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Bank Alfalah Limited was incorporated on June 21st, 1997 as a public limited
company, under the Companies Ordinance 1984 Its banking operations commenced
from November
1st,
1997.
The
bank
is
engaged
in Islamic
banking,
commitment
to
and matches them with quality products and service solutions. During the past
ten years, we have emerged as one of the foremost financial institution in the
region endeavoring to meet the needs of tomorrow today.
with its ambitious expansion and development programs, Bank Alfalah is here to
join the efforts to help the country meet its growth objectives. The bank offers an
extensive range of financial services specifically designed to cater to the needs of its
successful associations with the Government and Private Sector.
ORGANIZATION OVERVIEW
HISTORY
Bank of Credit & Commerce International (BCCI) was a Pakistan based
bank, established by Mr. Agha Hassan Abdi from UBL, in association with U.A.E
and Europe. BCCI has its branches in 74 different countries of the world. It had its
3 branches in Pakistan. In 1991, the BCCI was banned, when was accused by
European countries that the bank was involved in some illegal operations with Gulf
countries. The major reason behind European accusation was that BCCI was of
Islamic mode. Therefore, the bank was closed due to international pressure. Then,
its 3 Pakistani branches were taken over by the Government of Pakistan, which
were named as Habib Credit and Exchange Bank (HCEB) and these were working
as subsidiary of Habib Bank Limited.
Following the privatization in July 1997, Habib credit and Exchange Bank
assumed the new identity of Bank Alfalah on February 25, 1998. It is now Abu
Dhabi based bank as the family of H. E. Sheikh Hamdan Bin Mabarak Al-Nahayan
purchased 70% of its shares and 30% shares remained with Habib Bank on behalf
of Government of Pakistan. Since its inception, as the new identity of H.C.E.B after
the privatization in 1997, the management of the bank has implemented strategies
and policies to carve a distinct position for the bank in the market place.
Since 1997, the bank has made great strides towards growth and
profitability. BAL network has expanded from 3 in 1997 to 195 as on March 2009.
The deposit base moved from less than Rs.9 billion to over Rs. 227 billion, advance
3
from 5.8 billion to 109 billion. Being a bank that is focused on financing of foreign
trade, volume of foreign trade business has grown from Rs. 5.8 billion to over Rs.
190 billion as on December 2008.
Charged with the strength of Abu Dhabi consortium, and under the
leadership of His Highness Sheikh Nahayan Mabarak Al-Nahayan, Minister of
Higher Education and Scientific Research, Government of Abu Dhabi, and a
prominent member of Royal Family, the bank is energized with the vision,
envisaging the development of various sectors in Pakistan.
ownership of Union Bank and Schon Commercial Bank changed. While the new
sponsors of Union Bank preferred to continue with the same name, the buyers of
Schon Commercial Bank changed its name to PICIC Commercial Bank.
Union Bank acquired the operation of Emirates Bank International (EBI) in
Pakistan The scheme of amalgamation was notified by the central bank on
September 03, 2002 and Union Bank settled the amalgamation price of US$ 37
million on September 09, 2002. Union Bank had acquired Pakistan operations of
Bank of America in year 2000 and American Express credit card business in
Pakistan in year 2001
In the NCBs category two banks Habib Bank and National Bank of
Pakistan have been left after the privatization of United Bank. National Bank of
Pakistan has been listed at local stock exchanges and parts of its shares were off
loaded. The GOP is actively pursuing the privatization of Habib Bank, through sale
of its 26% shares along with transfer of management. The remaining shares of the
GOP in Muslim Commercial Bank and Bank Alfalah were also sold. The GOP sold
majority shares of Allied Bank of
Pakistan in early nineties but has not been able to off load its remaining
shares in the bank.
United Bank's privatization demands specific mention for two reasons:
1)
2)
The consortium comprising of Abu Dhabi Group and Bestway Group has
acquired 51% shares of the bank along with management control. Since October
2002 the bank has been working under the new sponsors
Meezan Bank was created as a result of merger of Al-Meezan Investment
Bank and Societe Generale The first ever license to operate as a Scheduled Islamic
Commercial Bank was granted to Meezan Bank on January 31, 2002. Pakistan
operations of Societe Generale were amalgamated into Meezan Bank on May 01,
2002.
THE MISSION
To develop & deliver the most innovative products, manage customer
experience, deliver quality services that contributes to brand strength, establishes a
competitive advantage and enhances profitability, thus providing value to the
stakeholders of the bank
THE VISION
To be the premier organizations operating locally and internationally that
provides the complete range of financial Services to all segments under one roof.
10
PRODUCTS
COMPREHENSIVE AND DIVERSIFIED PRODUCT PORTFOLIO
With the mission to provide all-encompassing banking services to the
customers, Bank Alfalah has a uniquely defined menu of financial products.
Currently it is one of the most comprehensive portfolios of personalized financial
solutions that are custom-tailored to serve the requirements not only of conventional
customers but also fulfill the needs of the corporate sector:
Car Financing
Rupee Travelers Cheques
Online Banking
Credit Cards
ATMs
Home Financing
Islamic Banking
Corporate and Structured Financing
CAR FINANCING
Car Financing is one of the major renowned products of Bank Alfalah and can be
utilized in terms of Financing of Used Vehicles, Loan against Car, Balance Transfer
Facility, Refinancing Facility (only for Alfalah Customers) and it is characterized in
terms of:
Lowest Mark up
Lower Insurance
Quick Processing
Lower Down Payment
11
HOME FINANCING
Major features of Bank Alfalah Home Financing are Lowest Mark-up, Quick
Processing, Multiple Repayment Options and Free Valuation. It has been bifurcated
in terms of Home Buyer, Home Construct, Home Improver, and Home Balance
Transfer Facility.
Financing Limit:
up to Rs. 10,000,000/-
Tenure:
up to 20Years
Equity Participation :
CREDITS CARDS
Bank Alfalah Visa Card is everywhere and globally accepted and welcomed
at locations displaying the VISA logo. It is accepted at nearly 30 million merchants
and 870,000 ATMs in more than 150 countries around the globe and over 10,000
establishments in Pakistan. Alfalah VISA pays for shopping, travel, entertainment,
meals and much more
DEBIT CARDS
Bank Alfalah Limited presents Alfalah Hilal Card, the first Visa Electron
International Debit Card which gives an unlimited access to current / savings
account with a simple swipe, at millions of retail shops and ATMs, worldwide. The
Alfalah Hill Card comes with a host of conveniences and benefits combined with the
wide reach of Visa Network enabling it to be accepted at more than 840,000 ATMs
12
and 13 million retail outlets around the world, making it the most acceptable Debit
Card available in Pakistan.
ON LINE BANKING
To provide enhanced and value added products to customer bank is
constantly striving for additional facilities. Bank provide fully automated on-line
telephone banking facilities to its customers enabling them to carry out banking
transactions like balance inquiries, statement requests, product information and
exchange rate.
ISLAMIC BANKING
A separate division is a recently initiated, which operates as separate branch. It
offers Shariah Compliant products through a network of five branches, which will
increase to 50 by the year 2007. Islamic Banking has launched following products
with the perception that these are in accordance with the Sharia Principles.
Alfalah Masharaka Homes
Murabaha Finance
Alfalah Car Ijarah
13
BUSINESS VOLUME
Alfalah bank is growing day by day and increasing its revenue as well as its
customer here the financial statement of past five year having the information about
assets revenue capital and liabilities
ASSETS
2010
2011
2012
2013
14
27859360
29436378
32687335
35056012
12731952
12456653
18380738
3452059
21581043
3315500
22722639
14947435
56502210
88491564
75973238
99159957
banks
balances with other banks
Lending to financial
institutions
Investments
Advances
operating fixed assets
differed tax assets
other assets
TOTAL
11922324
13773293
14492194
5633051
6013097
9869367
14649380
LIABILITIES
bills payable
3091135
4138243
3452031
3766144
Borrowing
8394130
21230697
13690222
20653921
3220858
0
2571169
0
7570181
0
1921338
1379809
208456
179851
other liabilities
7305496
9531860
11291280
10006786
lease
TOTAL
Net Assets
16219844
17044739
22133420
share capital
5000000
6500000
7995000
13491536
Reserves
2749533
2414833
3166056
3587969
Inappropriate profit
Surplus on revaluation of
2823072
1669340
4851840
5453171
3447467
2436216
2690728
2363160
assets
ETHICAL VALUES:
15
MOTIVATION
The term motive implies action to satisfy a need. Motivation can be
defined as a willingness to expend energy to achieve a goal or a reward. The
management styles adopted by the bank affect greatly, and employees are
motivated in order to enhance their performance and achieve the derived
goals.
The employees of the bank possess high morale, and thus exhibit high
productivity. The employees are happy and are also productive workers. Job
attitudes and morale are quite positive for two reasons. Firstly employees
gain social satisfaction from interactions at the work place. Working
conditions and supervision are good; secondly high morale results from high
motivation to produce. In other words we can say that management should
put its eggs in the basket that creates a high-motivated work force.
17
2.
3.
To create unit banking network in all the branches of Bank Al Falah, the end
of the year. This means that all the operations of the bank, i.e. deposits to
advances, imports, exports, L/C Opening, foreign currency and many more
aspects under one roof, so that the customer can be facilitate in one visit.
4.
Islamic Banking is one of the goals of Bank Al Falah though it has been
initiated in the last fiscal year and it is very acceptable for general public.
However, there is lot of work to do for successful implementation of the
Islamic Banking Plan. In this regard the Bank is opening specific Islamic
Banking Branch under the supervision of its Islamic Banking Division.
18
ORGANIZATIONAL HIRARCY
19
BOARD OF DIRECTORS
20
MANAGEMENT
Chief Executive Officer
Executive Incharge
Strategic Planning & Global
Marketing
Executive Incharge
Human Resources Division
Executive Incharge
International &Treasury Division
Executive Incharge
IT Division
Executive Incharge
Credit Division
Executive Incharge
System & Operation Division.
Executive Incharge
Establishment &
Administratration
Executive Incharge
Credit Monitoring Division
Executive Incharge
Business Development Division
S.A.M./ Car Finance/ Leasing
Executive Incharge
Legal Affairs Division.
Executive Incharge
Audit & Inspection Division
Executive Incharge
Corporate Banking,
SME Financing & Home Loans
Executive Incharge
New Products &
Service Quality Division
Executive Incharge
Finance Division
Executive Incharge
Islamic Banking Division
Executive Incharge
Cards Division
21
DEPARTMENTS
Bank Alfalah Limited has the following departments:
Account Opening Department
Human Resource Department
Trade Finance
Credits
Accounts Department
Administration / Personnel
Special Asset Management (SAM)
MIS Department
Marketing
Cash & Deposits
Foreign Currency Accounts
22
Directors, the Top management, and the group of middle managers, supervisors and
the employees.
The upper most part of the management is the Board of Directors or the Executives.
The Board of Directors are responsible for the first phase of the management
process, i-e, planning. So, all the decisions and the strategies are being proposed and
implemented under the instructions and the supervision of the board of directors or
the executives. Also the policies and the overall objectives of the Bank are being
proposed at this level of the organization.
- Chairman
- Director
- Director
- Director
- Director
- Director
(Chairman)
24
CORPORATE INFORMATION
Mr. Hamid Ashraf
- Company Secretary
- Auditors
- Head Office
I. I. Chundrigar Road,
P. O. Box 6773, Karachi.
www.bankalfalah.com
25
Chief Executive
Officer
Executive
In charge
Credit
Card
Credit
Audit
Internation
al Banking
Marketing
Finance
26
BRANCH SETUP
Assistant
Credit
Marketing
Operations
Mng.Ops
Credit
Admin
Consumer
Finance
Agri
Finance
Help Desk
CD
Accounts
Accounts
CROS
Consumer
Banking
IT
Bkg/Ops/
Cash
Cust serv
Clearing/
Collection
27
Peons
Guards
Driver
Others
Integration Strategies
Intensive Strategies
Diversification Strategies
Defensive Strategies
INTEGRATION STRATEGIES:
Forward integration, backward integration, and horizontal integration are
sometimes collectively referred to as vertical integration strategies. Vertical
integration strategies allow a firm to gain control over distributors, suppliers,
and/or competitors.
INTENSIVE STRATEGIES:
Market penetration, market development, and product development are
sometimes referred to as intensive strategies because they require intensive efforts
to improve a firms competitive position with existing products.
28
DIVERSIFICATION STRATEGIES:
Concentric, horizontal and conglomerate are some of the strategies, which
are inculcated under the head of diversification strategies. Overall, diversification
strategies are becoming less and less popular as organizations are finding it more
and more difficult to manage diverse business activities.
