Sample SEO Audit Report

Search Engine Optimization
Audit Report
for
www.ukjobsagency.com
(English Version)
John Omesili
@jomesili
Introduction
UK Jobs Agency is a recruitment company based in the North West UK that
recruits people within UK and EU Countries - Poland, Slovakia and Czech
Republic. Core service areas are temporary and permanent positions
predominantly in the hospitality industry (bars/restaurant staff, chefs,
housekeepers) retail, production and manufacturing industry, catering, care
homes, commercial/domestic cleaning and farming industry.
UK Jobs Agency intends to be improve its online search result to rank highly
on Google search which would translate to becoming the rallying point in
North western cities for employers and Employees alike through providing
latest jobs, free to affordable employment service for employers while
helping the employers get the best candidates. Its major clients are English,
Slovakian and Czeck speaking people.
PROBLEM ANALYSIS
The Problem analysis section bring out the core problems identified with the
website from the SEO Audit carried out between 9 -11 January, 2016. The
areas of focus are not limited to the points below but are generally in three
braod categories:
On page,
Off page and
Social Media Optimizations
1.
ON PAGE ANALYSIS
Sitemap - XML/HTML/ Breadcrumbs

A site map is essential for every web site in order to keep the site linked well;
each page should at least be linked to the sitemap. A good site infrastructure
allows the search engine spiders to crawl the entire site and therefore ensure
all pages of the site are present in the index of Google search engine. The
XML sitemap is what the search robot crawls while the breadcrumbs site map
informs the visitor his way through the site. The XML sitemap is normal at the
root directory, while this exits, it give four other xml pages that do return
empty pages. There is no breadcrumb for visitors to use.
Robots.txt
This is a txt file that contain some rules that instruct the search engine robots
to not crawl and index certain files, directories within your site, There is a
presence of the robots.txt file but this file is not linked from the website
meta tag.
Meta Keyword Tag
A keyword is a word that you want to use to drive traffic to your site. This is
the word that the visitors keys into the Google search. You would like Google
search to rank you on this keyword. These are the words that should be
listed in the Meta Keyword Tag.
There is an absence of relevant keywords on the Homepage hence an
analysis of this cannot be carried out for any of the WebPages on
www.ukjobsagency.com as sample analysis is attached later in the document.
Meta Title Tag
The <title> tag is placed at the <head >of tag of the HTML and it tells both
the search engines and users the topic of a particular page. A good title tag
should be unique to an individual page and should contain the keywords you
want to rank for.
Each page holds the same title <title>UK Jobs Agency About Us -
UK Jobs Agency</title>
This would not help ranking because of repetition hence there is nothing to
see on the other pages after the home page has been crawled since it all
contains the same title tag
Meta Description Tag
Description tag you have the summary of what a page is all about. Unlike a
title tag that should contain few words, description tag can contain a
sentence or two or a short paragraph. It is important to use description tag
as Google might use it as snippet for the page. Like title tag, description
should be unique per page.
Currently, There is an absence of the description Tag on the homepage,
description tags were present in other pages analysed .
There is need for a unique Description tag for the homepage.
Image ALT attribute
The image ALT attribute should have text that rightly describes not just the
image but the aim of putting that image. The ALT attribute allows you to
specify alternative text for the image if it cannot be displayed for some
reason. This is very important as a user may use a browser that does not
support images, or use alternative technologies, such as a screen reader.
Also if the image is used as a link, the ALT tag should describe the page it is
linking.
For good ranking, at least one image in a page should have a keyword as its
title.
None of the image ALT attributes in all the pages is SEO friendly. They are not
descriptive enough and only used for language indicators .
H1 Tags
The H1 tag is the most important of all heading tags (H1H6). Heading tags
are used to present structure on the page to users, making texts contained in
them larger than normal texts on the page. Heading tags tell both users and
google robots that a text or set of texts is important. Multiple heading sizes
used in order create a hierarchical structure for your content, making it easier
for users to navigate through your document.
Working Together, We Can Bring You Closer
Though H1 tag is not a very high SEO ranking factor, it is good it used in
webpages. The H1 tag could be rewritten to include a keyword which
improves SEO keyword density.
Page Content and Keyword density
A compelling and useful content helps a site rank more than other factors. It
also motivates users to visit the site more often and even invite friends. The
content of every page should be unique and engaging. Though one has to be
careful not to engage in keyword stuffing, the keywords should be repeated
severally (though with variations. e.g, past tense, present tense, etc) in the
content of the page so as to have a high keyword density (keyword
repetition/no of words in the page).
Though all the pages have reasonable amount of words (above 250 words),
the content on the homepage is biased towards employers only, which cuts
off a large amount of job seekers that could bring in higher page ranking.
Also the keywords were too far away from the beginning of the page. Most of
them were used at the ribbon at the bottom half of the home page.
More keywords of the city and job searching keywords can be added to the
home page.
2.
OFF PAGE ANALYSIS
Backlinks
This is also known as inbound links, inward links, inlinks and incoming links.
These are basically links pointing to your page from other websites, or online
directories. Backlinks are very important as Google sees it as an indication of
the popularity or importance of a particular webpage of website. Google
interprets a link from a website to your page as a vote by that website to
your webpage. Backlinks are more viable if the website originating the link is
of higher ranking or if the website is in the same category of business. So the
link popularity of your backlinks matters a lot.
Currently, there are no backlinks on any of the pages found during the
analysis.
A backlink analysis for http://www.masterstaff.co.uk is provided later in the
document.
Online Directories, WIKIs, , Google Image and Google Video
Listing your website on online directories, WIKIs, Google Image and Google
Video will help provide good and viable backlinks. It costs nothing to be listed
in these directories. Examples of these are Yahoo UK directory, DMOZ,
Wikipedia, Google Image and Google Video.
Other relevant lists and forums that are vital are City
Currently, none of the pages is listed on any of these.
3.
SOCIAL MEDIA Audit
Online Social Media Presence

