e r s t y p i c a l l y p u b l i s h s t o r i e s o n l o c a l a n d n a t i o n a l p
o l i t i c a l e v e n t s a n d personalities, crime, business, entertainment, societ
y and sports. Most traditional papers also feature an editorial page
containing editorials written by an editor and columns that express the
personal opinions of writers. Other features include display and classified
advertising, comics, and inserts from local merchants. The newspaper is typically
funded by paid subscriptions and advertising. A wide variety of material has been
published in newspapers, including editorial opinions, criticism, persuasion
ando p - e d s ; o b i t u a r i e s ; e n t e r t a i n m e n t f e a t u r e s s u c h a s
c r o s s w o r d s , s u d o k u a n d horoscopes; weather news and forecasts; advice,
food and other columns; reviews of movies, plays and restaurants; classified ads;
display ads, editorial cartoons and comic strips.
Newspaper and newspaper advertising has been the most
important tool in shaping the growth and development of any society in the
modern
world.
More
thana n y t h i n g , t h e y h a v e b e e n v e r y i n s t r u m e n t a l i n b r i d g i n g t h e c o
m m u n i c a t i o n g a p between
people
that contributes
to
the air
of awareness in a society. News papers are an important media for spreading
both
national
and
international
news.
It
plays
crucialr o l e i n t h e s o c i e t y . T h e n e w s p a p e r i n d u s t r y i n e v e r y c o
u n t r y s t a n d s o u t a s a n influential
body
contributing
to
the
development of the modern society by acting as one of the most potential
platform for exchange of thoughts and opinions. One of the most crucial tasks of
newspaper industry is its contribution towards the economic and industrial
development of a country through its assimilation of the peoples voice.

The Indian newspaper industry has passed various stages of evolution

to reach the status that it enjoys today - that of a leading press arena in the
world. There are hundreds of newspapers that reach out to the people of this vast
country in enormous 8]numbers every morning. A typical Indian, daily
newspaper is the staple diet for atypical Indian, bringing him/her news from
all over the globe.
Th
i s o rga n i z a t i o n s t u d y h a s b e e n c o n d u c t e d i n K e r a l a K a u m u d i ( P) L
t d . Kerala Kaumudi, the greatest growing Malayalam daily, owes its genesis in
1911, to the visionary, Shri C V Kunjuraman. Kerala Kaumudi became a daily
news paper on1stNovember 1940. From its humble beginning as a single
edition news paper of Thiruvananthapuram, Kerala Kaumudi has spread out to
cover other parts of the state and the country with editions from Kollam,
Alappuzha, Kottayam, Cochin, Thrissur, Kozhikode, Kannur, Bangalore and Gulf.

Kerala Kaumudi is a Malayalam daily which provides truthful

news. Kerala Kaumudi (P) Ltd consists of all functional departments and thereby
gets an idea about all departments. So an organization study was conducted at
Kerala Kaumudi (P) Ltd with an aim of getting awareness of their
functioning and final procedures of that organization.
[Type text]

1.1 OBJECTIVES OF THE STUDY

1. To identify the functions, duties, responsibilities and maintenance of
each departments.
2. To verify how far the organization structure is successful in
accomplishing the objectives of Kerala Kaumudi (P) Ltd.
1.2 METHODOLOGY
The study is primarily descriptive and analytical in nature. For conducting
the study both primary and secondary data were used. Primary data was collected
by observation and personal interviews with the managers and other staffs in the
organization.
Secondary data was collected from company records, previous studies
conducted in the organization and company website.
1.3 SCOPE OF THE STUDY
The study helps in bridging gap between the theory and practice
of management. It offers great scope to Kerala Kaumudi (P) Ltd in some areas
where they are considered weak. The scope of the study also extends to other
media companies and future researchers.
1.4 LIMITATIONS OF THE STUDY
1. An in-depth study was not possible because the time limit was the
main constraint.
2.Since Kerala Kaumudi (P) Ltd, is a private sector company, access
to some important information was restricted. This made some difficulties during
the time of analysis.