DEFENSIVE STRATEGIES:
Another way to pursue strategies is through the defensive way, which includes joint
venture, retrenchment, divestiture and liquidation strategies
29
Person can't come along and start up a bank, but there are
services, such as internet bill payment, on which entrepreneurs
can capitalize
POWER OF SUPPLIERS
POWER OF BUYERS
AVAILABILITY OF SUBSTITUTES
30
COMPETITIVE RIVALRY
31
HORIZONTAL ANALYSIS
32
(2006-
06)
73.04
21.67
Net Sales
%
43.61
%
87.26
20.41%
Other Income
%
68.48
%
30.33
-13.13%
%
111.42
14.05%
% 9.11%
84.18 239.91
22.32%
Description
Total Revenues
Cost of Goods Sold
07)
(2007-08)
%
110.06
%
19.24
49.09%
%
36.23
%
40.06
25.67%
%
76.76
28.15%
Operating Income
Interest Expenses
Foreign Exchange (Loss) Gain
Associated Company (Loss)
0.10%
0.00%
0.00%
%
0.00%
0.00%
-60.43%
0.00%
0.00%
Gain
Other Non operating (Loss)
0.00%
0.00%
0.00%
Gain
0.00%
-
0.00%
74.95
0.00%
6.73%
0.00%
%
0.00%
77.58
-64.89%
0.00%
3.56%
119.32
%
49.62
-58.43%
71.86%
Provisions
Total Direct Expenses
Selling, General &
Administrative
33
Revaluation of assets
Minority Interests
Net Income
4.84%
0.00%
0.00%
42.07
5.71%
0.00%
62.64
0.00%
3.34%
VERTICAL ANALYSIS
34
2005
2006
2007
100.00 100.00 100.00
%
18.33
%
15.22
2008
100.00
%
23.42
%
16.90
%
%
%
118.33 115.22 123.42
%
116.90
%
-
%
-
%
-
%
-
58.83
71.88
64.46
65.49
%
-
11.41
3.10%
-
3.30%
-
9.22%
-
%
-
61.93
75.18
73.68
76.90
%
-
%
-
%
-
%
-
35.47
27.93
32.15
34.22
%
20.93
%
12.11
%
17.59
5.78%
Interest Expenses
Foreign Exchange (Loss) Gain
Associated Company (Loss) Gain
Other Non operating (Loss) Gain
0.00%
0.00%
0.00%
0.00%
-
0.00%
0.00%
0.00%
0.00%
-
0.00%
0.00%
0.00%
0.00%
-
0.00%
0.00%
0.00%
0.00%
7.03%
0.00%
13.90
3.79%
0.00%
5.45% -1.59%
0.00% 0.00%
12.14
8.32%
Total Revenues
Provisions
4.19%
35
10.95
15.63
7.02%
0.20%
0.00%
21.13
8.90%
0.12%
0.00%
17.34
%
0.10%
0.00%
23.18
%
0.08%
0.00%
19.90
VALUATION
Projected statements
36
37
38
2005
34,877,8
85
360,000
1,799,19
5
32,718,6
90
2006
7,852,3
62
0
3,542,3
12
4,310,0
50
2007
2008
39,645,3 2,499,6
25
06
0 975,000
1,074,3
969,185
14
38,676,1
40 450,292
FV =
pv(1+i)^n
450292=32718690(1+g)
^3
450292/32718690=(1+g
)^3
g =
-0.76
WACC= w1ke+w2kd(1tax)
3.7955
39
SEGMENTATION
BASED ON THREE BASIS:
1. Demographic.
2. Psychographic.
3. Behavioral Style
DEMOGRAPHIC:
1. Income.
2. Occupation.
3. Family Lifecycle.
40
PSYCHOGRAPHIC:
1. Life Style.
2. Social class
BEHAVIORAL:
1. Benefits.
2. Services.
3. Quality.
4. Convenience.
TARGET MARKET
Bank Alfalah target market consists of individual clients as well as a number of
business organizations. Due to different market segments, BALs different branches
have their target markets.
To capture the import business in Pakistan, the targeted segments is valid markets
known as business & commercial hub of Pakistan. Due to specialized services
provided by BAL, and its highly competitive foreign exchange rates, most of the
major importers
in this area deal with BAL. Examples include; Mughal Steel and International, New
Shalimar Steel, Vellcone International, Rana Brothers etc.
41
As far as the individual clients are concerned, the targeted segment is posh areas
like DHA.
POSITIONING
The distinguish place of product/service in target customer mind. BAL positioned
itself as caring bank and customized banking When customer thinks about Alfalah
bank the following points come in his mind.
Consumer banking.
Relatedness.
Fulfill of there dreams like (build own home, buy personal cars, etc).
Guaranteed profit.
Security.
All these thinks are in the customer mind. Due to Alfalah aggressive growth
when ever customer think about banking sector the first bank comes in mind
that would be Alfalah bank. Alfalah bank positioned also as a fats growing
.where there is a new town there would be the a branch of Alfalah provide
maximum products/services under one roof .
UNIQUE POSITING
Positing mean image of service/Product in customer mind it can be created by
various attributes or qualities of product /service. BAL positioned itself by a unique
way that It is in the customer mind that
42
RECRUITMENT
The development of a pool of applicants for jobs in the organization
Sources Of Job Recruitments:
Following are the some sources of Job Recruitment in Bank Alfalah:
By Universities
By Website
By Coaching
By Newspapers
RECRUITMENT PROCESS:
Following are the recruitment processes in Bank Alfalah:
1.) Assess need (strategic planning and tactical planning)
2.) Create a pool of candidates:
3.) Screen out candidates:
4.) Make selection
5.) Evaluate recruitment process:
TYPES OF RECRUITMENT
There are two types of recruitment in Bank Alfalah:
1. Internal
2. External
1. INTERNAL:
44
Includes recruiting of already existing employees for new jobs within the
organization
2. EXTERNAL:
Includes bringing new blood in an organization Recruiting people who are new
Performance appraisals
Need basis
Short listing
Interviews
45
EXPERIENCED PROFESSIONALS
Based on requirements of experienced staff, Bank Alfalah also recruits talent from
the marketplace. Bank Alfalah offers competitive salary / benefits to worthy
professionals at all levels who wish to join hands with Bank Alfalah The procedure
for selecting such professionals is as follows:
46
EXECUTIVE RECRUITMENTS:
In Bank Alfalah, Executive recruitments are done by CEO.
RECRUITMENT OF MTOS (MANAGEMENT TRAINING OFFICERS):
In Bank Alfalah, recruitment of MTOs is done on Yearly Basis
RECRUITMENT OF INTERNEES:
In Bank Alfalah, recruitment of Internees is on
> Walk-ins
> Letter of recommendation from college
Recruitment
Selection
Orientation
New Employee
Training
47
Bank Alfalah Ltd. has worked hard to build its human resource team and ensure
that the quality of newly inducted staff is not comprised with growth. For
recruitment and selection banks policy is to hire suitable candidates. By suitable
candidates bank refers to candidates having proper educational qualification,
experience and background.
Bank Alfalah not only is one of the fastest growing bank in Pakistan, that provides
its customers with a number of financial services, but is also a great employer of
human resources, that provides its employees with a conducive environment that not
only is challenging but also helps them in applying and gaining knowledge.
The above figures show that all prospect employees feel confidence in Bank Alfalah
as their prospective employer. Bank Alfalah, as a response to this confidence has
three ways of employing prospect employees for their organization.
OREINTATION
The orientation program of Bank Alfalah contains:
Introductory Lecture
Time Duration
48
Familiarize new employees with their new jobs, work units and organization
in general.
BATCH TRAINEES
All employees selected through this process, have to first complete a probation
period before given a complete status of a Bank Alfalah employee. The major benefit
of this procedure is that Bank Alfalah can employee a large number of employees at
a lower cost. The procedure for accepting a batch trainee is as follows:
TRAINING
The process of teaching new employee the basic skills
they need to perform their jobs.
Need Analysis
Instructional Design
Validation
Implementation
49
Bank Alfalahs training centers are in Karachi & Lahore. These training centers are
responsible for providing multi-level high quality training programs in following
areas:
- Consumer banking operations
- Credit administration/documentation
- Trade finance operations
- Marketing & selling skills
- Customer service skills
- Performance appraisal skills
- Time management & personal effectiveness
NEED BASIS:
In Bank Alfalah, Branch Manger realizes that specific department
lacks in some skill.
50
Employee
Lower cost
Lower Time
Cost is high
Credit Administration/Documentation
52
Ratting
Evaluation
53
BEHAVIOR APPRAISAL
In this service oriented industry behavior is as important as performance on job. To
manage behaviors and appraise company has devised a managing behavior system
to evaluate their core values. Each employee in such a system is rated against the
behavior performance achieved, against the required benchmark applicable,
depending on the Job Grade.
Promotion Decision
Communication At Alfalah
54
Manage Dismissals
Basic Salary
Bonuses
Medical Facilities
Allowances
INCENTIVE PLANS:
In Bank Alfalah, incentive are provided to
55
Annual Bonuses
Educational Plans
Social Events
Customized Services
FINANCIAL BENEFITS:
The financial benefits provided by Bank Alfalah to its employees are
SEVERANCE PAY
Severance Pay is given according to
1. Policy
2. Give Full & Final Settlement
3. Half Salary As A Complementary (Optional)
INSURANCE BENEFITS:
BANK ALFALAH GIVES INSURANCE BENEFITS ON
Workers Compensation
OTHER BENEFITS:
Other benefits provided by Bank Alfalah to its employees are
Pregnancy Compensation
Faster Promotion
Introduction Of MENTORS
Refreshment Packages
Communication Benefits
RETIREMENT BENEFITS:
Bank Alfalah gives retirement benefits on the basis of
57
Age
Pension Plans
SERVICES BENEFITS:
Following services benefits are provide by Bank Alfalah to the employees:
Counseling Services -
Employee Transportation
58
Unsafe conditions
Unsafe acts
WORK DONE BY ME
I was been assigned by our department, Bank Alfalah Ltd, Garden Town
Branch, Lahore as my internship organization. There I worked for about eight
weeks.
I worked in three departments. I started up with account opening
(operations), where I worked for about three weeks and learned about different
types of accounts, and how to open a new account, etc. I was working under the
supervision of the Manager Operations, Mr. Raheel Yaqoob at my internship in that
department.
After working in Operations, I was moved to Credits, where I learned that
how finance is advanced to the clients and different types of facilities the bank is
providing to its customers. There I worked for about two weeks with Mr. Ateeq-urRehman Sidu officer of CAD Department Mr. Ahmed Moin Lodhi officer of car
Finance Department and under supervision and training of the employees working
as the finance officers as well.
Garden Town Branch has got a wide range of excellent services departments been
supervised under the best ambiance and a very well educated staff. The following
list is showing the main departments at Garden Town Branch
Operations Department
Accounts Department
IT Department
60
Now, I am going to discuss the six departments with which I was in touch during my
internship program. That is, the Account Opening department, the Remittance
department the car finance department, the Accounts department and the Credits
department.
61
of account opening and the benefits of opening an account with Bank Alfalah
Limited.
Working with the Accounts opening department gave me a lot of courage as
it taught me the way that you should deal with the customers of the bank. Now
coming towards the documentations, stuff requirement at this department for the
accounts opening process.
TYPES OF ACCOUNT
Current Account.
Saving Account.
Notice Deposit.
Term Deposit.
CURRENT ACCOUNT
The current account is the most common account and the most preferred
amongst business concerns. The theoretical explanation for this would be that they
can function more efficiently but since in reality there are no restrictions on any
withdrawal. The only reason we can think of is that current account facilitates
online banking which saves time to a considerable extent. No interest is being
credited to the customers accounts that are maintaining the current accounts with
the bank. Current account enables the client to do cash transactions in a more
efficient manner.
There is no interest on these accounts. It is only for transaction purposes. They paid
on demand. Where a banker accepts, paying all checks drawn against him to extend
of the balance in the accounts. As there is no profit paid on this account, it is also
called checking account because cheque can be drawn on it. Current account is
mostly opened for business. The minimum balance requirement for opening the
current account is Rs. 10,000.
62
NOTICE DEPOSITS
63
TERM DEPOSIT
A term deposit is a deposit that is made of a certain period of time. At the end
of specific period the customer is allowed to with draw the principal amount. The
rate of return of this account varies from 3.25 % to 6.50 %. The term deposit
account varies from one month to 3 years and the minimum balance requirement is
Rs. 50,000.
64
Any minimum balance during the month is taken for calculating profit
65
Total Deposits
The main document in this department is, of course, the Account Opening Form.
The second part then establishes the preference regarding the type of account to
be maintained. The various choices offered are
66
Savings account
o Current account.
o Royal profit
For the chequing account, there are different types of account holders are required
for all these types of account holders. The operation/procedure requirement that is
needed for Individual Account differs greatly from the Joint Accounts
proprietorship A/C, Partnership A/C, Private Limited Company A/C and Public
Limited Company A/C.
Now, during my internship at the Account Opening department at Bank Alfalah
Ltd. Garden Town Branch, I found out the following documentation and writings
are required in order to open an account with us:
The first thing mentioned at the account opening form is the Title of the
account. Title of the account is to be written in block letters. By title of an
account we mean the name (either of the individual or of the business
concern) with which the account is to be opened and operated.
The prospective client also has to provide the name, address and
relationship of any one of his/her close relatives in order to facilitate the
communication problem. The clients often have a misconception that
there next of kin might, if some peculiar circumstances arise, get the
profit out of his account but this is not the case. The name and address of
a close relative is only recorded in order to undertake necessary
communication when needed.
68
In case of a business concern there are two more things that are to be
provided by the business.
Type of organization
The various types of organization which are present in Pakistan at
present are:
Partnership
Association/Club/Society
Sole-Proprietorship
69
Then the client also has to put forth the instructions regarding as to
whether the account would be maintained on the basis of either or
survivor, jointly or any one of us.
After this three signatures of the client are needed and if it is an account
of a business concern then the rubber stamp of the company/organization
is also needed below the three signatures.
In case of a joint account all the persons unanimously might give the right
to operate the account to one person. This right is also termed as mandate
for joint account. If the mandate is given to a person all join account
holders must sign as an evidence of their approval. The names of persons
are written on the title of A/C and on S.S. card.
INDIVIDUAL ACCOUNT
Any individual or proprietor of business can open an individual account at BAL.
PLS (profit and loss sharing) saving accounts can be opened with the minimum
balance Rs. 5000/- with expected profit rate is 2% on Rs. 25,000 or above. Following
requirements has to be fulfilled for this account.
Signature of customer on back of AOF.
70
JOINT ACCOUNT
When different people want to or need to share a single account it is called joint
account. The names of persons are written on the title of A/C and on S.S. card.
Joint A/C cannot be opened by single person. Both persons have to sign on cheque.
When two or more person neither partner nor trustee open account in their name is
joint account.
