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D 58008
EDITION 2/2011
www.food-service-europe.com
www.cafe-future.net
CONTENTS
4 Editorial
6 Statistics
Europe by Numbers
8 Pan-European Survey
Cruise Catering: Providing Choice and
Entertainment
22 Concepts to Watch
Showcasing Innovative Ideas in Food service from Germany to Spain
Market Analyses
page 8
page 42
Back-to-basics: the turnaround strategy successfully applied by Karen Forrester, managing director
TGI Fridays UK the brands first and strongest
European foothold. In our interview, Forrester explains how she managed to successfully re-energise
an iconic experience.
42 Interview
Karen Forrester, Managing Director TGI
Fridays UK
46 Contributing Authors
50 Operations
front cover
Decade
51 Syria
Turning into the Boom Market of the
Near East: New Shopping Mall Projects
Take the Lead
58 Train Catering
Russia: New Era for Train Catering
High-Speed Trains Supplied on a
Cook&Chill Basis
60 Trends
Leaders Club International Elects Best
Innovative Foodservice Concepts 2011
62 Prospects
page 26
64 Suppliers
Electrolux: Pop-ups Build the Chef
Connection
68 Show Dates
&
Starbucks
McCaf
26
Top 70 players
The Ranking lists 70 coffee bar players
with altogether 9,723 units in Europe.
Exactly 4.2% unit growth in twelve months
(2009: +3%, 2008: +16%, 2007: +21%).
New in the top 5: Caff Nero from UK.
With a presence of 1,373 units in 19
European countries Starbucks is again
market leader. More than a half of its
European coffee bars are in Great Britain.
Starbucks is also global market leader.
For the second time the top 3 brands
with over 1,000 units each! Strongest
growth from Costa Coffee with 169 units
(+14%). The distance to the market
leader Starbucks is getting smaller.
McCaf is moving up quickly, too. 130
new shop-in-shop coffee bars, which
means a 12% increase in the number of
units (81 units alone in Germany!).
A year with opposing expansion trends:
36 brands reported additional openings,
29 brands negative and 5 constant
growth rates. All top 10 coffee bar brands
achieved favourable development.
&
COFFEE BARS
Top 10 Growth
Brand
relative
1
2
3
4
4
6
7
8
8
10
(28)
(25)
(69)
(28)
(66)
(8)
(5)
(38)
(39)
(2)
absolute
1 (2)
2 (3)
3 (1)
4 (5)
5 (8)
6 (6)
7 (25)
7 (28)
9 (16)
9 (28)
* estimated
Growth
vs. 09
in %
chicco di caff
AMT Espresso
Einstein
Columbus Caf
Campus Suite
Shokoladnica
Caff Nero
Bracaf
Kaldi Koffie en Thee
Costa Coffee
58%
53%
46%
24%
24%
22%
20%
18%
18%
14%
in units
Costa Coffee
167
McCaf
130
Starbucks
79
Caff Nero
78
Shokoladnica
43
Segafredo Zanetti E.* 30
AMT Espresso
21
chicco di caff
21
Wayne's Coffee
11
Columbus Caf
11
FoodService Europe&Middle East
Campus Suite
R Brand
1
2
3
4
5
6
7
8
9
10
11
* estimated
Country
Countries
of Origin 10 (09)
Italy
35 (35)
Australia 22 (21)
USA
19 (19)
Italy
17 (16)
UK
16 (20)
UK
13 (10)
Austria
12 (11)
Australia 12 (12)
Austria
9
(8)
Germany
8
(8)
Sweden
8
(8)
COFFEE BARS
Netherlands. Important to notice: 2
brands out of the top 10 come from Russia.
Of 70 players 8 are present in ten countries and more. 34 are single-marketplayers with a presence only in their
country of origin.
Top 12 profiles
1. Starbucks. The probably best-known
coffee bar brand has around 17,000
units in more than 40 countries all over
the world. After the years of strong
growth until 2008 and a consolidation in
2009, Starbucks is strong enough once
again for further expansion. In Europe,
the company again chalked up an increase after a drop of 1% in 2009. The
number of units in the 19 countries has
gone up by 6%. Further growth is on the
agenda for the brands 40th anniversary.
