graphic standards manual–for standardizing graphics

overview general specific

2....table of contents 4.......logo 8.................print materials

3................inside cinch 5.......type 9.....world wide website

3.......how this works 6......finch 10...............advertisments

7.....color 11.....acceptable taglines

2....table of contents....overview
inside cinch finch
cinch finch offers organization, specifically of music. cinch finch wants to promote simplicity with a fun quirk.
while it can be a mess to create organization, cinch likes to keep things looking neat, the following standards
will help to achieve the neat organization for the user, even if it takes cinch employees and designers a mess
to create.

how to use this graphic standards manual.

the top two–thirds of each page has an example or two of how to correctly maintain the graphic standards.
each correct example includes captions detailing what it is an example of and how to use it properly.

the bottom portion of each page is dedicated space for improper use of the brand and common mistakes.
each of these examples is surrounded by a “red finch” colored rectangle with a line through it.

3....inside cinch/how this works....overview

the logo should have one “c” space one all four if color is not an option then the logo should be
sides from the nearest object. if the logo appears in set in “night finch.” the logo should be set in a space
color it should be entirely in “red finch.” one inch tall at minimum.

do not use two colors, “orange finch, green finch, pale finch, white finch or blue finch” colors.
do not use outlines, ever.
do not confine logo in a box.
do not move clef–mark, or show it without the customized logo–type.
4.......logo....general
six big devils from Japan quickly forgot how to waltz. wolf zombies quickly spot the jinxed grave.
the lazy major was fixing Cupid's broken quiver. heavy boxes perform quick waltzes and jigs.
cinch finch cinch finch cinch finch cinch finch

gill sans light is for body text used online.
gill sans regular is for headlines used online.
all lower case letters are used in all circumstances.
“cinch finch” receives no special treatment when
occuring in a headline or body of text.
adobe caslon pro regular is for body text in print.
adobe caslon pro semibold for headlines in print.
all lower case letters are used in all circumstances.
“cinch finch” receives no special treatment when
occuring in a headline or body of text.

Six Big Devils From Japan CINCH FINCH cinchFinch WOLF ZOMBIES CINCH FINCH cinchFinch
Quickly Forgot How To Cinch Finch CinchFinch QUICKLY SPOT THE Cinch Finch CinchFinch
Waltz. CINCH FINCH cinchFinch JINXED GRAVE. CINCH FINCH cinchFinch
The lazy major was fixing Cinch Finch CinchFinch Heavy boxes perform Cinch Finch CinchFinch
cupid's broken quiver. quick waltzes and jigs.

do not use title case, sentance case or uppercase. do not use title case, sentance case or uppercase.
do not make “cinch finch” one word. do not make “cinch finch” one word.
do not capitalize any letters in “cinch finch.” do not capitalize any letters in “cinch finch.”
5.......type....general
if birds are used in groups then the majority should be “pale cinch & green finch.”
only one bird per page can be “blue finch.”
the beaks of the birds are “orange finch,” except when the bird is “orange finch,” when the beak is “red finch.”
the eyes of the birds are “night finch.”

do not use more than one blue finch. do not make any bird larger in height than the logo.
do not change the colors of the bird’s eyes/beaks. do not use a bird as the logo.
do not outline any part of the bird. do not incorporate a bird into the logo.
6......finch....general
night finch white finch pale finch green finch orange finch red finch blue finch

c: 0 c: 4 c: 17 c: 28 c: 0 c: 0 c: 40
m: 0 m: 0 m: 0 m: 0 m: 54 m: 84 m: 0
y: 0 y: 17 y: 69 y: 100 y: 87 y: 1100 y: 9
k: 90 k: 0 k: 0 k: 9 k: 9 k: 9 k: 0

r: 65 r: 244 r: 218 r: 179 r: 225 r: 220 r: 146

g: 64 g: 247 g: 228 g: 199 g: 130 g: 74 g: 214
b: 66 b: 219 b: 117 b: 42 b: 52 b: 32 b: 229
used for text used as back- used for full used for an
& as black ground fill color logo accent

do not use black. do not use outlines. do not use outlines. do not use gradients.
do not use white.

7....color....general