REQUIREMENTS
Sign of both customers on back of AOF
Sign on joint A/C # mandate
Name and A/C # of introducer
NIC copies of both members.
Mode of operation.
In case of account opened by a business concern there are some documents that are
needed to be attached with the account opening form. The details of these
documents are given below.
LIMITED COMPANY:
71
PARTNERSHIP:
Partnership deed certified copy
NIC photocopies of all partners.
Partnership mandate for account signed by all the partners
A letter duly signed by all the partners containing the operating instructions
of the account also has to be taken.
CLUB/SOCIETY/ASSOCIATION:
Copy of rules/ by-laws
Copy of registration (if applicable)
List of Executive member management committee/management board etc
Certified copy of Resolution
NIC of all members of the management body
72
MINIMUM BALANCE
Subject to the regulations of State Bank of Pakistan, the customer should maintain a
minimum credit balance in the account as may be prescribed by Bank from time to
time. The bank reserves the right to close the account after giving 14 days notice if
the customer fails to maintain the required minimum balance in the account.
DEPOSITS
(I) All deposits in the account should be accompanied by pay in slip showing the
correct title & account number to be credited.
(II) If the amount indicated on the deposit slip differs from that later cash
account the banks count shall be final and conclusive.
(III) Proceeds of a cheque deposited in the account for collection will be value dated
after receipt of the proceeds thereof.
(IV) In receiving cheque/instruments the bank acts only a collective agent of the
customer
&
assumes
no
responsibility
for
the
realization
of
such
cheques/instruments.
73
The bank may refuse to accept such cheques/instruments drawn in favor of third
party. The customer shall not draw against unclear cheques/instruments though
credited.
(V) The bank shall recover return cheque charges at the rate fixed by the bank by
dividing the account on every cheque deposited for collection and return unpaid.
(VI) The bank is realizes the services of other bank, customer do so for account and
the sole risk of the customer. The bank assumes no liability should the instruction is
transmits is not carried by such banks.
(VII) The bank shall not be responsible for the delay or loss in transit of any cheque
not for any act, omission, neglect, default, and failure of any correspondent bank,
agent or sub agent or for any reason beyond the control of the bank.
WITHDRAWALS
(I) Withdrawals from the account shall only be made by using cheque books
supplied by the bank at the request of the customer. The bank reserves the right to
withdraw cheque book facility without notice if in the opinion of the bank the
account is not being maintained or operated in accordance with these terms and
conditions or for any other reason.
(II) The customer shall exercise care when drawing cheques and agree that
cheques will not be drawn in a manner which may enable a cheque to be altered in a
manner which is not readily detectable.
(III) The customer shall ensure safe keeping of the cheque book and shall not
allow access to the cheque book to any unauthorized person. In case of loss or theft
of the chequebook or any cheque leaf, the customer will inform the bank, if he will
not then he will be himself responsible for any loss.
MINORS ACCOUNT
74
In respect of an account opened in the name of a minor, the bank shall be entitled to
act on the instructions received from the guardian name on the account opening
form, irrespective of whether the minor account holder continues to be a minor or
not unless the bank receives written instructions from the guardian or a notice to
the contrary from an appropriate authority.
STATEMENT OF ACCOUNT
The bank shall quarterly or at such other interval as it may deem fit send to
the customer statement of account and the customer shall check the entries made
therein. In case of any discrepancy or error in the statement of account, the
customer will notify the bank within 14 days of receipt of the statement.
75
DEATH OF A CUSTOMER
In case of death of individual customer, the bank will permit no withdrawal from
that account after receiving notice of customers death, except on production of a
succession certificate or other court order from a court of competent jurisdiction.
Now, there are some documents that are always there with the account
opening forms. These things need to be filled in by the customers efficiently and
carefully. These are:
When a client comes to the bank, and makes a request for opening of an A/C.
The officer says that first fill up a prescribed application form. If he/she
wants to open a PLS A/C, then he/she has to fill a form according to the
account.
INTRODUCTION:
The introduction of a current account holder is accepted for the opening of
either a current account or a solving account. The introduction of saving
bank account is accepted only for saving bank accounts. The signature of the
account-holder introducing the account is obtained at the place provided for
in the account opening form.
77
ACCOUNT NUMBER:
As now a days Bank Alfalah has acquired centralized banking system where
all the branches are directly connected to Head office. When customers give
all the information about him, this information is entered into centralized
data base. When this procedure is completed, the system automatically
generated the account number of that customer. Due to this system the
process of account opening becomes fast and also there is no chance of any
mistake.
The account numbers of various accounts start with the following series
Account title
Account number
Current account
Saving account
Royal profit account
Ter m d e p o s i t a c c o u n t
Car finance account
Agri finance account
01
02
029
03
0191
0141
78
79
For current and saving account, separate files are maintained in which the
forms are pasted or punched in numerical order and kept under lock and key
in fireproof steel or safe. This is because these forms are the basic documents
of the contract with the customer.
The client who wishes to close an account first has to give an application,
duly signed on the pre-printed application of the bank. The client has to
attach this application with the liability form (explained below). The
client can also give an application on a plain paper, but correct signatures
are very necessary.
80
When the Credit department approves that the customer does not owe
any money to the bank and the form is returned to the account opening
department then the original account opening form pasted in the ledger
when the account was opened is marked account closed along with the
date on which it is so marked. One thing has to be taken into immediate
consideration that the account number allotted to the client (who has
closed his account), after closure of the account becomes useless and is not
allotted to any one in the future.
Once the S. S. Card is received back from the concerned official then the
liability form, the clients application along with the specimen signature
card is pasted in the ledger right along side the original account opening
form. The form has to be pasted with the original account opening form
even if the account was opened a decade ago. In the computer as well all
81
VERNACULAR FORM
This form basically functions as a thank you letter (and also as a request) on
behalf of the customer if he wants to operate his account by doing signatures
in a language other than that of English. In this particular form the client
gives his assurance in writing that he would indemnify the branch against
82
any loss that may be caused by reason of his signing in a language other than
that of English.
ISSUANCE REQUISITION
This requisition is used by the staff to order for any thing (e.g. stationary)
they need. They write the type and quantity of the stationary they need, get it
signed by the Manager Operations, give it to the person in-charge of issuance
of stationary who on receipt of this requisition (duly signed) issues the
stationary.
necessary document which the bank might send through mail depending
upon the circumstances.
DISCREPANCIES:
If there is fond any discrepancy in any of the following particulars then the form
will not be entertained:
1. Date of account opening
2. Account opening Approval
3. Customer Name
4. Joint Name (in case of joint account)
5. Mailing Address
6. Alternate Mailing Address
7. Telephone Number
8. Nationality
9. NIC / Passport
10. Currency of Account
11. Related Account Information
12.Zakat Deduction Authorization
Account
number
21. Introducers Signature Verification
22. Segment Code mentioned
23. Signature on Banks Terms and
Conditions
24.Account Type
84
85
REMITTANCE DEPARTMENT
Remittance department comes under the category of the Domestic Banking. By
remittance we mean transfer of money from one city to another. Hence this
department deals with the transfer of money using different mode from one place to
another.
PARTIES TO A REMITTANCE
REMITTER
One who make a remittance. He comes to the issuing or originating branch, ask
for a remittance to be made, and deposits the money to be remitted. The
bank charges him for the remittance. He may or not be the banks customer.
REMITEE
Also sometimes called the beneficiary, or the payee (the person to whom the
remittance is made/ the one who receives the payment.)
ISSUING BANK
86
The bank that affect the remittances, through the Demand Drafts, Telegraphic
Transfer, or Mail Transfer.
PAYING BANK
Also known as the drawee branch (The branch on which the instrument is
drawn. It has to make the payment). Usually located in a different city or
country.
PRINCIPAL DUTIES: The principal duties this department is performing are as follows
1. Pay Slips
2. Pay orders
3. Demand Drafts (DD)
4. Rupee Travelers Cheque (RTC)
5. Money Gram
DEMAND DRAFTS
Demand Drafts (DD) are a bill of exchange. It is an instrument in writing signed by
the banker containing an unconditional order to pay certain amount to or to the
order of certain person for payment on demand or otherwise as future determinant
time. If it is made through cheque than it is necessary that person must be account
holder while in case of cash any person can make. It consists of four copies.
1)
2)
3)
4)
PURPOSE: AS
DD
BANK)
THUS
IN FAVOR OF
IT IS A MODE OF
PAYMENT
PAYMENT OF DD CAN BE MADE THROUGH ALL MODES I.E. TRANSFER, CASH, CHEQUE
COLLECTION (ALL BRANCHES IN
PAKISTAN) ETC.
RECORD
No manual record of the demand draft is kept; only the record is saved in the
computer at the time of making the demand draft.
DD APPLICATION SLIP
On the DD application slip enter the
Date
Branch name draft no. (which is entered after the computer entry)
In favor of (the name of the person or party)
Drawn on (the city name and the branch code of BAL )
Amount in words as well as in figures
Commission charged is entered
Signatures of the applicant are taken
88
Then it is signed by the in charge remittance and the customer deposits the
money against this slip.
The DD slip is available with the attached forms.
COMPUTER ENTRY
In the system enter into the DD section then enter the
The account no of the issues (if he/she has an account with our branch)
ENTRY OF DD:
89
YELLOW SLIP
DD Payable
credit
H.off
debit
---------------------------------------------------------------------------------------------------
debit
DD
credit
---------------------------------------------------------------------------------------------------
credit
DD
debit
-------------------------------------------------------------------------------------------------------
debit
90
Customer
credit
-----------------------------------------------------------------------------------------------------------
The DD number appears at the end which is entered on the demand draft
application form for record purpose.
Now press yes for the print of DD, which is in two, parts both are given to the
customer. When the computer record has been saved now the advices are made in
the favor of the bank on which DD will be drawn. The advices for BAL branches are
sent directly to that branch through mail.
PAY ORDER
Pay order is also a bank instrument a bill of exchange. The pay orders are usually
used for the payment within the city. The pay orders issued from one branch of
bank can only be drawn at the same branch, thats why it is generally referred to as
Bankers cheque.
There is a separate slip for the pay order application. All the procedures for the pay
orders are similar to the demand drafts except the charges and the record keeping
which are given below
91
RECORD KEEPING:
The record of the pay orders is kept in both the computers and manually in
registers. The computer record keeping system is similar to that of the demand
drafts. Where as in register you enter the
Customer
debit
Pay order
credit
-----------------------------------------------------------------------------
Pay order
debit
Customer
credit
---------------------------------------------------------------------------------
i) Purchaser:
iii) Payee:
PAY SLIPS
The bank for the settlement of its own payment uses this instrument.
There are no charges for the pay slips. They are used to meet the miscellaneous
expenses of the bank. The pay slips can only be drawn on the same branch of the
bank. No manual or computer record of the pay slips is kept. Only the record of the
counter file of the slip is maintained as a record at the bank of which two signatures
of the beneficiary are taken.
On the pay slip
93
All the travelers cheque is credited by the head office HO accounts. The payment
mode used for the travelers cheque can be cash. Transfer, authority letters,
94
collection (all branches in Pakistan), the president of the bank and it already signs
cheque is also signed by an authorized person at the bank.
ISSUING BRANCH
The branch that is issuing the TC will take the signs of the customer on upper part
of the cheque.
The issuing bank send one copy of RTC application to head office and keeps other
with it after entering all the account opening conditions i.e. NIC.no, NTC.no,
address, phone no, name etc into the system.
PAYING BRANCH: On the next date when the cheque is presented in the paying branch (any BAL
branch in PK) same signatures on the lower part of the cheque are taken and the
bank officer cheque whether they match or not.
MONEY GRAM
Bank Alfalah Limited, in collaboration with money gram offer remittance services
to Pakistan.
Its basically a person to person money transfer service that allows consumer to
receive money in just a few minutes.
PROCEDURE
95
Person must tell reference no. and compute the simple form.
Person has to show NIC and tell compute introduction after that he can
obtain money.
PURPOSE OF CREDITS
Earnings of a bank are dependent on CREDITS, because:
On the other hand bank lends the deposits to borrowers and charges interest
on the lending. This function is performed by CREDITS in any bank
Importance of Credits
CREDITS are the most important department of a bank. Performance of all other
departments is dependent upon Credits. It attracts corporate accounts, as a
96
company prefers to do import and export business from the banks from where it is
availing limit (credit) facilities.
Risks involved in Lending
Though lending is main source of earnings for any bank but it is risky
as well. Whenever money is advanced to any customer there is always a risk
involved of default. To minimize the risk involved BAL gives loans to credible
customers.
Credits Marketing
Credits Administration
The above-mentioned two sections perform the overall activities of credits. Role of
each section is discussed below:
CREDITS MARKETING:
Marketing personnel is responsible for attracting customers to bank for
advancement of loan facilities. They must have complete information of trends in
the industry. However several precautions are followed to give loans to only
credible customers, as the aim of bank is to recover the money at time and
through earnings of the client and through liquidation of securities.
Bank Alfalah Ltd. always prefers to give loans to credible customers. For this
BAL requires information about:
97
Basic Cs of a Credit:
Character
Who is the borrower (company)? What is its reputation for honesty, integrity and
willingness to pay?
Capacity
How is the business managed? What are its strength weaknesses? What is the
business capacity to generate the funds to repay?
Capital
How solid are its financial and human resources? Are financial resources matched
with adequate human resources?
Conditions
What is the condition of company within the economic cycle? Will the economic
and business conditions impact the borrowers ability to repay?
Collateral
98
What is the real liquidation value of the collateral? If the creditor is forced to use
thee collateral as payment, what value will be realized at liquidation?
Carelessness
While evaluating, disbursing and monitoring of the credit, professional standards
and tools are not exercised.