One novelty that has created quite a stir
is the new Starbucks logo that will soon
be embellishing stores and coffee
beakers worldwide. The verbal elements
Lavazza
R (R)
Brand
Company
No. of
Units1
1 (1) Starbucks
Starbucks
www.starbucks.com
1,373
1,342
2 (2) Costa Coffee
Whitbread
www.costa.co.uk
3 (3) McCaf
McDonald's
www.mcdonalds.com
1,211
830
4 (4) Tchibo*
Tchibo
www.tchibo.com
5 (6) Caff Nero
Caff Nero Group
www.caffenero.com
475
465
6 (5) Segafredo Zanetti Espresso* Segafredo Zanetti Worldwide
www.segafredofranchising.com
7 (8) Coffeeright
Gregorys Foodservice
www.gregorys.gr
252
8 (10) Shokoladnica
Shokoladnica
www.shoko.ru
238
9 (9) Coffee House
Coffee House
www.coffeehouse.ru
211
202
10 (11) Hema Koffiebuffet
Lion Capital
www.hema.nl
Total units Top 10
6,599
11 (7) Caff Ritazza*
SSP International
www.ritazza.com
173
12 (14) Coffeeshop Company
Schaerf
www.schaerf.at/coffeeshop
161
148
13 (12) Illy Caff / Espressamente
illycaff
www.illy.com
14 (13) Caf & T
Compaa del Trpico Caf y T www.cafeandte.com
139
15 (15) Coffee Republic
Coffee Republic Trading Limited www.coffeerepublic.com
135
16 (17) Wayne's Coffee
Wayne's Coffee
www.waynescoffee.com
111
95
17 (20) Flocaf
Vivartia
www.goodys.com
18 (23) Espresso House*
Espresso House Sweden
www.espressohouse.se
89
19 (19) Jamaica Coffee Shop
Grupo Rodilla
www.jamaicacoffeeshop.es
85
20 (17) Gloria Jeans Coffees
Gloria Jeans
www.gloriajeans.com
83
80
21 (20) Cafs Valiente
Grupo Cafento
www.cafesvaliente.es
22 (24) Il Caff di Roma
Lavazza
www.ilcaffediroma.com
74
23 (20) coffeeheaven *
Whitbread
www.coffeeheaven.eu.com
70
24 (26) Kahve Dnyasi
Kahve Dnyasi
www.kahvedunyasi.com
66
25 (16) BB's Coffee & Muffins
BB's Coffee & Muffins
www.bbscoffeeandmuffins.com
61
25 (40) AMT Espresso
AMT Coffee
www.amtcoffee.co.uk
61
Total units Top 25
8,230
* estimated 1 as at the end of 2010 2 presence in European countries
28
http://
vs.09
6%
14%
12%
1%
20%
7%
2%
22%
5%
4%
9%
-31%
7%
-10%
-7%
7%
11%
6%
9%
-7%
-17%
-11%
3%
-22%
12%
-46%
53%
5%
Country
of Origin
USA
UK
Australia
Germany
UK
Italy
Greece
Russia
Russia
Netherlands
UK
Austria
Italy
Spain
UK
Sweden
Greece
Sweden
Spain
Australia
Spain
Spain
Poland
Turky
Australia
UK
EC2
19
13
22
8
2
35
4
2
2
4
16
12
17
2
3
8
4
1
3
12
1
5
1
1
2
4
&
COFFEE BARS
Flocaf
R (R)
27
28
28
28
31
32
33
34
35
36
37
38
39
40
41
42
43
44
44
44
47
48
48
48
51
52
52
54
54
54
57
58
59
59
59
59
59
64
65
66
66
66
69
70
(29)
(27)
(35)
(46)
(30)
(27)
(32)
(33)
(31)
(42)
(44)
(48)
(50)
(44)
(47)
(40)
(43)
(34)
(39)
(48)
(52)
(51)
(53)
(57)
(57)
(54)
(54)
(54)
(57)
(63)
(62)
(35)
(35)
(57)
(65)
(66)
(68)
(63)
(69)
(-)
(67)
(69)
(-)
(38)
Brand
Empik Cafe
Insomnia Coffee
Columbus Caf
chicco di caff
Robert's Coffee
Lino's Coffee Shop
Cafs Caracas
Kanne
Caf de Indias Coffee Shop
Bagels & Beans
Caf Caf*
Bracaf
Kaldi Koffie en Thee
Baresso Coffee