The importance of social media also extends to SEO. Social media is favoured
by both users and search engine robots. People spend a lot of time on
facebook, twitter, youtube, linkedin, dig, etc, and the search engines like to
follow users.
Google has the notion that the presence of a website on social media
indicates that the business is at per with the technology. Thus Google tend to
provide more visibility to such website or webpage. So, online social media
presence will make search engine robot visit your site easily and regularly.
There should be other varieties of sites other than the facebook, twitter,
youtube etc. It is adviced to carry out more campaigns on these platforms.
Scope of involvement Action List

(To do List)
On page factors
Meta Tags Recommendations
Provide a list of vital meta tags required for website optimization.
Meta Keyword Recommendations

Combine and calculate Keyword Effectiveness Index (KEI). Return a list
keywords for your optimization.
Website Redesign Design Suggestions

Will provide direction on key Website structural adjustments to improve SEO
Ranking
Images will be properly optimized for Accessibility and search engines.
Provide pages and items for internal site linking
Off Page Recommendations
Online Directories, WIKIs, Google Map, Google Image and

Google Video
Will study and provide easiest backlinks that will provide quick return on investment.
Online Social Media Presence
Based on the already mentioned benefits of online social media presence, it

important that UK Jobs Agency increases its presence in major online social media
networks like Facebook, LinkedIn, Twitter and Dig While carrying out a deep
study of patterns undertaken by other major players in the sector.
It is proposed that ukjobsagency.com should try to be in the media. This can