Complacence
When the information and data base on which decisions are to be made, are
accepted without any critical evaluation
Connivance
While certain adverse aspects observed in the operating performance, financial
position, debt servicing, etc. are not accounted for which tacit understanding of
favoring the client.
Concealment
When certain important facts are deliberately and willfully conceal from the
management which could have undermined security, credit recovery and bilateral
relationship with borrower.
Collusion
When a bank officer and borrower willfully join their hands for achieving some
ulterior motives
Corruption
When official matters are dealt with for financial and non- financial benefits at the
cost of the lender
99
Offer Letter:
On the basis of credit advice the branch prepares an offer letter. This letter
gives a detail of the terms and conditions such as duration of facility, securities,
mark up etc.
CREDIT ADMINISTRATION
It is the second section of CREDITS. It performs very important functions
for the bank. After the approval of CREDIT LINE PROPOSAL, it comes to
Administration section. The Administration decides the terms and conditions
regarding securities offered against the facility given to a client. It is a highly
responsible task because in case of default liquidation of securities is an important
source for bank for recovery of loan amount. Other important functions such as
adjustment of loans are also handled by administration section.
Financial standing
Professional capability
100
Willful management
Agent transactions
Liquidity risk
Inconsistent government tariff policies and their impact on the selling price,
cost of production, profitability etc
Over capitalization
TYPES OF BORROWERS
INDIVIDUALS
Existing account holders staff members
Close relatives of staff members
Business sponsored by staff members
101
BUSINESSES ENTITIES
Sole proprietorship
Partnership
Limited liabilities Company
Joint venture
Group account\s
OTHERS
Clubs and associates
Government bodies
Traders
Contractors
Transport, storage and warehousing
Property dealers
Manufacturers
While lending to any of these parties the credit officer of BAL has to check
the following things.
1. COMPANY:
Where a company is a borrower the credit officer must ask and keep on
record following information:
The certificate of incorporation
The memorandum and articles of association
The certificate of commencement of business and
The last annual report containing accounts and balance sheet, to ensure that
the company is legally qualified to do business.
102
2. PARTNERSHIP
Where the borrower is a partnership, the credit officer must ask to see,
following documents;
Original partnership agreement/deed and the original certificate of
registration which will contain the name of the partners and the date of their
joining the partnership.
An individual financial statement from each partner
along these, also obtain the following document:
normal loan documents signed by all partners
continuing guarantee duly signed by all partners
Resolution/authorization to borrow and execute loan documents, signed by
all partners.
A letter signed by all partners, requesting the bank to extend credit facilities
to the firm
Certified copy of the partnership deed and certification of registration.
3. INDIVIDUAL
103
4. GOVERNMENT
Where the government is a borrower, the credit officer must ensure that the
documents of indebtedness are signed by an officer of the government who is duly
authorized in writing and or by the rules of business. Legal counsels opinion should
be taken in these cases.
TYPES OF PROPOSAL:
o New
o Renewal
o Revision
o Single transaction
Nature of business
104
CUSTOMER PROFILE:
Date if Incorporation
Market share
Competitive brands
105
Liability Details:
It includes liabilities with Allied Concerns and with other banks both funded
and non-funded.
Performance during Last One Year:
Following questions are considered:
106
Maximum balance
Minimum balance
107
Opening of Account:
Its required that every reasonable effort is to be made for determining the
true character of every would-be account holder.
Due weight age is to be given to the credit report relating to the borrower and
his group. Latest report is obtained from CIB of SBP for funds and non-fund facility
provided.
FINANCIAL SUMMARY
It contains:
Balance Sheet
Income Statement
108
INDUSTRY OVERVIEW
It provides an overview of the industry in which a company is operating.
FINANCIAL ANALYSIS
Sales & Profitability ratios, Activity Ratios, Leverage Ratios and Liquidity
Ratios are calculated. More over utilization of the plant capacity over the
years is also calculated
109
CLEARING DEPARTMENT:
Clearing is the arrangement to which collection of cheque, bills and other
instruments payable or deliverable at or through the offices of the members of the
clearinghouses for credit of the customers account for speedy and economic collections.
The clearinghouse members are authorized to send their cheque and instruments in the
clearinghouse established in the State Bank of Pakistan.
Clearing house is the gathering of all the members of different banks and institutions
where they deliver or receive the instruments drawn on them for their clearances through
their branches in the city.
ADVANTAGES OF CLEARING:
1) Systematic arrangement for the collection and clearance of cheque.
110
State Bank of Pakistan gives the license end enlist them as clearing house
members authorizing to submit their clearance cheque and instruments
through the clearing house established as the office of State Bank Of
Pakistan in particular city.
The clearinghouse advantages are given in the big cities where the State
Bank office is available.
The State Bank of Pakistan provides the facility to member banks for
clearances of their cheque drawn on different branches of banks in different
parts of their cities. It would have been more cumbersome and time
consuming if they had been dealing from branch to branch.
111
All the payments and receipts are settled to these accounts without any
difficulty.
The State Bank of Pakistan chalks out clearing house timings and its
procedures.
CLEARING OUTWARD
When the customer deposits cheque & other instruments of other banks for
collection, we send the cheque in outward clearing.
PROCEDURE:
Clearing stamp with next date is fixed on the cheque and pay-in-slip.
The cheque is sorted bank wise and respective schedule id attached with
these cheque.
Total of bank wise schedule will tally with total in clearing register and
clearing summary.
All cheques along with bank wise summary are sent to main branch
where a revised summary is prepared.
The representative of the bank takes all the cheque of all the branches to
the branches to the clearinghouse at State Bank of Pakistan.
CLEARING HOUSE
In the clearinghouse the representatives of all the banks gather and exchange their
instruments. They enter the total amount of cheque delivered and received in their
summary sheets. The total of schedule received tally with the total of summary.
Clearing cheques received from other banks are sent to branches, which will
clear the cheque and instruments to the respective accounts. Some cheque is
returned unpaid with the reasons mentioned in the cheque return memo. IBCA
for net amount is sent to main branch.
In the 2nd house clearing cheque are returned and exchange by the
representatives of the banks. A summary is prepared for cheque received and
delivered and net position is ascertained. Amounts are settled through SBP
accounts.
113
After cheque is returned, the main branch sends IBCA for net amounts to the
branches. Computer entries are made for (-) credits for returns and debits to
Main office A/C.
FINANCIAL HIGHLIGHTS
For the year ended the Banks profit before provision and taxation stood at
Rs. 3,263.635 million as compared to Rs.2,965.588 million for the previous
comparable period, which is 10% higher than that of last year . This increase in
profit is primarily attributable to overall increase in business volume.
The Bank has successfully carved in the market an enviable niche for its
consumer products. Auto Finance, Credit Cards and Home Loans have significantly
contributed to the profit and growth in addition to contributions made by the core
banking activities during the period under review. Bank is indisputably market
leader in some of these initiatives.
Bank continues to make significant in-roads into the Agri-rural finance,
SME, corporate and investment banking sectors of the economy. With expanding
network of branches, bank is ideally poised and positioned to carry forward the
success. It acquired the operations of Shamil Bank of Bahrains B.S.C, Bangladesh
operations for US$ 17.88 million under an agreement dated November 1, 2004. The
entire undertaking of the Bangladesh operations including all the properties, assets
and liabilities and all the right and obligations were taken over. It has also
successfully obtained license to establish banking operations in Kabul, Afghanistan.
It continues to strengthen its presence in the market place and as of June 30, 2007,
bank has a nationwide network of 195 branches that includes 23 Islamic Banking
branches and five overseas branches 3 in Bangladesh, 2 in Afghanistan and one
offshore banking unit in Bahrain. Banks plan is to add more branches to the
network during the 2nd half of 2007.
114
PACRA, a premier rating agency of the country, has rated the Bank AA
(double A), Entity Rating for Long Term and A1+ for the Short Term. These ratings
denote a very low expectation of credit risk, strong capacity for timely payment of
financial commitments in the long term and by highest capacity for timely
repayment in the short term, respectively. Further, the unsecured subordinated debt
(Term Finance Certificates) of the Bank has been awarded a credit rating of AA(double a minus).
In compliance with the requirement of State Bank of Pakistan, Bank has in
place an approved integrated risk management framework for managing risk,
market risk, liquidity risk and operational risk as evidence by its Board approved
Risk Management and Internal Control manual and a dedicated Risk Management
Division (RMD) has been created with the Head RMD reporting directly to the
Chief Executive Officer, Risk management Division has been structured to address
credit, market and operational risk and a team of suitable person has been hired.
In summary, Bank had successful half-year results, as of June 30, 2009. This
was achieved primarily due to its long-standing and stable customer base, coupled
with
the
Managements
well-defined,
focused
strategies
and
positioning.
Accordingly the Board would like to thank its valued clients and Correspondents
and also to acknowledge the support of the State Bank of Pakistan, Ministry of
Finance and other regulatory authorities for their invaluable support, which has
greatly facilitated its work. The Board would also like to place on record its
appreciation for the hard work, dedication, professionalism and sincere efforts of
the senior management, officers and staff of the Bank.
RATIO ANALYSIS
115
Ratio analysis includes calculating different ratios for the organization of the
figures taken from its financial statements. The basic purpose of ratio analysis is
that absolute figures often give misleading image so comparison with other figures is
necessary which can be done through ratio analysis. The ratios may be:
Mixed ratios
PROFITABILITY RATIOS
The continued viability of any bank depends on its ability to earn an appropriate
return on its assets and capital. Good earning performance enables a bank to fund
its operations, remain competitive in the market and increase or decrease in market
funds.
Profitability reflects not only the quantity and
trend in earning but also the factors that may
affect the sustainability or quality of earnings.
2007
1325389
100
2008
x
3506737 x 100
25816457
21194254
116
= 6.25%
= 13.58%
SIGNIFICANCE:
o It is a more specific measure of sales profit ability. It is used to measure over
all profit ability and hence it is very useful to proprietors.
o The ratio is very useful as if the net profit is not sufficient, the firm shall not
be able to achieve a satisfactory return on its investment.
o It also indicates firms, capacity to face adverse economic conditions such as
price competitions, low demand etc.
o Higher is better is the profitability.
Analysis:
The above ratio indicates that the proportion of profit has seen increase over
the years from 6.25% in 2007; to 13.58% in 2008 the increase is significant. So it is a
healthy sign for bank.
7
X 100
Gross Income
2007
15235688
100
2008
x
16645178 x 100
6142240
117
3290623
= 436%
= 271%
Significance
This ratio shows how well the organization is managing its operating cost.
Operating expenses are those expenses which are incurred indirectly for the
generation of revenue. A large portion of these expenses is the administrative
expenses which are incurred on management of the organization. It is necessary to
cut down these expenses especially when interest rates on advances are declining
leaving a narrower margin for payment of such expense. So Lower it is better it is.
Analysis
Operating expenses for the bank decreased in 2008 from 436% in 2007 to
271%in 2008 and which is a good sign as it shows decreased costs of the banks and
hence increased net income.
X 100
118
Total deposit
2007
5952637
2008
x
100
8383322 x 100
273172088
239480772
= 2.49%
= 3.07%%
Significance
This ratio measures banks ability to cover administrative expenses by spreading
over large number of depositors. Total deposits have been used as base as they
are main business activity of bank. A declining trend is desirable.
Analysis
In 2007 banks administrative expenses were 2.49% and in 2008 they are on
rising side i.e. 3.07%
its not good for the bank. Bank should try to control its
expenses.
119
2008
x
25816457x 100
100
330679872
275511483
= 7.96%
= 7.81%%
SIGNIFICANCE
This ratio indicates the efficiency with which total assets have been utilized to
generate net interest income. If a bank has ROA on a higher side but the relation of
net interest income to total assets is not very significant, this may translate into the
fact that bank is relying on sources of income other than interest income which is
not a healthy sign.
Analysis
It is decreasing which is unfavorable. It means bank is not able to utilize its
assets efficiently in generating its main stream income. It was 7.96% in 2007, 7.81%
in 2008.
RETURN ON ASSETS
120
x 100
Total assets
2007
1906672
275511483
= 0.69%
2008
x 100
5004600x 100
330679872
=1.51%
SIGNIFICANCE
ROA is the most comprehensive measure of banks earning capacity. Net
profit margin ignores efficiency concept while total asset turn over ignores earning
perspectives. ROA takes both perspectives into account. Thats why it is most widely
used indicator for representing the earnings of bank over time period. Higher it is
better it is. An increasing trend of this ratio signifies increased efficiency of
management of a bank to improve upon its earnings capacity.
ANALYSIS
As this ratio explains how much you are utilizing your assets. In year 2008 it is
improved from 1.151% to 0.69%. But still it is not very good, so bank should try to
improve it.
RETURN ON EQUITY
121
x 100
2008
1325389x 100
3506737x 100
11827209
17414154
= 11.21%
= 20.14%%
SIGNIFICANCE
This is another measure of overall performance of bank. This ratio is of great
importance to the present and prospective shareholders as well as the management
of the company. As the ratio reveals how well the resources of a firm are being used,
higher the ratio better it is.
ANALYSIS
In real sense ordinary shareholders are the real owners of the company (preference
shareholders have a preference over ordinary shareholders in the payment of
dividend as well as capital. Preference shareholders get a fixed rate of dividend
irrespective of the quantum of Profit Company).The rate of dividend very with the
availability of profit in case of ordinary share only. Thus ordinary shareholders are
more interested in the profitability of the company.
Return of equity of BAL is showing a good situation in year 2008 as compare to year
2007. In year 2007 the return on equity of BAL was 11.21 % and in year 2008 it was
20.14%, this increase shows that company is utilizing its funds properly relating to
its previous year.
