Resumé

E L L I S S I T Z K Y

REDESIGN

EL
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heather lindell e Portfolio

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Student Senior Project

[On Resurrection Wings] F E E L T H E  S

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Monument Proposal
El Lizzitsky [Image Composition]
Exhibition Promotion
[Book & Poster] E–Blasts

Corporate Identity/Branding
 Here is an unconventional book dedicated to El Lissitzky, a dynamic graphic
designer, architect, and fine artist in search of space and depth within the planar
structure of the page. Each printed page is atypically mounted upon laser cut
balsa wood (conventionally used for architectural models) in order to give the
book physical depth. The relationships created between geometric objects and
typography create an ambiguous space for the viewer to reside in and consider.

BOOK DESIGN • El Lissitzky Exhibition Book

5.75 in. x 5.75 in.
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POSTER DESIGN • El Lissitzky Exhibition Poster

17 in. x 17 in.
 Book and Set of 3 Mailers

This is a collection of poems inspired by the title poem

“On Resurrection Wings”, written by my grandmother
Mary Virginia Cox. On Resurrection Wings is a collection
of inspirational poems by various authors whose words
realize a sense of transformation on a physical, spiritual,
and/or philosophical level. This collection as a whole
reflects the idea and/or process of change from introvert
to extrovert and should communicate that this change
or any change can be a positive influence.

STUDENT BOOK DESIGN & COLLATERAL {SENIOR PROJECT} • On Resurrection Wings

Book Jacket [8in. x 8in.]
The spreads from the book contain original imagery and photography, and the
use of boxed images verses freed images demonstrate the conflict between
introvert and extrovert throughout the pages of the book. As a result, a unique
rhythm establishes as well as a sense of freedom and resolution at the closing
of the collection.

STUDENT BOOK DESIGN & COLLATERAL {SENIOR PROJECT} • On Resurrection Wings

Select Book Spreads
STUDENT BOOK DESIGN & COLLATERAL {SENIOR PROJECT} • On Resurrection Wings
Book, Mailers, and Bookmarks
Formal Wedding Invitation
For this invitation I used a pearlized stock and
2 colors to print. My goal was to create a simple
and elegent design that would remain classic
over time. A customized Wedding Monogram
also embellishes the stationery throughout.

Branding • Lindell Wedding

Formal Wedding Invitation
 Using just ivory stock and one color printing, this invitation
is contemporary, yet timeless. A customized script monogram
was designed for this stationery, and in place of retailer cards,
a vellum insert was created to detail where the Bride and
Groom registered. The Save the Date mailer is less formal but
contains design elements and chosen colors that were included
throughout the entire event.

Top: Save the Date Mailer

Right: Formal Wedding Invitation

Branding • Karamovic Wedding

Formal Wedding Invitation & Save the Date Mailer
Handouts and Tip Cards like these are frequently used to
promote in-store products at national beauty events organized
by Cosmetic Promotions, Inc. Some of the retailers in contract
with this locally grown marketing company include Sears,
Rite-Aid and Walgreens. Many times the main challenge with
collateral like this is the blending of different brands into one
promotion, using the retailer as the common factor to retain
a uniform look throughout an event.

Tip Cards and

Product Information

Pruduct Informtion Handouts

Branding • Sear’s Event

Print Collateral
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LOGO DESIGNS • SAVVY, Racer’s Edge, Oldies Home Outfitters


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Savvy Vodka Liqueur is an upscale drink
whose direct competitors include those
like Absolute Vodka and Grey Goose.
The bold color and detailed line within the
hand lettered logo creates a sense
of sophistication; the negative spaces
establish a unique fluidity.
IDENTITY AND PACKAGE DESIGN • SAVVY Vodka Liqueur
Stationery Suite and Individually Packaged Bottle
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12-04-04
Michael Holland
435 Sanders St.
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Auburn, AL 36830
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D e a r M r. H o l l a n d ,
T h a n k y o u f o r y o u r i n t e r e s t i n S a v v y L i q u e u r. W e a r e
always looking for new venues to promote our finest
v o d k a l i q u e u r.
We w o u l d a p p r e c i a t e y o u r a s s i s t a n c e b y f i l l i n g o u t a
short review of how you think Savv Liqueury should
showcase the shelves of your store.
Michael Holland
435 Sanders St. Please give details as to how much space is available
Auburn, AL 36830 to promote the name Savvyas well as a breakdown of
how much room is available for wall advertisements
verses shelving display units.
Please give us a call if you have any questions
and mail in your proposal signed and dated.
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T h a n k y o u f o r c h o o s i n g S a v v y.
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S i n c e r e l y, ���������������������
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Heather Rosato
Director of Marketing
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 OHO is an acronym standing for
Oldies Home Outfitters. This business
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is an interior (re)design shop that
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provides professional design services
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for the home. Working with the
idea that you can renew a space
using inspiration from the 50’s and
the things you already have, OHO
specializes in reupholstering your
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picking out unique retro accessories
to spruce up dull and empty spaces.

ADVERTISING CAMPAIGN • Magazine Ad for OHO

10 in. x 10 in.
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ADVERTISING CAMPAIGN
Window Front Poster for OHO
20 in. x 30 in.
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ADVERTISING CAMPAIGN
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���������������������������������� �������������� �������������� Window Front Poster for OHO
20 in. x 30 in.
 Painted signage with retro iron framework detailing 3D backlit sign with retro iron framework detailing

The image to the right is an existing storefront at the

center of a revitaling original downtown location.
This storefront is a perfect fit for OHO —quaint, personal,
and unique—just like the services this business provides.
A little bit of fresh paint, redesign, and TLC is all OHO
needs to make this shop home. The images at top
are composits that represnt what the final designed
storefront for OHO will look like.