Coffee Fellows
Esquires Coffee Houses
Lavazza Caff Espresso Bar
Testa Rossa caffbar
Puccino's
Pause-Caf/Xpresso-Caf
Caff Spettacolo
Balzac Coffee
Meyerbeer Coffee
Cafe Club
Primer Express
World Coffee
Caf Crown Cafe
Coffeehouse by George
Cup&Cino
Coffee Company
Douwe Egberts Caf
Double Coffee
Italcaff
iCoffee
sfcc
Cafetiero
Cofetoon
Caf Opus
aran
Campus Suite
Club del Cafs Novell
Aromas de Dakar
Einstein
Plantaciones de Origen
Total units Top 70
Company
http://
EM&F Group
www.emf.pl
Insomnia Coffee Company
www.insomnia.ie
Columbus Caf
www.columbuscafe.com
chicco di caff
www.chicco-di-caffe.de
Robert's Coffee
www.robertscoffee.com
Lino's Coffee
www.linoscoffee.com
Union Industrial del caf
www.cafesunic.com
Gastro Kanne
www.kanne-gruppe.de
Grupo Rodilla
www.cafedeindias.com
Bagels & Beans
www.bagelsbeans.nl
Grupo Areas
www.areas.es
Germn de Erausquin
www.bracafe.com
Kaldi Koffie en Thee
www.kaldi.nl
Baresso Coffee
www.baresso.dk
Coffee Fellows
www.coffee-fellows.de
Esquires Coffee International
www.esquirescoffee.co.uk
Lavazza
www.lavazza.com
Testa Rossa caff
www.testarossacaffe.com
Puccino's Worldwide
www.puccinos.com
Villars Holding SA
www.pause-cafe.ch
Valora Holding
www.kgroup.ch
Balzac Coffee
www.balzaccoffee.com
Coffee M Beteiligungs GmbH www.meyerbeer-coffee.de
Contel Sp. Z o. o.
www.cafeclub.pl
Grupo Cafento
www.cafferovi.com
World Coffee Company
www.worldcoffee.de
Caf Crown
www.cafecrown-cafe.com
Coffeehouse by George
www.bygeorge.se
Cup&Cino
www.cupcino.com
Coffee Company
www.coffeecompany.nl
Douwe Egberts
www.de.nl
DC Holding
www.doublecoffee.lv/eng/
ItalCaffe Coffee Company
www.italcaffe.com
RUCH S.A.
www.icoffee.pl
San Francisco Coffee Company www.sfcc.de
Stockheim
www.cafetiero.de
Sistema BIT-2000
www.coffeetoon.ru
Umoe Catering
www.cafeopus.no
aran
www.aran.de
4-elements gastroconcept
www.campussuite.de
Cafs Novell
www.cafesnovell.com
Cafs Candelas
www.aromasdedakar.com
MHCC Capital Concept Coffeeshop www.einstein-coffeeshops.de
Grupo Cafento
www.cafferovi.com
30
No. of
Units1
59
57
57
57
55
53
52
51
45
44
41
40
39
38
37
35
34
32
32
32
31
30
30
30
29
28
28
27
27
27
26
25
24
24
24
24
24
23
22
21
21
21
19
18
9,723
vs.09
4%
-2%
24%
58%
0%
-9%
4%
4%
-12%
13%
11%
18%
18%
3%
6%
-13%
0%
3%
-26%
-6%
-3%
-6%
-3%
3%
0%
-7%
-7%
-10%
-7%
4%
-7%
-17%
-48%
-17%
-4%
0%
9%
-12%
5%
24%
-9%
0%
46%
-60%
4%
Country
EC2
of Origin
Poland
1
Ireland
2
France
2
Germany
1
Finland
4
Italy
4
Spain
1
Germany
1
Spain
1
Netherlands 2
Spain
1
Spain
1
Netherlands 3
Denmark
2
Germany
2
Canada
1
Italy
1
Austria
9
UK
2
Switzerland
1
Switzerland
1
Germany
1
Germany
1
Poland
1
Spain
1
Germany
1
Turkey
1
Sweden
1
Germany
4
Netherlands 1
Netherlands 1
Latvia
2
Spain
1
Poland
1
Germany
1
Germany
1
Russia
1
Norway
1
Germany
1
Germany
2
Spain
1
Spain
1
Germany
2
Spain
1
&
&
Brands
13
13
7
5
4
3
2
1
Where from?