122
x 100
Total assets
2007
2008
3290623x 100
6142240x 100
275511483
= 1.19%
330679872
= 1.86%
SIGNIFICANCE
Non interest income represents fees, commission, brokerage, and other
income and extra ordinary or unusual items if they represent income. Non interest
income is also an important source of banks earnings. While analyzing this ratio the
123
trend of non interest income to total assets should be considered. Whether the bank
has maintained this ratio at a reasonable level or are there any significant changes
over time? If this ratio increases significantly, then there is a problem with the bank
in generating revenue from its mainstream activities. But on the other hand, high
non interest income can also represent a positive point for a bank. This income
represents a diversification from earnings generated from the taking and placement
of money, which is subject to interest rate and credit risk. An emphasis on fee
income is another global trend along with the growth of capital and rising ROA's.
ANALYSIS
This ratio is increasing in the year 2008 but shows decreasing in year 2007. Over all
non markup income is increasing for the Bank. It is a positive sign.
124
x 100
Total assets
2007
2008
= 0.93%
2554019x 100
= 1.37%
4535382x 100
275511483
330679872
SIGNIFICANCE
Non interest expenses represent operating expenses such as administrative
expenses, staff salaries and other charges plus extra ordinary and unusual items if
they represent expense. Lower this ratio better it is for the bank. If the level of non
interest expense to total assets is high this will also distort the ROA of the bank. Non
interest expense is a very critical number.
ANALYSIS
This ratio is good when it is low. This ratio is higher in year 2008. It shows non mark
up expense in increasing and it should be controlled.
125
2008
3296623x 100
6142240x 100
149942717
= 2.19%
171031183
= 3.59%
SIGNIFICANCE
Advances are the main use of banks assets. So it is necessary that bank earns
sufficient value of income on its investment of risk assets. So a steadily rising trend
is desirable.
ANALYSIS
In year 2008 it is higher than 2007. This is a good sign.
126
LIQUIDITY RATIOS
Liquidity represents the ability of a bank to efficiently and economically
accommodate deposits withdrawal as well as fund increase in assets. A bank has a
liquidity potential when it has the ability to obtain sufficient funds in a timely
manner at a reasonable cost. Illiquidity is a primary factor leading to a banks
failure whereas high liquidity helps otherwise weak institutions to remain funded
during the period of difficulty.
Liquidity
reflects
the
adequacy
of
the
CURRENT RATIO
Current Assets
Current Liabilities
2007
2008
259122914x 100
311886135x 100
254203477
= 1.02
302091341
= 1.03
SIGNIFICANCE
Current ratio may be defined as the relationship between current asset and
current liabilities. This ratio is also known as working capital ratio. It is a measure
of general liquidity and is most widely used to make the analysis for a short-term
financial position or liquidity of a bank. It represents the margin of safety or
cushion available to the creditors. It is an index of the banks financial stability. It is
also an index of the strength of working capital.
127
A relatively high current ratio is an indication that the bank is liquid and has
the ability to pay its current obligations in time as and when they become due. On
the other hand, a relatively low current ratio represents that the liquidity position of
the bank is not good and the bank shall not be able to pay its current liabilities in
time without facing difficulties. An increase in the current ratio represents
improvement in the liquidity position of bank while a decrease in the current ratio
indicates that there has been deterioration in the liquidity position of the bank. A
ratio equal or near to 2: 1, i.e., current assets double the current liabilities, is
considered to be satisfactory. The idea of having doubled the current assets as
compared to current liabilities is to provide for the delays and losses in the
realization of current assets. However, the rule of 2 : 1 should not be blindly
followed while making interpretation of the ratio, because banks having less than 2 :
1 ratio may be having a better liquidity than even banks having more than 2 : 1
ratio. This is so because the current ratio measures only the quantity of current
asset and not the quality of current assets. If a banks current assets include debtor
which are not recoverable, the current ratio may be high but it does not represent a
good liquidity position.
ANALYSIS:
BAL has maintained its liquidity position over the years. In 2007 and 2008
there is increment in ratio which shows it have current assets to pay current
liabilities.
128
100
Deposits
2007
2008
149942717x 100
1171031183x
239480772
100
= 62.61%
273172088
=62.62%
62.74%
2007
62.61%
2008
62.48%
2007
2008
SIGNIFICANCE
This is perhaps the most important ratio as far as financial analysis of a bank
is concerned. Advances represents lending to general public and deposits represent
amount borrowed from general public. Both these items represent core activities of
a bank. A bank is there to accept deposits and lend to general public. Deposits
represent source of banks funds and advances are use of funds. This ratio compares
the major source of a bank's funds with the major use of it. It signifies that how
much deposits the bank has mobilized from general public and to what extent has
129
made use of these deposits. Credit risk is the most recognizable risk associated with
banking and granting credit is the primary activity of a bank but at the same time
interest earned on advances is the major source of banks earnings. Although the
bank wants to maximize its earnings, but it can never lend the entire amount
received through deposits. It has to keep a certain proportion of its deposits in cash
form with it as well as with SBP to meet the day to day requirements of its
customers. So there is a trade off between risk and return. If the bank wants to
increase return, it will go towards more lending thereby enhancing risk and if the
bank focuses on liquidity, it will have to forego return. Current accounts to are the
lowest cost source of funds. The bank should strive to attract current accounts to
increase this ratio, so as to control its interest expense. The bank should decide upon
the mix of its sources and uses after taking into consideration the CRR and SLR
requirements and demographics of its depositors.
ANALYSIS
We can see that for every one rupee deposit loan is given with the ratio
62. It is good but it needs to be improved as increasing loans is always
good source of earning for a bank.
DEPOITS TO TOTAL ASSETS
= deposits / total asset
2007
2008
239480772x 100
273172088x 100
275511483
= 86.92%
330679872
=82.61%
ANALYSIS
130
This ratio explains how much deposits are in percentage and trend shows a decrease from
2007 to 2008.
2007
2008
15235688
5004600
1906672
= 7.99
16645178
=3.32
SIGNIFICANCE
This ratio measures banks ability to pay financial charges. Interest expense
is main expense of bank just like cost of goods sold. So higher the ratio better is the
131
ability of bank to pay this compulsory obligation and hence better is the liquidity
potential of bank.
Analysis
We observe a decreasing trend which is not favorable.
2008
149942717 *100
171031183
275511483
= 54.42%
330679872
=51.72%
SIGNIFICANCE
This ratio indicates proportion of advance to total assets. This is main
earning assets of bank. It has two distinct features. It is most risky earning asset and
highest return getting asset. As we know, a proper balance should be maintained
between risk and return so bank should attain such level of advances. However a
132
rising trend is desirable. It indicates banks ability to compete in the market and
generate sufficient subsequent deposits.
ANALYSIS
Over the last two years bank is showing decrease in ratio i.e.54.42%, 51.72%.
It is not good sign as it shows decrease in advances and hence earnings of the bank
decrease but risk is also decreasing as there is inverse relationship between risk and
return.
GEARING RATIOS
These ratios measure the extent to which banks resources have been geared
by debt i.e. financed by debt in relation to share holders equity. It takes into
account total debt, capital employed, shareholders funds and total assets and then
on the basis of all these the proportion of debt is compared and it helps in
133
understanding that what proportion of needs should be met by debt and how much
through equity.
2008
263684274 *100
313265718
11827209
= 22.29%
17414154
=17.98%
134
SIGNIFICANCE
It shows amount of long term debt per rupee of equity. In case of
manufacturing concern, acceptable ratio is 40:60. This ratio high lights composition
of capital employed of bank. In a banking concern this ratio could be 3:1
ANALYSIS
Debt equity ratio of BAL is showing decreasing trend. It means that
company is
2007
2008
263684274 *100
313265718*100
275511483
= 95.7%
330679872
=94.73%
135
SIGNIFICANCE
This ratio indicates the extent to which assets have been financed by debt.
This ratio has a direct bearing on financial risk of bank. In manufacturing concerns
50% is a desirable proportion of assets financed by debt. However a banking
concern, ratio up to 90% is acceptable as whole structure of banking is based on
funds provided by the depositors.
Analysis
This ratio for bank is same over years and 94% assets are financed through debt.
SHAREHOLDERS EQUITY TO TOTAL ASSET
= Shareholders equity/ Total asset
ANALYSIS
This ratio shows that how much banks assets are financed by internal
resources. In year 2008 it is improved from 4.29% to 5.27%, which is
not bad but bank should focus to improve this ratio.
2007
2008
11827209 *100
17414154*100
275511483
= 4.29%
330679872
=5.27%
136
Economic forces
Competitive forces
Opportunities
The opportunities on which bank Alfalah can capitalize upon are delineated as
under.
137
One of the biggest opportunities for bank Alfalah Limited is to extend its branch
network in Pakistan. The essential pre-requisites for a vast branch network are all
there; sponsors have the money, managerial expertise are available, and last but not
the least any bank with Bank Alfalah Limited written in blue at its front is accepted
in the market.
138
would open doors of huge and unimaginable opportunities for Bank Alfalah
Limited. If even a single MNC becomes a corporate client of Bank Alfalah Limited
i.e. it deposits its revenue with Bank Alfalah Limited, pays its salaries through Bank
Alfalah Limited, does trade dealings through Bank Alfalah Limited, and avails
credit facilities offered by Bank Alfalah Limited, it would make a world of
difference to Bank Alfalah Limited.
THREATS
The predominant threats Bank Alfalah is facing at the moment are discussed in the
following lines.
139
Introduction of new trade policies and laws are also been a source of threats to
the organization due to the imposition of new rules and terrifies, previous
maintained regulations have to be amended.
140
STRENGTHS
The predominant strengths of Bank Alfalah Limited are
141
1) Humble Management
The senior management of Bank Alfalah Limited is considerably humble.
Their humility is an integral part of the organizational culture of the bank. The
modern management techniques have discarded the bureaucratic style of
management in which employees were treated as servants if not as slaves. In the
contemporary business world employees are said to be the biggest and the most
crucial assets of a business concern, specifically if we are talking about a service
industry and this is precisely the management policy Bank Alfalah Limited follows.
The humility of the management serves as a big morale booster and encouragement
catalyst for all employees in general and new inductees in particular.
142
3) Kaizan
Kaizan is a process of continuous improvement in production and every
aspect of value added (Japanese). In a very short time span the management of
Bank Alfalah Limited has been able to develop its image in a very effective and
efficient manner. Through the laborious efforts of the top management and the
employees, the entire organization as a whole has been able to continuously add its
prestige as a reliable, service oriented, and flourishing financial institution. When
we compare the image of Habib Credit and Exchange Bank with that of Bank
Alfalah Limited we find a world of difference, and when we compare the image of
Bank Alfalah Limited at its inception with its present image we find an even greater
difference. This fact proves the thesis that there has been continuous value addition.
The number of individuals and corporate entities that feel comfortable while dealing
with Bank Alfalah Limited is increasing on a daily basis.
The people who occupy the top positions in Bank Alfalahs management
hierarchy are certainly no mugs at what they do. Rather they are as capable and as
competent as they come. Their superior management skills certainly do create a
synergistic effect when coupled with the enormous amount of trust sponsors have
put in the management. One of the most evident proofs of above average
management expertise are the deposit portfolio growth, profitability growth, and
branch network growth figures shown under the previous heading.
144
greater in the consumer finance department, and the diligent staff of Bank Alfalah
limited enriched with its superior service and relationship skills attracts / persuades
these clients to develop relationship with Bank Alfalah Limited in the arena of
corporate banking as well. Thus a strong consumer finance department really helps
the bank to expand its corporate banking business.
WEAKNESSES
The chief weaknesses are enlisted as under
1) Small Size
145
Bank Alfalah Limited is small in size; there is no doubt about this fact. Although,
as I mentioned in the strengths section, the branch network is expanding at a
phenomenal rate but still the size is not big enough as compared to some of the big
banks present in the market. Bank Alfalah limited has 189 branches in the whole of
Pakistan. A huge branch network is always an invaluable asset for any bank.
Customers simply love it when they could see another branch of their own bank at
every turn they take. Extensive branch network might reduce per branch profit but
it is very likely to raise the overall profit figure for the entire organization as a
whole.
146
147
INDUSTRY ANALYSIS:
The resultant score of 2.23 shows an average External position of the bank.
148
OPPORTUNITIES
Extension Of Local Branch Network
Establishing Foreign Branch Network
Capitalizing On Information Technology
Unexplored Market Of MNCs
More customers are willing
THREATS
Private Sector Banks
New Trade Policies
Network Expansion By Foreign Banks
Pakistani Banks Improve Their Services
Terrorist Image Of The Country
Inconsistency In Government Policies
TOTAL
WEIGHT
RATING
0.15
0.10
0.10
0.10
0.05
3
1
3
3
1
WEIGHT
RATING
0.10
0.05
0.10
0.05
0.10
0.10
3
1
3
3
2
3
1.00
WEIGHTED
SCORE
0.45
0.10
0.30
0.30
0.05
WEIGHTED
SCORE
0.03
0.05
0.30
0.15
0.20
0.30
2.23
149
STRENGTHS
Humble Management
Commitment Of Sponsors
Kaizan
Phenomenal Growth In Profitability
Vastly Experienced Management
Highly Trained HR
Superior Consumer Finance
Crucial Location Of Branches
Image Building Activities
WEAKNESSES
Small Size
Lack of research cell
Uneven treatment with customers
Skill Set Of Employees Is Not Up To The
Mark
Foreign Banks Still Are A Little More
Prestigious
Bank Does Not Possess Foreign Network
WEIGHT
RATING
WEIGHTED
SCORE
0.06
0.18
0.08
0.10
0.05
0.02
0.05
0.10
0.02
0.02
WEIGHT
0.24
0.4
0.2
0.04
0.15
0.3
0.08
0.02
WEIGHTED
RATING
SCORE
3
4
4
2
3
3
4
1
0.15
0.45
0.05
0.05
4
2
0.2
0.1
0.15
0.45
0.04
0.16
0.02
0.02
150
0.04
1.00
0.16
3.15
151
For comparison with Bank Alfalah Limited, I have chosen Askari Commercial Bank
and Muslim Commercial Bank. The reason for such a choice is simple. As Bank
Alfalah Limited is a local bank; its primary competitors are the other local private
banks. Other than Bank Alfalah Limited, these two banks are providing the best
services to the general public.
