Академический Документы
Профессиональный Документы
Культура Документы
uk/news/blogs-the-editors-35061802
A year of innovation: BBC News and Social Media in 2015 - BBC News
bbc.co.uk
2015 has been a year full of new social media initiatives for BBC News and Current Affairs.
We've expanded our activity on chat apps, experimented with a number of live-streaming services and
short-form video formats and won a host of awards for our efforts.
Our digital current affairs team used Snapchat to explore new ways of reaching a millennial audience
through digital story-telling around the migrant crisis for BBC Panorama.
The same programme also launched a
new digital-first, social media project to
reach and engage a broad audience online
and on social media, including those
communities affected by the closure of
steelworks in Redcar over 50 days in the
countdown to Christmas.
BBC Pop Up started the year in a desert
and ended near the Arctic. Somewhere
between those two points, the video
journalism team hosted town meetings in
Twitter links to John Sweeney's Snapchat reports for Panorama
Africa and across North America. They
experimented with Facebook live streams in the Northwest Territories, posing questions from across the
world to residents in real-time. They also took questions from Twitter into African slums in Kenya and
crowdsourced dozens of story ideas from East African residents. With the help of social media, they
uncovered Vatican scientists searching for alien life in Arizona and forged a new partnership with the
messaging app Yik Yak during the Canadian elections.
We've also witnessed an exponential increase in eyewitness contributions to news events through
WhatsApp over the year and launched a "lifeline service" on Viber to reach people with news and
information during the Nepal earthquake.
Earlier
Page
1 of 2 in
the year we took the decision to rationalise our presence on Facebook and toJancreate
a single
20, 2016
04:51:43AM MST
http://www.bbc.co.uk/news/blogs-the-editors-35061802
Earlier in the year we took the decision to rationalise our presence on Facebook and to create a single
page for BBC News on the platform. The page has looked to highlight the most newsworthy and shareable
stories for fans on Facebook and has already proven its ability to engage millions:
Image copyright Facebook/BBC
On Instagram, we launched new pop-up
channels for the UK General Election:
and our #100Women season:
Image copyright
Instagram/BBC News
Page 2 of 2