be done by granting interviews on main issues in the related job industry
media, writing etc. Within the content of whatever goes to the media, be it
video; MP3; or article, keywords and company name should be prominent. For
the case of articles, the keywords should be used in anchor texts that will link
back to your site.
Back Links Report for Competitor
http://www.masterstaff.co.uk)
Symbol Definition
PR Pagerank of backlink giving url. Get high PR & DA backlinks
OBL Outbound Links which means total external links found on backlink giving webpage.
Flag Any abnormal flag like nofollow tag used on your backlink. This is Blank which means no Anchor
text found for this url so PR+OBL+FLAG would not be checked. Total Backlinks
No.
Backlink URL
Anchor Text
PR OBL
Flag
http://findit.thevisitor.co.uk/search/morecambe,lancash..... Website
(...
54 nofollow
)
http://www.quickemployment.co.uk/blackpool.html
(...
)
http://www.lancasterchamber.org.uk/directory/1106/Mast.....
www.masterstaff.co.uk
(...
79
)
http://www.portaledeigiovani.it/scheda/lavorare-nel-set.....
(...
45
)
http://www.comune.milazzo.me.it/CMS/default.aspx?
mod=ar.....
(...
44
)
http://www.igschio.it/wiki/index.php?title=Regno_Unito:..... www.masterstaff.co.uk
(...
53 nofollow
)
http://www.informagiovanigiulianova.it/europa/lavorare-.....
(...
)
http://www.iaswww.com/apr/Regional/Europe/United_Kingd
Master Staff
o.....
(...
34 nofollow
)
http://www.informagiovanicossato.it/online/Home/Settor.....
(...
342
)
10 http://virtual-lancaster.net/market/employment.htm
(...
147
)
11 http://www.virtual-lancaster.net/market/employment.htm
(...
147
)
12
http://www.magnetikmedia.co.uk/services_email_marketin
g.html
Visit the website
(...
38
)
13 http://www.insitor.de/industrial_temporary_staff.html
(...
)
14 http://www.bollettinodellavoro.it/news-lavoro/gran-bret.....
(...
)
15 http://www.quickemployment.co.uk/cumbria
masterstaff.co.uk
(...
67 nofollow
)
16
http://www.careandsupportguide.com/MasterStaff_HealthC
masterstaff.co.uk
a.....
(...
26
)
17
http://www.lseg.com/resources/1000-companies-inspirebr.....
(...
122
)
18
http://www.slider.co.uk/Business_and_Economy/Employme
nt.....
http://www.masterstaff.co (...
40
.uk
)
19
http://www.recommendedcompany.co.uk/info/masterstaffhe.....
(...
58 nofollow
)
20 http://wyspiarz.co.uk/1306-joanna/user_listings.html
(...
)
21 http://www.poloniusz.pl/o1-23kkce/
(...
No.
Backlink URL
Anchor Text
PR OBL
Flag
)
22 http://www.flashgiovani.it/lavoro/news/7/2493/
(...
)
23 http://www.poloniusz.pl/o1-2495e4/
24 http://www.4icj.com/gb/22902.htm
(...
133
)
Masterstaff Group's
website
(...
17 nofollow
)
25
http://www.192.com/atoz/business/blackpoolfy1/employme.....
(...
)
26
http://www.morecambepages.co.uk/search/lancaster,lanca
Website
s.....
(...
114 nofollow
)
27 http://www.quickemployment.co.uk/lancaster.html
(...
)
28 http://www.wyspiarz.co.uk/1306-joanna/user_listings.html
(...
)
29 http://www.quickemployment.co.uk/kendal
30
masterstaff.co.uk
http://www.morecambepages.co.uk/company/4376956752
Visit Website
19969
(...
60 nofollow
)
(...
19 nofollow
)
Visit the website
(...
38
)
32 http://www.magnetikmedia.co.uk/portfolio_smsjobsite.html Visit the website
(...
38
)
33 http://www.magnetikmedia.co.uk/m/
Visit the website
(...
38
)
34 http://www.magnetikmedia.co.uk/portfolio_skriball.html
Visit the website
(...
38
)
31 http://www.magnetikmedia.co.uk/
(...
)
35 http://www.insitor.com/industrial_temporary_staff.html
36 http://findit.thevisitor.co.uk/company/437695675219969
Visit Website
(...
45 nofollow
)
37 http://www.magnetikmedia.co.uk/services_wordpress.html
Visit the website
(...
38
)
38
http://www.magnetikmedia.co.uk/portfolio_mrfelectrical.ht
ml
Visit the website
(...
38
)
39
http://findit.lancasterguardian.co.uk/company/438356265..
Visit Website
...
(...
47 nofollow
)
40 http://www.magnetikmedia.co.uk/portfolio_mbioffice.html
Visit the website
(...
38
)
41 http://findit.lancasterguardian.co.uk/search/lancaster,.....
Website
(...
128 nofollow
)
42
http://www.lancastercompany.co.uk/info/masterstafflancaster
(...
53 nofollow
)
(...
)
43 http://quickemployment.co.uk/blackpool.html
44
http://www.comune.milazzo.me.it/cms/default.aspx?
mod=ar.....
(...
44
)
45 http://www.igschio.it/wiki/index.php?title=Regno_Unito:..... www.masterstaff.co.uk
(...
59 nofollow
)
46 http://findit.thevisitor.co.uk/company/438356265066497
(...
47 nofollow
)
Visit Website
No.
Backlink URL
Anchor Text
PR OBL
47
http://www.magnetikmedia.co.uk/portfolio_toweremployme.....
Visit the website
(...