BANK
ASKARI
ALFALAH
COMMERCIAL
MCB
CRITICAL
Sr.
BANK
SUCCESS
WEIGHT LIMITED
No.
FACTORS
Wt.
Wt.
Wt.
Rating
Rating
Rating
Score
Score
Score
1 Market Share
0.03
2
0.06
2
0.06
3
0.09
2 Price Competitiveness 0.02
3
0.06
2
0.04
2
0.04
3 Advertising
0.15
3
0.45
3
0.45
3
0.45
4 Financial Position
0.03
4
0.12
4
0.12
3
0.09
Variety
0.02
4
0.08
2
0.04
3
0.06
5
Of Products
6 Online Banking
0.05
0
0
3
0.15
4
0.2
7 Location
0.15
3
0.45
1
0.15
1
0.15
8 Domestic Networking
0.1
4
0.4
2
0.2
2
0.2
9 International Network
0.05
0
0
4
0.2
4
0.2
10 Customer Loyalty
0.1
4
0.4
3
0.3
3
0.3
Environment
0.05
3
0.15
4
0.2
3
0.15
11
& Decor
Customer
0.15
4
0.6
3
0.45
2
0.3
12
Relationship
Efficiency
0.05
3
0.15
3
0.15
3
0.15
13
of Staff
14 Brand Recognition
0.05
2
0.1
2
0.1
3
0.15
TOTAL
1
3.02
2.61
2.53
152
1.
2.
3.
4.
5.
6.
7.
8.
9.
WEAKNESSES
1. Small Size
2. Lack of research cell
Humble Management
Commitment Of Sponsors 3. Disproportionate Presence
Of Old Staff
Kaizan
4. Skill Set Of Employees Is
Phenomenal Growth In
Not Up To The Mark
Profitability
5. Foreign Banks Still Are A
Vastly Experienced
Little More Prestigious
Management
6. Bank Does Not Possess
Highly Trained HR
Foreign Network
Superior Consumer Finance 7. No Advertising In
Crucial Location Of
Electronic Media
Branches
Image Building Activities
153
OPPORTUNITIES
1.
1. Extension Of Local Branch
Network
2. Establishing Foreign
2.
Branch Network
3. Capitalizing On
3.
Information Technology
4. Unexplored Market Of
MNCs
4.
5. More customers are willing
THREATS
SO STRATEGIES
Expansion of branch
network to increase
profitability
Capturing the market
currently held by the
foreign banks
More investment in the
projects of Multi National
companies
More Advertisement to
promote the
increasing branch network
ST STRATEGIES
WO STRATEGIES
1. Increase Branch
Communications
Network
2. Product development
3. Expansion to foreign
countries to facilitate
Expatriates in transmitting
money
4. Training of the existing
employees to increase their
efficiency and effectiveness
WT STRATEGIES
154
155
[FS] and competitive advantage [CA]) and two external dimensions environmental
stability [ES] and industry strength [IS]). These four factors are the most important
determinants of an organizations overall strategic position. For Bank Alfalah Ltd.
this matrix is been drawn using the following critical success factors
Ratings Average
Financial Strength (FS)
Banks revenue increased by 74 %
Return on equity has increased indicating that the bank has become more
attractive for its investors
3.50
Political instability
Competitive pressure and Demand variability
Competitive Advantage (CA)
Becoming increasingly Competitive
Banks customer base is expanding and strong Customer loyalty
Providing services all over Pakistan
3.50
-4
-3
-3.33
-3
-2
-3
-3
-2.67
156
Conservative
Aggressive
3
2
1
-4
-3
-2
-1
-1
-2
-3
Defensive
-4
Competitive
-5
157
From the examination and evaluation of the above mentioned SPACE matrix for
Bank Alfalah Ltd.,it can be represented that the bank is currently been falling into
the region of being AGGRESSIVE, which shows the banks is in an excellent position
to use its internal strengths to take advantage of external opportunities overcome
internal weaknesses and avoid external threats.
Medium 0.5
Stars
II
Low 0.0
Question Marks
I
Bank
Alfalah
Limited
158
Medium 0.5
Cash Cows
III
Dogs
IV
Low 0.0
159
Strong
3.0 to
4.0
4.0
High
3.0 to 4.0
Average
2.0 to
2.99
3.0
Weak
1.0 to 1.99
2.0
1.0
II
III
IV
VI
3.0
Medium
2.0 to 2.99
Bank Alfalah
2.0
Low
1.0 to 1.99
VII
VIII
IX
1.0
160
Quadrant II
Quadrant I
1. Market development
1.Market development
2. Market penetration
2. Market penetration
3. Product
development
4 Horizontal
integration
WEAK
COMPETITIVE
POSITION
5. Diversification
6. Liquidation
3. Product development
4. Forward integration
5. Backward integration
6. Horizontal integration
STRONG
7. Concentric
diversification
COMPETITIVE
POSITION
161
Quadrant III
Quadrant IV
1. Retrenchment
1. Concentric
diversification
2. Concentric
diversification
3. Conglomerate
diversification
2. Horizontal
diversification
4. Divestiture
3. Conglomerate
diversification
5. Liquidation
4. Joint Venture
162
Product
Price
Place
Promotion
PRODUCT
163
Due to trend setting and innovative banking, Bank Alfalah presents a range
of quality products with revolutionary perks and convenience. Alfalah provides a
wide range of products/ services to its customers, which can be compared with any
foreign, or national bank in terms of quality and reliability. The acceptability of
these products is very much effective to the customers. Bank Alfalah has now
achieved a competitive advantage over other banking institutions by offering a
complete range of banking solution for its valued customers.
As per current laws and State Bank of Pakistans regulations, customers are
required to provide proof of their identity and a satisfactory introduction to open
any Bank Account. Term Deposit account can be opened by providing a copy of
national identity card only.
Here is an overview of different products and services formulated by Bank Alfalah.
Deposit Products
Likewise, Bank Alfalah has formulated a number of accounts for the deposits
of customers, with unique features. These are:
Current Accounts
This account offers unlimited deposit and withdrawal facility to facilitate business
transactions. There is absolutely no limit on number of transactions deposits and
164
Saving account is the most common account for individuals. Saving accounts are
designed to mobilize savings primarily from a large number of individuals and
households. Any one or more individuals or partners can open a PLS saving account
with the bank.
ROYAL PROFIT:
Royal profit is a highly yield rupee account intended to provide higher rates
of profit to high net worth customers and greater flexibility and convenience in
terms of transactions.
Initial deposit for account opening is Rs. 1,000 with no minimum balance
requirement.
165
Free debit card can be used to withdraw cash and make purchases at
thousands of outlets across Pakistan which provides access to funds 24 hours
a day.
Alfalah Education:
Alfalah Education is a Term Deposit product with No Additional Cost (NAC)
education insurance cover for account holders with school going children. Alfalah
Education Account , beside offering competitive return on TERM DEPOSIT , offers
tuition fee reimbursement of children for 15 years of schooling or up to their 20th
birthday, in the unfortunate event of the death (either through accident, illness or
natural causes) of the main breadwinner (account holder) parent.
Alfalah Education offers a competitive return on term deposit and secondly, it
creates a contingency provision for our school going youths education in the hapless
event of the death of any major breadwinner. The product seems rewarding in the
current scenario of increasing number of children of school going age and the
general public interest in quality education of their off springs.
higher
returns
that
will
automatically
be
credited
to
his/her
Features:
Any Pakistani resident over the age of 18 can open this account. This account
is for individual/joint customers only. Other customers like companies,
corporate etc are not eligible for opening of this account
Minimum balance requirement for opening this account is Rs. 10,000/- with a
maximum of Rs
1, 000,000/-
The bank will issue the first cheque book of 25 leaves and a Debit card free of
cost.
Only one account per customer will be allowed across all branches of Bank
Alfalah.
NOTICE DEPOSITS
These are the short-term deposits of customers where the notice is to be given to
the bank prior to the withdrawal. Profit rates for these deposits are:
07 - 29 days
4.00%
4.50%
167
TERM DEPOSITS
Term deposit is a fixed PLS account where the profit rates increase with the amount
as:
Tenures
Rates of profit
1 Month
3.50%
3 Months
4.00%
6 Months
4.25%
1 Year
4.75%
2 Years
6.00%
5 Years
6.50%
Salient features:
Short to long term deposits
Choice of term 1,3,6,12,26 & 36
Minimum balance required Rs. 50,000/ Profit paid on maturity of respective term profit rates increase with tenure
and amount
At present, BAL offers US Dollar & UK Pound accounts and profit is being paid on
half yearly basis.
ON-LINE SERVICE
Bank Alfalah provides on-line services to its customers. At present, this
service facilitates the customers to deposit and transfer their amounts from one
branch to another of BAL. It is being planned to launch a universal account to
update this facility and make it more extensive.
Your Bank Alfalah Credit Card is your partner everywhere and is globally accepted
and welcomed at locations displaying the VISA logo. It is accepted at nearly 30
169
million locations in more than 150 countries around the globe and over 18,000 Bank
Alfalahs establishments in Pakistan.
Alfalah VISA lets you pay for shopping, travel, entertainment, meals and much
more. Card members are facilitated through a number of promotions from time to
time. In addition, there are a number of strategic business partnerships with leading
local and international brands for purchase of home appliances at exciting Step-BYStep (SBS) monthly installment plan with free home delivery at lowest interest rates.
CAR FINANCE
Financing a car at Alfalah Bank is very easy with the due favor of no collateral
requirement. Alfalah Car is a consumer-financing scheme that enables a customer to
170
own his desired car at easily affordable and flexible installation with minimum
down payment and insurance. All maintenance and insurance expenses are borne by
the bank because of the reason that the ownership of the car is still with the bank
even after the signing of the contract. The bank is just receiving the rentals from the
customers. All businessmen, Corporate Employees, Salaried and self-employed
professionals having net take home income in excess of three times the monthly
installment are eligible to take the advantage of this scheme.
The customer is able to finance their vehicle(s) the smart way with us. Bank will
purchase the vehicles(s) of the customers choice and later rent to the client at a pre
agreed rental amount. Ownership of the vehicle(s) is transferred to the client upon
satisfactory payment of all the rentals by the time the customers security deposits
period expires.
Bank Alfalah Ltd. (BAL) agri finance program has been named as "Bank
Alfalah Zarie Sahulat. Bank is extending this service to the clients on a competitive
markup rate. BAL model is in letter and spirit based on SBP instruction. The
scheme now covers financing of a multitude of activities related to crop production,
harvesting, transportation, marketing, storage, processing, packing, export, agri
development, working capital and fixed investment financing of agri non crop
activities, storage, silos, etc. making it quite exhaustive and comprehensive. The
products have been, therefore, designed keeping in mind objectivity of practical
applicability in market scenario and to cater to the most commonly demanded items
of agricultural financing by farmers
171
MONEYGRAM
172
Rupee travelers cheques are being pioneered by MCB Bank limited initially but
these days many banks are engaged in providing this service to the clients. Rupee
traveler cheques are been issued at different denominations at Bank Alfalah.
Relationship Banking
Relationship banking is basically a term been used for the purpose of the
banking 365 days all along and 24 hours a day. The Bank prides itself on
recognizing and fulfilling the varied financial needs of its customers. In doing so, it
tries to develop and build upon relationships that are based on mutual trust and
confidence: the very essence of what they call "Relationship Banking". A customer
can operate his account from any branch in the country, or through its 24-hour
ATMs.
173
Bank Alfalah provides safe deposit locker facility to its customers for safe keeping of
their valuables like documents, securities and jewellery etc. For the snatching of the
peace of mind, Bank Alfalah is the best Trustee amongst all. Because of the reasons
that the bank is providing extraordinary services for the easy lockers.
Phone Banking
24 hours UAN connectivity with unmatched ease and convenience servers our
customers efficiently through interactive Voice Response delivering cards, PIN
generation and other services.
174
Miscellaneous Services:
o Issuance of Pay Order
o Issuance of Demand Draft
o Collection of Local, outstation and foreign bills
o Import export facilitation
PRICE
The term pricing refers to:
The key to pricing is to Build value into the product and price it accordingly.
Bank Alfalah has to face the ever-increasing competition in the fabric industry. As
the number of competitors are increasing day by day but still Bank Alfalah enjoys a
reasonable market share with the facts of providing excellent services amongst the
competitors.
BAL provides different products and services to its customers, which have
been discussed in previous section. Pricing of products means the commission to be
paid by the customer in return of services provided by the bank. The price paid for
the services mainly include:
Mark up
Bank charges
Fees and bank commission etc.
These charges and commissions are prescribed on Schedule of Bank Charges
(SOC) that keeps on changing time-to-time, and issued by the bank periodically
(generally after six months).The price charged for all the products and all the
175
services is given in complete detail in the schedule of bank charges for Islamic
banking are as follows:
PLACE
Place refers to the means by which our customer acquires your product. This
includes the actual place it is purchased (the shop, the telephone, the web page, the
warehouse) as well as the actual route of distribution. Simply place refers how you
will sell your product to your customers.
The objective of Bank Alfalahs has always been to expand its branch
network to meet clients needs as has been mentioned clearly in the mission
statement of the bank. . Bank is well positioned and geographically poised, to cater
for increased business demands, from its existing potential clientele. Bank Alfalah
has 195 branches, spread all over Pakistan covering major business centers and
principle cities. Bank plans to add more branches to his growing network in the
ensuing years.