Country of Origin
Germany
Spain
UK
Netherlands
Poland, Italy
Sweden, Russia,
Australia
Turkey, Switzerland,
Greece, Austria
USA, Norway, Latvia,
Ireland, France,
Finland, Denmark,
Canada
31
McCaf Europe
Markets by Units
R
Country
1/05
1
Germany
7
2
Austria
2
3
Italy
4
France
5
Russia
7
6
Hungary
5
7
Switzerland
8
Poland
9
Portugal
10
Czech Republic
11
Ireland
4
11
Bulgaria
11
Slovakia
14
Spain
4
15
Malta
15
Serbia
17
Lithuania
18
Croatia
18
Slowenia
20
Greece
20
Latvia
20
Estonia
Total Europe
29
Worldwide
574
1/06 1/07
58
213
2
6
6
32
3
5
19
27
8
16
4
4
4
4
104
307
750 1,050
1/08
397
19
58
23
33
22
561
1,600
1/09
539
50
76
40
36
30
5
3
4
6
2
4
6
3
2
807
>2,000
1/10
1/11
656
737
106
120
95
100
79
92
38
40
35
34
14
14
10
17
8
9
7
7
6
6
4
6
4
6
4
5
4
4
3
4
3
3
2
2
2
1
1
1
1
1
1
1,081 1,211
2,490 >2,650
Starbucks Europe
Markets by Units
R Country
Start 1/03
1 UK
9/98
334
2 Germany
5/02
12
3 Turkey
4/03
4 Spain
4/02
7
5 Greece
9/02
4
6 France
1/04
7 Switzerland
3/01
14
8 Russia
8/07
9 Ireland
8/05
11 Austria
12/01
7
12 Cyprus
12/03
13 Poland
04/09
14 Romania
9/07
15 Netherlands
2007
16 Portugal
09/08
17 Belgium
08/08
18 Bulgaria
11/08
19 Denmark
2007
Total Europe
378
Middle East & Africa
EMEA Total
1/04
384
29
6
20
15
1
16
9
1
481
1/05
434
37
17
31
30
8
19
8
3
587
122
709
32
1/06
481
48
33
46
41
20
23
9
7
710
143
853
1/07 1/08
1/09 1/10 1/11
528
616
715
671
712
75
113
142
143
144
62
90
116
127
138
58
71
79
74
76
52
70
75
68
60
30
41
48
53
57
31
37
45
47
47
2
9
29
43
9
18
27
23
22
n.s.
n.s.
10
12
11
11
13
11
11
7
9
9
9
9
3
9
2
6
7
8
2
3
6
8
n.s.
5
7
n.s.
3
4
n.s.
3
4
3
2
2
2
863 1,085 1,289 1,294 1,373
176
216
236
299
303
1,039 1,301 1,593 1,593 1,676
&
&
indicate a further growth tendency. Shokoladnica has overtaken what was so far the largest
Russian chain, Coffee House.
Concept launch in 2001.
9. Coffee House. The Russian
player remains among the top
10! After a consolidation in 2009
(-9%), there was once again a
small increase of 5% in 2010. The
company also operates other
brands in Russia and the
Ukraine: Asia Caf, Vinegret Caf,
Moscow Caf.
10. Hema Koffiebuffet. The
company operates approx. 420
retail stores in the Netherlands,
80 in Belgium, 9 in Germany, 3
in Luxembourg and 4 in France,
202 of these have an in-store
coffee shop. The formula is getting a new, more contemporary
look.
11. Caff Ritazza. SSP, which
specialises in airports, railway
stations and motorway service
areas, parted with 77 units last
year. Caff Ritazza used to be part
of the Compass Group. Various
interim arrangements for coffee
bar locations have now come to
an end. The concept operates in
30 countries worldwide.
12. Coffeeshop Company. The
Austrian Schrf Group has increased the number of its units by
7%. In other words, the coffee bar
chain is now operating 161 units
in 12 countries in Europe. The
year 2010 was characterised by
expansion, for example, 11 new
locations in Russia. There were
also market entries in China,
Kosovo and Libya. The company
meanwhile has 211 coffee bars
worldwide.
N.B.: This list of the top 70 coffee
bar players in Europe is the result
of a joint venture by the editorial
staff and correspondents of FoodService Europe & Middle East
(special thanks to Mario Caizal
Villarino, Karel de Vos, Juliusz
Donajski, Julia Matveeva, Katrin
Schendekehl, Sofia Selberg, Mark
Stretton, Bruce Whitehall). The
list should be fairly complete.
Nevertheless, please let us know
if we have missed out a player or
our data is not completely up to
date.
ir
33