STOREFRONT BRANDING / SIGNAGE

OHO Storefront
3D rendering / Photoshop comosition of designed storefront
 Folder cover

Folder: Inside Layout

Stationery Suite in context to Custom Folder

CORPORATE IDENTITY • Racer’s Edge

Stationery Suite
 Racer’s Edge is a new GPS mini-chip
technology that will allow you to train
harder and run smarter. Developed for the
long distance runner extraordinaire, this
technology will allow you to pre-program
whatever desired pace you wish to train
and then give a complete synapses of each
workout, which would include fluctuation
in pace and terrain. This identity for
Racer’s Edge embraces movement, speed,
and technology by referencing the human
form in stride with digital imagery.

CORPORATE IDENTITY • Racer’s Edge

Stationery Suite
 FRONT

CORPORATE IDENTITY • Racer’s Edge

Tradeshow Display
BACK

CORPORATE IDENTITY • Racer’s Edge

Tradeshow Display
E-BLASTS • Withers Preserve, Myrtle Beach, SC
Click Here to View Online
E-BLASTS • Fyre Lake National, Sherrard, IL
Under Construction
 This SEC monument is designed to be a
traveling trophy. When a new Conference
Track & Field Champion is determined,
the monument disassembles with ease,
personalized and reconstructed on the
Nighttime Rendering – campus home of the new champions
located on a commons area at the center of campus each year. A couple unique features of this
structure include the ability to be ascended
(with enough room for just one person
to stand at its apex), as well as a spotlight
glow from within each plexiglass tier, giving
the piece a strong but beautiful presence
during evening and early morning hours.
IMAGE COMPOSITION
SEC Track & Field Championship Monument
3D rendering / Photoshop composition of traveling monument
Some details of the championship monument—recognition of the year and conference title information, including
coaches’ and athletes’ names and sponsorships, to be engraved onto the plexiglass floor of the sculpture’s first tier.
Hollow metal tubing support the structure, frame its shape and give avenue for the electrical wiring needed to light
the monument during dark hours. Lastly, the railing resembles the championship runners as they are in form during
competition, and the 8 tiers that spiral upward signify the 8 lanes of competition for any track event; the lanes ascend
in height just as every runner crosses the finish line, first to last. Only one champion stands above all —he is on top.

Engraved first tier (plexiglass)

The Athlete
Detail of railing design (metal)

Daytime Rendering

IMAGE COMPOSITION
SEC Track & Field Championship Monument
3D rendering / Photoshop composition of traveling monument
 Education
B.F. A. in Graphic Design, 3.4 GPA
Auburn University, May 2006 Professional Experience
Recipient to Cum Laude and Dean’s List Honors Graphic Designer — Cosmetic Promotions Inc., Orlando, FL ( July 2009–Present)
—Work independently to promote client products and beauty events through print collateral such as counter displays,
Proficiency flyers, coupons, newsletters and handouts; accomplished via direct communication with account executive
Adobe InDesign CS4 —Responsible for designing monthly event promotion e-blasts and updating pages for CospProAgency.com
Adobe Photoshop CS4 Customer Service Supervisor — Kohl’s Department Store, Orlando, FL (November 2008–Present)
Adobe Illustrator CS4 —Oversee all POS team members and stations on the floor; includes keeping POS banks stocked/organized,
Adobe Acrobat 9.0 Professional managing breaks for all associates, being called upon to resolve customer issues and complaints and delivering quality
Google Sketch-up customer service to every customer, while encouraging my POS team members to do the same
Dreamweaver and Coda Graphic Designer/Assistant Wedding Planner — Karamovic Wedding, Mobile, AL (September 2008 –April 2009)
Microsoft Office —Developed monogram used throughout print materials such as postcards, invitations and programs
QuarkXPress 6.5 —Designed all of the previously mentioned, directed production of all materials, assisted in event planning
Production Artist — Cotton & Company, Stuart, FL (October 2006–September 2008)
—Worked closely with senior art directors in the execution of designs for all print material, including
brochures, direct mailers, newsletters, posters, newspaper/magazine ads and all collateral pieces
—Personally responsible for pre-press mechanical overview and archival of files submitted to print so that
company design standards were maintained
—An integral team member in preparing printed design materials, developing stock/printed dummies,
and creating electronic files for internal and external presentations
—Acquired web production skills through designing and programming e-blasts
Graphic Designer/Events Assistant — Jule Collins Smith Museum of Fine Art, Auburn University (March 2005–June 2006)
Typeset wall labels and vinyl lettering for gallery exhibitions and cooperated in preparing for all museum events
Bank Teller — Seacoast National Bank, Stuart, FL (2002–2006)
Processed large monetary transactions for bank customers; entrusted with confidential information/vault combinations

Honors
Work selected in A.U. Juried Fine Art Show, 2006—Book Award for Lithography print
Work selected in A.U. Juried Graphic Design Shows, 2004–2006—Book Award for Photography, 2005

Involvement
AIGA Student Member, Atlanta Chapter, 2006
Auburn University Women’s Varsity Cross Country & Track and Field, 2002–2004

organized, dedicated, communicator, inquisitive, team player,

heather lindell (creative n.) — persistent, loyal, energetic, problem solver, independent, motivated, detailed, talented,
726 E michigan ST #154 — orlando, FL 32806 — 251.391.8446 — hrosato@gmail.com designer.
— CosProAgency.com [view website] — CottonCo.com [view website]

References available upon request