At present, Bank Alfalah has opened all its branches at commercial and business
areas or near to commercial areas so that the customers or clients face no problem
176
in reaching the bank. Head Office of Bank Alfalah is situated in Karachi. The detail
description of its branches is as follows:
No.
Branch Name
Address
PABX
FAX No
Abbottabad
191, Supply
0992-344723- 0992-344728
Bazar, Main
Mansehra Road,
Abbottabad
1
Ahmedpur East
Plot#188, Block
(062)
(062)
Branch
XI, Kutchery
2275504-8
2275503
Road, Ahmedpur
177
East
1
Arifwala Branch
0457-835717
13
Arifwala
1
Attock Branch
Zila Council
057-2701557- 057-2700248
Building, Kutchery 58
Chowk, Attock City
1
Bahawalnagar
(063)
Mandi,
2277437
2272005-8
Bahawalnagar
1
Bahawalpur Branch
Ground Floor,
062-2889922- 062-2889874
Bldg.No.V/912,
25
Circular Road,
Bahawalpur
1
Bahawalpur Branch
Ground Floor,
062-2889922- 062-2889874
Bldg.No.V/912,
25
Circular Road,
Bahawalpur
1
Bhalwal Branch
Liaqat Shaheed
048-6642647
048-6643709
Road, Bhalwal
1
Burewala
95-C, AL-Aziz
067-3771901- 067-3771905
Market, College
04
Road, Burewala
1
Chakwal
0543-555206- 0543-555220
Tehsil Chowk,
218
Rawalpindi Road,
Chakwal
1
Chaman Branch
Trunch Road,
0826-613440
0826-613488
Chaman,
Balochistan
178
021-2414030- 021-2417006
39
Road, Karachi
2
Clifton Branch
021-2401621- 021-2401627
Karachi
26
Fl-10, Block 5,
021-5833779 - 021-5879175
KDA Scheme 5,
82
Khayaban-eRoomi, Clifton,
Karachi
4
Shahrah-e-Faisal
Progressive
021-4313536- 021-4313539
Branch
Square, Block 6,
38
Gulzar Manzil,
021-7532482- 021-2401627
Jodia Bazar,
84
NP/12/49-50,
Mohammad Shah
Street, Karachi
6
Korangi Branch
Plot No ST 4/2,
021-5050964,- 021-5050653
Sector 12-B,
387
Aiwan-e-Sanat,
Korangi, Industrial
Area, Karachi
7
M.A.Jinnah Road
Branch
Place, (Habib
629
Bank
Bldg.)M.A.Jinnah,
Road / Abdullah
Haroon Road,
179
Karachi
8
SITE Branch
Siemens
021-2582114-
Chaurangi,
116
021-2582113
S.I.T.E. Karachi
9
North Karachi
021-6950805- 021-6986051
Branch
06
Paper Market
Plot No.S.R.7/23,
021-2211353-
Branch
Campbell Street,
58
021-2211243
Paper Market,
Karachi
11
Gulshan-e-Iqbal
Ground Floor,
Branch
Sumera
021-4984937
021-4984971
Apartments, Plot
SB-15, Block 13B, KDA Scheme
No 24, Gulshan-eIqbal, Karachi
12
Stock Exchange
18-20, Karachi
021-2417515-
Branch
Stock Exchange,
19
Building, Stock
Exchange Road,
Karachi
13
Ground Floor,
021-2544021- 021-254006
Branch
Building at
24
Surv.No.35 /
Sheet, No.NP-10
(Old
180
Surv.No.A26/5),
Napier Quarters,
Karachi
14
Bahadurabad
Branch
Bahadur Shah
81
Zafar Road,
Bahadurabad,
Karachi
15
Timber Market
Siddiq Wahab
021-7750635- 021-7733463
Camp, Karachi
16
Defence, Karachi
021-5304167
26th Commercial
street, Defense
Housing Authority,
Phase V, Karachi
17
18
PECHS
Federal B Area
154-S, Block 2,
021-4538423- 021-4314221
PECHS, Karachi
24
021- 6344700
021-6803043
Federal B Area,
Karachi
19
Eidgah Branch,
021-2217290- 021-2217244
Karachi
House, Karachi
20
Z-111,112,
021-4398457- 021-4398456
Adamjee Nagar,
Marriot Road
Murad Khan
021-2414138- 021-2412082
Road, Marriot
40
181
Road, Karachi
22
Hyderi
Al-Burhan Circle,
021-6626066
Block E North
Nazimabad,
Karachi
23
Gulistan-e-Jauhar
30-31, Saima
021-4815926- 021-4815924
Classic, Rashid
Minhas Road,
Karachi
24
021-5887571- 021-5887574
H. A. Phase I)
Street, D. H. A.
73
Phase I, Karachi
25
Hawksbay Road
021-2355873
Market, Main
Hawksbay Road,
Karachi
26
Shershah Branch
D-283, Main
021-2585001- 021-2585005
Shershah Road,
SITE, Karachi
27
Landhi Branch,
021-5034451- 021-5030875
Karachi
36-E, Landhi
Township, Karachi
28
124/A, Block 2,
(021)
(021)
P.E.C.H.S, Main,
4386052-5
4386056
021- 4904601
021-4904602
Tariq Road,
Karachi
29
Old Malir
Cantonment
Library, Cantt
Bazar, Malir Cantt,
182
Karachi
30
Gulshan Chowrangi
Sani Arcade,
021-4988695
021-4985729
Branch
Block 3, Gulshan-
021-2238704,
021-2225941
Karachi
Apartment,
2238717,
194/2/1, Britto
2238722,
Road, Near
2238605
e-Iqbal, Karachi
31
Ismailia Jamat
Khana, Garden
East, Karachi
32
021-5312832- 021-5312837
Karachi
Commercial
35
Gizri
34
Sea View
93
97
5, Clifton, Karachi
35
Nazimabad
"Al-Kausar
(021)
(021)
Homes, Plot # 2,
6708980-83
6708978
Block-III, SubBlock E,
Nazimabad,
Karachi
1
L. D. A. Plaza
Kashmir Road
Branch
Lahore
5, 042-630
6307836,042-
5614-18
6301193,042-
183
6368905
2
Gulberg, Lahore
125/E-1,Gulberg-
042-5877800- 042-5754900
Branch
III, Lahore
Defence Lahore
G-9, Commercial
042-5729723- 042-5729727
Branch
Area, Phase-I,
26
ICCHS (Defence),
Lahore Cantt.
Lahore
4
Circular Road,
Circular Road,
042-7638256-
Branch
Lahore
58
Township Branch
042-5152831- 042-5113716
Akber Chowk,
Township, Lahore
6
Badami Bagh
29-30,PECO
Branch
Road, Badami
042-7704961
042-7728074
Bagh, Lahore
7
Branch
Allama Iqbal
Town, Lahore
8
Hilal-e-Ahmar
042-7673401- 042-7673409
Complex, Shah
Alam Market,
Lahore
9
Shadman Branch
042-7538116-
Shadman - 1,
18
042-7538119
Lahore
10
11
042-6689016- 042-6688374
Cantt
Lahore Cantt
19
Lahore Stock
Exchange
Lahore Stock
68
184
Exchange
Building, 19,
Khayaban-e-Iqbal,
Lahore
12
Awami Complex,
042-5846374- 042-5846386
Town
Block 1, New
81
Garden Town,
Lahore
13
Baghbanpura,
042-6844006- 042-6844010
Lahore
Baghbanpura,
Lahore
14
15
042-7708661- 042-7708660
Lahore
Raiwind Road,
Lahore
16
Shahdin Manzil
Faysal Chowk,
042-601 2000
042-6012081
Lahore
17
Liberty Market
34
Market, Gulberg
III, Lahore
18
Rehman Centre,
042-7643851- 042-7643860
Akbar Block,
54
Azam Cloth
Market, Lahore
19
Shadbagh
37,Umer Din
042-7616252- 042-6260295
Road,
56
Wassanpura,
Lahore
20
Defence Extension
Divine Centre,
042- 570
042-570 0311
185
Near Bhatta
0301-9
Chawk, New
Airport Road,
Lahore Cantt
21
Urdu Bazar
Urdu Bazar,
042- 7210644
042- 7210647
Lahore
22
Shahdara Branch
Shahdara Chowk,
7900291
Lahore
23
(042)
(042)
6602334-8
6687391
042-7671633
Lahore
24
Brandreth Road
91-A, Brandreth
042-7674115-
Branch
Road, Near
18
Australia Building,
Lahore
25
6360962
Shahu, Lahore
26
27
DHA Phase II
Branch, Lahore
DHA, Lahore
47
042-5884670- 042-5884675
72
Commercial
Market, Model
Town, Lahore
28
Cavalry Ground,
35 Main
042-6610531- 042-6610536
Lahore
Boulevard,
32, 6610534
Officers Housing
Scheme, Cavalry
186
Ground Lahore
29
Chuburji
(042)7356640- (042)7222236
Scheme, Rewaz
42
Garden, Chuburji,
Lahore
30
Islamabad Branch
Awan Arcade,
051-2873345- 051-2279897
Jinnah Avenue,
Blue Area,
Islamabad
2
I-10, Markaz,
4-A,I-10 Markaz,
051-4435804- 051-4435807
Islamabad
Islamabad
F-7, Markaz
051- 265
Islamabad
3941-49
F-10 Markaz,
711
F-10, Markaz
051-265 3940
Islamabad
5
Islamabad Stock
101, W. Waqas
Exchange
104
Islamabad
6
I-8 Markaz,
051-4862563- 051-4862567
Islamabad
Markaz,
Islamabad
7
G-9 Markaz,
051-2253002- 051-2854932
Islamabad
Mauve Area,
Islamabad
8
F-8 Markaz,
051-7151673,
Islamabad
051-2260270
Markaz,
187
Islamabad
1
The Mall ,
B.A. Building, 8
051-5700038- 051-
Rawalpindi
The Mall,
40,051-
5700042,051-
Rawalpindi
5566084,051-
5700029,051-
5566086
5700037
Satellite Town
051-4424080-
Branch
Plaza, Murree,
85
Road, Satellite
Town, Rawalpindi
3
Jinnah Road ,
A-351, Jinnah
051-5775325- 051-5775324
Rawalpindi
Road, Rawalpindi
28
College Road
Rawalpindi
051-5762
051-5762 007
0008
5
051-5766003- 051-5766005
Branch
Commercial Area, 4
Chaklala Scheme
III, Rawalpindi
Lalazar Branch
Tulsa Road,
051-5522904- 051-5527814
Lalazar,
Rawalpindi
7
Peshawar Road
051-5468401- 051-5468403
Branch
Gammon House,
02
Peshawar Road,
Rawalpindi
8
Airport Road
7- Fazal Town,
(051)5781484- (051)5781483
Peshawar Branch
Peshawar City
Park-in Hotel
091-251794-6 091-251380
188
Branch
Building,
Peshawar City
Hayatabad
Hayatabad,
091-5822903- 091-5822908
G. T. Road
1045-
091- 2593003
091-2593001
081-2827567
081-2827562
081-2460520
081-2460519
081-2834425
081-2827270
Arbab Plaza,
(081)
(081)
Double Road,
2441961-62,
2441665
Quetta
2441662
Rai House, 1,
040-5487802- 040-5487807
Railway Road,
1046,Hashtnagri,
Opp: Sarhad
Chamber of
Commerce,
G.T.Road,
Peshawar
1
Quetta Branch
M. A. Jinnah
Road, Quetta
Hazar Gunji
Truck Stand,
Hazar Gunji,
Quetta
Shahra-e-Iqbal,
Market
Quetta,
Balochistan
Double Road
Chichawatni
Chichawatni
1
Chiniot
Chitral Branch
1-A, Shahrah-e-
Quaid-e-Azam
05
(0943)
(0943)
189
Opposite
414367,
Mountain Inn
414396
412988
Hotel, Attalique
Bazar, Chitral
1
Daharki Branch
1285-1287, Zafar
0723-641255
0723-644040
Bazaar, Daharki,
Taluka & Town
Daharki
1
Daska
3666-B, Kashmir
0966-720606- 0966-720612
Chowk, North
610
Circular Road,
Dera Ismail Khan
1
B.A. Building,
064 -
064 -
Branch
Jampur Road,
2468201-6
2468104
Faisalabad Branch
Ground Floor,
041-2617436- 041-2617432
Liaqat Road,
Faisalabad
2
Peoples Colony
237-B,
041-8722636- 041-8722184
Commercial Area, 39
D-Ground,
Peoples Colony
No 1, Faisalabad
3
Susan Road
25-Z-101, Susan
Road, Madina
Town, Faisalabad
4
Rail Bazar,
041-2540801- 041-2540806
190
Faisalabad
Faisalabad
041-2621486
041-2621487
No. 2,
Montgomery,
Bazar, Faisalabad
6
Minerva Road
Branch
Golden Market,
Sheikhupura Road,
Faisalabad
Chowk,
Sheikhupura
Road, Faisalabad
1
Gawadar
Airport Road,
0864-211783
Gawadar
No.
Branch Name
Address
Gilgit Branch
PABX
FAX No
05811-51903
07
Radio Station,
Jutial, Gilgit
1
Gojra
046-3517876- 046-3517878
77
Gojra
1
Gujar Khan
051-3515704- 051-3515703
Akbar Kiani
707
Shopping Mall,
G.T. Road, Gujar
Khan
191
Gujranwala Branch
B XII-7S-145,
055-3859931- 055-3856471
Krishan Nagar,
33
G.T. Road,
Gujranwala
1
Gujrat Branch
053-3530319
Road, Gujrat
2
Kotla Branch
Bhimber Road,
0537-586892
0537-586337
Thana Road,
(053)
(053)
Dinga, Distt.
