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Trademarks
Trademarks protect a brands identity so as to maintain uniqueness and distinguish the
goods and services of one firm from those of another firm. A Trademark should be represented
inform of words, pictures or symbols.
Industrial design right
Designs normally form the appearance of a particular product, either the whole or a part,
resulting from features like texture, ornamentation, lines, colors and shape.
To determine a fair use, the IP policy requires a fact-specific analysis on the use, depending
on some factors such as: The aim and manner of the use, whether for commercial or for nonprofit
/educational use. The nature of the IP protected work, is it factual or highly creative. Extend of
the IP usage. The business impact on the usage upon the potential market for or value of the IP
protected work. The policy must address, consider and balance these factors against other factors
as part of fair use analysis.
This IP Policy is applicable to IP that is owned by individuals or any other party. It is
developed by the personnel during their specifically assigned duties, either when IP could be
expected to result from performing those duties or, at the time the IP is being created. This
applies to any IP in works which are developed by Personnel which they discover or invent in the
course of performing their duties or when utilizing company/organization assets (equipment,
supplies, facilities). It also applies to organizations sensitive information and trade secrets as well
as in relation to any work conducted for the organization including funded research programmes
(Hansen, 2010).
The IP Policy also covers other pertinent parties i.e. .non-employees involved in research
projects who must get into an agreement with their employer to observe the rules of the IP policy
while performing their duties. IP from research or other work funded by an external body are
subject to the IP conditions that are stipulated in the agreement.
Intellectual property violation reporting procedures
Intellectual property violations are reported by calling the National Intellectual Property
Rights Coordination Center or visiting their webpage. This body investigates claims of violations
of IP. Also IPR violations can be reported by submitting an e-form online or manually to the
Immigration and Customs Enforcement. The form includes the following details;
Complete contact information with full name, mailing address and phone number of
also may include seizure of infringing products as well as imposing criminal sanctions
(Denoncourt, 2012). Business organizations or individuals engaged in infringement of these IP
rights are costing the industries and the country million dollars in uncollected revenues. This is
translated to increased cost for the consumer so as to cover for the lost revenue.
Work cited
Denoncourt, J. (2012). Intellectual property law. Milton Park, Abingdon, Oxon: New York, NY.
Hansen, H. (2010). Intellectual property law and policy. Oxford [England]: Hart Pub.
MacQueen, H., Waelde, C., & Laurie, G. (2007). Contemporary intellectual property. Oxford:
Oxford University Press.
Seville, C. (2009). EU intellectual property law and policy. Cheltenham, UK: Edward Elgar
Sein, M. (2001). Contemporary trends in systems development. New York: Springer Science.