38
)
48
http://www.magnetikmedia.co.uk/services_social_media.ht
Visit the website
ml
(...
38
)
49
http://www.magnetikmedia.co.uk/portfolio_masterstaff.htm
Visit the website
l
(...
38
)
50
http://www.magnetikmedia.co.uk/services_mobile_friendly..
Visit the website
...
(...
38
)
51 http://www.magnetikmedia.co.uk/portfolio_sanah.html
Visit the website
Flag
(...
38
)
52
http://www.recommendedcompany.co.uk/info/masterstaffla.....
(...
58 nofollow
)
53
http://www.morecambepages.co.uk/search/morecambe,lan
Website
cas.....
(...
114 nofollow
)
54
http://www.morecambepages.co.uk/company/4383562650
Visit Website
66497
(...
21 nofollow
)
55 http://www.igschio.it/wiki/index.php?title=Regno_Unito:..... www.masterstaff.co.uk
(...
54 nofollow
)
56
http://www.magnetikmedia.co.uk/portfolio_bridalhouse.ht
ml
Visit the website
(...
38
)
57
http://careandsupportguide.com/MasterStaff_HealthCare_5
Visit the website
.....
(...
26
)
58
http://www.magnetikmedia.co.uk/portfolio_morecambewin
Visit the website
do.....
(...
38
)
59 http://www.magnetikmedia.co.uk/index.php
Visit the website
60 http://www.portaledeigiovani.it/stampa/lavorare-nel-set..... www.masterstaff.co.uk
61
http://www.morecambepages.co.uk/search/carnforth,lanca
Website
s.....
Summary of backlinks for major competitor
Social Media Optimization
(...
45
)
(...
60 nofollow
)
(...
)
62 http://quickemployment.co.uk/lancaster.html
63 http://www.flashgiovani.it/giramondo/news/7/2493/
(...
38
)
(...
138
)
The is need for linking the website to and from some social media platforms
where key clients visit eg Linkedin for example
Previous JOBS
Name: Icefrance English version,
Website: https://www.icefrance.fr/
Responsibilities : SEO Auditor
Task, Ice France had low ranking on google keyword search and ranked poorly
on the results the team had to look for the best keywords to bring up the
website to the first page on google result page
Name: TBC Laboratories
Website: www.laboratoires-tbc.net
Responsibilities: Site Redevelopment, Keyword restructuring, SEO
Optimisation.
Task: Personality Promotion
Project Goal: Helping to increase traffic for herbal medicinal products for
France, Cameroun, Ivory coast and Personality Promotion for Dr Bruno Eto
Name: Natumglobal Limited - Ongoing Project
Website: www.natumglobal.com
Responsibilities: Site Redevelopment, Keyword restructuring, SEO
Optimisation.
Task: Guide strategy change, website redesign and restructure, Key word
analysis, Content verification.
Project Goal: The company wants to become the #1 Sales, service and
distributor for Trance HVAC systems in Nigeria. Natumglobal previously was in
the Oil and Gas Training Business
Name: National Office for Technology Acquisition and Promotion
Website: www.notap.gov.ng
Responsibilities: SEO Audit Keyword Optimization, positioning for Nigeria
technology Project Goal: Establish online presence in Nigerias Technology
Transfer regulating sector.
Costing
There are three pricing models, the chosen model is usually chosen after a
clear scope of engagement is defined along side with expected results. You
can then choose what works best for your budget.
1. Monthly retainer at $460 per month for a minimum of four months
2. One time project fee based on the above defined scope $1800 with 30%
down payment
3. Per hour fee based on an agreed project scope for each day with maximum of
5 hours work per day $56 .
Conclusion
Thank you for the opportunity to work for you.
I hope I have also shared some insights that enlighten you further on the
subject matter.
John Omesili
+2348056441978 | +33782341486

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Sample SEO Audit Report

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Search Engine Optimization

Sitemap - XML/HTML/ Breadcrumbs

OFF PAGE ANALYSIS

SOCIAL MEDIA Audit

Online Social Media Presence

Scope of involvement Action List

Meta Keyword Recommendations

Website Redesign Design Suggestions

Off Page Recommendations

Online Directories, WIKIs, Google Map, Google Image and

Online Social Media Presence

Based on the already mentioned benefits of online social media presence, it

It is proposed that ukjobsagency.com should try to be in the media. This can

Back Links Report for Competitor

Visit the website

Visit the website

32 http://www.magnetikmedia.co.uk/portfolio_smsjobsite.html Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Visit the website

Summary of backlinks for major competitor

Social Media Optimization

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