7404844-46
7404840
0547-540801
0547-540804
Dinga
Gujrat
1
Hafizabad Branch
Railway Road,
Hafizabad
Hangu
Saif ur Rehman
0925-624641- 0925-624644
Haripur
Main Shahrah-e-
(0995)
(0995)
Hazara, G.T.
627451-2
627831
063- 2256457
063-2256458
Road, Haripur
1
192
PROMOTION
Promotion is a term that refers to the following statement:
Steps taken by the company to enhance its sales by focusing the target markets
Thus we can say that promotion can be categorized into different categories based
on the above mentioned marketing perspective definition of promotion. So
advertisement, sales force, billboards etc are major sources through which the
promotion scheme can be implemented.
This is an age of competition. Numerous organizations are providing
financial services to the customer. These days every one is facing pressure of
competitors. In this world of growing competition, the only way to survive and grow,
for an organization, in the market place is the proper marketing and promotion of
its products. Same is the case with banking companies. There is large number of
foreign and local banks working in the country and it has been noticed that they are
emphasizing much on their marketing strategies. In this scenario, the key for a bank
to succeed and attract its customers is adequate promotion of its products &services.
The bank can attract and retain its customers through:
Sales Promotion
Advertisement
Direct Marketing
Public Relations
The most prominent and important way to attract a large number of
customers is the advertisement of bank and its products/services. Bank Alfalah has
adopted different approaches for the accomplishment of this purpose. For example,
formation of Alfalah Mini Golf near Gulberg is a major step taken by BAL. It not
193
only provides a source of recreation to the people but it serves as a major source of
marketing for the bank. Due to Bank Alfalahs assistance for the construction of
fountain in Liberty Market Square, it is named as Bank Alfalah Square. BAL
Square, for being situated in such a business and commercial area has its unusual
importance and has resulted into banks promotion.
Construction of Shaahdin Manzil as main branch Lahore is going to be the
revolutionary step for Bank Alfalah. It would not serve just as a main branch only,
but it would also be a great source of ever growing marking and promotion of bank.
Bank Alfalah issued its own rupee travellers cheques with highest
denomination during the course of my internship. I have seen some colored
advertisements of RTCs in some well-known magazines like Herald. Also, some
fascinating advertisements have been printed on Daewoo City Busses, which serves
as a dynamic source of marketing.
However, one drawback or shortcoming is that, Banl Alfalah has formalized
a lot of products and services for its customers, even more than other commercial
banks, but any advertisement on electronic media has not been seen. Since, Bank
Alfalahs major competitor, Union Bank Limited has started large media campaign,
so keeping in view these threats; Bank Alfalah is emphasizing more on its
advertisement.
Along with the advertisement, the bank is providing personal services to its
clients with maximum security as other banks provide. Bank also encourages the
public relation policy of marketing.
Some brochures and promotional material has been printed but it is
distributed mainly through the clients who visit the branch for their day-to-day
194
business or through the customers who come to get information about new schemes
launched by the bank.
RECOMMENDATIONS
It was an interested experience to do internship in Bank Alfalah Limited. The staff
was highly cooperated and due to their help I learned big deal about modern
banking.
I suggest that such an internship program highly integrative for the students of
commerce education so that the students should be enquired with the knowledge of
practice world .I do summarize that it would be a great help to me in selection of job
or future field of work.
Here I am putting some suggestions, which will enable the bank to compete with
other banks more effectively & efficiently.
The employees should be signed jobs for specific period and than they should
shifted to other department so that they gain knowledge of other jobs.
The banks management should give more incentives and pay scale of officers
should be revised & improved.
195
Lockers, ATM, all these facilities should be provided to attract more customers.
CONCLUSIONS
196
All the customers are entertained individually. Same kind of behavior and attention
is given to all the customers. Getting ideas for improvement from customer side is a
new idea and that is working very well in Bank Alfalah Ltd. All the customers are
asked to fill a suggestion form and the standards of the bank are improved through
them.
Prioritizing its product portfolio in line with its corporate and consumer needs and
wants the bank is committed to develop products that give more value to its
customers in both the sectors.
In bank, all the work is done on computers. All the entries are made in computer.
Balance is fed into the computer. This increases efficiency of the bank.
During my internship training I gathered information regarding how a successful
bank operational aspect decorticated with the practical.
I found my internship training at Bank Alfalah Limited Garden Town Branch
Lahore to be a very rewarding experience. The training was beneficial because it
helpful me to aware a real life working environment.
So far my learning is concerned; all the employees at branch were quite cooperative.
They helped me to understand the activities of a bank to possible extent. Their good
attitude gave me more confidence to learn more and to ask if I have any query in my
mind. Besides their ever going activities they never get irritant by my questioning. I
had made an honest efferent to present the working & operation of Bank Alfalah
Limited Garden Town Branch Lahore in simplest way.
I feel pleasure that I have really gained a lot during 8 weeks & enjoyed working
with experienced cooperative & intelligent staff.
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RECOMMENDATIONS
It is observed that the employees were overburdened so they have to stay at
branch till late at night. In this way their efficiency is affected and hiring
more employees can reduce their work.
The employees should be signed jobs for specific period and than they should
shifted to other department so that they gain knowledge of other jobs.
Bank Alfalah Limited should properly advertise and Communicate to public
about the services provided by it, so that more customers will be attracted.
The banks management should give more incentives and pay scale of officers
should be revised & improved.
System and operations should be more defined and organized.
IT draw backs should be improved.
Administration drawbacks should be improved by the strict control of
general issues.
Some employees waive the bank charges (Statement charges, cheque book
charges etc) that decrease the income of the bank.
Lockers, ATM, all these facilities should be provided to attract more
customers.
Expenditures must be control, which are very high.
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BIBLIOGRAPHY
Personal Refernces
Web Resources
Wikipedia (www.wikipedia.com)
Google (www.Google.com)
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Appraisal report
Approach
Assessment
Assumption
Attribution
Audit
Back to Top
B
Baseline
information
Baseline
survey/study
Benchmark
Beneficiaries
Budget plan
relate to the examination of opinions as part of the process for selecting which
project to fund.
The document that results from the appraisal mission and serves as the basis for
project operational planning and annual planning. It is the overall framework
(but not a blueprint) for the project strategy.
A specific and chosen way of advancing or proceeding.
A process (which may or may not be systematic) of gathering information,
analysing it, then making a judgement on the basis of the information.
External factors (i.e. events, conditions or decisions) that could affect the
progress or success of a project or programme. They are necessary to achieve
the project objectives, but are largely or completely beyond the control of the
project management. They are worded as positive conditions. Initial
assumptions are those conditions perceived to be essential for the success of a
project or programme. Critical (or "killer") assumptions are those conditions
perceived to threaten the implementation of a project or programme.
The causal link of one thing to another; e.g. the extent to which observed (or
expected to be observed) changes can be linked to a specific intervention in
view of the effects of other interventions or confounding factors.
Verification of the legality and regularity of the implementation of resources,
carried out by independent auditors. An audit determines whether, and to what
extent, the activities and organisational procedures conform to norms and
criteria set out in advance. An audit helps an organisation accomplish its
objectives by bringing a systematic, disciplined approach to evaluate and
improve the effectiveness of risk management, control and government
processes. In an internal audit the auditors report to the organisation being
audited, while in an external audit the auditors report to either those who own
the organisation (for example the board) or fund it.
schedule
Budget plan
summary
C
Capacity
Critical assumption An important factor, outside of aid itself, that influences the success of the
activity, but over which the manager has no influence. Initial assumptions
constitute perceived conditions for the success of a project. See "Assumptions".
Critical reflection
Questioning and analysing experiences, observations, theories, beliefs and/or
assumptions.
D
Downward
accountability
E
Effect
Formative
evaluation
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G
Goal
Grassroots
organisations
H
Horizontal logic
I
Impact
The changes in the lives of rural people, as perceived by them and their partners
at the time of evaluation, plus sustainability-enhancing change in their
environment to which the project has contributed. Changes can be positive or
negative, intended or unintended. In the logframe terminology these "perceived
changes in the lives of the people" may correspond either to the purpose level
or to the goal level of a project intervention.
Impact assessment The process of assessing the impact of a programme in an intervention area.
Implementing
Those organisations either sub-contracted by the Project Management Unit or
partners
those organisations officially identified in the loan agreement as responsible for
implementing a defined aspect of the project. Also known as "co-implementing
partners".
Independent
See "External evaluation". An evaluation carried out by entities and persons
evaluation
free of control by those responsible for the design and implementation of the
development intervention.
Indicator
Quantitative or qualitative factor or variable that provides a simple and reliable
basis for assessing achievement, change or performance. A unit of information
measured over time that can help show changes in a specific condition. A given
goal or objective can have multiple indicators.
Indirect effects
The unplanned changes brought about as a result of the intervention.
Information
A system of inputting, collating and organising data that should provide
management system selective data and reports to the management, to assist in monitoring and
controlling the project organisation, resources, activities and results.
Input
The financial, human and material resources necessary to produce the intended
outputs of a project.
Intervention logic See "Objective hierarchy".
A project evaluation undertaken by IFAD's Office of Evaluation and Studies
Interim evaluation toward the end of the project implementation period (about one year before the
loan closing date) when IFAD is considering a request to finance a second
phase or a new project in the same area. An interim evaluation is a key
opportunity for IFAD, the government, implementing partners and primary
stakeholders to learn together from experience before embarking on the design
of a follow-up project.
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J
Joint evaluation
L
Learning
Management
information system
Means of
The expected source(s) of information that can help answer the performance
verification
question or indicators. This is found in the third column of the standard
logframe. It is detailed further in the M&E Matrix
Mid-term evaluation An external evaluation performed towards the middle of the period of
implementation of the project, whose principal goal is to draw conclusions for
reorienting the project strategy.
Mid-term review
An elaborate version of a supervision mission, with the same actors, that
(MTR)
sometimes questions the design of the project. There is no standardised format
and so can range from a supervision mission to a full-scale mid-term
evaluation-like exercise.
Monitoring
The regular collection and analysis of information to assist timely decision
making, ensure accountability and provide the basis for evaluation and learning.
It is a continuing function that uses methodical collection of data to provide
management and the main stakeholders of an ongoing project or programme
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Monitoring and
evaluation (M&E)
M&E framework
M&E matrix
M&E (learning)
plan
M&E (learning)
system
M&E unit
N
Narrative summary The first column of the logframe matrix in which the inputs, outputs, purpose
and goal are formulated. See "Objective Hierarchy".
O
Objective
Output indicators
meant to help realise its purpose. These may also include changes, resulting
from the intervention, that are needed to achieve the outcomes at the purpose
level.
Indicator at the output level of the objective hierarchy, usually the quantity and
quality of outputs and the timing of their delivery.
P
Participation
One or more processes in which an individual (or group) takes part in specific
decision-making and action, and over which s/he may exercise specific
controls. It is often used to refer specifically to processes in which primary
stakeholders take an active part in planning and decision-making,
implementation, learning and evaluation. This often has the intention of sharing
control over the resources generated and responsibility for their future use.
Participatory
A broad term for the involvement of primary and other stakeholders in
evaluation
evaluation. The primary focus may be the information needs of stakeholders
rather than the donor.
Participatory impact A continual immediate assessment of the impact, used to control and steer
monitoring
purposes. It is characterised by the way actors at various levels attempt to
collaborate in order to reflect on the impacts.
Partner
The organisation in the project country with which the funding agency
collaborates to achieve mutually agreed upon objectives. Partners may include
host country governments, local and international NGOs, universities,
professional and business associations, private businesses, etc.
Performance
The degree to which a development intervention or a development partner
operates according to specific criteria/standards/guidelines or achieves results
in accordance with stated goals or plans.
Performance
A question that helps guide the information seeking and analysis process, to
question
help understand whether the project is performing as planned or, if not, why
not.
Planning system
A system including the following main aspects: strategic planning, annual
planning and budgeting, and monthly activity scheduling.
Precondition
Condition that must be fulfilled before a project can become effective (when
disbursement against the loan becomes possible).
Primary
The main intended beneficiaries of a project.
stakeholders
Process evaluation An evaluation aimed at describing and understanding the internal dynamics and
relationships of a project, programme or institution.
Process monitoring The activities of consciously selecting processes, selectively and systematically
observing them to compare them with others, and communicating about what
has been observed to learn how to steer and shape the processes.
Project
An intervention that consists of a set of planned, interrelated activities designed
to achieve defined objectives within a given budget and a specified period of
time.
Project completion The report that describes the situation at the end of a development intervention,
report
including lessons learned. The project completion report (PCR) is the
responsibility of the borrower (i.e. the government).
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Project cycle
management
Resources
Result
Review
Risk
S
Sample
Self- evaluation
Situation analysis
Stakeholders
Stakeholder
participation
Strategic planning
Supervision
Sustainability
T
Target
Target group
Triangulation
V
Validity
Validation
Vertical logic
W
Work plan
which is to be realised.
The specific group for whose benefit the project or programme is undertaken,
closely related to impact and relevance.
Use of a variety of sources, methods or field team members to cross check and
validate data and information to limit biases.
The extent to which something is reliable and actually measures up to or makes
a correct claim. This includes data collection strategies and instruments.
The process of cross-checking to ensure that the data obtained from one
monitoring method are confirmed by the data obtained from a different method.
A summary of the project that spells out the causal relationships between, on
the one hand, each level of the objective hierarchy (inputs-outputs, outputspurpose, purpose-goal) and, on the other, the critical assumptions and
uncertainties that affect these linkages and lie outside the project managers
control.
A detailed document stating which activities are going to be carried out in a
given time period, how the activities will be carried out and how the activities
relate to the common objectives and vision. The work plan is designed
according to the logical framework and contains a description in each cell of
the work plan table of each activity and output, its verifiable indicators, the
means of verification and its assumptions.
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