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Presentation ByLagnajit Ayaskant Sahoo Somya Ranjan Pattanayak Priyanka Raj Sana
t Rout
Plan of Presentation
Industry Analysis
Industry size Key Players Key Drivers of change(PESTEL, Diamond Analysis) Opport
unity and Threat
Organization Analysis Company details Stake Holder Analysis Value System Resourc
e Analysis Competitive Strategy Conclusion
Industry Size
India s top retailers are largely lifestyle, clothing and apparel stores This is
followed by grocery stores Following the past trends and business models in the
west retail giants such as Pantaloon, Shoppers Stop and Lifestyle are likely to
target metros and small cities almost doubling their current number of stores T
hese Walmart wannabes have the economy of scale to be low medium cost retailers
pocketing narrow margin
Key Players
Pantaloon Retail (India) Limited with over 12 million sq ft of retail spa
ad over 1,000 stores across 71 cities in India. Tata Trent limited Retail sector
activity: Apparel, books and music Current store formats: Hypermarket, supermar
kets Future plans: New venture called RPG Enterprises Stores: 250 stores, includ
ing 36 large format stores across 66 cities in India Retail sector activity: Mus
ic, food and grocery, beauty products Landmark Group Apparel, home décor and fur
nishing, Current outlets: 15 Lifestyle stores and eight Home Centers Madura garm
ents 82 store in India across 50 cities and five international stores Retail sec
tor activity: Apparel Vishal Mega mart 180 showrooms in 100 cities, Retail area
coverage of 2,990,146 sq ft Bata 1,250 outlets in India Provogue Ltd. Apparel an
d footwear, 124 own stores and 228 outlets in 64 cities Archies Ltd. Archies has
100 company-owned stores in India and 450 franchise-run outlets
PEST ANALYSIS
POLOTICAL Government is stable Government policy towards investment is liberal(4
9%) Labor law Restriction for MNC s ECONOMICAL Economy is growing(7.2%) Recovery
from recession Monetary policy
CONTD .
Socio-cultural According to mckinsey report Indian consumer goods market is expe
cted to reach $400 bl. By 2010 TECHNOLOGY Rapid expansion of IT sector New trend
s are coming
Key drivers of change
Multiple drivers leading to a consumption boom: Favorable demographics Growth in
income Increasing population of women Raising aspirations : Value added goods s
ales Food and apparel retailing key drivers of growth Organized retailing in Ind
ia has been largely an urban phenomenon with affluent classes and growing number
of double-income households. More successful in cities in the south and west of
India. Reasons range from differences in consumer buying behavior to cost of re
al estate and taxation laws. Rural markets emerging as a huge opportunity for re
tailers reflected in the share of the rural market across most categories of con
sumption IT is a tool that has been used by retailers ranging from Amazon.com to
eBay to radically change buying behavior across the globe.
Opportunities and threats
OPPORTUNITIES
THREATS
Retail industry in INDIA accounting 10% of the country s GDP. Successive Indian
government have steadily Liberalize policies related to investment, banking, tra
ding etc. URBANISATION caused more concentration of middle income and high incom
e people. Hypermarket is emerging as the most favorable format for the time bein
g in India Increasing workforce of women Falling real estate prices Increase in
disposable income and customer aspiration Increase in expenditure for luxury ite
ms Low share of organized retailing